Am I trying to be mean or cruel or nasty? I’m really not. If Rumer Willis was just some random celebrity spawn, a young adult who was minding her own business and off doing her own thing, I wouldn’t say anything. But Rumer is not some random spawn – she’s An Actress, you know. She consistently puts herself out there, like she’s a Fashion Girl and A Starlet. And now she’s A Model. Rumer has just been named as the new “face” of Badgley Mischka. In the immortal words of Arrested Development, “Her?” Yes… Rumer Willis is a model. What on God’s green earth…? Well, at least we have an explanation for her rapidly decreasing figure – she’s a “model” now, you know.
Looks like Rumer Willis is taking a break from building her acting career to try her hand at something new — modeling! Luxe label Badgley Mischka, designed by the dapper due Mark Badgley and James Mischka, have tapped the 22-year-old to front their spring 2011 campaign.
“I was thrilled and honored to be chosen to represent the Badgley Mischka brand,” Rumer said in a release, following in the star-studded path of Eva Longoria, Carrie Underwood and Brooke Shields by fronting the brand. “Working with Mark and James is an incredible opportunity.”
The offspring of Hollywood hotshots Demi Moore and Bruce Willis was photographed by Tony Duran in Malibu, Calif. for the campaign which will showcase couture eveningwear, the new Mark + James contemporary collection, swimwear and chic accessories like shoes, bags and jewelry.
And how did she grab the attention of the oh-so chic designers for the campaign breaking this March?
“We adore Rumer, she is glamorous, youthful and fun,” the designing duo said. “Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection.”
[From People]
Why would you…? If you could get someone else…? What the crack smoking…? And you know what kills me? I’ve been a fan of Badgley Mischka for years. They make really beautiful clothes, and while they’re not the hottest, hippest, coolest brand anymore, they still do good work. And they’re going to choose Rumer as their “face”?
Photos courtesy of WENN.
Is it just me or is her jaw slowly getting smaller and smaller?
Ummmmm.
I know I’ve read it before, but she definitely got the worst of her parents features. Go to college dear and spend your trust fund….
Um.. Huh??? WTF?????
I see a lot of photoshopping in their future.
**scratching my head*** I just dont get it.
Every time I see her, I think Demi’s face on Bruce’s head. Don’t know how she is as an actress, but don’t see her being a good model.
LOL at Her? Loved that running joke.
Oh hell no! If her name was Rumer Williams with that face she wouldn’t even get through the door.
I’ve never thought of her as even a little pretty. Her mouth is so weird.
clearly none of you have ever watched America’s Next Top Model. Some of the most fugly people to ever walk this planet earth actually win the show and get contracts. The fuglier you are, the more “High fashion with EDGE” you are.
i personally think Rumer gets a bad rap. i guarantee you she’s far prettier that most everyone who posts about her, and i KNOW she’s got a better body.
Um.
I got nothin’.
What the hell?! Well good for her, I guess.
Ok…well…. that’s…. wow.
I love that pic of her making faces! lol.
You mean she is “the new chin” of the Badgley Mischka
Things that may you go hmmmmmmm………
I don’t understand all the slagging on this girl. She’s got beautiful hair and fab skin and she is very attractive, with some interest to boot. She’s not the All-American boring plastic surgeried into bland submission face but I say more power for it! Firmly Team Rumer!
@Megatrona…lol, good one.
@DrM – agree. Gorgeous eyes, flawless skin and so much preferable than the bland, blonde, botoxed clones that are regarded in the US as the standard for beauty.
Must be the current economy….
Kaiser, what’d we ever do to you to deserve that top picture, w/out any preamble or warning it was coming? It’s the holiday season: be nice! (I must admit, the gal’s skin/hair looks great in these photos…)
The jokes just write themselves.
say wha?
Her nose is really weird, maybe too much rhinoplasty? Or just more bad luck? Also, no lips.
But you’re right about her skin and hair, both look very nice.
I’m with DrM and Whitenoise.
OOOH I get it…its BECAUSE she’s fug she is the FACE. Artsy!
I like her face, it’s not beautiful, but definitely interesting enough to catch positive attention from me. Sue me. In fact I like her face so much that I’d trade it for Boobs Legsly’s droopy face. Rumer’s trying too hard, sure, but if I told you ladies to go fix [insert whatever feature of yours here], you’d be napalming me like it smelled like Chanel no.5 in the morning.
Maaaan…
@Cici…
Ummm hi, speak for urself darling…she may look btr than u & have a nicer body than u….but its probably JUST u.
