Apparently this news has been around for a week or two, but this is the first I’m hearing of it. Gwyneth Paltrow is collaborating with Diane Von Furstenberg for Gwyneth’s first clothing line (sort of). If you’ve been on Goop.com recently, you’ve probably glanced through the Goop Shop, which features designer clothes, jewelry and home accessories, all overpriced and very, very elite. For the most part, designers are working on special Goop-specific items to sell through Goop.com. It’s been a lucrative part of Gwyneth’s Goop growth and despite her denials, I’m sure she’s getting paid handsomely to promote certain products and I know she’s getting decent kickbacks for the Goop-specific sales. (Still, Goop is technically hundreds of thousands of dollars in debt, which is just a fancy way to dodge taxes, apparently.)
Anyway, this will be the first time Gwyneth has had a hand in designing something specifically for her Goop Shop. The collection will be called DVF x Goop and it will be sold exclusively on Goop.com, starting September 10. Gwyneth threw a party for her collaboration launch last Thursday, at her Hamptons home. Chris Martin was there, as was Cameron Diaz, Molly Sims, Nacho Figueras and many more. Vogue was there too and they dutifully wrote up the event to make it sound like it was the greatest social event the Hamptons had ever seen. This was Gwyneth’s toast to DVF (but mostly Gwyneth was toasting herself):
“We at Goop have done a collaboration with one of my idols of all time, Diane von Furstenberg who is the most not only fabulous, sexy, incredibly intelligent woman but also so wise and so maternal which is such a new archetype for a woman, to be all of those things, to be powerful and feminine and sexy and intellectual and a mother and a grandmother, she’s just the most incredible example of who I would like to be, so I am thrilled that she agreed to do this collaboration with us and so grateful you all came to support us. This business is beyond a labor of love, it’s been nearly six years of blood, sweat, and tears and I finally have a real team behind me and we really are so excited about what it means we can be and it means so much to me that you would all be here to support myself and my partner Lisa Gersh and all of us at Goop.”
I’m surprised Gwyneth was so complimentary of Diane. I would have thought Diane would be much too peasanty for someone like Goop. But is this part shade: “I finally have a real team behind me”?? Back in April, her heavy-hitter Goop CEO Sebastian Bishop consciously uncoupled from Goop.com and it was somewhat scandalous, mostly because I think Goop is poorly operated and I was shocked that someone with a real history in quality online content would be associated with Goop. I think Gwyneth just shaded the hell out of Seb Bishop. Hmm.
Photos courtesy of Getty, WENN.
She’s a cow. End of.
why would you offend a cow in such an offhand manner? What did a cow do to you? Just because they both eat silage for breakfast doesn’t mean they have anything else in common.
Hahah fair enough 😀
The only similarity between Gwyneth and cows is that they both fart a lot. Gwyneth out of her goopy, pretentious, hot air-filled mouth, though. She gets everything else sucked out of her.
Oh, and she probably has tried to sustain herself only eating grass. But never from a peasanty paddock.
“The greatest social event the Hamptons had ever seen”? Please. If the Kardarshians weren’t there, then this was as amazing as peasant yard sale.
Diane is fabulous!! No way is Goop in a position to shade her. She used to be an actual princess!!
Oh, and Diane hasn’t actually designed anything for her own label in years. She has teams of designers (and unpaid interns) who do that. Loooove DVF clothes though.
Yes, I always thought DVF was some type of royalty. Her brand is marketed to the masses, but Diane is a blue blood.
Just for info, Diane is of Jewish ethnicity and was a princess by marriage for 3 years.
DVF is so far from a blue blood that she could not be farther. She was married for a time to one of those has-been minor European princes whose family has not mattered for at least a century. I’ll always be a fan of the wrap dresses but I’ve met her on numerous occasions and find her vulgar.
You are right…she doesn’t design for her label anymore and we still associates her with DVF. Yes, these days unpaid creative interns are making trend setting fashion for most of the fashion houses and on the end of all they end up working for them in their shadows. Back in days, Diana had money, connections and reputation but not much of the talent. When her fashion house was sold it made much more profit and fame than she made when was under her.
