Angelina Jolie’s “The Style of Jolie” jewelry collection preview: lovely or tragic?

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A couple of months ago, it was announced that Angelina Jolie was collaborating with jewelry designer Robert Procop on a jewelry line called… wait for it… The Style of Jolie. Now, you might say to yourself, “Hey, doesn’t Angelina wander around in burlap sack dresses most of the time? Is she really known for her fabulous taste in jewelry?” Exactly. While Angelina’s style choices – both in fashion and jewelry – can be hit or miss (to put it nicely), Angelina’s collaboration does have benefits. First of all, we all get to laugh at The Style of Jolie. Secondly, a percentage of the proceeds from The Style of Jolie will benefit one of Angelina’s charities, Education Partnership for Children of Conflict.

And now we have a preview! Oh, you will not believe how happy this has made me. The video preview has interviews with the men hosting this exhibition/auction/private sale event (I think?), and with Robert Procop, who says in part, “What we’re showing here is a collection that Angelina and I have been working on for the last nine months…Building not only a part of her style but real artistic forms using gemstones as the centerpiece. But our main mission is helping children in crisis by educating children around the world.” Here’s the video preview:

None of it is really my style, but then again, I don’t wear much jewelry. I like rings, and if I ever got my ears re-pierced (they grew over years ago), I would only wear smaller earrings. So much of this stuff looks way too big and too chunky for my tastes… and I generally don’t care for that much yellow gold. Much of it also seems rather dated, influenced by the jewelry styles of Angelina’s youth in the 1970s and 1980s. Is that an excess of topaz I spy? Yikes. But the emeralds are rather beautiful.

I think Angelina was wearing The Style of Jolie at The Tourist’s New York premiere last year – look at those earrings!

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Photos courtesy of WENN.

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144 Responses to “Angelina Jolie’s “The Style of Jolie” jewelry collection preview: lovely or tragic?”

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  1. mln76 says:

    I think the actual pieces are stunning and I like that she usually only wears one strong piece with her gowns the problem is Angie hasn’t had a knockout red carpet outfit in a long while that properly showcases the jewelry. I am holding out hope for Cannes. BTW I live for earrings I just am not financially able to have a pair of emeralds like the Jolie. Oh well maybe in my 40’s.

  2. Louise says:

    I don’t understand why Kaiser thinks this collection is so horrible and laughable. It looks very nice and it’s event/redcarpet jewelry. This is not for picnics and kids’ playdates.

  3. jc126 says:

    Yes, it does look dated.
    It looks like the sort of jewelry you’d see on her on the red carpet, not everyday jewelry regular people would buy. Some of those pieces would go with red carpet type dresses.
    I suspect this is because AJ doesn’t seem to wear jewelry unless she’s at some event.

  4. Beauty says:

    Jolie means beauty in french. Right? Well it means something positive in french.

  5. Rita says:

    Another celeb trying to sell something by putting a whole lot of “name” into it but no design effort,…fail.

    @brin Morning to you. I finally got a web cam but not sure how it works. From what I can see, you and I have identical bathrobes.

  6. jinni says:

    Yeah they are dated. While looking at the jewelry the theme song for “Lifestyles of the Rich and Famous” started playing in my head.

    Jolie means pretty in french; belle means beauty.

  7. malachais says:

    I’m a big yellow gold fan, so I love this jewelry. Too bad its at auction and the pieces are in the thousands.

    Since she has a huge fan base, wouldn’t it make sense to make something widely available and affordable? I can imagine she knows this but opted for high-priced pieces that would bring in more money.

  8. Disbelieving says:

    I think it a sad and tragic irony that her charitable work would not be needed if it weren’t for the desire to obtain those very gems that she is now hocking.

    There have always been questions about Jolie’s motives in her humanitarian work, having lived in Africa and seen the circumstances in which these gems are often obtained, I for one have ceased to believe in her inherent good. To me, she is just another narcississtic fame seeker desperately seeking to create an image of and for herself.

  9. lucy2 says:

    Kind of looks like the raided the wardrobe department of Knots Landing. Some of the gems are very pretty, but overall it’s too big and chunky and yellow gold for my tastes.
    It’s great that it’s helping that education program, but I still think it’s a really odd partnership and the name is kind of goofy too, especially since you usually don’t equate her with an interest in that sort of thing.

  10. Rita says:

    @Kaiser

    Isn’t putting an AJ thread adjacent to a Jenn thread like mixing matter and anit-matter?

  11. Sassy says:

    Fug. Looks like outdated chunky costume jewelry. On a nice note, it’s great some of the proceeds will go to charity.

  12. Disbelieving says:

    RE previous post:

    “hawking” not “hocking”

    Sorry.

  13. bite me says:

    Robert has been la jolie personal jewelry designer for the past ten years, she wore a lot of the jewelry in the tourist and its great this is benefiting a charity

  14. Folly says:

    Those jewelries are beautiful and its cool that all the profits are for good cause,i think she is amazing

  15. skibunny says:

    Looks like old lady jewellry you’d find in a garage or an estate sale. Not my cup of tea.

  16. mln76 says:

    @Disbelieving Do you know the actual circumstances in which these jewels have been obtained? My understanding is they are from reputable non abusive sources.

  17. Zelda says:

    I like the jewelery. I like that the big, statement, Liz-Tayloresque styles are making a comeback.

    But “The Style of Jolie?” What a hideous, horrible, budget name. How the Hell did that get approved?

    @beauty: “jolie” means “pretty” in French.

  18. N.D. says:

    As far as I know it’s not the percentage, but all the of profit that goes to the charity.

    The jewelry isn’t to my taste but I don’t think it’s ugly.

  19. BeckyR says:

    Why doesn’t she just ask for donations from her peers and fans? Much ado about nothing.
    I don’t understand why celebrities have jewelry and clothing lines (oh, yeah, it’s the $$). Just because they can afford great wardrobes and gems, etc. doesn’t make them great designers. Guess it is their people in the backgound. It’s all about the bucks.

