“Sources” keep saying that Blake Lively is going to launch her much-discussed website next week. The 23rd, to be exact. Apparently, Blake has been working on the site for two years, which is just kind of funny. I mean… two years? Is she coding it all by herself?! Is she doing everything single thing by hand? Does this site involve an artisanal abacus? Well… yeah, it probably does. We already heard, last week, that Blake’s site will involve “curated fashionable items.” Now we at least know what the site will be called: Goop Junior. Blake’s Original Curated Nose. I Banged Leo DiCaprio And All I Got Was This Site. Preserve. It’s called Preserve.
Blake Lively fans prepare to get giddy because the lifestyle website that she’s been teasing us with for the last year is finally here. OK, not here at this exact moment but it’s happening very soon… As in next week!
According to the source who also confirmed the launch date, the name of the actress’ secret project will be “Preserve.”
So what can we expect? The insider tells E! News: “Preserve will focus on artisans and products, many hand-made one-of-a-kind items all selected by Blake. Items will be available for purchase through the site. Preserve is all about story-telling through video. Blake will be in some of these videos.”
I feel like Generation X started this whole “naming companies something random” thing and then Generation Y came in and took that sh-t next level. I’m sure there will be a biochemical firm named HUSK soon. Maybe a social media platform named EGGPLANT. Or an environmental advocacy group called WRENCH. So, Blake is launching Preserve. Preserve.com? Preserve the online shop selling one-of-a-kind items handmade by Blake’s merry band of artisans? Lord. Someone give Blake a job. Please.
Photos courtesy of Fame/Flynet.
Blake Lively has always been one big MEH! to me from movies to physical appearance but she does seem quite sweet in interviews and is more likable then GOOP.
I don’t know what to think about her eh? I really liked her in that Affleck boston heist movie, but I’m not sure what her deal is overall
The Town? I remember her accent not being too bad.
Well, I checked and “preserve.com” is still available/for sale. If this shizz is launching on the 23rd she best get on it.
Pretty sure preserve.com is a placeholder site. I bet it launches on that domain.
I agree. I don’t get the hate towards her here, just because she seems rather likable albeit a bit boring. And I’d much rather read whatever she’s shilling as opposed to the dreadful Goop. Goop needs someone to knock her off of her celebrity/blogger/whatever throne, and while I don’t think Blake will do it, she’ll at least offer something different.
I get that not everyone is to everyone else’s taste, but I can not imagine not giving her a MEH on physical appearance. Girl is gorgeous.
You know who else has a fashion/lifestyle website? Megan Markle (Rachel from Suits) it’s called The Tig http://thetig.com/ “The TIG is a hub for the discerning palate – those with a hunger for food, travel, fashion & beauty.” sound about the same as what Lively is trying to do.
I love Megan though, so I can’t say anything about that.
I want it to succeed so Goop can get off her high horse. Honestly since when did Goop become the reference point for lifestyle blogging. There were normal and famous people who did it before her and better. I think most people hate read Goop just to see what crazy thing she would say next…at least I did.
Now she’s super boring and I m sure the minions do all the work while she takes all the credit.
It actually sounds a lot like Lauren Conrad’s Little Market. She and a friend have a company and the website’s tagline is “Handmade goods ethically sourced from artisans around the world.”
GOOP has some good recipes though, and she is really into the healthy lifestyle stuff.
Blake however…. lol…. all she does is “eat cupcakes and not exercise” and she always looks rough (messy sweatpants etc) when she isn’t in the spotlight. Her lifestyle sound just about as “curated” as your average suburbian dweller’s. So I don’t see who will buy her BS.
Goopsy cookbooks are great, I agree. Don’t know about Blake, for my money she has never done anything noteworthy. At least Goop is a respected actress.
I got a salmon recipe from Goop’s site once. It wasn’t bad.
