Brad Pitt’s first official ad/commercial for Chanel has come out! And it’s a doozy. Except not really. I guess I built it up in my head, thinking that it was basically going to be Pantless Brad Pitt holding a box of chocolates and talking dirty to a perfume. I didn’t realize that it was going to be about, like, the universe and how it’s not a journey and we’re all going to die, so we might as well wear Chanel No. 5 or something. I don’t really think “Inevitable” should be the tagline. Wearing Chanel No. 5 is NOT fait accompli!
It’s underwhelming. I almost think it would have been more powerful if Brad had been looking into the camera the whole time. I can’t believe they hired Joe Wright – a solid director known for his period films – to direct this simple, minimalist commercial. It’s weird. Brad released a statement too:
“What’s important to remember about Chanel N°5 is how revolutionary this fragrance is. When it was introduced, it broke all the rules by discarding meaningless ornamentation for an honest and open aesthetic, and a scent which embodies liberation from trend, creating a fragrance which remains as modern today as it was during its inception. Chanel N°5 has always been the most iconic women’s fragrance. The beauty of its success for all these years is both elegantly simple and complex at the same time. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless, a woman’s spirit.”
Dear Brad: I want to defend you, but seriously? Enough with the pretense. It’s a perfume ad, not women’s suffrage. Perfume IS NOT LIBERATING. Perfume is not a revolution.
Photos courtesy of Chanel.
It’s AWFUL! So pretentious it’s painful – it’s almost as bad as the Nicole Kidman ‘I love to dance!’ ad from a few years ago. I have to turn the tv off when this ad comes on because it’s so cringeworthy. Barf.
Hhahah! My partner and I still shout “I love to dance!” to each other, God that ad was foul, and this one is utterly painful too. Totally agree. It’s just so….fake and pretentious, jeez, the guys just an actor, maybe get someone, I don’t know, a wonderful author, a writer, a poet, anyone that creates their own ‘beauty’ to speak about it, not just a pretty boy who reads lines. Sorry, spewing vitriol, but it’s all just so tedious! I think I am so heated as I bloody wear […now maybe ‘wore’] Chanel no.5!
OMG tears in my eyes from how shitty this is. I know that he’s shifting his eyes around to make himself seem “thoughtful”, but he looks like a dumbass who can’t remember his lines.
Agree. He’s got this cool, laid-back persona when he’s not acting but put a script in front of him and he can be awkward and try hard. Not always but I see it here.
Does anyone remember his Friends guest appearances? This is on par with those, terrible.
@ Esmom
I remember his guest appearance on Friends. I was astounded as to how bland & scripted he appeared. The Friends’ cast acted rings around him when he was supposed to be the big Hollywood Star.
Sorry this is painfully stupid – never thought Brad was an intelligent guy or even a good actor. I will never understand how Hollowood pushes these underwhelming talents to become major movie stars, he is so dumb, cliché and ordinary and completely unsexy.
I don’t like the scent, but the ad is appealing.
I saw one of the ads a few days ago, and it was a back 3/4 shot of him, and I thought it was interesting. You can tell it’s him, but his face is almost totally hidden.
Chanel No. 5 is in my collection of scents. I like it a lot. Brad Pitt is extremely appealing to me. Yes, I like him and his voice a lot!
YOU DON’T LIKE the SCENT? Well I LOVE IT! especially CoCo Chanel (have it on today). The commercial is kinda corny, but I LOVE Brad Pitt, so anything he does is great!
It’s…blah…lack of something…I mean it feels like watching his regular interview so there’s nothing new/special/different to see. Why should I watch this commercial if he’s just talking regular like in an interview? I still think that they should gave him a clean cut. At least a shave! Just for the “wow!” surprise. 😀
And exactly how much money did he receive for this campaign? It must have been a big-*ss check to have him do these ads.
But Pitt does have 6 children and a house full of staff to feed. So a check is a check, at this point of his life. Get while the getting is good!
