OMG. OMG!!!!! I just watched Jessica Simpson’s new Weight Watchers commercial twice, and it might be the funniest/weirdest thing of the day. I’m including the commercial below, but before you watch it, I need to prepare you for something. Do not expect Jessica to come out in some tight outfit, proclaiming that she’s dropped 6 sizes or anything. Do not expect to see Jessica’s Weight Watchers body whatsoever. This commercial is only about Jessica’s FACE. The camera never goes any lower than Jessica’s cleavage, and a large part of the commercial is done in extreme close-up. Jessica has great skin and a really annoying voice, but you’ve got to think that Weight Watchers is kind of disappointed with how little they could show of her body:
CB and I were discussing the current incarnation of the Weight Watchers program, and whether Jessica is the best saleswoman for their message. CB thinks (and I agree) that WW should just come out with specifics in their ads – like, “This program is about portion control and being healthier and it’s going to take time.” If Jessica came out and said that and showed her body and said, “I’m more than half-way to meeting my goal weight, I am in progress on this,” I think I would be much more accepting of this whole endeavor. Instead, this whole thing seems like a fraudulent shell game, like Jessica endlessly repeating, “I’m not a supermodel” while protecting her angles is supposed to make us BELIEVE.
Y’all know I had sympathy for Jessica during her pregnancy, and in the months following the birth. I didn’t like the way people ganged up on her for gaining weight, and I felt like Jessica got in over her head with the Weight Watchers contract, like they were forcing her to start the program before she was ready. But this is not the way to retain my sympathy.
Photos courtesy of Fame/Flynet, screencaps from the commercial.
So… What’s the point of the commercial?
If the point is to reinforce that weight loss is a process, and there is no “quick fix” like with surgery, then Jessica is not a bad choice for a WW spokesperson. In all honesty, it’s an ongoing, lifelong struggle to take off and keep off the weight, and most overweight people will tell you that the pounds go on a lot easier than they come off (especially if you’re a fan of Velveeta and Slutty Brownies).
I think it would have been more inspiring to show a full body shot of Jessica, though. After all, she doesn’t have to look perfect, she just has to look improved. A new WW commercial every couple of months that shows a slowly emerging toned and fit body would be a great incentive for “regular folk” who are working hard to lose weight.
On a bitchy note, the overly long and harshly bleached is not doing Jessica any favors in this commercial! She already comes across as someone as dumb as a box of Twinkies, and her Barbie-doll fake hair is emphasizing the clueless bimbo persona!
Agree with all of this. The ‘it’s a process’ message might go a long way with everyday, average people who are trying to lose weight, but they SHOULD HAVE SHOWN HER BODY! No, she hasn’t met her goal yet… but that should have been the point, show where she is at now, that she has lost some weight… then update a couple more times, as she gets closer to her goal. As it was done (no body shot), I think WW missed an opportunity, and even worse, they look like they are trying to hide her body, while having her say ‘because it works!’. FAIL.
the “it’s a process” message gets confused/mixed up when they show people that have (or claim to have) what are, obviously, atypical results . The plan is set to lose up to 2 pounds/week healthfully. Simpson’s claim of 40 pounds in 4 months (if you give a month as 4.4 weeks/month, the 2 pounds/wk average is about 35 pounds) is still a claim of atypical results and adds pressure/misleads the average dieter that they could and should be losing faster
Fraudulent?! I’LL SAY.
Bitch, please.
Me too! She was on a morning show today and looked huge. Her fake breasts took up the whole screen.
Whoa…that is too much. She has a pretty face but why make duck face? i don’t think she’s the best spokesperson for the diet!!! My guy friend saw her and said she was HOT; he liked a little meat on her bones. I think she needs a new hairdo.
Her hair was almost white on “Katie.”
What a joke!
Well, we all know where this bus is headed…. straight to Lap-Band Land.
I am a firm believer that JHudson went under the knife to achieve her WW body, and I think if Jessica can’t get the weight off in a timeframe that WW deems acceptable (and in a large enough amount), that will probably be their next step for her as well.
Yep! She’ll quietly slip into the hospital and over the next couple months the weight will miraculously fall off.
Fraud because they imply WW alone gets the desride result. When fact is that
She has a personal trainer, stylists professional glam squads and will in all odds get the lap band , diet pills and tummy tucks.
Interesting that while she was pregnant she ate garbage, But AFTER little one is born is when she takes a sudden concern for health???
“Real food”??? They mean “real food products” processed full of chemicals and low on nutrients.
besides her baby looks like a boy
Exactly. While Jessica Simpson can pretend to be the “average woman” since she has a body shape closer to the average woman than other celebrities, she has much more resources at her disposal. I don’t think it’s just the “Weight Watchers” program that’s helping her with her wieght. She will probably do whatever she needs to for the $$$.