This! I like Blake. I don’t like her being compared to Goop simply because she too is branding her lifestyle. She does not preach like Goop. She isn’t pretentious or whiny. She doesn’t claim to have a strippers butt while secretly having weekly colonics. She actually seems genuine. Her site is pretty much focused on food and home – not gurus, alternative theories and the BS that Goop surrounds herself with. And, IMO, Blake is gorgeous w/out having to try. I like her and Ryan as a couple. They seem appreciative of eachother and treat eachother well. I see her as a bit traditional and like that.
I hope she blows Goop away.
We may think GOOP is ridiculous, but its also not aimed at us plebs. Blake is harmless, but I don’t know how much I’d need to see her perspective on home/design etc. When she was styling herself her taste was pretty bad. She’s lucky she has such great personal connections.
And Blake is lovely… but effortless she is not. She’s just had excellent work done, and while she doesn’t have a stylist she may as well, since the fashion houses send her the full outfit. Just because someone has messy hair doesn’t mean they’re effortlessly beautiful.
I like the name Preserve for this concept. Great choice. Blake is okay, there’s nothing wrong with her.
As a non-native speaker, for some reason I think of taxidermy and pickles when I hear preserve.
Lol! That’s awesome.
Ha, funny. I think of a protected piece of land and raspberry jam. (I’m a native speaker.) 🙂
Me too, Esmom.
That’s what I thought, too.
Or a dead fetal pig in a jar of formaldehyde.
Well I think of “préservatif” (condoms). Pickles, condoms, can’t wait to see what is it she’s selling!
I thought of jam too LOL.
Mmmmm….jam.
That’s where my mind went immediately too.
When I think “preserve” in regards to home decor, it gives me a musty, antique vibe. I don’t like homes where the furniture etc. are too precious to live in.
Lol I was thinking about jam, to be honest…
Antique homes, barns and reclaimed furniture. I love it and I think it’s perfect.
the word is an amalgamation of all the letters/syllables I cannot pronounce well in English. The ‘r’ is the hardest for me XD
…
Purrrrsurrrrv
in that case it’s a very suitable title for a Lively project, I’ll sound just like her (or like the muppets Swedish Chef)
I totally feel you. The hardest part about English is the way they pronounce the “r”. Words like “ruler” or “emperor” are so so hard. And Colin Firth’s last name.
SpookySpooks
Nice to know there are others out there!
difficult words for me: progress (pwrogrrrrss), rural (rrrrrrllllll), february (febju-airy), rare (rawr).
my home dialect messed up my english pronounciation, I have no rolling R.
They call it a ‘kakker R’ here, basically a ‘posh R’, and always sounds like the word ‘air’.
@sisi
You’d be fine pronouncing February as feb-yoo-airy.
We prononuce it very hard, almost like in Spanish. Like the Spanish would pronounce the name Maria.
So you’d probably hate “rural juror”?
@ Tifanny
*_*
Purrrsurvvv…that’s how Blake will mumble out the name of her website.
Sisi, “Rural Juror” is a fake movie from the show 30 Rock, and if it makes you feel any better, no one, not even native english speakers, could say it right! It is the most awful string of syllables in the english language. 😉
Actually I have more problems with the silent consonants of the English language than with the ‘r’s…. I always get mistaken when I try to say plumber, to climb, pneumatic, and so on. Oh well, and I can’t pronounce ‘swords’ to save my life lol
For me, the French r is hardest, particularly in rue–cabbies often laugh at me
As a native speaker I am somewhere between you and Esmom, so yeah, I have no clue what she is selling.
I think of Rose McGowan’s face.
LMAO@ Stef. yessss.
Maybe it’s because i’m not trying to make fun of her, but analyze overall I think of beauty and creams. Like the skin care line called “fresh”. Nothing in the home will look anything other than clean and alive. Appearance of time brings dust, cracks, wear and tear. Maybe i’m off, but this name isn’t random. Just very little thought was put into this article and started with a negative tone.
These photos (that were picked with purpose) aside she styles very well and has a Marth Stewart/Cape style. And that sells.
