Pink is the newest face of CoverGirl, an unconventional & brilliant choice?

You know what surprises me? Every woman that I’ve encountered kind of loves Pink. They either like her music or they like her personality, or both. She’s brash and funny and smart… and she has a lot of heart. So… basically, she’s a pretty good role model for women of all ages. Which means Pink’s newest gig is pretty cool – the announcement came yesterday: Pink is the newest face of CoverGirl. She joins the ranks of Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen DeGeneres and Queen Latifah. Pink tweeted the header photo with the message, “Guess who’s the new COVERGIRL!!!!!!!!!!!”

The CoverGirls had better look out — there’s a tough new girl in town. Pink was named the newest face of the beauty brand Monday, joining Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen DeGeneres and Queen Latifah (plus two Olympic stars).

“Joining a group of women who have always inspired me — to laugh out loud, let my guard down, or play around with my beauty look — is such an honor,” the singer says in a release. “I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love.”

“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” adds CoverGirl vice president and general manager Esi Eggleston Bracey. “We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”

Going hand-in-hand with that image, Pink will first promote what the brand is touting as a “bold new mascara innovation,” and celebrate “beauty with an edge” through all of her campaigns. Her first ads will debut this fall.

[From People]

While I never would have thought of Pink as a potential choice to front a makeup/beauty line, I have to applaud CoverGirl’s bold, somewhat unconventional choice. Pink gave birth to Willow last year, and Pink turns 33 years old next month… both of which give her an “in” with CoverGirl’s target markets, I’m sure. I like it when makeup and beauty companies hire “unconventional” people, and I like when they hire someone in their 30s or 40s. As I get older, I get angrier and angrier when some 20-year-old is selling me something. But I identify with Pink – and I think a lot of women will too. Which makes this a brilliant choice.

For CoverGirl’s part, their press release said, “With the signing of Pink, COVERGIRL is celebrating ‘Beauty with an Edge’ and who better to deliver that message than someone who embodies art and attitude. Pink and COVERGIRL are looking to inspire women to celebrate their individuality and never settle for a single beauty standard.” The ad campaign will roll out this fall, and will feature a lot of bright candy colors, apparently. If only I could pull off orange.

Photos courtesy of Pink’s Twitter, Cover Girl, WENN.

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92 Responses to “Pink is the newest face of CoverGirl, an unconventional & brilliant choice?”

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  1. I Love Kim K. says:

    I don’t like her she is hypocrite. She pretends to be edgy outcast who despise showbiz and “stupid girls” but in reality she is one of these stupid girls. BTW she is a bad choice like Latifah and Ellen because when you look at them the last thing in your mind is makeup.

    • OrangeBlohan says:

      Let me guess a better choice would be Kim Khartrashian?? Please, she is one of the stupid girls Pink sings about. And I don’t think Cover Girl wants to shoot any golden shower videos.

    • marie says:

      wow, who peed in your cornflakes?

    • Snoop says:

      I agree entirely with ur comments about pink, she is a hypocrite – but your username, ugh lol

    • Lem says:

      When I’m wearing makeup the last thing I want you to think is make-up. So, P!nk, Ellen, Drew, Latifah seem just right.
      Gwen Stefani, Katie Perry or Kim K… anyone who makes me think makeup first, are obviously not the women to sell makeup to me

    • celine says:

      agreed. a hundred million times.

    • the original bellaluna says:

      Someone piss in your Cheerios this morning?

      Pink is an inspired choice, as are Latifah and Ellen. They are in different “decades” of their lives, doing a nice job representing those of us who are as well.

    • Rux says:

      Jesus Kris Jenner tone it down a bit. It’s not even 9 AM EST.

    • Jaded says:

      These women represent every kind of woman – what’s wrong with that? Cover Girl has marketed itself well by NOT having only young, gorgeous models in their ad campaigns, but real women. Women with a few wrinkles, a few extra pounds, gay women, whatever. And how is Pink a hypocrite? How do you know she’s stupid? Back up your comments with some proof. I’ve seen her live and in interviews and she is not stupid by a long shot, in fact she’s bright, talented and compassionate.

    • sandy says:

      While I have always liked pink and the positive counter culture image she promotes for young women, I am sort of on the fence with the CoverGirl thing. Yes, she is showing that there is more than one type of beauty, but with the lash inserts and the photoshopped skin, that message is lost. In this ad, she has a very conventional look and appeal.

