The New York Times did a profile of model Brad Kroenig and I don’t want to go overboard or anything, but it’s possibly one of the best profiles I’ve ever read. Brad Kroenig is one of Karl Lagerfeld’s muses, and at one time Kroenig was ranked as the #1 male model in the world. Brad is getting a little bit long in the tooth (he’s 35) but he still works consistently thanks to Karl Lagerfeld. Brad is married with two sons, and his 5-year-old son Hudson also models for Karl (Karl is Hudson’s godfather). This NYT profile includes quotes from Hudson, Brad and Karl and it’s just… amazing. There’s way too much funny stuff and interesting details about the modeling world to even cull into this post, so I would really just suggest that you read it – go here. Some highlights:
Why Karl wants Brad as part of his entourage: “I hate ugly people,” Lagerfeld told me. “Very depressing.”
How Karl dress: A white shirt with a high Edwardian collar, fingerless leather gloves, a strict black blazer and sunglasses. A diamond cat brooch was pinned to his tie, and his tight black pants were covered in a microprint of his own likeness, which ran up and down the leg and, from far away, looked like a thick pinstripe.
How Karl travels on his private plane: Inside, a wineglass of Diet Coke awaited him at his seat. At the back of the aircraft was a single bed made up with crisp white linens. “But where am I going to sleep?” Hudson asked. “You sleep on your seat, darling,” Lagerfeld replied in his heavy German accent. “I have to arrive fresh, you don’t have to. Don’t be selfish.”
Brad on becoming Karl’s muse: “The photographer has to be into the subject he’s shooting. It’s like if you’re a basketball coach, you have to be into LeBron James and think he’s great, or you wouldn’t put him in the game. The models that are uncomfortable just don’t make it. Why not get naked in the shower and have million-dollar jewelry on me?”
Karl on his cadre of “boys”, Jake Davies, Baptiste Giabiconi and Brad: “I don’t give labels for it. Labels is something I design for, they’re not what I give to persons. I see them like family. I have no family at all, so it’s good to have, like, sons but without the unpleasant problems sons can create. It’s a choice, it’s not an obligation. There’s a big difference. I have a sister in America who I haven’t seen for 40 years. Her children never even send me a Christmas card.”
On selfies: Lagerfeld had been toting around a small Polaroid printer and gave an identical one to Hudson. During the lunch, he occasionally shifted away from Pavlovsky to exchange Polaroids with Hudson. Lagerfeld printed a photo of his pet siamese cat, Choupette. Hudson printed a selfie. “I hate selfies,” Lagerfeld said. “Don’t use your film for ugly purpose.”
Lagerfeld told me: “Brad has a lot of energy, and he is fun. He gives good vibes.” He later added: “In a way Brad, he’s, how could I say? He has the manner of a boy or a child.”
Lagerfeld used to only communicate via fax, but now he loves iPhones: Karl and Brad speak on Sundays and exchange texts. “We’ll text him photos of the kids, he’ll text us photos of Choupette,” Nicole [Brad’s wife] says.
Karl adores his godson: Lagerfeld has become enamored with Hudson, giving him gifts (books, clothes, pint-size Fendi purses) and shooting him almost as much as he does his adult muses. “Karl is fascinated by being so close to a young mind,” Amanda Harlech told me. “It’s very new for Karl.”
As I said, there’s SO MUCH more. Brad comes across as a guy clinging to the idea that he’s still a major model, but I don’t mean that in a bad way. I mean, it’s his living and as long as Karl still wants him around, Brad will always work. And it also sounds like Brad asked Karl to be Hudson’s godfather just to connect them even further. But then again, Karl didn’t have to agree to it and he obviously adores his godson very much. Despite Karl’s history of making derogatory comments about children and parenthood, I kind of think Karl really does enjoy having young people around. He just prefers to be the older, jaded one and he likes being around young adults, children or people with childlike demeanors. That being said, I kind of love anyone who tells a child “Don’t be selfish, darling.”
Photos courtesy of Getty and WENN.