Heeeeeeeeeeeeeeeeeeeeee! How about “preserve” her non-existent acting career?
Jams and scones is what first came to my mind.
Now, THAT would be an awesome website! Can you imagine? Browse my curated hand-selected collection of taxidermy and artisan pickles.
OMG – hand selected taxidermy – The Bloggess! You must read The Bloggess!!
Here. Start here. Funniest thing you’ll ever read on the Internetz.
http://thebloggess.com/2011/06/and-thats-why-you-should-learn-to-pick-your-battles/
I hope her videos will have subtitles
LOL
he he
you win all the little ponies
It’s better than GOOP.
There. I can be nice!! 😀
Ryan needs to knock this girl up, pronto, so she will have something better to do, than remind “the peasants” of all the shit we can’t afford to buy!
Pregnancy is NOT the answer. LOL It rarely is, in fact. Plus, do you really think that would stop her? Hell no, it would just shift the focus to pregnancy and baby related fashionable items. There would be interview. And magazine covers. Pinterest would become obsolete. She would have opinions, guys. Move, Miranda, Giselle, Stacy, and whatever your names are. Blake is here to give advice now, it’ll all be good.
… Okay, that would actually be quite entertaining.
@littlemissnaughty…you are right!!!!! She would just start selling “one of a kind” baby crap!!!!!
I think Blake’s House of Ponchos has a better ring to it.
LOL – good one!! Curated = Over-priced??
Lol that is definitely better.
Horrible name. Conjures up mental images of old, embalmed actresses, or horrible treacly jams.
Well since her movie career isn’t working out, maybe she decided to try something else.
Why must she always pose open-mouth? (Mouthbreather)? Also, she bores me to tears. Tall glass of water.
DEAD!!!!!!!!! @ I banged Leo DiCaprio and all I got was this site!
I loved it too, I just can’t stop laughing!
Hahaha. Love it.
They should put that line on a “curated’ T-shirt! LMAO. Or “I banged Leo and all I ended up with was Ryan.”
whoa too darn funny!
Well seeing how Leo is a forever 20something male, I think she is better off w/Ryan.
So, when she is sixty and still looks like she does now, will she change the title to “Well Preserved”.
God no don’t give her a job, she’ll keep trying to “act” and that’s horrifically painful.
Is she bad at acting? Because she’s really quite pretty and seems young to be trying to branch out into a brand. And won’t it be hard to have a website that sells one of a kind items? I guess antiques sites do it, but, oh well, we will see.
she is very bad at acting. Probably as bad as Jessica Bile (typo and stays). Not only can’t she act, but she is a mumbler. When I hear her voice I automatically go into sleep modus.
Not to sound cynical, but just because a person is perceived as attractive does not mean they’re talented.
I’ve only seen her in the Sisterhood, a handful of episodes of Gossip Girl, and like five seconds to Green Lantern before shutting off. I’m amazed she’s been cast in anything to be honest. She does seem sweet in interviews as for being a talented actress, she definitely is not. Plus, she seems to mumble most of her lines and sentences.
Oh, I know you can be attractive and untalented (Ali McGraw) I just asked because I’ve never seen her in anything.
LOL @ GoodNmaes
Blake’s got TONS of Haters so that’s a helluva loaded question.
Personally I loved her in Sisterhood of the Travelling Pats and Elvis and Annabelle.
You should check them out
@Jegede – I loved Elvis & Annabelle. Max Minghella…………..drool
And I love Blake too. No f#cks given HAHA
Well, she’s not good but she’s not the worse thing out there either.
I’ve been wondering about that ‘one of a kind’ thing too. Huh.
That’s right, preserve.. your money. lol
I think of old ladies with too much plastic surgery and I don’t know why but the first image I got was an Egyptian mummy.
It also sounds like it could be the name of a osteoporosis or vaginal moisturizing drug, “preserva”
Hahahahahahahahahahah – kudos to you for best of thread.
