David Beckham’s underwear sure is getting a lot of attention. Or rather, what’s inside his underwear. Macy’s put up a giant billboard of Beckham posing in nothing but Emporio Armani underwear outside their San Francisco store. I haven’t been able to find any reports directly linking the ad to what I’m assuming must be an increase in car accidents in the area… but I’m sure in a few weeks someone will notice a trend.

David blogged on his website about the experience, and all the attention the ad has garnered.

Well I’m sure you’ve seen the pictures but last week I went to San Francisco to see the unveiling of the new Emporio Armani campaign I shot a while back. To be honest I was amazed by the huge billboard poster outside Macy’s department store, but even more amazed by the amount of people who turned up to see it! I’m always surprised by the amount of attention certain things create, but the attention this campaign has created is pretty incredible. It was great to meet some of the people who’d come out especially though, I’ve always wanted to visit San Francisco, so it was a great to finally get there…

[From David Beckhams’s Blog via Us Weekly]

It is indeed a huge billboard. Though I don’t think that’s the hugeness most people are talking about. While the size of the billboard is impressive, I think the “amount of attention certain things have created” is more due to the certain thing he’s sporting beneath his underpants. Okay I really will stop now. Giggle. There were rumors that Becks was digitally enhanced, but I’m going to assume no Photoshop experts got within a hundred feet of that photo. Now if you’ll excuse me, I’m packing my bags for San Francisco.

Here’s a video of a woman freaking out at the stripper-like unveiling of David Beckham’s billboard. There really is a complete loss of dignity here, which makes me really happy. Video thanks to YouTube.