The frozen products are aids to the diet, but WW itself is by no means limited to frozen meals. Food is assigned a point value based on it’s nutritional value, and dieters are allowed a certain number of points per day & week.For the most part this is done by eating real, whole, non-processed food and looking up the point value. I had a very successful go with Weight Watchers and learned about portion control, etc. while dieting- and I rarely ate a frozen meal. It is the lesser of many evils I think.
Having said that, the lap band is imminent in this case!
I agree with everything you said.
But snarking on her baby? was that really called for? =/
I get calling bs on Simpson and WW’s marketing methods, but what did the BABY do to you?
Even if the baby took a dump on your face, there is no ground for filling her with the self consciousness, body hatred and shame that plague the rest of the world.
+1…I’ve felt that all along with Jennifer Hudson, I think she had lap band surgery and probably did weight watchers also.
Yeah, my thoughts with Jennifer Hudson have always been that she had Lap Band surgery to lose the weight (giving her that deflated appearance) and is probably following Weight Watchers now, which is why she is able to keep the weight off. But if that’s the case, acting as though Weight Watchers is what helped her lose the weight initially is definite false advertising and borderline fraud.
There’s no doubt WW works for those who follow the program, but it does not happen overnight as it did with Jennifer Hudson, and I believe if Jess doesn’t lose enough fast enough, she’s in for the same fate.
Her teeth look nice
I’m with you, Kaiser. I was on Weight Watchers for a year and I lost the weight I wanted to, but it was a SLOW process and it took time to get used to watching portions, being aware of the choices I was making, and feeling good when I saw progress.
If Jessica were to just acknowledge this and the fact that it’s been less than 6 months that she’s been doing this, it would be much more effective and have a much bigger impact on her convincing “us” that she’s just like us. She’s human! I don’t expect her to lose all the weight in 4 months… shoot! It took me a year to lose 20 pounds! It wasn’t easy and it was definitely a life style change.
*sigh* stupid marketing ploy. Why can’t it just be okay for things to take time and for us to be patient for the things worth working hard for?
/endrant.
I just rejoined after gaining back some weight and honestly, it’s been a b*tch to retrain myself on portion control. Seeing this commercial (and the J Hudson ones) make me want to scream. Anyone who believes the two of them are making their own meals and monitoring their intake without the help of a cook and/or nutritionist also believes that shade of blond is JSimp’s natural hair color
I agree!! I so wish the media would just play straight with us, but then again… how would that sell to those who are looking for something amazing?
It’s damn hard work to do what she and JHud are trying to sell as easy, and we don’t have nearly the resources they do. But, I know I was successful and will continue to be so because I’m willing to put in the work. *sigh*
On the Katie show yesterday she said it was her idea to shoot from the neck up. She said she wanted it to be more about her personal journey (or something like that) and less about a body reveal. Not buying it was her idea and she will eventually show her body in the commercial so I don’t see the point in her not doing it now.
LOL? Not really, because it’s not funny. Are we suppose to hate on Jessica because she is having a hard time losing her baby weight as most mothers do or are we suppose to hate on her because she joined WW and it’s taking her longer than most spokes people for the company to lose the weight? I think she is the right person for the job becuase even with WW losing weight can prove to be quite difficult. WW should embrace this by saying results may not come as quick as you like but with patience and a little bit of will power, it will happen. That way it seems more real and inviteable to us the non-celebrities.
Honestly, I don’t see any reason to hate on Jessica here… unless it really was her idea to do the commercial without showing her body. Either way, WW should have had final say, and said ‘okay, this can be a ‘personal journey’ for you… and we’ll document it, along with your thoughts AND shots of your body, showing the ‘journey’ or your weight loss!’ As I mentioned above, I think this could actually be a very effective campaign. But come on, it IS a weight loss commercial, and it needed to show her body… even if it was only a casual shot of her sitting down, talking about her ‘journey’.
“I had no idea the baby weight wouldn’t just fall off once I had the baby.”
Then why get an EFFING WW CONTRACT pussycat?
Jessica Simpson is a liar and so is WW, ugh all so painfully and obviously false, every bit of this campaign.
Spot on.
Huge El-oh-el (err….no pun intended). Weight Watchers is handling this horribly. They need to spread the message that you may lose slowly, but you’re still losing. Everyone is different; blah blah.
They need to fire her, burn the commercial footage , cut their loses before WW stocks plumets to hell and class action lawsuits start for false advertising ,fraud.
and they might even have to change their brand name and come out as another company altogether.
who wants to eat microportions of chemical filled food that has an expiration date of 2040
You are thinking of Jenny Craig. WW doesn’t sell you food as part of the plan. You eat real food that you find in the real world. I have done the program many times with not much to lose each time. It works, slowly, but you really do learn to make better choices. WW sells some dinners that are frozen that you can buy at the supermarket, but truly, they advocate healthy fresh vegetables and fruits and lean meat, chicken and fresh fish. It does work – and is the only “diet” I have ever been able to stay on. If you cheat, you don’t beat yourself up, you just resume healthy eating the next day.
