Ever since Jessica Simpson’s Weight Watchers endorsement deal was folded into her People Magazine reveal of baby Maxwell, I’ve described the weight loss deal as a “bounty on Jessica’s head” and “setting herself up to fail.” In my defense, I think time may prove me right. But for now I have to backtrack and allow Jessica to defend her weight loss plans because she wants everyone to know that Weight Watchers is NOT holding her hostage and forcing her to go to the gym at gunpoint. YET.
“Just so everyone knows . . . Weight Watchers hasn’t put ANY pressure on me! I’m trying to be as healthy as I can be for myself and I feel great.” Do you think Jessica is telling the truth? Eh. I think Weight Watchers is probably being nice about everything now. But a few months from now, it might get rough. Like, the lawyers might get involved and there might be threats of withdrawing Jessica’s endorsement and contract. Or… Jessica could do really well on the program. It works for many women, and maybe Jessica is the kind of person who does well with the structure of Weight Watchers. Have you noticed that Jessica and Weight Watchers haven’t released any specific goals to the public? The tabloids claim Jessica wants to lose 50 pounds in five months, but I suspect that whatever Jessica manages to lose will be considered a “win” for WW and they’ll just claim that was her goal anyway, after the fact.
Photos courtesy of Fame/Flynet, PCN.
why must she constantly feed into this!
i guess because it is a hot button topic for women, it will keep her in the spotlight.
Adorable baby. I’m glad she was born healthy. Jessica will figure it out and if she loses it, she loses it and if she doesn’t, she doesn’t. We’ll hear about it either way.
I like her. Perhaps an unpopular opinion maybe, because everyone likes to rag on her, but I do. She just seems relatable and fun, even though she’s a bit TMI.
i like her too.
I like her, too. Hating her just seems so pointless. It’s like hating a puppy.
I like her too. Now I dont like her music, some of her shoes and most of her clothes, but as a person she strikes me as a good one.
I highly doubt weight watchers is not pressuring her. I’m sure there are goals spelled out in the contract. They can’t afford to invest so much time and money, then have a high profile star fail to lose weight.
okay, they are going over board on stories about her weight. I couldnt care less what she weighs. I wonder if Jess would still be making headlines if it wasnt for her struggles with weight.
I really think she’s going into Kirstey Alley territory, nothing with her weight or size but the fact that the only thing she talks about or makes news with is her weight. its boring already.
ITA! She’s into Jennifer Hudson territory. That is ALL that woman talks about too. Yeah, you lost weight. Great. You could have shut up about it a year ago.
Since some is weight gained during pregnancy and she has a new baby, WW may be easy on timing so the baby is the priority for a few months. They may have a date established on when she will need to knuckle down.
OMG…she just had a baby. Why does anyone even have the slightest expectation that she should be a size 2 by now? We see her working out, so she’s obviously making an effort. If it takes her two years…who cares!! Personally, I wouldn’t want to pay money to Weight Watchers if they were pumping out new mums that were losing that amount of weight in such a short period of time. Not healthy!
This is so dumb. Jessica needs to be left alone, and enjoy this beautiful time in her life to be a mom to her lovely little girl. It’s a fallen and sad sad world that we live in and I feel sorry for her.
She brings this on herself. Why set yourself up by gaining an unhealthy amount of weight while pregnant and then signing with WW and talking about it. If she’d shut up about it, no one would care. IMO
Why feel sorry for her?
Exactly!
Why on earth should we feel sorry for someone who is getting paid MILLIONS of dollars to lose baby weight? Feel sorry for ME– I’m doing it for free, and it ain’t easy!! 🙂
Just the very fact that weight watchers and Jessica signed a contract worth millions, before she even gave birth is PRESSURE!!!!!!!
Hillary duff is just as big as Jessica right now. I can’t believe it. These 2 r pretty even when they’re overweight, though.
I do not feel bad for her one bit. If she signed a contract for millions of dollars- then she needs to honor her role in it. No matter how much weight she loses- keeping it off will be a challenge too
she JUST had a baby, for god’s sake. people should leave her the f alone.
I remember that Kirstey Alley said that when she had her deal the Jenny people came to her house every week to weigh her….that would sure pressure me. Her deal reminds me of when you are laying on the couch eating ice cream and you see some advertisement for a diet plan or fitness machine and you call up and purchase thinking that when it comes you will suddenly put down the junk and use it.
Weight Watchers has a lot of money at stake, not only with the dough they paid out in her contract, but the possible future dollars JS can generate if she inspires the millions of mothers-to-be that stress about weight loss after pregnancy to try WW. I don’t believe her protestations, and I don’t feel bad for her either. I wouldn’t be surprised if she packed on more pounds than necessary thinking that it would make the weightloss that much more dramatic and that much more lucrative.
She exemplifies the new celebrity branding strategy that I find quite disturbing; commiditizing (is that a word?) childbirth/children. It is a blatant exploitation of something that is innocent and helpless, does not have a choice in the matter and will most likely experience negative fallout from the action. Yes, families have always played a part in supporting the image of celebrities, but as an extension of an existing brand, or simply a part of a maturing process that seemed natural. Now children seem to be a requirement; they ARE the brand. Yet I find them completely uninteresting and unnecessary to a celebrities worth to me. Be a musician and make great music. Make great movies/theatre/TV programs. There has now been a moral/principal shift towards laziness in building a career. It’s easier to parade a child or a pregger belly around than fight for a good project. And when it pays off, it only attracts more attention as a money-making proposition, it spawns more and more copycats…
Does anyone agree with me that I find it quite ridiculous to have a multi-millionaire celebrity take their children to a public park to play with their child??? And wonder of wonders their pictures show up in the media the next day??? I swear, if I had the money they have I would build the ultimate playground in my humungous backyard and invite all my kid’s friends to my house where I have control and privacy. The kids’ don’t need to be exposed to photogs for just a half hours worth of swinging and sliding unless the celebrity is purposely putting their kid out there for public consumption! And if any of them have the nerve to complain about intrusion of privacy…
Rant now over.
Jenny Craig also cancelled Carnie Wilson’s endorsement deal when they found out she was running a cheesecake business from her home and, obviously, not losing the weight as fast as they want her to.
Yes we should lay off on women who just had babies but honestly, she put this on herself. She should not have signed that endorsement deal PRIOR to giving birth. She also shouldn’t have eaten whatever she felt like.
Losing weight is a b—h.
I don’t recall any weight loss programs or celebrities announcing their goals publicly so I don’t think it’s significant. Also a lot of the programs have you weighed weekly to monitor progress. It’s not done only for paid spokespeople. I don’t think Weight Watchers is pressuring her but they probably do have goals set. It doesn’t make sense to pay somebody millions to lose 10 pounds in a year.