  20. Disbelieving says:

    @mln76

    I have always felt that the excuse of the source is not an adequate defense. Perhaps if we found another way to adorn our bodies, in general, we would not have to worry about sourcing. That is, if there is no demand for the gems we wouldn’t see the need to control the supply. Synthetics would look just as pretty on the red carpet.

    Also, it is, genuinely, very difficult to control sourcing. In countries that are so very poor, bribes are easily paid.

  21. DetRiotgirl says:

    @disbelieving I wonder a bit about that too. The gem stone industry is not a pleasant or a humanitarian friendly one. It surprises me a little that AJ would want to associate her name with a trade that has such a brutal, violent history.

    I’ve already told my boyfriend repeatedly that if we ever get married, I do not want any precious stones on my wedding ring. I don’t even really want the ring. I would rather spend that money on a really amazing honeymoon, personally. I don’t want to look down at my hand and wonder who had to die for me to have that rock. But, that’s just me. I’m not much of a girly girl, so it’s not like giving up fancy jewelry is a tough choice for me.

    I understand that not everyone feels that way though, and I’m sure I’d feel differently if I’d grown up wanting a wedding ring. My parents have been married for 44 years, and they never even wear theirs. In fact, I think my dad lost his wedding band around the time I was born. So, buying expensive jewelry seems kind of pointless to me. But, that’s just my personal experience.

    Anyway, I have no problem commenting on the relative quality of this jewelry. A lot of it does look dated and a tad gaudy. But, I thought all of the emerald pieces were beautiful. Green looks lovely on AJ as well, so I think they are a nice fit for her collection.

  22. carri says:

    She is a arogante snob and she is
    embarrassing for the US.

  23. Solveig says:

    They should’ve called it “Everything but the style of Jolie, please”.
    The gems are beautiful, but the style is dated, tacky. It amazes me it took 9 months to create such an awful and boring line of jewels.
    Tell me at least that these gems are not the result of African children slavery in mines. It would be quite conflicting to make jewels from blood gems (or diamonds, whatever) and then give a percentage of the proceeds to charity.
    AH!

    Edit: I see someone already questioned the origin of those gems, and @DeRiotgirl (23) I totally feel and act the same way towards jewels. I like them, I always like the way they sparkle etc, but I have never worn one, nor I love to receive/buy any kind of jewelry.

  24. nina says:

    you’re certainly a stupid arrogant who has never done anything to help someone in need.

  25. HRH says:

    A PERCENTAGE of the proceeds benefit her charity, not all of the proceeds. Just clarifying for some of the posters above.

  26. Bill Hicks is God says:

    It all looks the same. There’s a signature style and then there’s repetitive design with different stones. I think it looks clunky and definitely dated. What was the inspiration? A 70s coke dealer’s pinky ring?

  27. mln76 says:

    Jolie has earned my respect for the way she’s handled her charity. According to Forbes it’s amoung the most well handled and the majority of the money doesn’t go administration or dropping designer bags in the middle of Africa like Bono’s charity or outright theft and incompetence like Madonna. For the past decade she has helped to build several schools and worked with the poor around the world. So if she says the jewels were obtained cruelty free I believe her.

  28. Louise says:

    Some of these comments are laughable and hypocritical. Redcarpet events and women’s engagement/wedding rings are shown all of the on this site and nobody every says what horrible people they are. Yet Angelina is evil in carnate for having this jewelry collection. I doubt the people who are so disgusted with this line get so upset when friends and family get engaged with real diamonds. Besides why are people so sure that these gems were obtained non-humanely? People keep saying how much she love her reputation. If she only cared about that than she wouldn’t set herself up for attacks by using blood diamonds. I just don’t understand why people always have one set of rules for Angelina and completely different rules for everybody else.

  29. Disbelieving says:

    @DetRiotgirl,

    Yeah, I never had an engagement ring, either. I felt the same way you did. I was kinda hoping the whole gem thing would go the way of fur coats. We have largely stopped seeing the “pretty” in them.

    I inherited my great aunt’s fur coat. I never could figure out what to do with it. It reminded me of her and I liked her so I kept it in the closet for awhile but then it just started creeping me out more and more so I got rid of it. Someday, maybe we will see jewelry in the same terms. Cloth is good enough for me.

  30. Disbelieving says:

    @mln76

    I guess we will have to agree to disagree. I am kind of an issue driven person and not much into hero worship, so whatever she says matters little to me. In the end, you can’t just talk the talk you have to walk the walk. So, no gems for me.

  31. Isa says:

    I don’t think the jewelry is ugly,
    They are a bit big, but I’m sure with a simple gown they would look nice.
    It’s just not my thing.

  32. Stephy2585 says:

    Ugh!
    Really?!?

    costume jewelry is a “style” now?
    If I hit up my local thrift store, I can guarantee you I’d find similar pieces (albeit fake :P) grouped up in little plastic baggies for $2 a bag…

    that is just gawdy, gawdy jewelry…

    and as for her signature…wtf?? She clearly handed the pen to Mystery Jolie to Fax Cannes Mystery Jolie-Pitt

  33. Solveig says:

    Is there anybody who can tell me what gems are the ones in her earrings (last picture)?

  34. N.D. says:

    @HRH Yes, it is all of the proceeds. At least that’s how it is reported.

    Here’s the link for you
    http://uk.eonline.com/uberblog/b214649_angelina_jolie_designs_pricey_new.html

    According to WWD, the actress has teamed up with jeweler and ex-Asprey CEO Robert Procop to create a line of necklaces, rings and more, with ALL PROCEEDS FROM THE SALES benefitting Angie’s charity Education Partnership for Children of Conflict.

    Another link
    http://www.wwd.com/markets-news/jolie-collaborating-on-jewelry-line-3396207?module=today

    Pieces from the collection will not be sold in stores, but will be sold privately through Procop’s network of clients, with all of the proceeds from the collaborative designs going toward Jolie’s charity, the Education Partnership for Children of Conflict.