@Sassy
I don’t know where you live, but WW here in Canada sells food at their meetings and it is g-a-r-b-a-g-e. I highly doubt it would be different in the United States, you guys have so many more varieties of garbage to choose from than we do, in general.
@busy ramone…I’m in the US and Sassy is right. I was on WW and they didn’t sell the meals at the meetings. Sure, they have convenience foods in supermarkets, but they advocate eating real food here.
Telling her to sit up straight would’ve helped. Posture, people, posture!!!! ;p
I’m curious about how much Spandex there are under this black dress .. She look sufocate ! It’s sad ! I’m agree with you about all u say ..
I’m surprised she’s still alive after all the Spanx she wore. Her poor organs! At least WW knew better than to have her wear them in the commercial.
This is rediculous. Weight Watchers got in over their head with her, and they’re clearly trying to hide the results. It’s being deceitful at best.
+1
Everything about Jessica Simpson is LOL.
I didn’t watch the commercial because in all honesty, her voice is like nails on a chalk board to me. But I will say that I totally agree with CB and Kaiser – why can’t she just say ‘yeah, I’m normal and it really DOES take more than 6 months to drop the hundred pounds I gained because I’m not psycho like Kate Hudson and working out 6 hours a day’. If they were smart, they would track her ACTUAL weight and ACTUAL weight loss over a period of time to show ACTUAL results. And for the love of jesus, gurl, ease up on that bleach! You are in serious need of some low lights.
I agree re: Kate Hudson even tho’ she seems dear it’s just too much hearing about the six hour work outs post pregnancy. And I never questioned Jennifer Hudson (two hudsons!) weight loss before reading thoughts on here but … does make you wonder.
I saw that commercial yesterday and noted the camera work. What’s up with her voice? Didn’t she used to open her mouth when she spoke? Maybe they don’t trust that Weight Watchers will do the trick so Papa Joe arranged to have her jaw wired shut.
I saw that yesterday and laughed and laughed!
Sadly, WW promotes “calorie in/calorie out” and not a real, healthful lifestyle. Their points system is ridic. I have friends who are all, “a box of cake mix + sprite 0 = a healthy snack!”. Because it’s 1 WW point. So gross. Teach people to eat real food and they might have better long term success,
I’ve thought that too about the Weight Watcher’s system. I had some friends try it out, and they would still eat really unhealthy stuff on the diet, but still lose weight because they’d eat within their point range.
With any weight loss program, people will still find ways to satisfy their cravings for foods that are unhealthy and still make it work within the context of the program. I’d never been to a meeting where the meeting leader was like “if you combine cake mix and sprite you’ll have a delicious 0 points snack”. The leader at my meetings talked about eating unprocessed foods and exercise. But I guess every leader/meeting/participant experience is different.
I have had friends lose their weight and decide on a weekend that they want to booze it up so they eat only things that are “0” points (I think some veggies) so they can save their points for getting drunk. That is NOT a healthy way to lose weight!
haha welcome to my college sorority years, where you didn’t eat anything over 100 calories per meal starting thursday so you would fit into your friday party clothes with a little room to budge due to alcohol you would consume. Saturday you would only eat breakfast (no carbs) so you wouldnt bloat for saturday night. Sunday night meeting would be dinner for breakfast aka carb fest of french toast and pancakes because you survived the weekend looking hot and skinny but still able to drink what you wanted.
…….seriously, my college years were insane. and not fun crazy but wow i would never recommend greek life to a girl. I would much prefer a frat lol
As commercial diet programs go, it is not bad. Yes, you can lose weight while eating mostly junk, but if you want it to STAY off, you need to keep the junk to a minimum and focus on healthier and more filling foods.
I did WW pre-points (instead, you had X servings of bread/grains, X servings of protein, etc.) and I do think that was alot better than this points thing because you had to eat a reasonably balanced diet. However, even with the points system, the emphasis on things like portion control, mostly preparing your own food (or relying on food you can find anywhere, not just their food) do make it a better than average commercial weight loss program.
When they redid their program within the past 2 years, I went on it and lost weight a lot slower than their original point program. The leader explained they changed the program b/c people were eating 100calorie packs to use up their points. My friend suggested they restructured the program to have people on it longer for money b/c it takes longer to lose weight now.
I really miss their Core program. I lost a lot of weight on that program a few years back. You’d eat 1 whole wheat carb per day, 1 lean meat a day, etc. I’ll probably go back on this or MyFitnessPal once my baby is born in January.
“Core Foods are wholesome, nutritious, and easy to remember — they’re organized into 10 sensible Core Food groups. The foods on the list were chosen because of their energy density, so they’ll make you feel fuller with fewer bites. That’s how the Core Plan works!”
If you still have the Core materials, you can still do that program. I use the old points system, because I like it and I have the “slide rule” and all the booklets that give you the points. The new points plus system gives lower points to healthy foods and higher points to non healthy foods, therefore forcing you to eat healthy. I do think that WW wants you to lose slowly to keep the bucks rolling in.