(And I love Chanel No.5 and Coco)
he’s paid $ 25 millions (minimum) per year since more 10 years please:he’s not in need even with 6 kids
OMG. it’s like a snl parody.
he can’t be serious? it is going to come out that this is a joke. right? it has to.
i am no fan, but even i can’t believe he did something so utterly embarrassing.
exactly! i thought he was going to start laughing at the end and say something like, “just buy this.” So bad. SO bad.
I tried really, REALLY hard not to laugh and I only lasted ten seconds.
Barf. Reminds me of the sheer pretentious crap of Tree of Life.
I tried but simply could not sit through that movie. Simply awful. I hate that pretentious arty crap.
This. The globe at the end. All we needed was some random dinosaurs and whispering.
[whispers] sssshhhh… God can HEAR you!
“The Tree of Life” was an intense, thought provoking film. Unless you consider all thought on the meaning of life pretentious, I’m curious to know exactly what part of the film you thought was so pretentious?
I am so sick of people calling things they don’t understand “pretentious”. Tree of Life was a beautiful film.
I haven’t seen the movie but I’m not sure why anybody who says things like “I hate that pretentious arty crap” would bother watching a film like Tree of Life in the first place.
Go see some sh*tty rom com or action flick instead.
The whole thing Emma! It was, quite simply, the worst film I’ve ever had to sit through in a theater.
@ Boodiba
Agree with Tree of Life being completely pretentious. Malicks latest movie sounds like even worse from the reviews I read.
And it wouldn’t surprise me if the movie he is filming atm turns out the same. Again Malick does not have a writer and is inviting all these younger actors who think it’s ultra cool to have Malicks name on their resume. Watch, Malick (and 5 editors, who have to go through tons of shots with all these actors from this and previous movies)again will figure out what the movie will be about in post production, infuse it with lots of universal, religious new age crap ideas/shots and have the actors occasional mumble unintelligible words and then call the film a thoughtful interpretation about fife. Give me a break this guy is a major phoney.
I thought he was going to break down and cry.
ps this ad does not make me want to buy perfume.
Holy mother of pretense! Who thought this was a good idea? Can’t wait for the SNL spoof! When he looks up to the side, and says solemnly the thing about the world turning and we turn with it?? Can’t.stop.laughing.
I thought it was an SNL spoof.
It’d have been much better if his back was turned at the outset, then he jumped & turned & his dick was in a box…
I laughed, too, when I walked in on half of the commercial. They played it again and watching the whole thing, I really broke out laughing.
You know I watched the perfume ad just now on Youtube and I’m starting to think Brad must be back into drugs so deep he doesn’t even know which way is up any more. I actually think he’s imploding mentally.
lol!!
This is so hilariously bad. It’s like it should be a parody except that it’s not.
The commercial seems more like it was for The Church of Jesus Christ of Latter-Days Saints or some other religious group. It sounds like he was talking about God in a vague way, not prefume. This is not sexy at all.
INEVITABLE!? What do they even mean?! o_0
So pretentious lol
I like it. I don’t mind that it’s a little pretentious. I think it’s kinda fun. And while Brad Pitt usually does nothing for me, he’s really got something going here.
I think it’ll be interesting to see how the world at large takes it.
I going to reserve my judgement on this. Its actaully suppose to be a longer version with him in different places. This is just a small piece of the film
They really just need to release the whole thing at once because these bits and pieces are more discouraging than enticing.
Parfume commercials are all so silly, but this one… even he looks like he’s gonna start laughing… it’s just horrible. eciting to parfume…seriously?
big deal..I think if they were going to use a male spokesperson they should have used a hot French actor. Chanel to me is pearls, twin sets, silk stockings, luxury, Brad Pitt does not create those images, he looks too casual, too vanilla –
Jean Reno in a tux or Guillaume Canet..now I’d let them whisper in my ear..
Good point. I totally agree. Maybe that actor from The Artist, Jean Dujardin, could have pulled it off, too. This is just, well, silly.
if spawning a thousand parodies is its goal, then it may have succeeded.
i guess, it’s a round-about-way of getting brand recognition or something.
