Curating a lifestyle is soooo 2015. If you want to be au courant in 2016, you need to be designing an athletic line. Joining the ranks of Carrie Underwood, Kate Hudson and many others, Hilary Swank has just introduced her new athletic line, Mission Statement. And guess what, ladies – it’s been designed with us in mind! Hilary is producing a gym-to-job line that we can feel comfortable in… as long as we have the $225 for track pants.
Why did you choose the name Mission Statement?
“Mission Statement is intended to be taken literally. ‘What’s your Mission Statement?’ The underlying purpose in creating the line was to pay homage to women who have extraordinary ideas, ambition, focus and a love for living a full, authentic life. With that in mind, I wanted to design versatile clothing for women who live by this same mantra every day.”Is it an empowering kind of mantra?
“Yes. We want to recognize and encourage women for their strength and ability to not only work towards their fullest potential but who also inspire others to do the same. I have always had the perspective that women need to look within for the answers that guide them to live their truest most authentic selves, to identify their personal Mission Statement and dress for how they want to feel.”Why was it important to you to launch this line at this moment in your career?
“I’ve had so many people come up to me over my career and say that my coming from a humble beginning and driving to California with my mom with $75 and living out of our car to pursue my dream inspired them to never give up on their dream. It’s humbling to have a byproduct of living your dream inspire others. I’ve also come to realize that one of the most inspiring things to me is when people persevere through adversity. So I wanted to create something that continues this connection.”How do your clothes represent that?
“I believe it’s important for the modern woman to have clothes that can be multi-faceted and transitional. I see that women want, and frankly need, the ability to be able to go from exercising straight into their day, to segue into business meetings, dropping the kids at school, running errands and more. In looking for this myself, I couldn’t find something that served me in all of those areas without looking like I was in workout clothes, so I set out to design it!”
Honest question – does anyone actually workout and then go to work or her daily life in the same clothes? I know some low-impact stuff doesn’t generate a lot of sweat but Hilary is talking about lifting weights and stuff. I’m too ripe for my children to hug after my run; I’m sure as hell not giving a presentation without a shower. Hilary has put some real thought into this line, she especially caught my attention with the way she described her sports bra design. I just can’t afford $125 for a sports bra. And I can’t fathom why I would wear a cashmere top to do burpees.
Should we call athletic wear as daywear the California Business suit? In California, specifically LA, it is quite common to see the Cali Business Suit but CB says not so much back East. I love cute workout clothes but my sassy, neon peach base layer tank is between me and that dude walking his terriers at 5AM. So she confuses me with sweeping statements like, “The underlying purpose in creating the line was to pay homage to women who have extraordinary ideas, ambition, focus and a love for living a full, authentic life.” I have ambition and focus but I prefer slacks to yoga pants. There’s not something for every woman’s taste here and a very small percentage of those who can afford it. If Hilary wants to sell to that shelf, fine, but why try so hard to convince the public this is obtainable? Or authentic, for that matter – there’s a $1,150 soft shell, for God’s sake.
I do love this tennis dress
Photo credit: Brian Bowen Smith and Fame/Flynet Photos
I run long distance, and let me tell you, I and my lobster red body need a good ten minutes under a hot shower afterwards and my clothes need to go STRAIGHT into the washer. There’s not a hope in hell I could transition from exercise to work or anywhere else.
Agreed. I’m not a long distance runner, but I am a runner and when I get back from my run in the morning, I’m ripe. I can’t imagine heading out to run errands, and go about my day without taking a shower and changing clothes.
Ewww.
As a business consultant, I’m pretty sure my clients would fire me on the spot if I went straight from the gym to a business presentation. Work clothes are about more than comfort and convenience, they also show respect for the people you work with, convey that you understand the gravity of the work you are undertaking, etc.
Also, placing a giant price tag on gym clothes doesn’t mean you can wear them anywhere. It just means they are expensive gym clothes.
Uhm. It seems to me like she has no clue or maybe she doesn’t sweat.
i, on the other side, start sweating even after i have climbed some steps- I bike to work every morning and I sweat there too. I am in no way overweight or out of shape but I could never, not in a million years, go to work with the same clothes i went to the gym in.
I sweat just walking out the door. Been that way all my life. When I played a lot of softball tournaments I would have to take 2 and 3 extra shirts with me because I would sweat through one shirt every game. I still do.
