These are the new, just-released ads for Madonna and Lourdes’s Material Girl line for Macy’s, starring none other than Kelly Osbourne. Our beloved Raccoon McPantless was fired from the Material Girl modeling gig last month, with Kelly announced as the replacement almost immediately. I have to admit, I bitched and moaned about Kelly fronting a campaign like this – I thought it was a stupid choice, considering it’s a juniors line, and Kelly is simply a weird pick as a model. But… these ads are kind of cute. Kelly looks… kind of adorable. Sorry for the weird cropping on these ads, by the way – I detest Just Jared’s watermark, so I crop around it. Still, you can get the gist of the ads.

In her ads as the new face of Madonna and daughter Lourdes Leon’s clothing line, Material Girl, Kelly Osbourne is showing off her colorful side — and both Kelly and Lourdes are talking to PEOPLE about their fashion favorites for the upcoming spring season.

“The military jacket. I love that and I put it with a bunch of badges on it to make it my own, too,” Leon said recently, whereas Osbourne points to the accessories.

“The shoes–there’s a pair of nude heels that I’m really obsessed with,” Osbourne gushed. “There’s so much stuff in it that’s so me and what I wear. There’s a leopard dress that I get to wear next that I’m excited about. I love prints,” she said.

When it comes to clothes for warmer weather, it’s shorts for spring that are all the rage for the girls.

“I’m like obsessed with them,” said Lourdes. But one of the greatest things about the line, Osbourne observes, is that it’s accessible to everyone. “There’s not many other companies besides Material Girl that do clothes at an affordable price that are high fashion and [are] what people see in the magazines and can emulate themselves without having to go and spend $1000 on a dress,” she said.

And one of the most important aspects of the line for 14 year old Lourdes was making sure that other girls her age could buy great clothes without breaking the bank.

“I don’t go out and buy all of these expensive [clothes]…so it’s good for my friends. It’s good for everybody and it’s good clothing, too.”

[From People]

I think it works with Kelly because she is rather girlish and gushy, like Lola. Kelly and Lola sound like they’re at the same level of maturity – like Lola is too mature and Kelly is too immature. Raccoon McPantless failed because she’s 17-going-on-44, with a smoker’s rasp and no pants. Raccoon also looked like a sellout, where Kellly doesn’t really have anything to “sell out”. I also think Kelly works as the face of the campaign because she’s NOT some fashion-y waif – she’s accessible, she’s a bit silly, and she’s having fun. Which ends up working for a juniors line.

Ads courtesy of Just Jared.