…or creating mass second hand embarrassment…
I don’t care about Chanel or the commercial (could have been better sure, but it’s not that horrible), Brad looks always incredibly hot these days..it’s OVERwhelming. I could let me buy even a pair of boxer, with his sexy voice.
Keep the hotness Brad!
it’s not a journey. every journey ends, but we go on. the tail turns, and i turn with it. plants disappear, hydrants take over. but whereever i go, there you are. my bone. my squeaky toy. my waterbowl.
Kennel no. 5. Inevitable.
Fricking hilarious.. 🙂 dying of laughter here. You made my day… Kennel no 5.. Pls pls someone should parody this..
Awesome! 🙂
LMDAO (D is for Doggy)
Bahahahahaha! Too funny.
funniest comment ever. Very smart, too
THAT was hilarious! I have never understood the appeal of BP. He’s wooden as an actor, comes across as not very bright and takes himself WAY too seriously.
And I thought it would be like the Mathew McConaughey D&G ad, tux and all. Damn!
Not sure about the commercial, but Brad looks great. He’s aging very well.
He needs to cut that hair and shave if he wants to make me think of fancy perfume, I agree with the poster above give me some hot french model. Are here’s a better idea why don’t they stop spending millions of dollars paying Brad and knock about $10 or $15 off the cost of the perfume and maybe I would by it. No wait a minute I wouldn’t because it reminds me of something my Grandma wore:)
Henry Cavill’s commercial for Dunhill is the hottest one. Go on youtube and search for it. He makes Pitt look old and outdated.
Henry is 29. Brad is almost 50.
+1
Don’t blame him. Blame on the people who came up with this idea. Brad did what was given to him. I’m not so crazy about the commercial either but the print with him in white shirt. Damn the man is hot for his age.
Well, I’m sure someone of Brad Pitt’s status probably had more creative control over how he was going to sell this product than the average model. Plus this commercial seems to align itself with his current image of appearing more deep and intellectual; just read his statment that he released with this commercial.
I think he just needs to understand that he’s selling a perfume not everything has to be that deep.
We get it, you’re a super serious actor now, you’re not the pretty boy anymore, you don’t have to keep trying so hard to erase that old image. I feel that he’s still insecure with that old image and that’s preventing him from really tapping into any kind of sexy he might still have.
jinni, I don’t think an advertisement for women’s perfume is going to help people take Brad seriously or erase the pretty boy image.
@Ally: I know that. It just seems that he takes everything sooo seriously now. I’m not a fan and don’t generally find him attractive, though he has had his moments when I’ve been able to understand the hype. But at least he seemed to have a laid back personality and wasn’t pretentious about everything before.
intellectual? I cringe whenever he opens his mouth because he is sooooo dumb!!
Seriously why are people calling Brad pretentious and stupid? He didn’t write the script or come up with the concept.
if that is the case, then him agreeing to this drivel shows just how far his head is up his own ass.
What? It’s not that serious. You guys think too much. It’s cheesy and trying a bit too hard but it doesn’t mean his head is up his ass lol wtf. If it was reported Brad didn’t like this concept and wanted to change it, you’d all call him an asshole who has head up his ass too. Damned if he does, damned if he doesn’t. Perfume ads are long thought out marketing campaigns by the brands marketing team…not the actors.
“That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless, a woman’s spirit.”
Oh Wow! My woman’s spirit was not tickled by this at all.
I didn’t even understand the point he was trying to make in this ad.
Nor did I understand what the crap he was trying to explain with his statement there.
So now he’s an expert on Chanel 5. The man is on to everything.
Brad is bright in his thinking and this is sexy. I love it. They don’t like it when he suggests because for most it is like there goes their money making…lol fablous and boy he is gorgeous and that speaking voice sigh. more pls.
Um – well. Perhaps what is sadder then this add is the fact that no one really cares. What is worse for an actor is not hate or love but indifference. And this is what is happening – this add campaign is coming in with a wimper not a bang. I am afraid that this add campaign will not help Brad – but harm him. Why oh why does a 50 year old, crazy wealthy man have to do a perfume add? What happened to Brad Pitt? Why is he selling himself out like this?
lol he is not 50 he is 48 soon 49. He is big star and If any man get to do it It is brad pitt. because there is NO ONE all around like him out there with the fame as much as his NO ONE. Can’t you see?