      • TheOneAndOnlyOnly says:

        Don’t want to be bitchy sandy, but Pink is definitely not “counter culture”; the real counter culture died in the 60s (Woodstock was it’s apex); you’re not counter culture if you are on a major corporate label and you willingly accept being a corporate shill; if she wanted to attempt to be “counter culture” she should sign with an indie label and turn down all corporate sponsorships. Try to imagine Janis Joplin doing this – or even being asked. WOuldn’t happen that’s counter culture.

    • Garrish Utley says:

      Are they nuts? That’s a face that could sink a thousand ships.

    • Tiffany says:

      How is she a “stupid girl”? She doesn’t have DUIs, she doesn’t have a sex tape, she has never flashed her junk getting out of a car, etc.

      If you are going to make an accusation, at least back it up with SOMETHING!

      • yo momma says:

        no, OP is right in that she is a hypocrite-she goes on about how girls want to wear next to nothing in music videos yet she does lady marmalade in…next to nothing. she apparently is girl power yet she suopports peta-one, if not the biggest mysoginistic organisation out there. she is not counter culture in the way suicide girls is not alternative because having a few tattoos does not take away from the fact that you fit the mould in every other way.

  2. Launicaangelina says:

    She’s so pretty. I love her short hair and beautiful complexion. Her skin is flawless.

    • BubbaAng says:

      I like her too! She has flawless skin. I have tried to dislike her, but cannot justify it, therefore, I think Pink is likeable.

      Most importantly, as an artist, her music is likeable as well.

      I wish I could have an athletic bod like hers, I envy her, only that, cuz my previous athletic bod has gone south. Maybe I have “raised my glass” one too many times lol.

  3. megs283 says:

    And here I thought I was special for loving her! What a fabulous choice.

    • diana says:

      Me too.. I don’t think she’s physically a great beauty, but her personality shines through, which is more than being just beautiful.
      Go Pink!!! Great choice.

  4. LittleDeadGirl says:

    She is a good choice for cover girl who I tend to think sells stuff more to younger women then older. Pink still strikes me as a 20 year old, no offence Kaiser. Her face tends to photograph well at certain angles and can take makeup.

  5. Dana M says:

    I love her!!

  6. marie says:

    I like her, so I think she’s a good choice..

    • UniqJaz says:

      She is a great choice.
      You know who would have thought that she would be the most normal and the least train wreck of a person compared to Britney spears and Christina Aguilera. She came upp famous around the time they were and they got alll the hype with men and the media! Not to be mean but Britney and Christina ended more crazy out of all of that.
      I think men need to reconsider who they think is hot and sweet.
      ***I do loveee christina Aguilera. That girl can singggg. Love all her songss. Just her personal life is a little off with all the alcohol.

  7. corny says:

    love Pink but hate that cannoli on her head..wtf?

  8. spinner says:

    I have always loved Pink. She is my girl crush. I want her to share her confidence with me.

  9. celine says:

    i find her just so unattractive.

    bad choice. i would’ve loved rihanna for it, she’s just so dirty and sorta fashion forward.

    DON’T HATE.

    • Mairead says:

      Personally, I looooooooove Pink.

      But Rhianna is a good choice for the reasons you say. What’s good about both is that their makeup is just enough, unlike Kardashian who just wears so much that that’s its just a mask.

    • j stone 1982 says:

      I agree she is not attractive at all so dudeish not who I would think of when promoting makeup jmo

  10. dahlianoir says:

    she kicks ass, enough said.

  11. the original bellaluna says:

    Now, if they’d only kick Taylor to the curb…

    She’s got to be the most irritating, most unlikable CG EVER. (Can’t wait to hear the song she writes about them when her contract’s not renewed.)

  12. tripmom says:

    I LOVE this. I see myself buying more Cover Girl stuff in the future to support this move.

    • chaser says:

      Same same. Love Pink and really happy to have her alternative style of beauty upheld in the main market.

  13. Rux says:

    I love PINK! I mean love, love, love her! I love her music and l love her personally. I saw several Behind the Music or E! True Story about her and I could not help but love her more. I do not find anything fake about here and she really does speak her mind — no PR Media training bullshit. I think Cover Girl made a brilliant choice with here. I have to applaud them for this one.

  14. jess says:

    I love Pink and think this is a great choice!

  15. Caity says:

    I love p!nk sooooo much. I’m a huge fan and of course I think cover girl picked an amazing woman to promote their brand.

