As you may remember, Lady Gaga was named the Creative Director of Polaroid last year, and she was so in love with her new title, she even went to the big Las Vegas trade show last year. She even debuted a new look: “Sun Queen”. Well, another year, another trade show, another look. This time Gaga wasn’t just debuting a newish look (pinkish hair, black veil, get thee to a nunnery), she was also debuting her first big product as creative director – Polaroid sunglasses. YES. That’s exactly what I needed. Also, The Sun is now calling Gaga “Polar Face”. Which it literally took me a full moment to get. I’m having a rough morning!
LADY GAGA looked more appropriately dressed for a funeral than a technology exhibition in Las Vegas yesterday. Clad in a sombre veil, dark shades and a black dress, the singer addressed gadget boffins at the 2011 International Consumer Electronics Show to launch Polaroid’s groundbreaking GL20 Camera Glasses.
Lady G, the camera firm’s creative director, demoed a prototype of the clever specs that can capture and display images and video.
She also unveiled a series of other Polaroid Grey Label products that she helped to design, including a digital camera and a mobile photo printer.
The Poker Face star said: “It’s been a really long and exciting and gruelling and imaginative and inspiring process with Polaroid. We’ve done everything that we can to improve the instant camera – make it new, make it feel better in your hand, make it compatible with the digital era.”
And GaGa admits she had her fans in mind when working on ideas for Polaroid.
She added: “I wanted to create products that I knew they would love to use – create cameras, a printer and glasses that I knew would work into their lifestyle as music fans, as concert-goers, as wild party kids.”
[From The Sun UK]
So there you go, Gaga-loonies. Run out and buy your Polar Face Polaroid glasses NOW.
Also, try not getting “Pa-pa-pa-Polar Face” stuck in you head ALL DAY.
Photos courtesy of WENN.
“Also, try not getting “Pa-pa-pa-Polar Face” stuck in you head ALL DAY.”
great. thanks for that. now I WILL have it stuck in my head all day.
Yahoo radio, here I come…
I like her nails!
Why doesn’t she do something for the “do your homework because you’ll look stupid with no job and raving when you’re 45” kids?
i got her ‘heartbeats’ earphones for xmas. they’ve got the most amazing sound ever. 🙂
…I really think this is kind of…dumb. And a waste of money.
I totally thought the microphone was a great big fake mole on her face. Ugh.
LOL @ Alaska
Polaroid first started marketing eyewear in 1937. Hence the term “polarized” lenses. The ones she has on would have looked chic on Jackie O in about 1969.
I’m with Angie Kaiser. Now it IS stuck in my head. it doesn’t help that my friend switched my ringtone to the Glee version of Poker face last night either!
i didn’t know polaroid made sunglasses too… i thought it was just cameras. hmm…
Already been invented I think. I can think of a few movies/tv shows that had something like that in them. Either way, I don’t think they are actually going to work they way they’re advertised.
It makes me laugh how someone with no qualifications in design is named a creative director.
I don’t think it’s a requirement to have design experience to be a creative director. It’s a requirement to be creative and be able to direct those who handle the technical aspects, hence the title. It’s not uncommon to have the “ideas” person of the team be from another field. In fact, it often helps to have the user perspective represented.
She did not invent em, I been wearing Polaroid sunglasses for longer than she has been alive. Maybe her name /image is used to promote a Gaga line of sunglasses to introduce them to little monsters & promote sales.
@trillion I cosign your statement.
I have an intense dislike of Lady Gaga and her famewhore ways. But, I have no objection to her doing something like this. In fact, it kind of makes sense. Perhaps this way she can channel her energy into something semi useful instead of devoting herself to figuring out the best way to encrust a lobster in diamonds. Better yet, maybe a job like this will get keep her busy enough to stop walking around Paris without pants every other day. One can only hope.
Ummmm… ok..
****Weird-o-meter alarm going off loudly******
Unnecessary consumerism. This is a bullsh*t product. Sell out.
Wait, what?
she’s so evil.
illuminati puppet.
‘music lovers, fans, wild party kids’….ugh. she talks to them like the are all young children-precisely encouraging the perpetuation of emotional immaturity and consumerism both. yes, one can have fun and not act like a young teenager when he/she is 25. people are seriously stunted in their development these days,a nd she completely supports this.