It helps his apeal and it helps the product promotion. All good for all.
It doesn’t “help his appeal” when the whole world is laughing at him and trashing him in social media on the internet and any acting credibility he still had is gone. This is the equivalent for Brad of Angelina sticking her leg out at the Oscars this year. This kind of thing hurts an actor’s career – because it makes them a laughing stock – it doesn’t help it. Expect a trip to New Orleans asap – Brad needs some good publicity to overcome this so I suspect he’ll head down there soon with some photographers in tow…
Exactly. This is supposed to be a huge deal because he’s the first male for chanel but has no buzz and it’s a dud. I was thinking this is his LEG but nobody even cares lol.
Everyone knows Brad’s not as interesting or cared about as his fiancé. I don’t think he’s selling himself out though. Chanel n.5 is legendary and I don’t know any actor who would turn it down. Selling his own cologne would be selling out to me like Halle Berry and Antonio Banderas.
Sexy. So so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so so sexy! More William Bradley Pitt 🙂 🙂 🙂
He’s got to be high as kite when he did this.Like Shania twain said in her song You Don’t Impress Me Much, “you’ve got to be joking, right?”
Could this pretentious phony twit be any more in love with himself? Can’t stand him but I’ll still wear my Chanel. These ads will be gone soon enough.
Man. I really wanted to watch this and entertain how hard I’d hit that. So disappointing. Very SNL.
WTF?
LMAO
That was beyond BAD. Cringe-inducing pretension.
HAAAAAAAAAAAAA!
Wow, this is bad. Embarassingly bad.
not a bad looking guy but he has not aged well, but even at his best i never thought of him as sexy… lousy ad.. time for him to get over himself.
Hilariously bad and what’s up with his bad acting? I’m no fan of his acting but even I think he can do at least a little better with the line delivery?
Brad Pitt should STFU.
Super cheesy and immensely awkward. Should have gotten Angelina. That woman can sell me anything.
I think Ted from the bear movie would have been classic, and exciting as the new spokesperson, I cant take Brad seriously anymore, sorry. Use to love him but no. Choupette would have been a even better choice.
He has always done nothing for me. And I can’t forget how Jennifer Aniston said he was a slob in his personal habits.
Brad’s Chanel ad has done exactly what Chanel wanted it to do, get people talking about a perfume that trends older. The PR value is immense worldwide and worth the reported $7mil he was paid. There are other ads to come, a whole series of them. Brad looks great and embodies what Chanel hired him for, a worldwide mega star for a worldwide mega product.
Anyone offered this kinda money is smart and anyone of us would quickly say yes indeed if asked to do the ad, lol.
As for pretentious, this is Chanel right? lol
Did you see the same ad I saw? I hope those fools over at Chanel are not translating a million hits for their commercial on You Tube into positive news for the brand. The only reason it’s hit a million on You Tube is that people think it’s so bad and 90% of the people viewing it are slagging off both Brad and Chanel. 10% – 15% of people seem to like it 85 – 90% of people HATE it. No luxury brand wants to have an ad that 90% of viewers hate.
So it ain’t positive. Chanel have denigrated their brand. They don’t need high brand awareness – they already had it before hiring Pitt. Chanel need, at all costs, to uphold the image of their brand in the market. And in one fell swoop they’ve cheapened it. Hiring a guy who looks like a homeless person to spruik their perfume? Chanel number 5 was prestigious – now it might as well be coloured water…..
He still looks dirty and dumb.