  16. IzzyB says:

    I hate 20-somethings selling me anti-ageing products. Shut up foetus!

    And supermodels selling me blemish covering makeup? B***h please!

    I think Pink is a good choice, she’s real, she’s not perfect, and she has fun with her look. I can identify with her.

  17. Mew says:

    Brilliant choice! She has character, personality, opinions and is different in a very healthy and positive way. Go P!nk!

  18. oivey says:

    Cover Girl test on animals/use ingredients tested on animals/ask 3rd party to do the testing etc…so why is Pink working with them? Considering Pink went all She-Ra on Selena Gomez for prancing around on a beach with a horse that had been dyed pink…isn’t it a little hypocritical to be a spokesperson for a company that’s actively cruel to animals for human advantage?

    • Marnie says:

      P & G – their parent, is notorious for cruel animal testing! That’s exactly what I was thinking! Does she not know? I always liked her but, with her history of advocating for animal rights, this seems a bit sketchy. $$$ over animals 🙁

      • Fofototto says:

        Ellen as well. I always found it strange that she worked with a company that tested on animals. Especially when she’s preaching against animal cruelty to people like Blake Shelton. It would’ve been nice to see Ellen and Pink lend their profile to a company that didn’t practice animal testing, like the body shop…but than again money talk$!

      • Minty says:

        You three have brought up some important points. Are Ellen and Pink truly aware of this? If so, why are they letting money silence their conscience? They don’t need the money anyway; they’re already rich. They don’t strike me as the type of people who would rather be blissfully ignorant, so this is troubling.

      • yoyo says:

        Oh good points! You are absolutely right! Along with Fofototto, how can these “animal activists” support such a company? Are they more into the dollars. I find this very disappointing especially from them 2 (Ellen and Pink) who get so high up on their respective high horses any chance they get to right some perceived wrong when it comes to animals.smh on this one.

      • DCLT says:

        I was really confused by this move, too. I have boycotted all Procter & Gamble products for about 15 years. Just did some Googling…turns out that CoverGirl *used to be* one of the worst about animal testing, but cut it out a decade ago. I had no idea til I looked it up. If it’s true….and I want to believe it is….why aren’t they advertising THAT more?!? I would have been buying their products years ago if I had known they weren’t testing on animals.

      • DCLT says:

        I was really confused by this move, too. I have boycotted all Procter & Gamble products for about 15 years. Just did some Googling. Turns out that CoverGirl *used to be* one of the worst about animal testing, but cut it out a decade ago. I had no idea til I looked it up. If it’s true, and I want to believe it is, why aren’t they advertising THAT more?!? I would have been buying their products years ago if I had known they weren’t testing on animals.

    • Pandy says:

      Good point oivey – hopefully we can hear her response about this.

    • MB says:

      THANK YOU!

      I am actually appalled by this. I am a *big* Pink fan. And by big, I mean I listen to her stuff just about everyday, I get excited when new songs comes out, I go to at least two of her concerts each and every tour. I think she is the best thing since sliced bread and she is by far my favourite entertainer. One of the things I am even more passionate about than Pink is animal welfare. As part of this, I actively purchase brands that do not knowingly test on animals or use ingredients that are tested on animals. I CANNOT BELIEVE that Pink has signed up with Covergirl.
      To say that I am dissapointed that someone I looked up to could be so hypocritical (or just shockingly uninformed which I find difficult to believe) makes me feel equal parts sickened and sad.

      When I heard Ellen had signed up to Covergirl I felt the same way and emailed her expressing my dissapointment.

      The Covergirl Wiki page says that they no longer test on animals however there is nothing else on the internet to suggest that this is actually the case. They do not have the Cruelty Free symbol on any of their products and simply state that they “do not test cosmetic products on animals” which is ambiguous as it doesnt specific whether they test the cosmetic product *ingredients* on animals, which is the main issue anyway.

      Sigh. I find the whole thing confusing and awful.

  19. lucy2 says:

    What a great choice. I like her so much, she seems like the real deal. Looking forward to her new album too, she puts out fun songs but also has a really nice voice.

    I like their recent choices like Ellen, Sofia and Latifah, it’s nice to see some variety in age, skin tones, and the model’s professions. I’d much rather see them hire successful, talented women than idiots who just happen to be famous.

  20. jc126 says:

    I love Pink (and her family is so cute), although I don’t really like Cover Girl’s products. I’ve always thought Pink has a beautiful face.