  35. Deven says:

    Chunky. Stunning. Great-looking. Not for kids who don’t know nothin’. Beautiful gems for women who can carry them off. Absolutely smashing!!

  36. Kira says:

    Holy 1980’s flashback. Yes, this stuff belongs on the set of Dynasty.

  37. vickie says:

    hideous and tacky.

  38. mln76 says:

    @Disbelieving the point is mute because I am sure the jewels cost more than either of our yearly salaries 🙂

  39. Allison says:

    Take it from a 21 year old: those are not dated. Very now, in the most sophisticated way. Love them.

  40. BettyBoop says:

    That’s the first clear Jolie autograph I’ve seen. Why doesn’t some graphologist out there tell us what it says about her??

  41. Kira says:

    I also think Jolie is taking the Elizabeth Taylor connection a little too literally–haha 🙂

  42. guesty says:

    Replicas of her red carpet jewelry for sale??? Fail.

  43. Majosha says:

    A point is “moot” not “mute.”

    Not wild about the line — and the name is horrendous — but I’m admittedly not a jewelry person, so whatever.

  44. Aurelia says:

    Tres QVC. Or looks like big stuff peeps in the Arab States would be into. Except dunno if they would slum it in semi prec stones?

  45. someone says:

    I still think it looks like crap on the jewlery channel!

  46. lisa says:

    Actually she has been show casing the design for a while. And I might add she had gotten a lot of attention for them. The emeralds she wore at the Oscars were the talk of that night. NOW we see tons of celebs wearing the emerald and black.Robert Downey’s wife wore a set of the earrings and ring at the Oscars this year. AND yes lots of attention to that. 100% of the first sales goes to charity.

    The design was based on a necklace she had made for Brad about 3 years ago (Tablet design) Nothing dated. Most jewelry designs are based on a theme. And hers is all about the gems. I think they are quite stunning. And they will sell. Just because some people here have a problem with her does not translate to the WORLD. But jewelry taste is individual. So the people that like them will buy them. They will sell.

    I like that she has been wearing them for a long time and actually kept very quiet about them. They have spoken for themselves and the pictures of her wearing them during The Tourist and SALT promotions. They have been all over the web as well as magazines.

    lovely..

  47. Cheyenne says:

    I love yellow gold. I just wish she’d design something affordable for those of us who make under a bajillion dollars a year.

  48. snapnhiss says:

    When earrings are so heavy you can see them pulling your earlobes down and stretching your holes, then they’re just too damn big. I love gemstones but those don’t really have any distinction from crap I’ve seen from Avon.

  49. Lenore says:

    What a sparkling carnival of meh. What “style”? What designs? It’s just a lot of big chunky Dynasty-type gems in simple gold settings – as if the whole point is just to showcase the fact that you can afford a massive hunk of emerald, end-of-story. Which really seems at odds with the blood-totin’, Earth-motherin’ image one associates with Angelina. (Maybe that’s the whole point.)

    The actual designs are fantastically uninspired to me, even if any one of them would cost the same as my house.

  50. carrie says:

    look fake ,very 70’s/80’s and it’s weird to think that the jewelery can help some poor kids because working in some diamond/emerald-mine is very difficult(see the documentaries)and usually in some dangerous countries

  51. LindaR says:

    Style of Jolie? What, no skulls, or vials of blood? Maybe a tiny set of silver handcuffs with little bitty Brad hands in them to hang around the neck?

  52. khaveman says:

    So clunky, chunky and ugly. Very “Dynasty.” And all the ‘design’ work is repetitive. Each stone itself is large and clear, but there is not a lot of creativity in the way it’s presented. BUT that said, at least some of it is to help children in need. There is no mistaking that benefit.

  53. Jenna says:

    “Take it from a 21 year old: those are not dated. Very now, in the most sophisticated way. Love them.”

    LOL. This 23-year-old says, WTF are you smoking?

  54. Quest says:

    To each their own… I don’t really care much for jewellery.. I own alot and rarely wear them (my mom was a jeweller). The pieces do seem dated

  55. Kaiser says:

    Re: my comment that “a percentage of the proceeds” will go to the charity – I stand by it. It costs money to design and manufacture this Dynasty shit, so if you’re paying $100K for a piece, chances are only $50K (or less) will end up going to the charity. It’s still a good deal, but let’s not pretend that Asprey is going to eat the manufacturing costs.

  56. waq says:

    Asprey is not going to pay out of their pocket for the cost of jewelry but at least they’re only going to get back what they put into manufacturing cost. 100% of the profit will go back to charity. I think it’s actually a great idea because it’s not asking everyday people who are struggling to pay their bills to donate money. The target buyer for this collection is probably a multimillionaire. That’s a good way to raise a lot of money really fast.

  57. jc126 says:

    I found those emerald earrings so weird when I first saw her wearing them – think that top pic was from a past Oscars. The lack of a border made them look strange somehow.
    I am sure she is using conflict-free gems, though.

  58. albeli says:

    I don’t like Angie or yellow gold, and I thought many of the pieces were lovely. I think people are overreacting.

  59. Canuck says:

    They are clunky and graceless and as someone else said, a total design fail. I feel sorry for those stones, they deserve to be set off much better than they have been.

    The green stones in the video look like Tsavorite garnets, not emerald for the person who was admiring them above. The emerald earrings in the first pic were designed by Lorraine Schwartz, and while the stones are spectacular, I don’t know if it was the dress, the makeup or the hair, but they overpowered her and washed her out.

  60. MrsOdie2 says:

    The earrings in the picture look to be really pulling her earlobes down. I wonder if they’re uncomfortable.

  61. Sue says:

    I think it a great idea this is a limited collection for charity and is exclusive to people of wealth why not have millionaires put their money to a great use. I rather celebrities do this then wanting regular people buy their crap I mean how many celebrities have perfume or a clothing lines and at less some or all of the proceeds are going to charity. As for the jewelry I’m not a big fan of ear rings but I love the rings and bracelets I wear rings all the time and I wish I could afford to buy some of the rings and bracelets from this collection and this is coming from a 26 year old.

