Brody Jenner has a new reality show that premiered last night at 9 on MTV called “Bromance” in which a bunch of guys live in a house and compete for Brody’s affection.  Based on the trailer, which features a lot of shirtless guys, therapy circles, drinking, and crying, it looks like a cross between “The Bachelor” and “My New BFF” but featuring guys with waxed eyebrows.

Now Brody has posted a video entitled “Bromance Too Bromantic? Nah!” on his blog to promote the show.  In it, he answers two questions: “what is your response to people saying Bromance is homoerotic” (to which he replies that he likes it when people think he’s gay); and “do you think the gay contestant on your show was into you?” (to which he sounds like the jilted lover because the contestant liked Lauren Conrad better).  Check out the video below:

[Video from BrodyJenner]

This sounds like a “thou doth protest too much” situation to me.  On the other hand, he openly admits in the video that the homoeroticism of the show (in the jaccuzzi no less!) generates hype, and if there is one thing that “The Hills” crowd is good at, it’s publicity.  First “The Hills” evolved out of “Laguna Beach,” now Whitney leaves for New York, creating “The City,” and Spencer’s fall from Brody’s inner circle is the premise of “Bromance.”  All the group drama creates new shows, which generate more drama that’s turned into new shows.

The biggest problem I have with this video is the fun that he’s having making up variations on the words “bro” and “romance.”  Besides the obvious “bromance,” he has now created “bromantic” and “bromantcism.” Let’s just hope that these don’t get added to Webster’s any time soon.

Brody Jenner is shown on 9/16/08. Credit: PRPhotos