Good lord those are some run-on sentences in her toast….
You’re just too peasant-y to appreciate her elevated speech structure.
Yeah I was cringing when I read that, she does not pontificate well at all.
her fail english? that unpossible.
Well i went to the Vogue write up and the dinner sounded super boring, and Cameron D and Goop were wearing the special designs and looked terrible, like really, even with the mega skinny bodies they look yuck. Looks like Goopy has not mastered fashion design…..yet..lol.
DVF is a princess and married to a billionaire. Peasanty how??
I think because her products sells for the masses instead of exclusive high end rich people. It’s like Coach bags which are still expensive but is like the walmart of designer bags.
I actually like Coach loafers and own a purse as well. Good to know it is the Wal-Mart of handbags.
maybe Target would be more accurate, Michael Kors is becoming the Wal-Mart
Gwyneth looks pretty here, not so scraggly. She has always looked better with a side part, than middle part, and her hair looks more healthy. She’s put on a few pounds. Her face is fuller. She looks good.
I like the Goop. Good for her.
Love that purple dress. That is all.
Seconded. Say what you want about Goop, but she looks swell here. Great colour.
Perhaps Goopy Gwyn can use some of the profits from this new venture to purchase some punctuation for her run-on sentences.
“not only fabulous, sexy, incredibly intelligent woman but also so wise and so maternal which is such a new archetype for a woman”
NO. No, it isn’t a new archetype.
I didn’t read her statement, only the blog article, but darn it if that sentence doesn’t sound sooooo condescending.
Holy Run-on sentence Gwyneth-man!!!! That first sentence has 99 words in it…. C’Mon now….Word salad indeed. Does she speak the way she writes?……. yikess…… Less is more, Gwynnie, and the less of you the better…. Gahhhhh!
Someone else who thinks that since they have been dressed by talented people they are now qualified to design?
*sigh*
GP & Diane go back some years and have always been complimentary toward each other. She may have overdid it on the quote, but I think the sentiment is genuine.
I bought DVF’s first chain-print dress. It cost $60 which was a lot to pay for a dress back then but God, the mileage I got out of it. I must have worn that dress into holes. I love her clothes. They look great on anyone and you can wear them absolutely every place.
Wasn’t Diane married to a German Prince? I think Gwyneth would be the ‘peasant’ in this case.
Egon von Furstenberg, who died in 2004, was Swiss. If you met DVF, you would LOVE her. After a night of partying with Diane, I went home to my husband, and after a year of fertility shots, I successfully conceived. Hooray! When my baby girl was born, she became “Samantha Diane.” Wink wink!
i love you and this is my FAVORITE blog! i have to comment here that DVF is anything but a peasant. she is fashion royalty! she’s a goddess and well-loved and respected. i won’t be purchasing their sh*t, though.
How is Diane peasant??? She is a queen, very elegant and important woman.
Holy run on sentence. Isn’t intelligence a component of sophistication?
Goop should kiss Diane’s boots and apparently she is doing just that. The wrap dress is a classic and I have many of Diane’s dresses. She is actually lowering herself to “work” with Goop.
Diane was married to a prince. So there’s that!
I think the point is the Goop would find Diane “peasanty,” not that anyone here thinks she is.
This dovetails nicely with the Amy Poehler story: you know, women being all things to all people. Except Goop is celebrating it and Amy is pointing out the unattainability.
Peasanty? hardly at least Diane actually became Princess Von Furstenberg when she married her fist husband Egon, even when she divorced she was perfectly within her rights to still use the title, but I’m not sure if it could still be used after she remarried. Still she is totally one up one Goop’s pretensions and I can see Gwen ever marrying into royalty as much as she would love to.
Paltrow doesn’t look as clownish as she has in recent years. Some graduate psychology student in LA needs to examine why every woman who has been in a romance with Brad Pitt is straddles the line between neurotic and slightly touched in the head. That an an inability to dress one’s self like an adult (e.g., Aniston’s sloppy lines, Jolie dressing from the elder care line.)
Fürstenberg’s taste will be an improvement for Paltrow but then so would just throwing a tarp over her.