  62. Canuck says:

    Sue, you could probably have a 20 ct green beryl ring made for yourself for about a grand and a half retail price. Less if you made it with Prasiolite, the so-called “green amythest” which is about the same colour.

    Also, were I am millionaire, I’d probably buy stuff from JAR, not Jolie.

  63. Hakura says:

    The overwhelming thought I had looking at these jewels…..Was that they look fake.

    Surely they aren’t, but why pay a house-morgage for someone that looks like fake plastic gemstones… I don’t care for the bulky designs either.

  64. LOVE ANGELINA says:

    Its all very much statement wear. You wear these pieces to punch up a plainer dress. I like it. Its all very vintage. Classic, very Angie. Its not everyday jewelry of course, its jewelry you would wear to an event or something.

  65. N.D. says:

    @Kaiser. I’m not sure about your take on “percentage” issue. There is certainly a logic in what you say, but from all the reports I read I got an impression that it’s a mutual effort from this jewelry company and Angelina to raise money for the charity they both support. Why couldn’t it be that they donate the stones and work and she donates her name (and design, if you believe official version) and all proceeds go to charity?

    This is a very limited collection that was meant only as charity, not as another celebrity endorsed line of product where charity is PR inspired afterthought.

  66. Katherine M. says:

    Disbelieving: “. . . having lived in Africa and seen the circumstances in which these gems are often obtained . . .”

    Well then you must also know the importance of the industry to a country’s economy and employment. It’s too simplistic and unhelpful to throw the baby out with the bath water.

    Knowing her history I am sure that Jolie did her best to ensure the use of conflict free gems.

    I think some of the designs are very lovely in their simplicity. This is statement jewelry to be worn sparingly like Jolie’s incredible emerald earrings at the Oscars. As beautiful as she was that night, those earrings were the talk of the night and still to this day.

  67. Rosanna says:

    I love AJ. But she should hire somebody to do her makeup when she goes on the red carpet.

  68. Isa says:

    I like some of the pieces. They would make great “statement pieces.”

    I don’t get the hate for yellow gold.

    I hope she has chosen conflict free gems!

    I LOVE the emerald earrings she is wearing in the first picture.

    Btw, if anyone wants a conflict free diamond go to Arkansas where you can dig for your own! A 3.86 carat was found this month. It’s the biggest one found since the 5 carat brown one last year.

  69. Marjalane says:

    Oh God! I may have had several Sunday evening cocktails, but that is still fugly stuff; That’s like mini-van mom crap for the office Christmas party. At the VERY least, I would have thought she’d have gone “artistically funky”. BLECH. BLECH. BLECH.

    This is the kind of crap I expect to see on Katie Holmes. (because Suri picked it out for her…)

  70. mia girl says:

    @lucy2
    Love the Knots Landing reference! OMG I would love to watch that sh*t all over again. 🙂

  71. Flan says:

    Saw the tourist and for people wondering why she starts a jewelry line I refer to that movie.

    Angelina looks stunning in them.

  72. Camille says:

    lol@ some of the comments in this thread. Hilarious stuff.

    The name of the collection is stupid smh.

    I think the jewellery is beautiful though and obviously made for wearing at high end events (not for running down to the supermarket for example 😉 ).
    So its not made for ‘us peasants’ 😉 (shame she hadn’t done some more affordable jewellery, but whatever *shrugs*).
    The jewellery line is obviously targeted at the rich and exclusive and is being used to get $ and publicity for a charity, so for that I can’t fault it.
    At least AJ isn’t lending her name to sell every tacky thing from hair extensions, to perfume to bottled water (which for the environment is a tragedy), etc.

    As for the jewellery, I personally wouldn’t buy it even if I had the money, because its not my style and it also wouldn’t fit in my lifestyle 😆 , however I can appreciate its beauty and what it was designed for. *shrugs*

  73. Liana says:

    I’m not a fan of yellow gold, either. It doesn’t go well with my skin tone. I prefer more bohemian looking jewelry. But jewelry is a personal choice.

  74. eva says:

    Wow! I love the collection! I clicked on the link expecting to see something awful, but I was pleasantly surprised. I can’t afford it and have no place to wear it, but I think it’s lovely …. and very modern.

    I must qualify, that I love sparkly things, and when we went to the Smithsonian, my main agenda was to see the Hope diamond, as well as the very interesting crystal and mineral collections.

    @Liana, I’m just the opposite. Silver looks bad on my skin, so I’m patiently waiting for yellow gold to be popular again. 🙂

  75. Rana says:

    I too love love this collection. It is very modern and big and bold, and yellow and rose gold is what I almost always buy. This jeweler has a network of wealthy private buyers who always like beautiful unique pieces. Hope the sales raise a large profit, 100% of which will be used to assist children in need all over the world. Wonderful idea for a charity.

    Not so sure that all the jewels used in this collection come from horrible conditions in Afica as some here appear to assume. Semi precious stones like topaz as well as emeralds and rubies are mined in many areas of the world other than Africa.

    For those who want conflict free diamonds Canada exports those stones as well.

  76. k says:

    My secret hope is that these are all really fake gemstones tagged at real gem prices, which is carefully planned joke on the Kyle Richards of the world.

    The jewelry is very much in style. Dynasty jewelry looked 100% worse.

    It is hypocritical to use gemstones for a charity that benefits children of the developing world. Mining in such countries is rife with problems.

  77. Jag says:

    It’s not just the gems that have to be questioned, but also the gold. Gold mines kill the workers, too. I went platinum the last time I was engaged, but didn’t check on its origin, so it could be “bad” as well.

    As for the jewelry itself, it looks like the chunky stuff I wore in the 80’s and 90’s; wouldn’t wear it now, but it’s out of my price range anyway. If I had that money to spend on something frivolous, I’d be donating it to a good cause anyway. (Like the rainforest, snow leopards and preserving clouded leopard habitat.)