No program can force you to eat healthy, you have to do that yourself. WW just helps you by categorizing food so that you don’t have to do the calorie counting/label reading. I lost a lot of weight with it and it has stayed off but believe me, there was a lot of cooking (fresh) and exercise involved. If you’re willing to change your lifestyle, it’s a great tool because yeah, I did the occasional pizza/ice cream/beer day but if you’re working and/or studying, you can’t keep that up. If you pay attention to what you eat and cut out most processed food, you don’t even have to be hungry.
I think Jessica should have given herself at least 6 months and done this quietly. All this anticipation coupled with her blabbering about eating EVERYTHING in sight …. oy. It almost put me off WW.
Jessica is lucky that peplum is such a big trend right now. It makes it really easy to hide things when you’re obviously lying about your weight.
If I saw that that was the results of weight watchers, I would not sign up.
What a joke! Weight Watchers get your money back. She deserves zero admiration for accomplishing what thousands of women do while having actual jobs and without the assistance of trainers, cooks, housekeepers, nannies, and who knows what else! She’s a walking embarrassment.
+1 this is beyond ridiculous. Why should we care. She has so much help behind the scenes, it is insulting to our intelligence to believe that this is even about weight watchers at this point.
+ 1
You are so right….
+1. I am embarrassed for her watching that commercial! She is rich and can afford the best nannies, personal trainers, chefs, etc and this is the best she can do?? She is clearly lazy and certainly doesn’t deserver 4 million dollars! I don’t know how she could even show her (fat) face on tv to talk about weight loss when she is still so heavy that they won’t even show her body in the commercial.
Exactly. I don’t think the hate is about how she looks. It’s about the fact that she’s saying she’s not a model but a normal woman. Meanwhile, normal women don’t have trainers, cooks, nannies, etc + a $4 million contrct with Weight Watchers. A normal woman might be able to squeeze in a few crunches while their baby is napping during their unpaid maternity leave if they can even afford to take that. I would love to accept $4 million for not losing weight.
Totally agree.
Oh Jessica you’re soo a bad actress.
She looks so vacant!
Yes! The worst part of the commercial to me is how dead she looks when she says, “It feels amazing,” or whatever she says at the end. Vacant is exactly right.
What fat head thought this was a good idea?!
she has a year right like any other post pregnant women.. Whats the real issue here? She also is 6 weeks behind because of a C section. lets be honest & real & fair so if she says that she has dropped over 40 already lets give her that. She has said she is 10 lbs shy of where she was before she got pregnant & all you have to do is look at those pics & know she is bang on with that comment. She was being targeted at that time for her weight as she has been for 3 years. After she gets to that pre pregnant weight then start really looking. She is still breastfeeding which means her points intake is a lot different then a woman that is not.
IN a year & a few weeks lets have a real look at where she is WW or no WW. Its all easy to trash talk or bully JESSICA always has been but people need to be fair & the same rules apply for her as they do for anyother woman in the real world having had a child. IT takes all kinds of women & deliveries of babies & were all different. This is Jessica’s journey she is sharing. Many women have shared in the past & will share again & get paid for it. Meanness & bullying is not part of that.
The c-section doesn’t really factor into it. All pregnant women are advised to not exercise above a light level for the first 6 weeks after birth. You’re assuming that you can exercise immediately, that’s not true. After 6 weeks, most doctors will tell women to listen to their bodies and do what feels right. I was doing karate 6 weeks after, but that’s because I’ve practiced it for years and could go right back. Abd remember, Jessica boasted about being able to have sex less than 3 weeks after her section – so if she’s healthy enough for sex, she was healthy enough for other forms of cardio. Can’t have it both ways.
And the point is that she’s NOT like any other woman. She has a personal trainer, she can pay for prepared meals, she has access to the gym – things most women don’t. Which is simply why she’s unbelievable as a “real woman.”
And I’m sure she has at least one nanny, or SOMEONE to watch the baby while she’s exercising. And honestly… her only job right now was to lose weight.
but with a c section, you can have sex after three weeks because your vagina doesn’t feel like a mack truck has run through it!
This is not bullying. The repeated misuse of the word detracts from the misery of those that actually suffer from it.
Comments on Jessica Simpson’s desire to get paid for turning herself into a human billboard for Weight Watchers does not mean we are “bullying” her or are “mean”. It just means that we aren’t buying what she is trying to sell us.
If you think Jessica Simpson’s feelings are being hurt because strangers on the internet are critiquing the marketing campaign WW crafted out of her “journey”, then maybe you should tell her the critiques can be avoided if she keeps her private life private instead of always selling it to the highest bidder.
And Sapphire is right. Your comment is offensive to real victims of real bullying.
If we’ve learned anything its that this girl can NOT act. AND A PEPLUM DRESS JESSICA?! SMDH
She is very pretty but her face is very fat right now. Wonder how much she is paying her trainer to lie for her.
