BEHOLD!! This is the first official print ad from Lupita Nyong’o’s Lancome endorsement deal, which was announced a few months ago. First, let’s talk about the actual image. It’s great, right? It’s got an ‘80s throwback vibe, like Lupita is consciously giving us a vintage Grace Jones look. Her skin looks perfect, her eyebrows are amazing and her lip color is stellar. All in all, this might be my favorite ad of the year. They didn’t Photoshop her into oblivion either, which I appreciate. Some of these beauty companies spend all this money for a certain celebrity’s face, then they Photoshop that face to the point where no one even recognizes her.
Lupita posted the ad on her Instagram with this message: “The secret I never intended to keep: @lancomeUSA #TeintIdoleUltra24H”. The Lancome campaign was shot by Mert & Marcus, by the way.
Many of us are hoping that this Lancome deal brings in the $$$, because we’re not sure if Lupita is really going to find the kind of consistent acting work that we were hoping for. Sure, she’s got a part in Star Wars, but who knows what or who she’s playing or the size of the role. She’s got some other stuff she’s working on, but it’s going to be a while before we see her in another movie. Maybe she will do some stage work. That wouldn’t be the worst idea. Maybe she can work on getting the “T” of her EGOT.
Photos courtesy of WENN, Lancome, Lupita’s Instagram.
Beautiful
Indeed. Very beautiful. The ad’s working too: I want to check out Lancôme makeup now.
WOWZA! o0.O
She has me over here drolling all over my keyboard. What a beauty indeed! It would be interesting to see what influence, whatever she wears or endorses has on public consumption. If Lancôme wasn’t popular before, they sure will win big now. 🙂
Gorgeous.
SO much better than the perpetual blue shadow.
SO much better
definitely, the blue shadow need never return.
You’re right.
Yep, the ad is stunning and she’s stunning.
The ad is beautiful. I can’t get on board with the blue eyeshadow look though, it dominates her face and actually makes her eyes look smaller.
Stunning.
Yes, totally Grace Jones.
At that time I didn’t realize how amazing and avantgarde Grace was. There were so many strong personalities at that time….
Yes, the models of all kinds of ethnicities were EVERYTHING @ that time! It truly was the golden age of fashion imho. Imagine how it would be like, if internet was around! *.*
I love that Lancome doesn’t seem to have any lighting ‘issues’…..she is so gorgeous.
THISSSSSS X 1,000,000.000
and Yasssss. serve the girls Lupita.
I was thinking the same thing about the lightening. It makes Beyonce’ more the sell out for a beauty contract. I bet Lupita, through her agent, told Lancome not to do what L’Oreal did with Beyonce’. And she’s gorgeous in this photo.
Amazing. I love that she looks like herself, and there is something really unique about her in pictures. She has a way of … emanating warmth? The hallmark of a good print ad is that it makes you want to buy the product-she makes me want to try this foundation.Love her.
I just realized, from this photo, that she looks remarkably like a friend of mine and I think that is also part of why I find her so endearing. I guess I am sort of transferring the personality and love of my friend, to her. Funny how that happens sometimes.
Agree, Kiddo. It also happens with names. If you knew a really sweet Lilly, that name means sweet to you forever.
YES! she really does. 🙂
Needless to say, I will check their products, even though I am not a make up kind of gal. lol
It does give off a bit of the Grace Jones vibe. Terrific. And Lupita is just gorgeous. It’s a great ad.
More like Alek Wek.
It looks like 99% of other makeup ads.
Right? Don’t get me wrong it looks beautiful because SHE is beautiful, but the poster is nothing special.
I agree.
She is stunning, but I agree, I could flip through ten magazines and see an ad like this in every single one of them.
I love Lupita but that blue eyeshadow is not going to happen
So pretty
Beautiful but a few dated
Beautiful face. The eyebrows are fab.
I have to be honest and say that I don’t see the Grace Jones comparison. Grace projects/projected fierceness and strength. In this Lancome image, Lupita just looks sweet and innocuous.
I agree NC, me neither. She looks beautiful, feminine and sweet. What made Grace Jones amazing was her strength and ability to appear androgynous, she was on another level from most models including Lupita. All that said, the add is beautiful and what a relief that she looks like herself.
I don’t see it either. Grace always looked like she was just a few seconds from kicking your butt if you looked at her wrong. Lupita has a much softer appeal and is more classically beautiful.
Definitely not a Grace Jones vibe from Lupita. Grace Jones always looked like she would beat you up, have sex with you and/or eat you alive…not necessarily in that order! LOL!
Goodness me…that print ad is beautiful. So looking fwd to her & gwendoline in star wars.
Her beauty comes across so effortless, maybe more so than anyone else in Hollywood. How does she make it look so effortless?
OMG and the ad looks like her too!
she’s lovely.
Her skin. It’s incredible.
I had to wear this really pretty, rich, chocolatey colored, satiny bridesmaids dress once. That’s what her skin reminds me of. That’s a weird comparison, I know, but other than that I’m speechless. She’s just so beautiful!
Not weird @ all! Her skin really look likes warm luxurious silk or some whipped creamy real chocolate. Damn, this makes me crave some. Lmao! 🙂
YAY! Good for her.
Perfection.
Her lips and eyes look wow and her skin is amazing! But the whole thing is so pretty that it is boring 🙁
Exquisite.
She looks stunning. This is the kind of make up she should be using on red carpet. Not bright eyeshadows.
That face!
Bella!
Totally 90’s but in a good way!
@ By Kaiser
“Star Wars” is not the only movie Lupita has lined up. She in “Southpaw” , she going to be the voice of Rakcha in “The Jungle Book” and Plan B and Lupita are teaming up again for “Americanah” which she is staring in and producing.
http://blackamericaweb.com/2014/06/06/lupita-nyongo-and-brad-pitt-team-up-again-for-americanah/
I think Lupita dropped out of Southpaw to be be in Star Wars. Both of the films are filming now and she is not listed for Southpaw.
But did nobody see the articles where is compared red carpet to a war zone? Usually comments like that get really negative response here.
Simply beatiful, and very much so!
I love it. A gorgeous ad. I’ve been pissed at Lancome for using actresses over models, I thought the Julia Roberts ads were ridiculous–my son actually pointed at it and laughed cuz its so fake looking it doesn’t even look like photography. I also thought the Harry Potter girl was not good model material. But this woman has a great makeup face and body. And yes, love the 80s glamour vibe.
Her skin looks so luminous it makes me want to go out and buy that stuff now.
That’s the point; hope they learn from this.
Gorgeous, love it.
btw, love the way you started this article…Behold! Fabulous writing here.
It’s a gorgeous ad, but I don’t see where you’re getting an 80s vibe from. I don’t get that vibe. And yes, I lived through the 80s.
She looks stunning! It’s unfortunate that after such a high profile she is limited as an actress because of her skin color. She’s beautiful enough (when she doesn’t wear blue eye shadow) that she can play the sexy but smart girlfriend in a mixed-race relationship.
@Liz, my own thoughts are that it isn’t Lupita’s skin colour that limits her in any way, shape or form as regards her being “limited as an actress”.
It might be more a case of the close mindedness and small mindedness of some others, and their inability/reluctance/unwillingness to acknowledge that Lupita and others with her skin colour are far more than the tired images and outdated perceptions that are still all too prevalent, in far too many fields of endeavour.
I love that she has both acting and directing credits and am looking forward to seeing what she does in the future.
(Great looking advert, by the way…!)