Daniel Craig got so fat indulging in the local Czech cuisine while filming “Casino Royale” in Prague that producers hired him a trainer to get him back in Bond-shape for the role.

Craig lost two of his teeth while filming, got prickly heat, admitted he didn’t like guns or speedboats, and had to be schooled on how to play poker because he looked like an idiot in his card-playing scenes.

Movie marketers further messed with Bond’s image by cutting a deal with Ford to feature a Ford Mondeo in the film. They were also forced to make Bond’s trademark Aston Martin an automatic when it came out that Craig couldn’t drive a stick.

Now they’re making Bond’s transformation complete by reaching an endorsement deal with Heineken. Bond’s low-carb vodka martinis are going to be supplemented with the everyman’s drink, beer.

Bond has gone to hell already, so it really doesn’t matter if he starts swilling beer while he’s driving an American car. He could still get naked, which might prove to be the saving grace for this franchise. Now that he’s lost his edge though, do we really care?