  78. Victoire says:

    It’s nice, but probably too expensive. =)

  79. lisa says:

    Wow all this concern about how the gems were gathered.

    FUNNY don’t recall all this concern during all those award season shows when celebrities were parading around wearing diamonds. I guess no one cared about how those stones were gathered. It is always interesting to see how the social conscious is alway awakened in relation to something about Angie or Brad..

    I am just laughing because there is never a word about how perfume is tested. no concern about if animals were used or concern about empty plastic bottles that are clogging up land fields, or the celebrities that have fashion lines and the sweat labor that is making those cloths for little to NO money..

    well thank goodness there are so many conscious minded people here. Well maybe you all can organize and do something about the other issues. but oh wait.. Angie does not have a perfume, clothing line, water bottle or such.. so I guess nobody cares about these things unless her name is attached.

    sorry.. my bad.

  80. Disbelieving says:

    @Katherine M

    I know enough about economics to know that an economy dependent on the extraction of raw materials isn’t, particularly, successful.

    I know that charity is a poor substitute for developing a viable economy and, in fact, often undermines that process. Its called dependency.

    I, also, know there is no such thing as a conflict free stone when its origins are from a Lesser Developed Country. The emeralds in the collection, for example, come from Colombia. The conditions there are quite appalling.

    In any case, I have wider objections to the admiration for gemstones than simply that they be conflict free. The demand for the gems drives the conflict. If you can cut off all demand you are one step close to cutting off the conflict. There aren’t a tremendous number of mink farms left, for example. When it became unfashionable to wear fur such practices ended.

    I, also, know that AJ has enough information at her disposal to know all this. Its readily discussed in the development literature, in the United Nations offices that she visits, and in most charitable operations. To pay attention isn’t a choice that she made.

  81. Rose says:

    How come when there is red carpet post no one ever make comments “like Gold mines kill the workers” or “gems being called into question “when hundreds of celebrities are wearing them which make me think that people are only saying this because they don’t like Angelina Jolie if you don’t like the collection fine it’s not everybody’s still but saying nothing when we see gems and gold on the red carpet ever year only make it look like your nitpicking.

  82. gonzo says:

    i love this, its beautiful….her style has always been simple and understated, with just a few dramatic accents, and this shows in the collection. they are a bit 80s, but jewelry in the 80s very much referenced the 50s. super classic.

  83. Matt says:

    ‘The Style of Jolie’ is such a tacky name for a jewllery line – very QVC
    Also did anybody else notice her signature at the end of the video? It looks like a child just scrawled on a piece of paper, maybe Pax did it?

  84. jewelry is the symbol of beautiness.So jewelry and female are two sides of a coin by which you jolie seem so so sweet matching.

  85. A~ says:

    Angelina Jolie could save a crippled orphan from a burning building and you would find a way to hate her for it.

  86. Folly says:

    Albeli,i think they are overreacting because its jolie’s,atleast she is not hawking bottle water and perfume like her living depends on it,and i still believe those jewelries are lovely

  87. tracking says:

    I am surprised by how dull and dated the jewelry looks. I expected at least something interesting from la Jolie. This really pushes the Jolie-Taylor parallels, no? Not in a good way. The name is gawd-awful.

  88. Katherine M. says:

    Disbelieving, I hear you loud and clear. You have a blanket opposition to all gemstones as a source of income. Mink farming as well. Exactly how far does all this go? Can we raise chickens for slaughter and still win your love? 😉

    You’re entitled to your stance but it is rather extreme and not shared by all obviously. Industries can be monitored and regulated without having to end them. I once had an extremist view on diamonds and though I may hold to it for myself and my own actions I acknowledge that it is a luxury those of us in wealthier countries can better afford than those in developing countries.

    If you have an issue with Jolie and whether she took care with the source of these gemstones then contact her manager or the jeweler and ask them your questions.

  89. Krista says:

    The jewelry line lacks femininity and taste. It reminds me of a transgendered Dynasty fan in the ’80s who went and bought knock-off jewelry.

  90. Sakyiwaa says:

    it’s good to see all this due diligence being done on Jolie. with all these factoids on her, who needs Private or Governmental Investigators? i mean, has Paris Hilton or Jessica Simpson’s Collection been picked apart yet? what about all the celebrity fragrances? won’t anybody cough out which of them is the sh*tz?

    i still do think she has a particular “style”. Really… trust me, everyone does. the issue with people’s individual style is whether it appeals to the majority… and i don’t think her’s necessarily does. i take it as a stamp of her uniqueness though.

    Plus, wow…this is definitely NOT jewellery for Everyday Wear. Tres Elegante.

  91. N.D. says:

    @Disbelieving

    You know, that problem – things being manufactured in Third World Countries using cheap labor in below standard labor conditions – is much more wide spread. Do you buy anything made in China? 90% chances are that it was made by someone underpade, unhappy, working/living in a toxic invironment and without a hope for a better life.

    Not so difficult to do without a fancy jewelry or fur coats, but these industries exploit a small percentage of world population as opposed to those that produce everyday products. Are you just as vocal and determined about them? Do you research how your chocolate or toys or TV or clothes were manufactured?

    >>>Katherine M.: Industries can be monitored and regulated without having to end them.

    This!

  92. Sakyiwaa says:

    for those of you saying it’s not your style, dated, too chunky, etc. i mean, honestly, not to worry… it’s not targeted at ya.

    didncha hear?

    “Pieces from the collection will NOT be sold in stores, but will be sold privately through Procop’s network of CLIENTS, with all of the proceeds from the collaborative designs going toward Jolie’s charity, the Education Partnership for Children of Conflict.”