I don’t feel sorry for her in the least. She treated her body, and her babies growing body, like a trash can, filling her face with toxic foods….there is a reason, perhaps, that supermodels bounce back faster…it isn’t just good genes and youth on their side, most, maybe not all, but most, eat healthfully and exercise diligently to keep weight gain modest for them and their baby. that’s what healthy people do…it’s not an excuse for a junk food free for all. Every situation is unique, I know, but in her case, she went on a hedonistic feeding frenzy.
+1
+2.
I don’t feel sorry for her at all either.
Oh, god, +3. I’m soooo sick of people saying “lay off poor Jessica, she just had a baby!”. If she had only gained a healthful amount of weight, (in her case since she was in no way underweight to begin with 25lb would have been plenty enough), her body would have bounced back in a snap considering all the help she has. 80lb isn’t baby weight, that is all Jessica being a greedy junk food addict with no self control weight. Those like Miranda Kerr, Giselle and Victoria Beckham bounce back so fast simply because they never gained crazy amounts of weight and were slim to begin with.
She can’t blame genes or hormones either, since we all know Jessica CAN be slim, even skinny when she wants to be.
She’s awesome.. but most of all she is human..leave her be.. I wish Jessica the very best.
I don’t think it’s fair to generalize Weight Watchers as an unhealthy weight loss system. It works for people who are ready to make the change and accepting that it is a process. Zero points for snacking on fruit is a lot better than the other crap you could be eating instead. WW has worked for a lot of people I know.
I did WW for 3 months (to purge myself of the bar exam weight gain). What amazes me is that she admits to having a personal trainer while on WW. The program itself does work (at least in the short term, I haven’t been off it that long). But it’s a program designed for people who are trying on their own – not people with personal trainers. I did it by walking, by going back to my karate dojo, stuff like that. She has access to a trainer, to cooks who will prepare anything to her specifications, to nutritionists, etc. She may not be a supermodel, but she sure has acess to resources 99% of women don’t. Personally, I don’t think celebs should be endorsing weight-loss programs. I prefer those commercials where they talk to normal people, because I can actually believe them.
Wonderful post. I could not agree more!
I love your post. And agree with everything you said.
Yep, she should do WW properly (no personal trainers, personal chefs or personial dieticians and NO liposuction) or GTFO. If her results don’t show what is achievable through WW alone that is false advertising on their part.
I don’t get it. Why put herself through all this scrutiny so publicly when she doesn’t have to? I mean, she doesn’t need the money, right? Isn’t she supposed to be ridiculously rich or something?
I read somewhere that the commercial was actually filmed in June.
That would make more sense, when you look at the photos of her that were taken yesterday with a smaller face…then again, the rumor is she had lipo on her face/under chin, so who knows…
They should have done it like the Scary Spice Jenny Craig ad. Scary shows us herself at the beginning and then shows us how far she has come, all in the same ad.
Obviously Jessica has failed to make any progress so far, but yeah like others have said, they should have just burnt the tape. 🙂
Wow, this thread puts the B in Bitchy. Apparently all the moms out there knew exactly what their bodies would do post-childbirth, and are free to judge Jessica for not being bright enough to know what would happen in the months following birth. If she was like me, after my c-section, I needed therapy, not a lot of judgment and strangers giving me grief for decisions I made before the actual experience occurred. Every mother’s birthing experience is unique, as are the subsequent months. I thought breastfeeding would be a breeze, it was for my sisters – and I had to work my ass off to breastfeed my baby. Does that make me stupid? Why are women so quick to throw stones at other women? Men don’t do that.
Men aren’t being paid $4 million to show how well the WW program worked for them.
WW is insulting women with this fat face commercial touting their program as the savior for fatties worldwide. I hate the way they are talking down to women, having Jessica Simpson do her bimbo routine. The dumb blonde ‘I didn’t realize the weight didn’t all come off’ nonsense is getting as old as Jessica is. Really, you didn’t know you didn’t walk out of the hospital pre-pregnancy weight, even though you have a sister with a young child and have signed a weight loss program contract? I find this so insulting, the way they are selling her as a fool – if someone this stupid can do it, so can you! Except, she can’t, or hasn’t yet anyway. Which is fine, but show her progress so far. Show her fuller figure and have her shout how fantastic it feels to be working towards her goal. This commercial just pisses me off and if I ever need a weight loss program I certainly won’t turn to WW.
Don’t be insulted by her being the bimbo dumb blonde. Her whole schtick is her acting like a dumb blonde. Without that, I do not think she would have gotten this far! I mean, come on, look at that show she did with her ex???
It’s surprising she is so successful with her many business ventures. Maybe she is a really good actress to make us think she is really dumb, when she is not!!! The jury is still out on this one.
Jessica has nothing to do with her “business ventures”. Her father negotiates her contracts and his people have been smart enough to hook up with some excellent manufacturing companies and designers. All she does is breeze into a meeting at a 5 star hotel to look over the line that real designers have created, and ohh/aah over all the pretty things. No brains necessary.