Certainly NOT me & I also don’t understand how in the hell BM could’ve done such a thing
@cici: I love it when people like you make fools of themselves by claiming to know what random people on the Internet – that you’ve never even met – look like.
She’s not even prettier than 99.9% of the people I see at the mall – she’s unattractive even by ordinary standards.
That’s it. I am so sick of these ordinary looking people becoming models because of their parents fame. Maybe I should get into modeling (even though I’m too short). If ugly girls can do it (no offense to her), I’m sure I can.
Someone sounds envious and bitter about Rumer’s achievements. I’m also Team Rumer and couldn’t be happier to hear this news!
She has an unfortunate face. And a big name.
I don’t think her head’s THAT bad. And her figure, skin and hair are great. On board with Dr. M, Whitenoise & Crash.
The Lipless Wonder. Now here is somebody who could USE implants. Hey Lisa Rinna, have you tossed yours away yet?
maybe cheek implants would add some dimension & balance to her face…maybe.
A model. Right. A model for detachable, interchangeable face parts…”by Hasbro!!”
Er, actually, I’m gonna agree (more or less) with cici — at least on her comment about the principle of fashion:
If you’ve got the body (which rumer does) and an INTERESTING face (not necessarily Jessica Alba-drool-worthy, but hey)you’re in a good position for some modeling.
she’s distinct, she’s recognizeable, she DOES have lovely skin, and, while an odd combination of her parents, she’s not HIDEOUS…I think she’s actually sort of a fun choice. It will add a little youthful edge to BM.
Also agree with DrM – she’s not bland and vanilla and boring and spray-tanned…she’s unusual – and that could work to her advantage. And she’s growing into her features a little bit.
Yeah….I don’t hate her looks…she’s got spunk.
I don’t think she is so bad. But I’m not a fan of cookie-cutter beauty.
Argh. I love Badgley Mischka. This is a poor choice for their model. I could see Rumer being a decent runway model, but not being “the face” for anything.
WTF – she ain’t pretty – seems to me her mom buys a lot of dresses
She doesn’t photograph well. Many average looking girls have something photogenic about them. I have rarely seen a flattering photo of her. But, in person, in an interview I saw she was so delightful and charming and had a prettiness to her.
If she makes faces like she does in the 2nd picture, maybe it will be a successful advertising campaign. Otherwise, not so much…
Ah nepotism…
@cici
The other two posters wrote what I was about to say but let me just add even if you were right, we aren’t prancing around pretending to pass as something we’re not. She is not stylish, desirable, enviable, nor model material. So we just want her to cut the crap!
I know that modelling is not only about the perfect beauty but dear me, this is just too much. Ladies, any of us would be a better model material than this freak!
I think she looks quite lovely in that blue dress, honestly.
if you took away her parents, there is NO WAY she would ever be a model. she looks like Mr. Potato Head. Kardashian teens are prettier than she is.
not trying to be mean, but if you are prancing around proud of your achievements, you will get called out on it.
I’m going to leave all of the mean comments and just say this. I don’t like the prototype model and I do think that beauty is in the eye of the beholder. I also think it is not a good thing to only get a job because of your parents. If you get the job because your parents knew someone but you’re also well suited for it, fine. However, with her I get the feeling that the same people who hired her would have laughed in the face of her doppleganger. That’s my problem. I don’t think she is completely gross like some people, I think she is average. I just don’t like the idea of the girl who looks exactly like Rumer walking into the office of some modeling talent scout and being treated like crap while this girl is getting her butt kissed in the very next room. End Rant
she’s young, she’s thin, and she has a very interesting look. I bet the photos will be gorgeous
Way better than any blonde, nose jobby, fake boobs thing out there.
And, of course she gets more opps because of her parents. But I doubt a brand like B&M would sign her just because of her parents. Come on
Photoshop will be taken to new heights!
I’ve just never seen someone who needs their nose ENLARGED. She is interesting looking; not homely, but interesting. She did get lots of elements of both parents..they just didn’t line up quite the way they “started” from the original sources.
@Po, agree completely…it helps to know someone!
I’ve never realized before that she looks like a skinny, longer-faced version of Kat Von D. The whole dark make-up and red-lipstick works well for her though. If she only had better fashion sense and hair styles, keeping the great makeup, she would prob. do just fine in front of the camera. She definitely has the body for modeling.
She looks like the freaky kid from Mask.
Thank you Mommy and Daddy and Ashton.
I actually have to say the more you look at her the more you can’t look away. I can’t say she’s pretty but she has a thing that would make her a good model in the sense you can’t stop looking.