  21. Jag says:

    Pink is a fantastic choice! She has always had such gorgeous skin. I wish we knew what she really used on her face because I’d buy it in a second. 🙂

  22. Floridaseaturtle says:

    Covergirl makeup is awful, bottom of the barrel. There is this one picture of Drew Barrymore posing in one of their ads that always comes back to me, she looked terrible. I can’t afford expensive makeup, but I would still resort to buying Mary Kay off ebay, then to purchase of bottle of slop called Covergirl.

    • the original bellaluna says:

      L’Oreal isn’t too bad, make-up wise*. They also do Lancome and Maybelline.

      Revlon does Ultima II and Borghese.

      *I can’t speak to their policies on animal testing, etc.

  23. Vera says:

    At least it isn’t boring like L’Oreal’s choices, I love how Cover Girl’s models are allowed to have some personality.

  24. ronnie says:

    I love love love Pink and now I might buy whatever she is throwing my way. I can’t wait for her tour this next yr. She’s kept it real, hasn’t let the industry get to her and her and her husband’s love story breaks my heart. They found their way back to each other.

  25. Tanya says:

    Pink has ALOT of moles on her face….not that that’s awful…I am just curious if they will air brush them all out to make her a cookie cutter face like everyone else.

    • Kimlee says:

      I don’t think they will, they kept Ellens wrinkles around her eyes, so my guess is that they will keep Pinks moles.

  26. RHONYC says:

    congrats to P!nk!!! that is a MAJOR career-coup! plus, she is lovely to boot. MO-MONEY, MO-MONEY!!! 😉

  27. Lem says:

    May be my favorite Pink tidbit. I saw a tweet in which someone was giving her hassle over “making a [crap] record and donating a ton of money to another country, when Americans blah blah blah ”

    She replied they were welcomed to have a go at making their own crap single and donate the money how they saw fit.
    She was more witty, I loved that response.

  28. some bitch says:

    Pink is a great choice! She’s an incredible performer and has such an awesome personality. Loved her music since I was probably 12.

  29. valleymiss says:

    Pink can sing her ass off, so therefore has god-given (not auto-tuned) talent. I love her. She’s on my shortlist of performers I’ve been dying to see who I still haven’t gotten to see. This is a good choice.

    As far as the quality of Covergirl makeup, as someone said it’s “bottom of the barrel”…well, yeah, it’s not MAC and you can’t buy it at Sephora. But for women (and especially teenage girls who are experimenting to see which color palettes are right for them), CG is a good brand. Not everyone can spend $22 on a lipstick and $23 on a mascara. I will say that one of my makeup STAPLES is CG Clean Eyes makeup remover in the white bottle. It works like a charm with waterproof mascara and I make sure I always have stock on hand. I also love CG Lashblast mascara in the orange tube.

    Yes, I do treat myself to Sephora stock for a few things like Bare Minerals sparkly eyeshadow and Lorac eyemakeup primer…but there are many things where I still buy “drugstore” vs. “department store/Sephora.”

    Anyhoodle (sorry, I could go on about makeup! Lol), go Pink!

    • Jilliterate says:

      Ha, I wouldn’t use MAC as an example of “expensive” makeup as a comparison to Cover Girl — MAC is mid-range at best, don’t confuse it with Guerlain or Serge Lutens. And sure, some folks don’t wanna splurge and spend $20 on lipstick, fair enough, but that doesn’t mean you have to settle for Cover Girl. CG *IS* bottom-of-the-barrel — awful foundation, frosty lipsticks, poor-pigmentation eyeshadow. If you’re looking to save money and still get good-quality makeup, there’s lots of companies out there who are loads better than CG — Revlon, Milani, Nyx, and Wet & Wild, just to list a few.

    • Dredz says:

      Cover Girl’s mascaras are outstanding. I don’t like any of their other products.

  30. Krock says:

    Great choice IMO. Nice to see a change for once instead of the usual boring same choices. I would actually buy this issue.

  31. Happy21 says:

    I’m super busy at work this morning so didn’t have time to even read this thread but thought I would stop and say I LOVE Pink! I am thrilled she will be the new CoverGirl. She is an awesome, awesome woman. She is extremely talented and had always marched to her own drum and I’ve always loved that about her. Hell, my boyfriend even thinks she’s pretty terrific.

  32. serena says:

    The first photo is absolutely gorgeous!! I love Pink so I’m really glad about this news.

