Swedish fashion label Lindex has hired Reese Witherspoon as spokesmodel for their Autumn 2011 campaign called “California Denim,” which arrives with a so-called breaking concept called “Get the Look.” According to Lindex, Reese personifies the company because she’s “positive, warm and full of energy and she has a fantastic ability to combine a carefree style with Hollywood glamour.” From the looks of the collection on the Lindex website, this is a fairly limited yet highly affordable fashion line based upon knitted garments and layers for the fall season. As part of her contract, Reese has also filmed a promotional video that contains a few commonsensical tips from the lady herself:

“A small secret about fashion I think every woman should know is learn what looks good on you.”

“The collection fits my lifestyle cause I think it’s sophisticated enough to go to a business meeting but also casual enough to be at home with your family.”

“Becoming a mother at age 22 was a huge defining moment in my life. It really changed my personality, I think for the better.”

“The best career advice I’ve ever been given is probably just do what you’re good at.”

So Lindex is aiming squarely for the Reese demographic here by including statements that would appeal to everyday (young) working mothers. Although I am a big fan of the red sweater look shown below, the fringe purse has to go, and the rest of the collection is cute and slightly 1970s but still sort of preppy as well. It’s definitely stuff that I can already see Reese wearing on her paparazzi runs with the kids too.

Speaking of getting papped, Reese is finally back from her second honeymoon with new husband Jim Toth. She was snapped out at the market while wearing one of her trademarked high-waisted skirts but, oddly, doesn’t look thrilled to be photographed here:

Photos courtesy of PCN and Lindex