My initial thought was ‘preserve and protect’, a twist on law enforcement’s mission statements that usually include ‘serve and protect’ I guess. Anyway responses this morning are a sort of Rorschach test.
For some reason the description of “Preserve” makes me think of the J.Peterman company that was on Seinfeld. Which in turn makes me laugh even harder at her….
The J Peterman company was real, I remember getting their catalogs. Seinfeld just poked fun of how bizarre it was.
I understand the need to branch out and create income in as many ways as possible. It seems to be the trend now. All these “actresses” are moving in different directions..all away from acting. I have nothing negative to say about that. I guess they are planning for the future. But I will say most of them are doing so because it seems the roles or movie offers are not as plentiful. And why are most of them blond..
I won’t be visiting the site. Nor have I gone to Goop. I find these sites like Self Help books and I never read those either. People spend too much time listening to advice of strangers and not just living and finding their way by trial and error.
Not a fan of Blake Lively’s acting, but I am quite interested to see what this site is about. Maybe the site will actually be done well…
You don’t find it a tad, um, pretentious?
It is… but I guess she needs to make some extra money? Or she needs something to do in her downtime since it doesn’t seem like she’s getting the good roles in Hollywood…
Agreed. I don’t get all the hate on women who try to dip their toes into business.
I hope she shares the name of her plastic surgeon on her blog. Chick has one of the best subtle nose jobs and boob jobs out there.
her boob job hasn’t been subtle in a while now imo, did she upgrade her set in the past two years?
I was just wondering that. I don’t know if it’s the texturing on that one dress that’s making her look top-heavy, but she’s extra titty in those photos.
Her facial surgeries are works of art, though. Nose job, jaw/chin work, possible eye work, but it’s all subtle and more refining her features than actually changing her face shape. It’s like she’s just *sharpened* everything.
I know I’ll mess this up and start calling it perverse…
Preserve: a sphere of activity regarded as being reserved for a particular person or group
To maintain something in its original or existing state.
I don’t mind the name but it’s basically a favorites list from etsy
Livelystyle is too obvious, I guess.
That’s a good one. Someone made a similar comment on Jezebel.com
There is a site called preserve.com that seems to be selling types of jam. Copyright 2014. Hers or she forgot to run a check to see if the name was available.
LIBERTY that is priceless. How will they get around that little detail?
WTF does “story telling through video” have to do with shilling “one of a kind” items? And where does one find a “one of a kind” item anyway? Flea markets? Most artists/craftsmen are expert at making many different pieces. So the appeal is that Blake picked it out for you?
Go to Etsy instead and support creative people!
Belle Epoch, I know, right? Support creative people at etsy!
With regard to the videos and mini films, which certainly some designer sites do (and I think her husband was in one) — she will I guess keep acting this way, but with pots of marmalade and beaded earrings and homemade soap?
I’m sure they’ll call it Preserveco.com or preserve.com, something like that.
Artisanal abacus…snort.
“merry band of artisans” – haha! it made me think of ren faire and that she’s going to shill dunce caps, leather belts, and huge, heavy dresses.
you know whose little company I have been surprised by? Jessica Alba. The Honest Company has ads on TV and their site is very accessible. It seems very practical. I don’t know what the prices are like but I just think as far as lifestyle ventures go, The Honest Company seems to be leaving an impression (for Alba’s sake, hopefully a good one.)
Anyway, good luck to Blake with her site (which may need to change its name if the domain is already claimed as mentioned above.) Maybe “preserve.com” was still available 2 yrs ago when Blake started this venture. Not so anymore.
Ever since Alba’s company went after Honest Toddler (AKA the amazing Bunmi Latidun), I’d never buy anything from them.
So, not such good impressions after all. LOL!
If she wanted to go the route of doing something non-acting related, I’m suprised she went for a “curated items” site instead of cooking. She apparently loves cooking and baking and is quite good at it – has taken professional level classes, etc. I could see her doing some kind of cooking/baking blog and making money from the ingredients used if she promotes them. Harder to make money that way, maybe.
