According to E! News, Britney Spears is dating her longtime agent, Jason Trawick. The two were first quietly rumored to be together way back in November of 2006, and again last May when Trawick joined her at Mel Gibson’s Costa Rica estate. E! says they’re definitely together, and it sounds like it might actually be a good relationship. Trawick’s had a positive influence on Britney and was instrumental in helping her reconnect with her parents. In fact her dad even approves of the relationship.

Britney Spears isn’t confining her comeback to the stage. The “Gimme More” purveyor is at work on her personal life, too. E! News has learned that Spears, 27, has been secretly on dates with her longtime talent agent, Jason Trawick. Trawick, 37, a William Morris Agency rep, recently joined Spears for the first four shows of her Circus tour, but we have learned that the two recently have grown much closer away from the workplace.

Trawick declined to comment and referred our request to Spears rep, who has given no official comment on any extracurricular relationship. Trawick’s WMA assistant would only confirm that Trawick had been traveling with Spears on her Circus tour and is now back in L.A. A Spears insider, meanwhile, insists that the singer and the agent strictly have a “close professional relationship” and that’s it, calling it “ridiculous” to suggest the pair is anything close to “romantic.”

Trawick was spotted with Spears and her sons on March 1 in Louisiana, riding around in a golf cart right before she began her tour. The four were wearing sweatshirts, and Trawick was holding Sean Preston while Britney drove, holding Jayden James. In May 2008, Trawick jetted down to Costa Rica with Spears to Mel Gibson’s retreat, sparking romance rumors that were never confirmed. The two were seen smiling and laughing as they boogie-boarded in the surf. Spears wore nothing more than a bikini and rode around on the back of an ATV with her arms firmly planted on Trawick’s waist.

They were then photographed together May 23 at Christian Audigier’s 50th birthday party at L.A.’s Petersen Automotive Museum. Trawick has been credited with helping Spears reunite with her parents, manager Larry Rudolph, and landing her comeback role on How I Met Your Mother. Perhaps most important, Britney’s conservator approves. Says a Spears family confidante: “Jason is one of the few people who Jamie Spears trusts.”

[From E! News]

It seems like Britney and Jason are definitely together, regardless of what her friend says. E! also noted that his William Morris Agency bosses know about the relationship and are fine with it. He’s been Brit’s agent for five years, and has other high-powered clients as well, including Paris Hilton, Taylor Swift, and Hilary Duff. It must help their relationship that Trawick is successful in his own right.

In other Britney news, Madonna showed up for her concert in New York City on Wednesday. And of course she made a big show of it, making sure everyone saw her enter with her security team. Us Weekly noted that she had a smirk on her face when she left… possibly trying to imply something bitchy about Madge.

Brit’s mostly getting decent reviews for her concerts so far, and her comeback is definitely moving forwards. It’s not an overnight process but she’s sticking with it. It sounds like her personal life is also moving along quite well, and she might finally have a decent guy again.

Here’s Britney with Jason and her sons on the golf course on February 28th. Header is an older photo of Britney with Jason from Fall 2007. Images thanks to Fame.com.