OMG. I’m usually surprised by who ultimately gets named People Magazine’s “Most Beautiful Person” in any given year, but this year I’m really stunned. I would not have even considered Gwyneth to be a contender. I’m not Mean-Girling her beauty, I’m just saying that Gwyneth rubs a lot of people the wrong way and she’s an unapologetic snob and elitist. How is that cohesive with People Magazine’s demographics? But I guess it makes sense – People Mag has been choosing women in their 30s and 40s lately, and Gwyneth is a mom, she’s in the mothering business now and she’s deigning to talk down to peasant-level. So maybe this is her reward. Plus, they made her have a side-part for the cover!!!!!!!!!! You can see Goop’s People video here and here’s the article:

She may be PEOPLE’s 2013 Most Beautiful Woman but Gwyneth Paltrow insists her kids, Apple, 8, and Moses, 7, don’t see her as anything but mom.

“Around the house, I’m in jeans and a T-shirt. I don’t really wear makeup. That’s what they’re used to,” she says. As for her husband, Chris Martin, “He’ll make a joke about it. If I’ve gotten fully dressed up, he’ll be like, ‘Oh, wow! You’re Gwyneth Paltrow!’ Because he’s used to seeing me in like baggy shorts and frizzy hair.”

And Paltrow wouldn’t have it any other way. With her second cookbook, It’s All Good, debuting at No. 1 on the New York Times bestseller list and her next film, Iron Man 3, hitting theaters on May 3, Paltrow credits her workout routine for keeping her looking youthful and less tired.

“It makes me look younger and feel strong,” says the actress, who does the Tracy Anderson Method five days a week. “When I first started, I thought, ‘I’ll never be good at this. This is a nightmare!’ But now it’s like brushing my teeth, I just do it.”

More importantly, she hopes to instill a good body image in both her kids, especially now that her daughter is starting to become interested in things like makeup. “When we’re home sometimes, she’ll put on mascara. And sometimes I’ll let her wear something out to dinner – but just a little dab,” she says.

“Also having a father who adores you the way that he adores her is very good for your body image. The more we can love her and let her be who she is, the more confident she’ll feel.”

For more of Paltrow’s exclusive interview – in which she opens up about her marriage and family, shares beauty tips and sets the record straight on all the rumors – pick up this week’s special issue of PEOPLE, on newsstands Friday

[From People]

Yeah. I think the important thing is that Gwyneth was OPEN to it, and she’s open to shilling (discussing in detail) her kids and her marriage these days. If you’re going to be People’s Most Beautiful, you have to talk about your family. That’s part of the deal. I guess it’s brilliant timing for Goop too, what with her cookbook being released a few weeks ago and Iron Man 3 coming out in a few weeks. We are in the midst of a Goop Renaissance.

Other ladies who made People’s “Most Beautiful” list/are featured in the issue: Amanda Seyfried, Jennifer Lawrence, Kelly Rowland, Halle Berry, Drew Barrymore, Jane Fonda, Zooey Deschanel, Gabrielle Union, Kerry Washington and Pink. You can see People’s full “Most Beautiful” package here.

Cover courtesy of People Magazine, additional images by WENN.