    Yup, go Angie! get that money from all the millionaires who can afford it! they need more positive things they can use their obscence wealth for. one can only spend so much of their wealth in this short life. The majority of it just goes to idle, self-entitled family members or charities in the end…:)

  93. Folly says:

    @vannessa,i am a big angelina jolie fan,but you can never see me post at jj because i dont get their feelings about aniston,but the day i visited FF,o boy,i keep asking myself if those people are truly human beings,so i think the hatred for aniston and jolie is mostly from the fans of both side and no matter what they do,they will be criticize

  94. serena says:

    It depends on your style, I think those jewels are beautiful but I would never buy them for myself.

  95. Zelda says:

    @ Disbelieving
    I’d rather buy the “fair” product of a generally unfair industry (gems, coffee, chocolate etc) them buy the unfair product of a generally uncontroversial industry (garments, plastics etc)
    I’d buy a Canadian diamond before I’d ever buy anything at Wal-Mart or a similarly-priced importer of sweatshop-made goods.

    One group is doing a fair thing amidst peers doing unfair things. The other is creating a market-standard of unfair pay-for-product. But trashing discount stores means we’d have to purchase fairly-priced goods, like, all the
    time. And that means we could have less stuff. Can you imagine?!

    Quite simply, a fair-producer of a typically controversial product seems a strange place to level one’s derision.

    But it’s far easier to say “I’m against emeralds, in principle” than to say “I’m against laptops that cost less than 500$, in practice” Protesting gems is so much hipper and sexier. Plus then, we can still buy loads of other crap.

    (for the record, I am neither very pro nor very against Jolie in general)

  96. Folly says:

    @lisa,thanks for that,i never read any comment from disbelieving criticizing celebrities wearing jewelries on red carpet,i think there inner self righteousness comes out only when angie name is attached with something,i bet if these are made by someone else,all you will hear is how lovely it is.

  97. WhiteNoise says:

    Most of it looks pretty banal in the video but I can see that some of it might look nice as ‘occasion’ wear. But it is very matronly.

    And I dread to think what names they discounted before deciding that The Style of Jolie was a good name for the brand.

  98. Zelda says:

    @White Noise:
    Had to be stuff along the lines of “Tres Jolie”; “Jolie-ry by Angelina” and “Anjewelerina”

  99. WhiteNoise says:

    😆 @ “Anjewelerina” !!

    I think I’d like them better if that was the brand name.

  100. wunderkindt says:

    Love the huge emerald pendant in the vid.

  101. Addie says:

    This is exactly my kind of jewlery style!

    If I can find it in similar synthetics, Hey why not,can’t afford real ones, but it still can look good without being the real thing.

  102. Justaposter says:

    Disbelieving for all you know these could have been lab grown stones. They are condsidered ‘real’ and ‘natural’ just not dug up from the earth.

    As far as the collection, I think they are more “Statement” peices and not for everyone. I think the cut and the clarity of the stones are beautiful, and would like to see what else they design.

  103. Disbelieving says:

    I wondered how long before the hate turned to me, personally. I don’t have the power of celebrity with such a rabid fan base and, yes, I am critical of her choice when she uses her celebrity for something damaging.

    Developing a manufacturing sector results in positive economic growth for a country. Both India and China are benefitting from those developments. We tend to look at those job opportunities as less than attractive but the alternative is often worse. I agree that gem mining provides jobs. I disagree that the industry is productive for the economy. It is not. Extraction isn’t production. Those are important distinctions to me.

    I could care less about JA. My objections are about the use of celebrity. I would say that I think George Clooney does a good job using his celebrity. He works to educate about the complex political situation in Dar Fur. He isn’t trying to pretend money and charity are going to solve that problem. Now if we could only clean up his apparent views about women…….

  104. mln76 says:

    @Disbelieving with all of your well put and interesting ideas I can’t help but wonder why you are commenting on a celebrity website. Celebrities by nature are part of a culture you seem to abhor… BTW aside from your genuine questions about the source of the gems it seems you are actually putting down the idea of the charity as a bad thing would you rather she simply sold jewels on her name alone and kept all profits for herself? Angelina has done amazing work including building schools and funding the education of several third world women so that they are able to advocate for themselves in the future. The idea that all charity is bad is silly and IMHO very pretentious.

  105. SHump says:

    That name is awful.
    That being said, I ADORE the look of big, chunky statement gems and I LOVE yellow gold (it goes well with my skin tone), so consider me a fan.

  106. RHONYC says:

    that ‘collection’ looks very AVON or MONET to me.

    in other words cheap. 🙁

  107. dovesgate says:

    I’m just highly disappointed its all bezel set in yellow gold. Every single piece.

    I’d love to find those tsavorite pears in my Christmas stocking though! Gorgeous!

  108. Kim123 says:

    The most important thing is the proceeds goes to helping children- Education Parternship for Children in Conflict.

  109. TeeTee says:

    no thanks, ugly…and I love jewelry, just not this collection.

  110. Mia says:

    Late to the game, but I love the jewelry designs. They are strong, statement pieces. And 100% of the proceeds go to charity.

  111. Sakyiwaa says:

    @Cokie; love what you said. the only place where Gold litters the streets is supposed to be Heaven…
    Trust me, FFers are not the WORLD. Like, 99% of the people that truly appreciate Angie do not have internet at their disposal 24/7.
    even me…
    Thank goodness Angie doesn’t run her life based on FFers! they are such eff*ng females. lol!

  112. crazydaisy says:

    Style of Jolie – LOL.

    What I find strange is the proceeds from the sale of these expensive gems go to a charity for, I’d guess, primarily very poor children, children of conflict. But you have to be very, very rich to afford this jewelry, not to mention to attend the events where one would go to wear such statement pieces.

    So it is an elitist product being used to help the most un-elite, underprivileged people. Just somehow seems off to me.

    I think it’s pretty for princesses and queens and movie stars. None of which I am. I go for the little earrings, too 🙂

  113. crazydaisy says:

    and…what is going on with that crazy, angular, illegible signature?

  114. Ari says:

    Love the collection. Love her. Love the fact she will give it all to kids who needs it. F the haters.