But I do feel a bit sorry for her…she is clearly pushed and exploited by her family, and her father is creepy at best. She is the family cash cow.
She is a poor choice as a spokesperson in my opinion. Imagewise she just comes off as childish and quite frankly a dumb blonde. In my opinion, the whole campaign will be ineffectual and unrelatable, although I’m sure some people will love it.
I really don’t have sympathy for her. She could have taken her time losing it but her greed for the $4 million is what caused all this stress. If you look at her face in the commercial, she still has a long way to go. Personally I don’t care if it took her a year like it took me – but I guess we should feel sorry for her because she couldn’t do it fast enough for $4 million? Sorry, no empathy here.
+1. I am with you. No sympathy here.
Here’s the thing Jess was eating terribly way before the pregnancy. She has admitted in old interviews that she has had food issues…the girl isnt ready for WW because she was headed down a path of obeisity regardless. She probably isnt far off from her pre-pregnant weight.
I think most brands should stop w/ celeb indorsement. The proof is in the pudding! Pun intended.
I just hate that for the past few years, she can barely move her mouth when she talks.
she looks much better considering she was way over 200lbs at her 9th month.
Jess is not the best spokesperson for them. They got it right with Jennifer Hudson though. She always emphasized that WW was a lifestyle choice that she was sticking to because she wanted to lose weight and get healthy. J. Hud always did a great job selling them and their message. Even when she was on Oprah she made a point to say that it was a total lifestyle change and that she achieved her weight loss goals with WW and plenty of exercise. I believe all the women in her family were doing the program too and debuted all their weight loss too.
I think she looks like she’s lost a good bit of weight.
I’d love it if she came out and said, “I’ll lose the weight eventually, but I’m going to do it slowly and as healthfully as possible.” I’m sick of seeing these stories of celebrities doing ridiculous diets to lose the weight as quickly as possible. That’s not healthy, especially if they’re breastfeeding. There’s an unhealthy fixation on “bouncing back after baby” that perpetuates the idea that the most important thing after having a baby is losing weight, as opposed to focusing on the mother’s health and process of taking care of the baby. It’s disgusting.
I’m not sure I appreciate the “It was the ONLY way to go” comment. Really? Weight Watchers was the ONLY way to be healthy for her daughter?
I don’t have a comment about her weight gain. It’s a pain to lose unwanted weight and it’s personal. But shilling a company that endorses processed foods and caloric restriction by claiming that her way is THE way to go just sucks.
I think they should ask for their money back. As far as I am concerned, she did not lose the weight she was supposed to. They should get the money back, and then sue her for failing to meet her goal weight. That dress does not hide the truth. She still has some pounds to lose. Nice try, though!! While losing weight is a personal issue, she should not have told the whole world about it, because at that point, it is all of our business. It is no longer private/personal.
What a silly commercial. Viewers aren’t stupid. It’s a weight loss commercial and she won’t show her body? Seriously? I too would have had no problem with an immediately post baby shot looking fat and now, just looking chunky, and talking about it being a process. But to do a closeup and say it’s a process is like you’re saying it’s not working, folks.
Actually, the C scetion does factor into it. It is considered major sugery and exercise cannot be done period.(I’ve had abdominal sugery for fibroids, and I could bearly touch my toes after) If you have your child vaginally, without an epsiotomy, although doctors don’t recommend it, you can try your hand at light exercise at your own risk. Your body’s response to exercise is also different after a sugery has cut through the muscles. And no, I couldn’t do carido after my sugery, but if I really wanted to I could have sex.(not as much movement needed to get the job done 🙂 )
However, I do agree with you that she’s not like everyone else. She probably had a tummy tuck, and has a full staff to get her where she needs to go. Personally, if you decide to take on the presure of these weight loss contracts after having your child, you just have to deal.
Um, a c-section only precludes exercise in which the abdominal muscles would be engaged. And now, the protocol is actually to encourage movement as soon as possible after the section, which stimulates blood flow and healing (I actually saw this, nurses would come in the day after c-sections and try to get the mothers up and walking around). Exercise after birth is primarily discouraged because, during pregnancy, many women experience a reduction in muscle and tendon strength, as well as strain in those areas from having to support the pregnancy. Ligament and tendon injuries right after pregnancy are extremely common, and that is the dominant reason why exercise is discouraged. And it’s also worth pointing out that your other point is incorrect now – the abdominal muscles are no longer severed during most routine c-sections. The muscles are stretched in a way that allow the surgeon to get under them while leaving them intact. They stopped cutting them due to the adverse effects. (I asked about all this stuff, since I was anticipating getting back into sports really soon after birth and wanted to know the exact procedure of a c-section and how it would impact me). If c-sections left your abs in such bad condition, we’d have a lot less mothers who could wear bikinis.
