H’es the King of Bling … what … King of Bling …what …Bling’s King.

Alrightee then. Starpulse has the facts:

Rapper Lil’ Jon has been added to the Guinness Book of World Records as the owner of the largest diamond pendant ever. The hip-hop star’s `Crunk Aint Dead’ pendant has weighed in as the globe’s biggest – it’s 7.5 inches tall, six inches wide, and one inch thick.

The impressive diamond accessory, valued at a whopping $500,000, weighs almost 12 pounds and features 73 carats of diamonds – 3,756 genuine round-cut white diamonds set in 18-karat yellow and white gold.

Guinness had no comment on whether this was the crunkiest use of money in human history. The also withheld comment on whether a cool half million is actually the going cost for a music genre’s tombstone. Is the blingification of “Crunk Aint Dead” the ultimate memorial to Dead Crunk? Has Lil John killed Crunk dead with the sheer expository weight of his jewelry?

These and many more questions explored on Frontline’s next program: The Death of Crunk

The Death of Crunk: Stories From A Crunkless Planet
Mar. 27, 2007 at 9pm

The fourth hour of Death of Crunk looks at media around the globe to reveal the international forces that influence Crunk Juice and politics in the U.S. The lead story focuses on the new Crunktastic media and its role in both mitigating and exacerbating the clash between Memphis hip hop and Dirty Southern rap. It explores White Crunk’s growing influence around the world, and part of the film looks at the controversy as to why Franz Ferdinand is such rubbish and only writes cookbooks these days despite Kanye West trying to big them up.

But enough about the fictional PBS perspective … Bill Moyer aint all that crunk son …what does the always articulate Lil John have to say:

Jon, real name Jonathan Smith, says, “I’m glad the Guinness World Records folks acknowledged me and my `Crunk Aint Dead’ piece. I spent a load of money on that chain.
“I had no idea I would break a record and be recognized for it. It’s an honor… I grew up reading and hearing about people and celebrities who break records in the Guinness world records book and it always fascinated me. Now I’m on the list.”
And the rapper has sent out a challenge to his peers to try and top his feat of bling: “Let’s just see how many rappers try to outdo my pendant and break my record.”

Crunk may be dead … it may be ain’t Dead … it may be the living dead of crunkish dentistry … but the Guinness Book of Records carries on.

pics via Lil Jon’s website and The Riffage.