@Cici: Sweety save those insults for another site. I come here exactly so I don’t have to hear “well you must not like so and so cause you’re jealous and an ugly fat cow”. I mean when I get insulted I like it to be creative … have fun hun don’t be boring.
This girl wouldn’t have a chance in hell if she weren’t the kid of a has been star or two. She’s super unattractive esp. using Hollywood’s standards.
While I don’t get the bashing for the way Rumer looks, I also don’t get people who say she should be proud of her achievements.
What is it exactly that Rumer has achieved? On her own? Without name-dropping?
its interesting that people are commenting on how she needs certain plastic surgery (cheek implants, lip implants, shaving of jaw, blah blah blah) but on every other person every one says “OMG HOW DID THEY GET PLASTIC SURGERY?!? HOLLYWOOD IS SO FAKE AND IM PISSED”. and then talking about how photoshopping will do the trick, but when others do it, they belong in the 12th circle of hell.
if she wanted to get PS, she would. I think she looks cute. Also, if I had the money, I would get PS. and so would most of you bitches. look in the mirror before you a call a girl out for her genetics. yes she was born into a rich hollywood family, but she hasn’t been famewhoring herself out and is actually trying to do something.
There are different types of models… catwalk models are walking coat hangers and usually their faces suffer for it, unless they’re a Victoria Secret catwalker and then they have to be perfect. Then you have your Supermodel/Sports Illustrated types and then you have your “name” types. Rumer is that type. She’s not a hiddybeast and not classically pretty but she’s a name and nothing that photoshop can’t fix.
*Wince* I’m torn between saying what my real reaction to this is, and trying not to sound like a *complete* bitch.
I’ve always felt pretty bad for Rumer in the looks department. As most have pointed out, it looks like she got most of Demi’s features, but ended up with *all* of Bruce’s jaw. Which causes her to look less feminine.
But someone else did mention America’s Next Top Model has had on a lot of girls who weren’t even *remotely* attractive, who’ve gotten far. *shrugs* I guess I wish her luck, though as others have said, I foresee a LOT of photoshopping in these ads.
Gee if someone mother buys enough from 1 brand then i guess their daughter automatically gets a modeling gig-hahaha! She is not attractive enough to be a model. Im not being mean – Its just a fact – you either are or arent and she isnt.
Mommy bought her this gig period.
I’m sure she will be modeling B & M’s line on the Home Shopping Network. Perfect choice. Homely girl for Home Shopping Network. seriously , did you know B & M have a line on HSN?
I’m sorry to be this mean, but the only way she can be a model is if they cover up her face. I’m sure she is a nice person, blah, blah, blah. But girl is, as we say in the South, “hard favored.”
Weird features and “pretty ugly” are what kind of models that are being featured now. My feeling is that along with her connections she is what is hot now.
ITA with Po.
Potato face comes to mind. And in a fair, just world, she should be getting “attagirls”, but she’s just another privledged H’wood child that hasn’t done anything to deserve recognition of any sort.
Honestly, Rumer needs to look for a job BEHIND the camera. Rumer is not quirky looking like an unconventional model she’s just not pretty. It’s beginning to piss me off that she’s so delusional and egotististical that despite her apparent lack of beauty she keeps wanting to force her big unattractive mug on us.
Giggity
She looks better with long hair than short. That’s about the nicest I can be. Maybe the photos will be well lit and heavily doctored. But come on? A model? Those lips? No. Absolutely not.
sigh. i said “most people” who post about rumer, not ALL.
and it’s true. have we looked at middle america lately?
She looks like a washed and bathed version of Kat Von D. Which would technically be a worse choice for BM.
I was people watching while waiting for someone at Costco the other day. I’ll tell you this: Rumer is GORGEOUS compared to 95% percent of the people that I saw go into that store. Flawless beauty is not the norm nor are fabulous bodies in general society.
@Heathen, my mother was from Alabama and it was said “they had a good understanding”
@kiska, don’t go to Costco and don’t go to Walmart for the same reasons….
She need to go to school get a real job and stop living of her parents fame and someone needs to tell celebrity kids that their is a life out side of Hollywood.
Love love LOVE her hair in that first picture!! And I think she’s pretty. She doesn’t look like every other Hollywood clone, and I don’t see anything wrong with that. AND she’s not famous for hard partying, drugs, flashing her boobs or other parts or sleeping around. (as far as I know.)
@ squirrel about the economy,LOL! Wow,still taking this in…Yeah she does have nice shiny hair with access to Mommy’s beauty products(do they still do the lamb placenta or whatever?)This is like Goldie and Kate in a much smaller fashion. Don’t think this will catch on like it did for Kate,until she was just a snooze.