Abd I do feel the need to point out that sex IS cardio (so you’re incorrect on that one). If you could have sex, you can do cardio. Anything that raises your heart rate is cardio.
While I respect your experience, I could not have done cardio after my abdominal surgery. If you did my harty congratulations.I’ve watched many wonen recover from c sections and I’ve yet to see anyone attempt serious cardiovso soon after delivery.
Of course the nurses got me up to walk around because if u can’t u don’t get to leave the hospital. However within those first two weeks I didn’t run anywhere. And the four weeks after that walking at a regular pace was all I did so I for one choose not to judge Jessica that harshly .
The problem is everybody is gauging her against Jennifer Hudson and Chirsty Allie, both of you I garanttee went under the knife to get their new body…..Its only been 4 mos..she isn’t ready to show off cause she having a hard time…like 95 per cent of women do…but she signed a contract with WW and now has to whether she wants to or not….I remember Christy Allie’s claim that she had lost 4o lbs in 3 mos and she was only 150 lbs at that time and Lord that woman was still over 200 lb because she is so tall…..
WW commericals are all lies anyway why jump on Jessica at least she trying to keep it real but she has to do what they say and say what they want her to say to get the money she contracted for…
There is no way in the world that will convince me Jennifier or Christy lost all that weight just on WWrs alone…They lied…and they still are lieing today I can’t watch their commericals without laughing….
I get that losing weight is a long term goal. But if I were being paid $4 million I’d be out there in a bikini sauntering around 🙂
purdy gurl. will have problems with fat all her life. I hope she can *control* what
*control* what she eats. It’s just that d*mn simple. I know. I just lost 20 lbs. One year, but I am now size 8
I loved that commercial and their approach is so right.
The point here is not to show her body and then have tons of women point to every flaw/ fat.
The message is finally the right one- it’s not about “doing it” – taking your picture and then back to bad habbits.
It’s a process and the point is not to look like a model, but heating healty and being a better version of yourself.
Jessica is awesome and cute with her faces.
I tried to read all of the comments to see if anyone else had posted this information, but I was so aggravated at the haters that I’m just going to post this tid-bit of information:
This commercial was filmed in July. From July until yesterday she has OBVIOUSLY lost more weight.
Weight Watchers should not get their money back; they should be proud of Jessica for doing this the normal human way. If you have ever been to a WW meeting you will hear over and over again, “This is not a fad-diet; this isn’t a diet at all. This is a way to change your eating habits for the rest of your life.” And it truly is.
I say congrats to Jessica! She looks great!
NOt sure it was JULY but think the wrap was in AUGUst either way more weight has been lost for sure & more weight will be lost by the time they start shooting Fashion Star & that is coming next.. You can be sure many will tune in again just to watch for weight loss even if they dont like the show.
Then why not show her at the end of the commercial looking GOOD? They could have added that part on, if it had worked at all.
For those that think Jessica is irrelavant think again. She has ya all talking trash & conversation & just helped Katie get the higest ratings on TV in many years..
Katie is awesome but no way would she have those ratings without Jessica.. say what you want but Jessica creates conversation & is in no way irrelavant. She stirs it up.
We all talk a lot about Leann Rimes too, anon, and Leann isn’t relevant either. She’s just kind of nutty.
It was the premiere episode of Katie’s show. Let’s not get too excited and attribute all the ratings to J. Simp just yet.
If Jessica is so popular, then why is she not longer on the covers of magazines?
She was on one cover this year: Elle.
Nobody gives a flying rat’s ass about Jessica anymore. Her fame peaked when she was on Newlyweds 9 years ago.
After she got divorced, her popularity whent way downhill and continues to go downhill.
It’s sad what women go through to achieve a certain look. Some women mature after giving birth and realize that a newborn is more important than how many pounds you lose after delivery and they tell the world to suck it. Some bodies changhe forever after giving birth. Accepting it and enjoying your new family is a healthier way to live. She has a daughter and the messages she sends her are important. I’d hoped that a ‘new’ Jessica would emerge after giving birth and she’d be more ‘natural.’ I do feel sorry for her, but she is in a controllable situation.
I wish they showed her entire body. Who cares if she is heavy still when it was shot, it would still help us all. I just moved to Canada from the US and have been contemplating joining WW, but I have PCOS. I gained 40lbs when I turned 28 without changing my eating habits or exercise. I have lost 6 but can’t seem to lose anymore and I get compliments on how healthy I eat (espcially when I lived in the US; I cannot believe how many sodas people drink down there; I don’t drink soda at all). I am leery on wasting money on a plan that will not work or I will not stick to, especially since I portion control as it is. I am trying to take more fitness classes (pilates, yoga, spinning etc) and hope that that will help. Does anyone know if I should or should not join? I used to be 130-140 lbs and now I am 181 lbs at 5’3″.
You could always give it a shot. If you’re already comfortable with portion control and exercise then just do the online WW. It isn’t super expensive and you don’t have to sign up for a really long time. I think it is 3 months.