She’s on crack. Even here in sunny southern FL you couldn’t wear most of these clothes to work, let alone afford them.
this line must be for the taylor swifts of the world, who like waltzing in and out of gyms in cute workout clothes, without touching a single machine to actually, you know, workout.
Or wear those clothes while sat at the bar sipping lemonade watching other people working out.
Cashmere workout clothes? Hillary is giving Goop a run.
She’s making lululemon look downright reasonable!
ha ha ha ha! a $400 cashmere tank top! God, I’d be such an amazing rich person – I can’t imagine EVER getting sucked into this kind of bull.
“Why was it important for you to launch this line at this time in your career?”
Ummm…what career??? When was the last movie she was in??? I always thought HS was overrated…despite the two Oscars!
Yeah I was about to say, ‘So it’s come to this?’
And I agree about her talent. She was excellent in the two films she won for, but she’s got an extremely limited range.
And this line is inspired by the fact that that she started out living in her car, with only $75? The cognitive dissonance is strong with this one.
Seriously. I always thought she was pretty down to earth but it seems she’s out of touch with the best of them.
I always appreciated Sarah Jessica Parker’s short-lived fashion line because she remembered her humble beginnings and didn’t want to make expensive clothes. They were good, classic basics that didn’t cost too much. At least GOOP owns her elite status; this girl is delusional and sounds like she swallowed some self-help book. No, Hilary, I don’t feel inspired by seeing another woman in track pants.
All I want is a pair of all – cotton workout pants for under $30-40 and that’s hard enough to find.
To Who ARE These people—cotton pants—Danskin at Walmart. They work for me. I only like to wear cotton or real dry fit. Look at Tj Maxx and Marshalls if one is near you.
Target has some workout pants too. Ross Stores are like TJ Maxx if you don’t have that one.
Thanks all! I have to find cotton WITHOUT polyester…which seems to be everywhere these days. I’m in Canada – we have Walmart (tho I try not to go ’cause labour practices) – Target flopped here – but we do have Winners and sometimes Marshalls. I do check there. There’s so much polyester. Winners FYI is owned by the same parent co. as Marshalls and TJs.
Also is it me or are sizes bananas on workout clothes? I’m a 6-7 bottom in regular clothes and some of these knit workout pants are too tight even in Large. I don’t get it.
I finally got to the point where I’m ok with some polyester in my pants but I only like cotton for my tops and that is nearly impossible to find, too! All those tech fabrics hold odors so much I have banned my sons from wearing them. Drives me crazy.
Esmom – Try a laundry soap called “Sportswash”
You can get it on Amazon. It’s pricey but its hailed as the gold-standard & it can fix your laundry woes (take it from Stinky!) ….
Esmom, just wear men’s cotton vneck undershirts in pure white cotton for workouts. Like the ones that come in plastic packs from Hanes or Fruit of the Loom.
I’m not sure if the ship internationally but here in Australia, we have Bonds that is mostly cotton workwear. I hate polyester as well as I swear a lot when working out but bonds seems pretty good and sometimes you get 40% off everything
I can’t imagine a single scenario where I — or anyone, really — would go from working out to work in the same clothes. Unless a brisk walk to the train counts as a workout. The sweat alone is problematic, but when I go to a class I also get grossed out from sitting or laying on communal mats. Those clothes go straight in the hamper when I get home, I don’t even want to sit on my furniture in them.
Old Navy is my go-to place for cute workout gear, especially pants. Comfortable, flattering and cheap. I just can’t justify spending tons on workout clothes.
Target and Old Navy are my go-to places for workout clothes. As you said, comfortable, flattering and cheap!
Agreed & my idea of a splurge is buying something from Athleta on sale.
I say this as honestly as I can; Beyoncé’s Ivy Park is the best among all these athleisure lines
1) the athletic -lounge wear market is over saturated at this point.
2) her prices are ridiculous
Anytime I hear someone convincing me to lead my most authentic life … my radar is up and I take a real hard look at what they are trying their best to sell me. A fool and his money are soon parted. Same goes for the idiot who’s been convinced she can find her true self in a $1200 Hilary Swank cashmere exercise shirt.
Right? For that money I’d rather buy the goat. I just looked it up and you can get a cashmere goat for $300.00 and 50 percent off on a second purchase. See Hilary, I’m more authentic than you. 😛
” pay homage to women who have extraordinary ideas, ambition, focus and a love for living a full, authentic life.”
You would think with all those cliches and buzz words that something of substance was said, but no.
Are people really buying all the way overpriced clothes that celebrities ‘design’?