  115. Bill Hicks is God says:

    @#81: “FUNNY don’t recall all this concern during all those award season shows when celebrities were parading around wearing diamonds. I guess no one cared about how those stones were gathered. It is always interesting to see how the social conscious is alway awakened in relation to something about Angie or Brad..”

    That’s because the latter two make sure their faces are plastered everywhere as the greatest humanitarians in the history of the planet, that’s why and so people have every right to know where these stones and metals are coming from.

  116. Canuck says:

    @JustaPoster: **They are condsidered ‘real’ and ‘natural’ just not dug up from the earth.**

    No, that’s not true. “Lab grown” stones are not considered natural, they are synthetic versions of the natural stone. Think polyester vs cotton. As for “real”, yes synthetic stones have the same chemical composition and crystal structure as the natural ones, but they are nonetheless man made and most people wanting to buy “real” stones wouldn’t be very happy with getting a synthetic version for the price of the natural stone.

    That said, there is no synthetic version of Tsavorite garnet, nor a synthetic version of Topaz and while there is a hydrothermal synthetic version of Aquamarine, to my knowledge there is no such version of green beryl (the non-emerald kind). The red stones looked to possibly be garnet as well, so the same remark goes for these as the tsavorites. So chances of these being man made are pretty much about zero.

  117. Raven Sparrow says:

    I’m really sick and tired of the ongoing comparison between AJ and JA. I hate bottled water if your tap water is good enough to drink . This story isn’t about JA it’s about AJ.

    Now the reason why I’m not feeling this whole “Style of Jolie” is that for someone who has seen misery in quite a few places, I’m sure she must know what the miners go through digging up those precious stones and all that their lungs take in and the tough working conditions. Everyday they work with the fear of getting caved in. Considering what little they get (hardly enough to make the month) and the millions that their employers get, I’m disturbed by this collection.
    She could have created something less superficial than jewelry.
    Even if it’s to get the rich to cough up money for a good cause. You’re just feeding the beast. “Buy jewelry to help the poor.”
    I love her humanitarian work, read her notes and admire her efforts but she disappointed me with this one.

  118. I Choose Me says:

    Ugh! Big, chunky, clunky and fug. Must be worn with a fabulous turban and a fluffy little lapdog in tow.

    Is Angelina channeling Joan Collins’ style or what?

    Hm, I see a couple of commenters upthread beat me to the punch.

  119. Nordic Gal says:

    Disbelieving, for what it’s worth, I applaud your efforts. It’s useless though. People who want to believe in something (Jolie is a saint, mining can be good) on an emotional level will never change their minds based on facts. That’s just how the human mind works. More’s the pity.

    As to why these things aren’t brought up in every thread that shows someone wearing precious stones… Maybe it’s because those other people at least have the decency NOT to pretend that their pretty trinkets will save the world? It’s the hypocrisy that annoys here, more than anything.

    And, to add insult to injury, the jewelery is ugly too.

    I can’t believe I’m actually commenting on this. Stupid insomnia. Plus I had to show some support to Disbelieving, who was being quite unfairly attacked.

  120. Canuck says:

    I have a question for the plastic bottle people who have commented. Do you drink soft drinks that come in plastic bottles? Buy fabric softener in plastic bottles? Use plastic bags of any sort? Buy wet wipes, makeup remover wipes or cotton wool in plastic bags or containers? Use Tupperware or the equivalent? Buy your meat from the supermarket already wrapped in it’s nice little plastic container?

    While it’s all nice and dandy to go on about plastics, I’d be willing to bet that there isn’t a single person who posts here who doesn’t use some form of plastic every single day. Right down to parts of the car you drive, the helmet that you wear when you ride your bike or the outer shell of the computer you are using to read the internet on.

  121. Anon says:

    Some pieces I really like, others not so much. But, one has to admit–Jolie gets copied, watch for it. You will see.

  122. Ashley says:

    Just like her choice in clothes, it’s very old lady. And very dated. I could see that stuff in an episode of Dynasty.

  123. Kim says:

    I think its pretty BUT it is YSL circa 1980’s. The designs are not original at all.

    Wealthy people buy very expensive jewlery all the time so what is wrong with Angelina & this jewelr saying ok then lets donate some of the proceeds to childrens charity.

    Its an avenue wherein money can be filtered to helping children versus just making a rich jeweler all the more richer.

  124. Jayna says:

    Angelina rocks. Love her.

  125. Crystalline says:

    @55–my sentiments exactly!

    This line seems like costume jewelry, which it shouldn’t considering how long they’ve been working on it. Its just too chunky, too dated in style.

  126. Disbelieving says:

    Thank you Raven Sparrow, Flotus, and Nordic Gal.

    I admired some of what she did, too. I just think she jumped the shark on this one.

    Oh, and the stuff is butt ugly.

    One last time. Mln76. There is a large body of research that charity–except in cases of natural disaster–is bad. It creates dependency relationships that are not good for the economies of LDC’s. Schools sound like a good idea but can be a problem when there is only one and too many people wanting and needing to go to the only one that exists. Oprah ran into that problem. Better to help governments provide school for all. Although, I am not fan of his latest moves, at one time Bono had it right, it isn’t about charity, it is about justice. As I said, the way to achieve that is through education of all the world’s people. Us, too. We Americans think charity is the solution and it isn’t.

  127. Polly says:

    Brad is the author

  128. anonymous says:

    Pleasantly surprised that Jolie is so talented and could put out such outstanding jewelry, some of them are really breath taking especially the choker, that piece is just stunning.