When will Gaga go away? All she’s proven is that she’s a famewhore who will go to any lengths to make sure she stays in the media spotlight.
There isn’t just these glasses that take pics and video (and the arm is a usb stick to unload your images), there is also a portable printer and a new instant digital camera.
And for fashion alone Gaga is amazing. She is a great platform for avant garde designers to have their work shown. And she didn’t encrust a lobster, Phillip Treacy did.
Most people I know that thinks she sucks have only heard the music she has on the radio and mtv. Check her out performing for Cherry Tree records with just her keyboard, she is really quite talented.
the thing is, if shes hired to promote, shes really doing it
To all the people talking about Polaroid sunglasses already existing:
I assume you’re thinking POLARIZED sunglasses, named for the lens. Not Polaroid?
Doubt she had much to do with the invention of the glasses, more like they hired her to be the face of these new products, but the camera glasses do sound like fun! Im sure my teenage son will want some.
I probably would have liked the glasses 10-15 years ago.
Trillion — The job “Creative Director” actually requires a little more than creativity and the ability to direct — deceptive name I know. You usually need to have a degree or qualification in graphic design or visual art AT THE VERY LEAST and then many years design experience and experience within the particular industry you want to work in. That is — if you are a regular, non-famewhore kind of person.
Alaska — LOL I thought the exact same thing, rolled my eyes and then noticed it was a mic. They could have picked a better color!
@Predicto: polarized means polarized. In this case, selective passage of an eigenvector of the light wave. Polaroid got its name from the word polarize, not the other way around.
Why do we never see Lady Gaga and Marilyn Manson in the same place? The world wants to know!
who cares? you guys are just haters! love the idea about the glasses, it’s like spy gear or something. it’s out of this world. i definitely would like to own a pair.
and i agree with the other user, watch gaga playing the piano in youtube and you know she’s amazing talent!!!
i’m a little gaga monster myself.
She’s got a midas touch, haters notwithstanding. And clearly, she proves her choice as creative director was a smart move on Polaroid’s part. Lack of degree notwithstanding. The proof is in the results not the resume. Breaking the norms and breaking the rules is when things get interesting in any field: art, music, technology, etc.
kpbt: Watching Gaga play piano and just perform solo is what turned me from a hater to a lover. I thought she was just a wannabe for the longest time and then I got schooled. Even if her music is not your taste, you gotta give props for sheer talent and innovation.
I love her and love this idea. Sunglasses that take pictures! lol those of you saying this already exists didnt read it right. NOT polarized sunglasses, polaroid sunglasses, a camera in the glasses. Sounds awesome. Gaga looks relatively normal too. A simple black dress. Rare for her.
@ Alaska- I thought she had put on a fake mole too!
Hmm, so you can take pictures with the glasses on? That sounds cool, but how does it work? I have seriously said to my husband recently that I would want something like that to take pictures of my kids — by the time I run to get my camera, they’ve stopped doing whatever cute thing they were doing and are on to the next one. Just having to blink, or whatever, would be awesome!
So guys who look creepy wearing sun glasses and STARING hard enough to bore extra holes through women’s butts will now also be taking photos?
Grand.
I was just thinking how there aren’t enough cameras in every device imaginable or enough people posting pics of other’s business everywhere. And that you can’t have enough ways to let pervs do sneaky photos for their basement collection.
She’s not attractive or all that talented IMO. She needs lobsters, mole microphones and to pretend she’s an inventor to distract.
That darn crazy kid. She’s always up to something. 🙂
yuck, she is not looking sexy/cute/at all here. what a boner killer. and of course, more people are giving her credit than deserved (as usual).
looks like the wicked witch of the west in that last shot. but mostly, i want to know why anyone would put a windscreen the color of a mole on that mic?! in the first pic, i thought, what the heck? is she painting a huge mole on her face now? the hair is hideous.
I love your variety of jewelry and the history can be so interesting! All one needs is to become some jewelry & then a dress-up costume for displaying it! Beneficial job on your arrangements! Makes a person want to stop by and try a number of on for a new look. Beneficial job!