IKR….Why don’t these stores just stop paying celebrities money for their names to be on clothes, take that money, and just make cheaper clothes for us to buy. I never buy clothes, or anything for that matter, just because a celebrity endorses it.
Who decided I need to use my workout gear to prance about in for my everyday life? It seems to me they just don’t really know how to design & what women really want.
I have never ever used my workout wear as ‘casual’ clothing, why because it’s for the gym. Very few workplaces want you to wear workout gear to work so I wish they would please just stop. You know what I want? Pants, skirts and jackets that are lined under $200 (in Canada that’s very hard to find). I want tops that aren’t see through, and bras that are sturdy enough on the sides that my side boobs can’t destroy them. I don’t need overpriced gear to sweat in.
i think i love you. i so, so agree; can anybody just make decent quality basics that aren’t crazy expensive? where are the mid-range clothing lines? the only one i can think of is Aritzia, and even that is still pretty expensive.
and i second your feelings on the study bra; dear all bra makers, please get together a team of structural engineers and nasa scientists to design a bra that survives more than 1 year.
The sad thing is, she really does work out like a fiend. If you look at her Instagram acct, every Friday she posts clips of her workouts, and I’m always like, DAYUMMMM!!! The girl has some amazing strength and endurance. But this clothing line is so out of touch.
oh jesus please make them stop, because I dont give a crap about talentless tricks who made their way in showbiz by connections and casting couch (cough…Goop…K Huston…cough…) I DO care about actresses with real talent as Swank being talked into the celebrity designer skank by their “close friends” managers and business partners, who convinced them to do so for their own benefits….make them stop
And I thought Lululemon was pricey, which I love. No way would I wear Swanks clothes
She wouldn’t have been able to afford her own clothes. These clothes are designed based off of the women she is now surrounded by, which is a very small part of the population.
“Curating a lifestyle is soooo 2015. If you want to be au courant in 2016, you need to be designing an athletic line.”
I couldn’t stop laughing! 😂😂😂
Yeah. Clearly I’m not the target demographic. But even if I did have that kind of money to throw away, 225.00 for track pants? 125.00 for a sports bra? Is she mental?
And I agree that transitional athletic wear is a dubious ass concept for anyone who actually ya know, works out in work out clothes.
That “soft shell” is a F–KING LEATHER JACKET. Yes Hilary, for all my workout needs I turn to my trusty leather jacket.
I guess this overpriced leather jacket is the answer to people asking if she is still an animal activist and vegetarian.
This is just so freaking weird.
As the finance reporter for the Washington Post used to say, “If it’s on your ass, it’s not an asset.”
$125 for leg warmers??? $185 for a sports bra??? Is this a joke?? I always thought highly of Hillary but now I see she is just as out of touch as Gweny.
One outfit for her “look” section cost (w/o taxes or shipping) $2,685!
How is she this out of touch? I get Goop, but Hillary came from a poor background so she should know better. It’s not even that the line is luxury, it’s the fact that the prices are beyond ridiculous.
that concept name is making me cringe more than anything else.
talk about tired.
Just went to the website. It’s really bad.
One example: no size chart. Anywhere. Sizes are 1-4. What does that mean??
Maybe it’s just for the press and she doesn’t really expect to make money at this!
To whom is Hillary Swank marketing her athletic line? It isn’t for the peasants and plebs.
This is perfectly timed though for Melania’s next shopping trip. 😉
Exactly. This line is for women who don’t work full-time outside the home. It’s for wealthy women who have a home gym and a trainer who comes to them every day after the husband and kids have left for work and school. It’s easy to stay in your workout clothes when you don’t even have to leave your house after exercising! And when the only things on your agenda for the day are lunch with friends and a quick meeting about the charitable organization you founded that other people now do all the work for.
Particularly love the contrast between the clothes she is selling and the clothes she’s actually been seen wearing in that last photo. This curated lifestyle stuff is really getting annoying because it’s so damn fake. I blame GOOP for all of it.
The title of this story made me laugh so hard. Flippin love you! Best part of my day!
Maybe it’s ok if you work at Whole Foods.
This is embarrassing but in Silicon Valley wearing expensive athletic wear everywhere is the new hipster/yuppie/waste your money norm. Women just wear this shit out as they stroll around errands or meeting up for wine o clock. I think its the new way of ironically impressing people with your clothes. “Oh, I’m much too intellectual and refined to be a brand whore, I prefer these exquisitely expensive athletic wear instead. ”
Pretentious bullshit.