I’ll be perfectly honest here and admit that I only really wanted to write about these new Katy Perry photos (part of her new advertising campaign for the hair brand ghd) because of a certain other set of NSFW photos of Katy at a waterpark and losing her bikini down a water slide. Essentially, her booty was exposed for all of the gathered spectators as well as the paps, and eventually, us as well. Here’s my question — it is now confirmed that Katy has a very lovely figure, right? I know that I hate on her quite a bit, but one can’t deny the power of that (marvelously white) booty.

Now onto the actual subject of this post: Katy’s latest advert campaign, which was shot by the legendary Ellen von Unwerth for hair brand ghd. The shoot itself is rather glamorous and unlike the candy-cane confections that we’ve come to expect from anything associated with Katy. However, I find it quite odd that People has declared Katy to be “naturally gorgeous“ in this shoot (which promises a “a good hair day with katy“) for ghd’s brand, which primarily pertains to hair-straightening devices. This is all well and good except that Katy’s actual hair looks like this right now. Even if one takes into account that this shoot may have taken place a few months ago, Katy’s hair has never really looked like this … except when she wears a wig. So this would obviously be a very clear-cut case of false advertisement, right?

Combine a world famous fashion photographer with a genius hair stylist, add international singing star and ghd brand ambassador Katy Perry and leave in an LA studio for two days. Introducing the new ghd 2012 campaign.

When life’s a show and you’ve got one of the starring roles, being caught off guard isn’t usually an option, which is why our new 2012 campaign with Katy Perry is something quite special.

Captured in a series of candid black and white shots displaying a natural confidence, it’s a side of Katy Perry we don’t often get to see. The images were shot in LA at the end of Katy’s world tour by world-renowned fashion photographer Ellen Von Unwerth — famous for her sensual and feminine images of some of the world’s most beautiful women.

The campaign is all about showing the confidence that a good hair day can bring, and thanks to superstar session stylist Danilo there was a whole lot of good hair — Katy’s shown with a different style in each of the shots. All the hair looks are effortlessly beautiful and were styled with the range of ghd stylers, ghd brushes and ghd style products.

“It’s a pleasure working with Katy,” said Danilo. ‘She’s a young, vibrant artist who is really OK about being confident and seeing herself in different ways — extreme, vulnerable, kooky, sexy, expensive looking but playful. She’s a beautiful woman so it’s inspirational.”

[From ghd Hair]

Maybe we’re supposed to be okay with the declaration that this shoot required a “genius hair stylist” who was actually a “wig stylist.” Or maybe it just doesn’t matter that Katy is being just as fake as she always is while selling hair products. Does it really even matter? I’m not currently in the market for a hair-straightening iron, but if I was, ghd wouldn’t even be on my radar thanks to this campaign.

Photos courtesy of ghd