I have never found her attractive in the least and was suprised they kept breeding (I know cold). Just something so odd looking about her,she looks like a boy.
Sadly anything where women have always been paid more than men is not a real job, it’s just selling your bod. Modeling, porn, and stripping. Nothing I’d be proud to say my kid could do. Posing and flaunting are just something to help you get a really high score on your narcissism test.
That said, she’s not model material.
Celeb spawn are outta control. I guess the parents don’t even know how to teach them how to do anything but use their name. I thought the Willis family went to Idaho or something to keep the kids down to earth? Massive fail.
I didn’t even read the comments but I don’t have to nor want to. Obviously they are the usual ones about this attractive young woman’s appearance. Can you say superficial, immature and shallow. I’m sure you are all just lovely to look at…and no, you’re not sorry to be this mean.
When I read the HEADLINE I laughed out loud! Holy Hell! I hate to be mean, but if bitch is putting herself out there as a model all bets are off. If you had siad she was modeling for the International School For The Blind campaign I would have bought that. Unless this is sheerly for the publicity of it all, Mark and James have lost their minds. Next thing you know they’ll have a line on HSN…oh wait…..
Well, that’s…different. For me, it’s not that she’s unattractive so much as extremely odd looking. When she first blipped on my radar I just assumed she had some sort of syndrome. Her features don’t make sense to my brain.
If she wasn’t a celebrity child, she wouldn’t be chosen to model. Simple as that. They would have laughed, shown her the door and told her to consider working at a Walmart or something.
She has some misfortunate facial bone structure happening, full stop.
I can’t look at her (ever) and think ‘oh gee, she is pretty.’ She isn’t.
I came across this “model-in-training” pic and just had to share it. WTH?
http://prettyboring.com/files/images/rumerrumer1_0.preview.jpg
So why would Badgley Mischka engage Rumer for modeling? Because of all the attention you bitches give her and this is the best publicity you can get! In the end you just do what the designers want you to do like marionettes -> talking about their model and brand… think about it!
@Kiska (#68)- I have to disagree with that ‘95%’ thing, but I can only judge based on where I live. xD I can’t speak for that particular ‘costco’.
It’s not that Rumer doesn’t have attractive features, but It’s the *jaw* that puts it off. (It’s just too big for her face, and very masculine.) If not for that, she *would* be gorgeous. Her eyes, nose, skin and hair *are* very pretty.
I think that’s what makes it so unfortunate, that *one* trait puts it all off so badly.
I’m with those who like Rumer’s looks. I think she’s interesting looking and I like that she’s NOT using plastic surgery to mold into something she’s not.
I think the term is butterface ><
Yes she has a nice body (and that picture of her making faces is cool ) but.. cut your losses sweetheart.. you dont have to do the entire hollywood repertoire of model/actress etc etc.. just because your parents are famous. Get yourself a job that isnt off the back of your family then people might have a bit more respect for you.
oh kaiser, that bitchy mean girl you said you were in high school is rearing her ugly head.
i mean who cares? i’ve never seen the issue with rumer willis’s looks.
I can see it. I always thought she is very attractive in a slightly weird way (like a lot of models are). As for the future photoshop, well, they photoshop ALL models anyway, so I don’t see the big deal?
I Just can’t get rid of the image of Mr. Potato Head walking the catwalk wearing the latest B.M. Designs. another hollywood spawn pimping their parents names. worthless.
LEAVE HER ALONE.
She’s not beautiful, but she’s pretty, and if she did plastic surgery you all would be nasty about it. So, leave her be.
she got killer body… nice skin and hair… shes going to sell clothes.. clothes are for the body, so dont complain.
complain only if shes hired for neutrogena, dove, hmmmn.. anything! anything about the face. she can endorse skin products also but it would distract the customers.
and someone is right here, many models are butt ugly. esp those in the runway.. flat chested, no eyebrows, terrible hair texture, dead eyes and bags of bones. Rummer is a decent choice. and who knows, pics are taken from her back with some hair drama..