I’m married to a cook and have a cook for a BIL. You don’t really take “professional level” cooking classes. They’re the same concepts for all levels, and while you may learn different techniques, the difference between an amateur and a pro isn’t education so much refinement of your technique. A culinary institute education will mean that you’re classically trained, but you’re only as good or as professional as the practice that you put in.
“Blake Lively fans prepare to get giddy”…
Not to be rude, but does she have fans? Like groups of people who like her so much they’ll buy all the crap off that site? I’m really not trying to be mean-spirited, but I’ve never encountered anyone (in real life or on the internet) who calls Blake their favorite anything, and I’ve never even heard of a group of Blake-fangirls.
Most women I know just say oh she has great hair. Because she really does.
Go to Tumblr and search the tag for “Gossip Girl” or “Serena Van Der ..” whatever her character’s name was. Yes, girl has a fanbase. A fanbase that’s moved on from highschool petty crap to building their own homes and establishing lives as adults.
All I heard was Portlandia – ‘We can pickle that!’
LOL
She has amazing dare I say glorious hair. I can’t think of any celeb whose hair can compete with hers.
When I read artisan I thought she was talking about bread and ham. I thought her website would be a place to order deli products
And it will forever be called formaldehyde in my mind.
It’s hard to believe the dress is Chanel. She can make even the most expensive outfits look cheap. Her image just doesn’t evoke glamour or one-of-a kind anything.
I agree. I don’t get why she’s even a “thing”. She’s a pretty girl-no great beauty, imo-and she never looks high style or particularly interesting.
Idk, that dress is doing itself no favors. Whyyy does it have pockets!?!
It takes a special kind of moron to not realize that her last name is absolutely perfect for a site like this. Lively. It sounds great absurd doesn’t make me want to poke my eye out with a locally crafted wooden fork
Bitch is a barbie doll. Her brain seems just as plastic. Pretty but it’s really going to her head. Made my day: “Preserve the online shop selling one-of-a-kind items handmade by Blake’s merry band of artisans? Lord. Someone give Blake a job. Please.”
I wonder if she knew, there is a brand by the name Preserve in America. (www.preserveproducts.com) They make products from recycled plastics so…. bad choice in name.
My eyes have been fixated on the pockets of that dress so much so that I can’t even focus on the article. Geez, that dress is fugly.
Does anyone know how designed that dress? It looks like something out of My Big Fat Gypsy Weddings.
It’s Chanel, and it has actually worked fabulously on other stars (KStew and Keira come to mind), but Blake’s fake tits and failure to understand the thought behind the exaggerated proportions pretty much kills it.
What I want to know is what the frilly heck she’s wearing in that picture. Reminds me of the outfit one of my barbie dolls came with. But maybe it’s on purpose – to make her look like Barbie.
I like Blake but that outfit needs to be burned.
This! That’s what I thought too.
http://farm3.static.flickr.com/2555/3858987951_6d955876df_m.jpg
Yes! I immediately thought Crystal Barbie too!
what? I thought she would make a side about cooking and baking? I really though that would be a good idea for her. I remember she had cooking classes and she was cute in that one cooking video.
Kaiser,
“Husk” is already a super-exclusive restaurant in Charleston, SC, featured on the Food Network, Southern Living, etc. You have to book months in advance. But maybe it’s just a front for a biochemical weapons development firm?
So she’s launching a lifestyle site – and Blair has been on Broadway in a Steinbeck play… Who knew!?!
Two words I loathe: curated (as in curated lifestyle) and artisan. Gag. I am just rolling my eyes at this.
Adding: Preserve and the phrase “storytelling through video”. Epic eye-rolling now.
What the hell ever. Y’all sit here and shade her – girl is smart and she’s going to make bank with this. Just watch. I want in. Yo, Blake! I make handmade goods! Hit me up, B!