If only they had stuck with the still photos…
“It’s a perfume ad, not women’s suffrage.” – I think you said it best, Kaiser
I’m sorry…EVERYTHING Brad Pitt does is pretentious. He plays the “I’m so profound, so post-modern, so intellectual” role to the nauseating hilt, when in reality he’s just a boring Midwestern pothead who got too big for his Levi’s. And as for looks? Truly, from the first time I ever saw him, in “Thelma and Louise,” and all the other girls I knew were raving about him, I just didn’t get it! He’s okay-looking, but not all that, by any means! His button nose isn’t masculine, and he has chicken-legs. Among other things. I just don’t get the sex symbol tag. His bland looks aren’t his fault, though–but his arrogance and pseudo-intellectualism are. This ad campaign is PERFECT, because it showcases the depth and breadth of his pretension.
The ad for Encounter by Calvin Klein whith Alexander Skarsgard is much better. It´s really sexy.
Yes, because Alexander actually IS sexy and a good actor, while Brad Pitt is not.
Anyone remember Julianne Moore’s line in Crazy Stupid Love when she is telling Carell she said she had to work late but instead she went to the new Twilght Movie by herself and she says “And is was SO bad!” ???? That quote, her voice, played in my mind as soon as i saw this ad. It was SOOO bad!
I hate to say Brad Pitt is getting desperate for….relevance? What? Chanel No. 5 reeks of desperation.
Sorry, what are you talking about? Chanel n.5 is an iconic perfume that no actor would turn down being the face if.
Another thing? Question for Chanel:
Why in the world is CHANEL using a 1980’s backdrop from Olan Mills, and Brad Pitt wearing a wrinkled (what looks like a suede polyester) shirt??
I’m a fan, but this is hilarious. He’s giving the leg a fun for it’s money.
It looks like a parody, like one of the SNL short films.
That’s exactly what my first thought was!
I have a feeling many people have never seen a fragrance commercial. They’re all cheesy and ridiculous. The only way Brad’s is different is because he’s in a studio setting instead of running through Paris or the desert. Seriously, some these reactions are so extra. Is it because it’s Brad that it’s so “pretentious”?
A part is definetly jealousy and industry competion. Even before the commercial comes out they have been saying stuff. What are they seeing? What is wrong what in he saying. Nothing! It is nicely put.omg they envy him.
@Emma: ITAWY. The over reaction is ridiculous.
Because, precisely it is BRAD PITT. It sums it up pretty much.
He is one of the biggest Hollywood superstar to date, he’s considered one of the most desirable famous men on this planet. One may not expect him to drop his pants off but one would expect him, as a man of a certain age and say experience to make a woman feel the supposed elegance and other sensuality of Chanel N.5 through him, the perfume being a woman fragrance. But he comes off as a parrot and quite bland and to me personally it’s a no seller.
Yes there are plenty of other ads like that but the ones doing it are mostly models, hence “neutral faces” per se, so whether they come off as cheesy and campy, it’s not the same effect as if it were Julia Roberts or George Clooney.
now I’m thinking he may not be as the same calibre as Pitt, but I always though that Clive Owen could have pulled it off, manly yet elegant enough to promote the woman fragrance. Oh well…
7 million for this crap ,wow is nice to be a celebrity and make such easy money!
I just saw the commercial. Cringeworthy. I almost started laughing when he tried to mysteriously deliver his lines. If you are going to put a hunk on there delivering cheesy lines, put Daniel Craig on there who would turn those lines into pure poetry. I would swoon listening to and looking at him in a fragrance commercial.
What’s “Inevitable”? That I will grow old and wear an old lady scent like #5 one day? Please G*d no…
A part of all this is definetly jealousy and industry competion. Even before the commercial comes out they have been saying stuff. What are they seeing? What is wrong what in he saying. Nothing! It is nicely put.omg they envy him.
I hope people do realize that he didn’t write what he had to say in the commercial, right? (And quite likely he didn’t write that press release either)
As for the commercial, well I don’t love it nor do I hate it. It’s ….OK. And thankfully not as embarrassing as the Nicole Kidman one.
As for Brad himself, sexy and I love his voice.
My goodness, I wonder how he recited this with a straight face; I would have been peeing in my pants laughing before I reached the end of the first line. Well, maybe if I, too, got a bag full of cash I’d be able to pull it off.
Chanel should have gotten his brother Doug. FAIL.