Jeez, some people *eyeroll*… she’s not THAT bad… She’s actually fairly attractive. You guys act like all your friends and family are supermodels *eyeroll*
To the people who are claming that she would do platic surgery if she wanted: sorry there but she doesn’t do it cause she CANT not cause she doest want to, the reason being is that her ugly featurescannot be worked on, for example: her eyes are too close together, can’t put them further apart, her nose is small and the nostrils too high and narrow, also not something so easy to do, then the fact that her super jaw and shape of the face, and also the fact that her eyes nose and mouth are all close together in the middle
Maybe she could get some lip enhancement, but really, why even bother, she is a lost case
On a last point, yes beauty is on the eye of the beholder, not everybody had to think she is ugly
To me she is super ugly and bothers my retinas
She is only having those opportunities cause of her parents, anybody that says different than that needs to lay off the crack
Megabitch up here must be a plastic surgeon to know SO MUCH about how she couldn’t get anything done.
they’ve replaced whole faces, you know that right? i’m sure she could get plastic surgery to “fix her ugly” but she hasn’t and we should be nice about it.
also, to JenJen, I could find 600 pictures in response to some of the most beautiful women in the world looking like 10 kinds of hell too.
i’m not a big “rumer is so great” fan, but i just think you are all out of control. im all about the bitch, but does it really have to be about something genetics? i know this is about her modeling, but on every post about her, people go on and on about her looks.
5×7 features on an 8×10 face.
People who should not be famous just because their parents are:
Rumer Willis (and her sisters)
Kelly Osborne
Peaches Geldof
Kimberley Stewart
Kate Hudson
Joining Dr. M, Whitenoish, Crash, Cidee and everyone else who doesn’t think she she should be ragged on just because she doesn’t fit the current aesthetic of pretty. Love her skin, hair, eyes and smile btw. None of us know this girl. And she seems harmless to me. More power to her.
For all of you “Team Rumor” folks,
Its not just that she’s ugly, its that she is so f’n privileged to have famous parents that she can even get a gig doing something she is COMPLETELY inappropriate to do.
Know Why?
Because we are all so celebrity obsessed that it will make money. Pathetic.
I doubt she got this job on merit. Someone pulled a lot of strings with a heavy hand…
Actually those pics youve posted are pretty good of her…
I still say check out Demi Moore at her age pre the boob job and multiple plastic surgeries and you really see a strong resemblance…
@Hakura. It must be where I live because I’m pretty open-minded when it comes to visual appealing people. I’m not over-exaggerating either. Rumer would be a stand out goddess amongst those shoppers at Costco. 🙂
models don’t have to be “pretty” they just have to have strong features because strong features photograph better. also the requisite clothes-hanger body.
Excuse me there Franny but who are you calling megabitch? I was just giving an opinion and I really don’t think the name calling is necessary
I do know they do face transplants, I am not ignorant, but as you know those are very hard surgeries with many risks as it would be to shave down that big Quagmire chin
If you find her pretty that is your taste, neither you or I are right on the matter, is just taste.
Oh an as a last thing, you are telling ME what I have to be nice about after you call me megabitch? Really? I don’t have to be nice on my opinion about runner if I don’t want to, we are here to gossip about celebrities, they are on the spotlight for that reason, now if I was directly talking to somebody I wouldn’t try to make them feel bad ad you did to me, so maybe think before you contradict yourself on your posts
The end 🙂
Oh yeah and the last thing I forgot
On the last picture withe blue dress it looks like she has an erection Triple LOL
Megatrona, you should totally run with that…
@cprincess (#99) – I agree with you. I think she very strongly favors Demi. Her features are very close in most of her face. (Except the jaw, obviously. But I don’t mean to sound bitchy in that. >.<)
@Kiska (#100)- It could be because I live in a really big city area, that so many people seem to be hyper focused on image. I’d put it at 75% instead of 95%, but *most* of her features are universally beautiful. (I wish my skin and hair looked like that.)
she is an extraterrestrial, isn’t she?
cute in an androidal sense.
to clarify-when i said i dont see the issue with her looks i mean the way people are like omg shes hideous etc. i think shes pretty and i really dont get the hate.
She looks a lot like her mother, I think. I watched “Ghost” recently, and the jaw is similar to Demi’s, but larger. They both have very rounded jaws. It seems that anyone who has fame or money in the family can now be whatever they want to–model, singer, actress–skies the limit. I do not believe she will be a good model. (I also don’t think I would be a good model either!)
I actually think she’s very striking and beautiful, very unusual and interesting.
I don’t know why people are paying her out; there are other celebrity kids who are far more poisonous. In all the interviews I’ve seen her in she seems very charming and pleasant, and the few films I’ve seen of hers she’s been a perfectly good actress; nothing amazing, but not at all bad. I think she has a future.
Rumer Willis has nice hair and skin….other than that, i got nothing.
(And you know her hair and skin/makeup has been professionally done before her pics are taken. Just sayin’.)