  129. jemshoes says:

    AJ is a beautiful, statuesque woman who can pull off jewellery that’s bold, flashy and chunky. I’m too petite (and definitely too much of a wallflower). If I tried, I’d look like I was playing dress-ups with Mother’s diamonds. 😉

    “Style of Jolie” might sound better than with the “The” ??! Hm, maybe not! “House of Jolie”?? With a name / brand like that, she’d have to create an empire and expand into clothes, scent, cosmetics, everything! 😀

  130. yuppie says:

    This is precisely why I don’t buy into her charitable persona. There are plenty of ways to raise money without resorting to making costume jewelry, which is bland and pretty much devoid of artistic talent, imo, and giving yourself a new and pretentious title of “designer” on top of everything else. She reeks of self-promotion. If she actually cared about any of this, she’d drop the act and do it without the fan fare. I’m actually surprised that she’d choose such an avenue. I’ve always thought her fake, but I never thought she was stupid. She’s going to get backlash for choosing to put “gemstones” in the same sentence as “charity”. Basically:
    1. Third world men, women and children have dug up these enormous stones and gold for very little pay.
    2. The stones/gold are plopped together in a ghastly concoction that would make grandma proud, and sealed with “The style of Jolie” (WTF) flourish of approval.
    3. a small proceed of that money goes to a Pitt and Jolie-approved charity bank, and, hopefully, will one day get around to helping someone buy a meal or two.
    ?!?!?
    Ahhh, yes. Let’s extort and abuse the very people we claim to help in the self-less act of getting the goods, place our name upon them and get ridiculous public credit, and then hand a pittance (no pun intended) back to said people. No one sees a problem with this? Rather, you’d like to focus on plastic bottles?

  131. yuppie says:

    I would also like to add that the emerald earrings you all like so much in the top picture were not designed by Jolie. They were designed by some woman named Schwartz or something like that. Gems probably obtained in the same way. No doubt Jolie noticed the press she received for her (or her stylist’s) choice to wear the earrings, and a new, self-less idea was born. How you people buy that she’s so damned concerned with the likes of others is beyond me. She’s as real and heart-felt as a humanitarian as she is Lara Croft. Poorly acted, transparent, and fear-less for her own namesake.

  132. telesma says:

    I’m not a huge fan of yellow gold, but otherwise I love it. I love simple, chunky, elegant jewelry, and this nails it.

  133. skibunny says:

    @Disbelieving: good comment

    cosign with yuppie

  134. Kim123 says:

    Keep up the good work Brad Angie and the Jolie Pitt Foundation for donating $5 Million to MIR/NOLA,$5Million to Doctors w/o Borders,$1.5 Million to SOS Villages,$2M to Global Health Committee to establish AIDS/TB clinic in Ethiopia,$2M to Namibian Wildlife Sacntuary,$1Million along with Brad’s family to the Springfield MO hospital,$1 Million to Children of Conflict,Thanks for funding the schools for girls in Kenya,2 in Afghanistan. Thanks for visting over 40 refugee trips over the last 10 years . For those interested unhcr.org has the list of her all her trips under “field missions” Thanks for using your celebrity to publicise the plight of refugees . Proud to be a fan

  135. Venice says:

    Well said Kim123. Thank-you Jolie Pitt Foundation for ALL your generous contributions past present and future!!!

  136. Sakyiwaa says:

    Proud to be a fan too. 🙂
    i’ll bet people said the same jizz about Liz Taylor and her diamonds too.
    Now, all the haters are dead and Liz is considered a legend. 😀
    Rock on Angie with all those lovely rocks.

  137. Lady Satan says:

    I think it’s quite lovely. I like how they are really bold pieces, but with simple and clean lines. Definitely *not* something you throw on to go to the grocery, but who wears emeralds to the grocery in any style?

  138. Hakura says:

    @Lady Satan“I think it’s quite lovely. I like how they are really bold pieces, but with simple and clean lines. Definitely *not* something you throw on to go to the grocery, but who wears emeralds to the grocery in any style?”

    I always put effort in the way I look when I go out. & not all real jewelry looks as fake as this line, isn’t as big & obnoxious, thus doesn’t look out of place while running errands. Something small & delicate is much more classy than the huge clunky designs.

  139. Linda says:

    Awesome jewelry. I go to the Tucson Gem Show every year and large stones are totally in. These are gorgeous and excellent quality. If I was trying to raise money I’d go for high end pieces like she has. As they say, MUSEUM QUALITY, and they mean it ! These are beautiful and anyone who gets one is Lucky ! Great investment !

  140. Cokie says:

    As for the pathetic, sad and bitter mutterings of those like Disbelieving and Yuppie, they don’t deserve to be dignified except to say that there has never been ANY question of Angelina’s commitment, except to irrational haters. She has done her work for over a decade, her level of commitment is extraordinary and not even the haters, though they try to convince THEMSELVES, can deny that she is not sincere in her work. She has dodne it for far too long and is far too deeply involved and the FACTS are something the haters can never get around. She is a UN Ambassador, a member of the Foreign Council, a member of the UNHCR, and is lauded by none other than Nelson Mandela, whom I’m sure, is no fool and could spot a fake a country or 2 away. Say what you like about her personality, or her acting. But it is completely immature, absurd and spitefully petulent to insist that her her extreme level of commitment is not sincere. That is purely ignorant and so childish it really does one uttering those comments no good or justice nor reflects well on them. Of all the things Angelina could be questioned on, most people now know that her humanitarian work is NOT one of them. Even some of her most avid haters have recently begrudgingly admitted that. Time to grow up, people and quit trying to convince yourself something you wish was true, was. Facts, character references and the test of time, is the ultimate, and untouchable testimony.

  141. Hakura says:

    Ugh. Even at my dislike of the jewelry designs, I don’t doubt the gemstones where acquired in a green-friendly way. If anyone would insist on that, it’s AJ.

    But I don’t understand why JA has anything to DO with this story…The argument is so played out, everyone knows how everyone else feels about it, 10x over. It’s pointless to add that soundtrack to every story involving them alone.

  142. Canuck says:

    @Cokie
    Shampoo bottles, conditioner, lip gloss tubes, plastic soft drink bottles aren’t single use? Sorry, wrong. And if you think that what comes out of your tap is in any way “natural” you are seriously mistaken. Nitrates, pesticides, pharmaceuticals that don’t get properly removed before it hits your kitchen are all coming out of your tap as well. Not to mention that in some places, my hometown for example, the water tastes of chlorine.

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