Celebrities just seem to love Fashion Week. Every show is a chance for them to reiterate the fact that they’re not just in movies/TV/music – they also care about the new collections…and fashion is serious stuff, isn’t it? Cue the instant artsy cred craved by a generation of stars who are often not famous for anything of much importance.

Considering how much free clothing is sent to it girls of the moment by designers who want to get their latest pieces out there and captioned in Us and In Touch magazines, it makes sense that the smiling faces of MTV personalities, big screen actresses and pop singers alike would turn up inside the tents at Bryant Park in New York this week.

Using stars as a vehicle for fashion promo is a tactic that works remarkably well. With the emergence of celebrity magazines as commonplace reading material, more and more “regular people” know the names of more and more designers. It’s a whole new kind of fashion consciousness that never really existed before. Personally, I think it’s kind of cool.

Pictured above:

Left: The Hills star Lauren Conrad and Vanessa Minillo (looking amazing in red lipstick and a black sheath) at the Monique L’Huillier show
Center: Eve at the Charlotte Ronson show
Right: Julianne Moore at the Lacoste show