Over the years, I’ve seen some really great editorials where models or actresses are “transformed” into homages to style icons of the past. I remember one with Natalia Vodianova several years ago, where Vogue made her look like iconic models through the decades, like Suzy Parker, Twiggy and Lauren Hutton and more. I’ve also seen some really terrible homages, of course. I’m thinking anything involving Lindsay Lohan and anything involving any homage to Marilyn Monroe.

So, how does this rank? Max Factor is celebrating their “100 Years of Glamour” campaign, and they’re using their current “face” Gwyneth Paltrow. They made her (FORCED HER) to homage Madonna, Farrah Fawcett, Audrey Hepburn and Brigitte Bardot. HOW GAUCHE. How unspeakably peasanty. Does Max Factor not realize that Gwyneth is already an iconic beauty? And why did they not force her to homage Grace Kelly? She SO wanted to be Grace Kelly in her early years.

Anyway, I think the concept could have been cool, but the execution is off, and that’s only partly Gwyneth’s fault. I realize we’re supposed to just look at the makeup, but how is that Goop’s Farrah hair looks so FLAT and unfeathered? Why does her Bardot hair look so stringy and greasy? Why does her Madonna style look nothing like ‘80s Madonna? And while some of you yell at me for being hyper-critical of Goop (how can I not? She’s hyper-critical of the peasants!), I have to say: she’s a terrible model. I think she used to be a decent-to-good actress, but her modeling skillz are lacking. She really only has two looks as a model: simpering or constipated. (Still better than Cara Delevingne though YES I SAID IT.)

Photos courtesy of Max Factor.