Before we discuss these new Jimmy Choo ads, I’d just like to say something to the people in charge of releasing advanced copies of advertising: this is how you do it. Do it like Jimmy Choo is doing it, where every major outlet gets high-quality images from the campaign, and everything gets released all at once. It’s amateur hour over at Dior with Robert Pattinson’s campaign – they’re not increasing the “buzz” for the campaign, they’re just making everybody angry.

Anyway, as we discussed in May, Nicole Kidman was named the new face/feet of Jimmy Choo. This is – I believe? – Choo’s first celebrity brand ambassador, and their first celebrity ad campaign. I’m saying they spent major money to get Nicole, and then they spent major money shooting these ads. Was it worth it? Well, Nicole is wearing a pretty mangy-looking red wig, and her makeup is kind of awful. She reminds me of (or she’s styled like) Stella Tennant, right? Nicole’s body looks really good, though. I have leg jealousy.

Anyway, Nicole issued a statement about the ads (again, Dior needs to take note of how Choo is doing it): “I really enjoyed being able to play a role that was strong, sexy and in control. I got into a relationship with the photographer, and Mikael [Jansson] is very intuitive, he knows what I am thinking and feeling and is able to translate it through the camera.” Jimmy Choo’s creative director Sandra Choi said: “There is a feeling of a quiet eroticism in the collection, and this concept was brought to life by Nicole’s magnetic presence in front of the camera. Her character portrays the multi-faceted qualities of the Jimmy Choo woman for this season – strong, sexy with a beguiling sense of mystery.”

Here’s the commercial for Jimmy Choo too… OMG. This is almost worth its own post. The duck lips! The legs! The busted wig! The terrible makeup! And shoes, of course. This commercial feels like the beginning of a Saturday Night Live spoof-commercial.

Photos courtesy of Mikael Jansson/Jimmy Choo.