Madonna’s ‘Sticky & Sweet’ tour will resume in Europe

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Mama needs to pay off her ex-husband. After a six-month touring break, Madonna has announced that she will be resuming her massively successful “Sticky & Sweet” tour in Britain and Europe. The dates will be announced on January 30. This tour is the first tour under her $120 million Live Nation deal. “Sticky & Sweet” is already one of the most financially successful tours in the history of music, and there’s talk of adding even more cities and dates to the roster.

Madonna will crank up her Sticky & Sweet tour again this summer with about 25 more shows in the U.K. and Europe. The initial trek wrapped December 21 in Sao Paulo, Brazil.

The final leg of the tour — already the top-grossing tour ever by a female or solo artist — will start in London at the O2 Arena on July 4. Madonna also will play the Manchester (U.K.) Evening News Arena. The rest of the shows on the tour will be at stadiums in European markets that Madonna has never played or hasn’t played in several years, according to tour producer Arthur Fogel, chairman of global music for Live Nation. The complete route and list of venues will be released Friday (January 30).

Adding another leg to a tour is a highly unusual move for Madonna. “It absolutely has not happened in the four tours I’ve been involved with,” Fogel told Billboard.com. “There has been talk (of extending) during each one, but it has never come to be. But with this one, she loves the show, she’s had a great time and she’s excited about playing new markets.”

The extension will take Sticky & Sweet to around 80 shows, and boost it well into the top five grossing tours of all time. Despite the more than six-month break, the tour will feature the same production and performers as in 2008.

The Sticky & Sweet tour was the first under a 10-year multi-rights agreement between Madonna and Live Nation, valued in some reports at about $120 million.

From Reuters/Billboard

I wonder what those performers and production people did for six months? Just waited around, wondering what Madonna was up to? I’ve never seen one of Madonna’s tours, but they’re supposed to pretty weird. On this one, she employs a lot of visual effects, costume changes, and very few of her old songs. Don’t her fans get pissed at that? You go to see her perform “Like a Virgin” and “Vogue” and you end up hearing a ten-minute version of her “rap” song.

Photos are of Madonna performing in Brazil on 12/18/08. Credit: WENN

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7 Responses to “Madonna’s ‘Sticky & Sweet’ tour will resume in Europe”

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  1. Sarah says:

    “Don’t her fans get pissed at that? You go to see her perform “Like a Virgin” and “Vogue” and you end up hearing a ten-minute version of her “rap” song.”

    I was wondering the exact same…

  2. Simone says:

    She came to Brazil last year and it was really good! She did include Vogue, La Isla Bonita, all new versions. She sang Like a Virgin too when a fan asked.

  3. Whitey Fisk says:

    Good to see she’s taking a break from stroking her own ego and hoarding superfluous riches in order to focus on helping her children through their parents’ divorce. Oh, wait. She’s not.

  4. Orangejulius says:

    Everything about this woman is revolting. ‘Sweet and Sticky’? Just hearing it makes me want to barf.

  5. santacruz says:

    Guy must look at these photos and cringe

  6. Mark says:

    “Skanky and Smelly” Tour is more like it.

  7. josie says:

    I saw Madonna in concert in Toronto, Oct.19th, what an amazing show.I am happy she is continuing her tour,there are so many people that haven’t been able to see her “LIVE”, and now they’ll get the chance.
    She is so smart, I find that very attractive. All you that put her down, get a life, she so inspires people to do good. We need more people like her to put out the word.We need to listen to her more than to criticize her and how she should hang up her pink leotard. You “GO GIRL”