God he has such a sexy voice, it certainly makes up for his lack of a hair cut and shave. I actually like the minimalism of the commercial, it’s different from all of the other flashy commercials for a change.
Ts really pretentious, but I can’t help but like it. Way better than those awful Levi’s commercials with that annoying voice saying stupid hipster things.
I thought this was a sexy. What is pretentious and laughable is the Julia Roberts commercial for Lancôme or the one with Blake lively for Gucci. Now those were funny
Totally cringeworthy and embarrassing:
(1) Pitt is not a smart man. I mean, he’s confident and has a great body (esp for his age!). But the whole “Pitt is so deep” thing doesn’t work, because he just doesn’t have the intelligence to pull it off.
(2) The commercial is Pitt speaking nonsense. NONSENSE. And he looks like he’s about to laugh at any moment, esp. the end.
(3) What’s with the constant averted gaze? Between the flickering lights and Pitt looking like he’s reading a teleprompter or is searching for the next word the whole thing is . . . weird. At the same time it’s lifeless and pedestrian. And pretentious! It feels like that one-act play your roommate wrote in college.
(4) What the h*ll is inevitable?????????? What a horrible tagline.
(5) Someone already mentioned this, but it really does feel like the ad is trying tell us THE WORLD IS ABOUT TO END. The flickering lights on Pitt; the space view of the earth turning. It’s ominous and reminds me of Scientology!
That’s all. 🙂
Funny YouTube comment (not me) I had to share: “Who is the idiot who decided that all perfume commercials have to be awkward and make you feel uncomfortable?”
This ad works if you have your eyes closed and you just listen to his voice, because in the visual department, it looks just way too pretentious.
Ugh so cheesy. I think people in Hollywood think the general public will fall for anything if it’s got certain celebrities attached to it. But honestly, people are not that dumb. I think Brad will regret doing this all too soon.
Brad is not the least bit pretentious. Chanel is pretentious up the whazzu. Let’s not get confused.
There goes his career. What a fool he has made of himself here. And why would Chanel do this to their brand? Brad looks like a homeless guy. I predict Chanel’s sales will go down massively this Christmas. His career must really have hit the skids if he’s pimping himself out in commercials like this. Doesn’t anyone in Hollywood want to hire him any more for his “usual fee”? Ever since he hooked up with Angelina it’s been all downhill for this guy. But this is a new low…..
Don’t kid yourself Melanie. He is appealing to all manner of people. It’s just a commercial. Maybe he has dropped from your high standards but not only uoir ,matter. Lol
Don’t kid yourself Melanie. There are worst things than Brad doing a commercial.
They paid him a lot of money to make an ass of himself.
Why does no one ever mention what a BAD actor this guy is?? I remember when he did that guest spot on Friends years and years ago. It was literally the worst acting I had ever seen… on a sitcom!
He was painfully bad. I was so mad at these guest appearances, taking away roles from talented actors who need the work for small parts. I was embarrassed for him. Then the Emmys (or was it Golden Globes) gave him an award for best guest role or something on a TV show. I knew then how the big names are rewarded, instead of some really memorable small parts, because if he wasn’t a movie star, he would never have been nominated, much less won.
thank you!!! that guest appeareance was embarrassing. He is extremely overrated as an actor
Roll another one Brad. Perhaps a patchouli pitch is a better fit, it’s just cologne nothing special. This is spoof-ripe.
Well, yes, this was pretentious and silly because this is only a perfume, as someone said earlier. Let’s get our priorities straight. Brad isn’t the brightest guy even if he has good looks. I, too, think he is overrated as an actor. His wife isn’t a very good actress either, but hey, if not Brad, they would have used someone else to do a silly ad and imply that it is connected with our fate or with the universe. This is what manipulative marketing strategies are all about, so I try to ignore them as much as possible. Does Brad really need the exposure or the $$ to do this ridiculous ad? Come on….
he’s a known filthy slob with B’O’ ..
this was a big mistake for chanel & will be a big loss of revenue for the company ..
director should be ‘fired’ …