I was struggling to lose weight even though I ate pretty healthy and worked out a lot and WW has helped me.
@ Andrea:
Something sounds off. See a doctor and have ur thyroid checked.
I’ve gone off on Jessica for making her weight an issue and for lying about it and for the “Just Jessica” thing.
Now I’m going to go off on Weight Watchers. I think Jessica is telling the truth when she says she lost 40 pounds. I also think she has 30 or 40 more pounds to lose. I also thought Weight Watchers was about eating healthy vs. rapid weight loss. IF that is the case Jessica has done what the program claims to do and they should show a before and after. She’s not hideous, she is just not there yet. If she is following the program as given to the average woman, then she is doing fine as per program guidelines.
I read a blurb yesterday re: JS’s pregnancy – it claimed that her highest weight was 170 lbs. I’m not picking on her weight AT ALL; however, I do think that 170 lbs. is a bold-faced lie. She is very short, but still…I think she was more around 210-220 lbs.
I’m actually pretty surprised by how many people are slamming weight watchers for being an unhealthy diet.
I have been on the WW Points Plus program since early 2011 and I have lost about 38 lbs. It hasn’t been a perfect journey and I have gotten frustrated once or twice but on the whole I have been able to lose weight I wasn’t able to with just exercise.
I don’t disagree that there are some people who are doing the program in a foolish and unhealthy way. But those people aren’t really doing it right either, and because the program is basically home based, that isn’t WWs fault.
My daily points allowance is about as low as it can possibly go while staying healthy. I am able to eat 5 small meals throughout the day with a focus on meats, vegetables and fruits with some whole wheat grains as well. As my weight loss journey progressed, I actually found it a lot easier to cut back on alcohol almost entirely and I really try to avoid sugar. I also go to the gym 3 times a week.
Now, if Jessica lost 40lbs over the course of 6 months…that isn’t unsafe, unhealthy or unreasonable. WW claims you shouldn’t lose more than 2lbs a week and if Jessica lost 40lbs in 6 months she would have been roughly losing 1.75lbs a week (unless my math is terrible, it could be…I suck at it).
Anywho, I didn’t really like the commercial. I think they should have showed Jessica’s full body. I think she is looking really good for having just had a baby 6 months ago.
I hope she sticks with it and does well.
agreed, agreed, sadly agree…
and such a shame, because weight watchers is truly the most ROCKING RIGHT way to lose weight, i swear by it, and i’m NORMAL.
pay me a F***kin 4 million dollars…..
news about this all day and she has really pissed me off.
you’re sweet, nice, fun, i get it. but even though i’m not a mom, i’ve certainly dieted througout my life and i’m so OFFENDED and disgusted w/ her behavior througout, more so, the public speaker phoning of it all. Idiotic and abusive.
she used her pregnancy as the green light to ENGORGE herself to mere obesity. she never thought of her baby as she shoved Taco Bell and fried Oreo’s down her throat; you’re growing fetus says “thank you”.
she really morphed beyond anything remotely healthy and to sucker up $4 MIL bucks out of greed as well, W? OUT acheiving the entire goal.
exactly, proper weight loss takes a LOT of time, don’t BS con me that you reached your goal, you didn’t.
if there’s ANYTHING we woman know? we KNOW when to compliment another woman on her WEIGHT LOSS and when to SHUT UP when a woman has obviously not dealt w/ her weight.
“your dress is lovely!” get it jessica?
A partition should be circulated to boycott this WW fraud-this ridiculous, immature, & deceitful commercial is a disgrace! Her 4 million dollar undeserved payday should be donated to charities for underprivileged mothers & children.
One of her first “funny” stories told on tv was that she never wore the same outfit twice, becuz her mother would tuck in the tags & return to store after she wore the clothes & father was a minister??? This is the type of dishonesty this family thinks is funny & yet, they are rewarded?
A petition-sorry for typo!
I love Jessica and hated it when people weight shamed her (even before she got pregnant but ESPECIALLY while she was) but this is just ridiculous!
Seriously, WTF?! The program is called WEIGHT Watchers but we’re not supposed to watch or notice her weight?? It’s not a cosmetics commercial for Heaven’s sake! I’m sorry but this company was either pandering to a celebrity ego or something else really strange is at work here.
P.S. Jessica signed on for this so if she didn’t like people noticing her weight fluctuations before (hence the head shot only ad), she’s more than fair game for it now. Silly girl opened Pandora’s Box with this…
I guess the screwy face is the last bit of her former Daisy Duked self. Those days are over acting all dumb and sexy. I thought she made a fortune off HSN, why sign on with WW. I guess the head shot is so you won’t see the gallon of ice cream on her lap with the bag of oreo cookies.
I think WW works, but I wish they would pay me 4 million to reach goal, that would be the incentive I need. I think Jessica is a terriable role model Jennifer Hudson is the bomb.. Who cares about someone losing weight for 4 million $$$$