  33. F5 says:

    I think she’s secretly a dude. Perfect for Covergirl.

  34. Celt Lady says:

    Love Pink!

    She is incredibly talented, brutally honest, hilarious……and beautiful.

    Great choice!

  35. Librarian says:

    Love Pink, love this choice. My boyfriend is pretty much in love with her (which I find attractive, for some reason), so he’ll be excited about this, too!

  36. Minty says:

    Excellent choice, CoverGirl! Pink is awesome. She’s one of the few crossover singers. She started out in R&B, then focused on pop/rock. She’s successful in different genres.

    I love how she takes a stand for worthy causes. Prince William once invited her to perform at a concert celebrating his 21st birthday. She declined because he hunts for sport. She wrote him a letter protesting the barbaric tradition of fox hunting. She also wrote the Queen, asking her to use fake fur for the hats of the palace guards, instead of bear fur. This woman has integrity.

    • Minty says:

      Oops, was just reminded that CoverGirl uses animal testing. Thanks – oivey, Marnie, Fofototto – for mentioning that. I hope Pink and Ellen end their contracts.

  37. Bird says:

    I love her, she looks great. Saw her once years ago on Rodeo Drive shopping with her hubby. She was very pretty in person and her features were more delicate than in photos. They were all loved up, too.

  38. TheOneAndOnlyOnly says:

    She’s meh to me rather see a model, and cosmetic ads in the 70s and 80s were just better done; but i know it’s a different generation; but please get rid of Swify – that is just a little girl playing dress up living in a fantasy world – I read somewhere that they had to hire some sort of athletic trainer to teach her how to attempt to leap in those CG ads – maybe i’m too old but i don’t get the appeal of a 12 yr. old repping a makeup brand.
    And pink is pop music not rock.

  39. Wilma says:

    A couple of months ago Pink trolled a sixteen year old girl on twitter who had the audacity to politely correct her on something. Lost all my respect for her there and then. She appears to be all about female empowerment but, well, she is just about herself.

  40. Amandahugandkiss says:

    Nice one, love Pink. You don’t like her? BFD. That’s the beauty of Cover Girl- something for everyone.

  41. Feebee says:

    I’m a little surprised. Always thought Pink was a better fit with MAC cosmetics. Don’t think CoverGirl is in any way, shape or form edgy. However, good one for getting her. It’s only positive for the brand.

    • irishserra says:

      I didn’t see this post until after I had published mine (right below yours, I think), but I agree. This is a win for CG for sure.

  42. irishserra says:

    I can take Pink or leave her. I guess I am impressed that she works hard on her marriage, even attempting to give it a second try after a separation. Most celebrities don’t appear to bother. She doesn’t have the reputation of sleeping with half the town like Paris or KK. Some of her music is catchy and like someone mentioned above, we haven’t been bombarded with nasty sex tapes and ridiculous drama with this girl, so no hate for her.

    However, CG is crap makeup in my opinion.

  43. Sumodo1 says:

    Perfect! Love this! Does Cover Girl powder still smell like Noxema?

  44. Scientist says:

    Good point re: animal testing HOWEVER what you don’t often hear from companies spruiking that their products aren’t tested on animals is that it is illegal to sell any product for human use whose ingredients have NOT been tested on animals AT SOME POINT and have. Beem deemed safe. So companies ‘against’ animal testing simply choose ingredients that have already been validated by other companies at some point, on animals. It’s just semantics. Thy then say they don’t test their products on animals, because they don’t have to, because it’s essentially already been done. FYI.

  45. Jilliterate says:

    I love her look in the header picture, but I hope Cover Girl isn’t trying to tell us that look was created with their products. Not achievable with Cover Girl’s sheer, powdery eyeshadows.

  46. skuddles says:

    I think Pink is a great choice. She’s not some whorey, tacky-titted bimbo who’s all about looks and nothing about substance. She gets my vote!

  47. jilly says:

    I LOVE Pink. This is a huge departure for CoverGirl and they totally have my support because of it. The only person I never liked was Drew Barrymore because they went to lengths to hide the fact that she has a seriously lopsided face. I would have celebrated that choice if CoverGirl had not tried to pretend that Drew was perfect. Pink comes across as a regular girl with attitude. Love her.

  48. Jana G says:

    P!nk is f**king perfect in everything she does!

  49. jonie says:

    Hey pink..does that nail color come in BLOOD red ???