Lol he must hate himself very much
AHahhahahahahahahahahahah YALL “it’s good to have, like, sons but without the unpleasant problems sons can create.”
That Is why I have Dogs ROTFLMMFAO We are One Cunty Karl!, I Too Hate the Ugly
So much KK in that quote! I love it!
Seriously This Intervie is SO FULL SO Much of everything
Also Brad Looks Like a High Liquor Shelf Kevin Federline.. but just as Thirsty… This isn’t complimentary
He is sooo Karl L and nothing less should be.
I love Karl. This article is the best Monday gift.
“Why Karl wants Brad as part of his entourage: “I hate ugly people,” Lagerfeld told me. “Very depressing.”
LOL Karl is hilarious.
King Karl.
His pants have a microprint of his own likeness on them? That is just fifty shades of unabashedly awesome.
YES! The best.
+ 1000 The best, end of story. (Also, I am jealous of his godchild…I want Karl Lagerfeld as my godfather, dangnabbit. LOL.)
Dont be.
Karl Lagerfeld is a dangerously superficial and self absorbed man. One can only imagine the damaging ideas he is placing in that childs mind. His obsession with declaring people or things “ugly” and acting as though “ugly” were the worst thing to be, is disturbing. We are going to end up with either a very vapid young man or one severe image issues. Maybe both.
And it doesnt help that his father is a little ………slow. No way he is challenging Karls deluded perspective, even on the sly.
@ Aurora: I think in his work and for his public personal he is extremely superficial and a bit insane. But he is smart as f*ck. I doubt that what we see is what he is like behind closed doors. I saw a documentary on German TV a few years ago, he can’t keep this up all the time and sometimes it shows. And his team has consisted of the same people for decades. I think that says a lot.
I don’t doubt he’s crazy but this is probably not the real Karl.
I agree with Aurora. He is a seriously narcissistic individual, & he’s got this Brad guy on a string. There’s a good reason why his sister & her family don’t send him
birthday cards or even keep in touch.
I really do think most of it is a carefully crafted public persona. He’s a caricature and he’s playing it up. Most of us have our private self, the public self we share with people we are friends or acquaintances with, and another completely different public self for work purposes.
I did feel a little bad for Brad and all the maintenance he has to do, but male models can work for ages doing all kinds of work. He won’t do high fashion anymore, but he can make bank doing catalogue work and Banana Republic ads.
I wonder how his wife felt about that one scene where he grossly asks twins if they are “twins all over.” Mmmhmmm
What he said to Hudson regarding sleeping on the plane is probably one of the best things i’ve ever heard said to someone – anyone – ever.
That quote gives me life!
Absolutely cracking me up too! 😀
I am trying to conceal my laughter at work. That was priceless.
Yes! The first of many strangled chuckles (so I don’t have to tell anyone what I’m reading about).
“Don’t use your film for ugly purpose” is my new mantra.
This profile humanizes Lagerfeld. In other pieces he has come across as a misanthrope who is focused only on himself and his work. This article shows some of the man who hides behind that carefully constructed armor of high necked shirts and fingerless gloves. I kind of like this Karl; he comes across as more of a knight than an ogre.
How so? I left thinking he is in the top 3 of worst celebrity figures, and the other two are rapists. The entire piece is about how whoever Brad really is has been erased and replaced with a Ken doll. He dresses as Karl wants and he goes where Karl wants him. He has no voice. And now he lives with the morbid fear that he will be discarded and he knows that Karl is heartless so it wont just be the career that ends.
I feel for Hudson. Brad is hoping that in his exit, Hudson will get a seat on the Muse Plane. Haa! The man who hasnt spoken to his own sister in half a century, wont keep “ugly” people around just for a God son.
Lagerfeld’s days are numbered and consequently so are Brad’s. Karl is 81. The Times piece got really sad at the end when this sort of dumb, beautiful guy, a little drunk, tries innuendo on Russian twins and they don’t get it. Without his face, he’s really nobody.
He is so creepy. Gawd!
“The models that are uncomfortable just don’t make it. Why not get naked in the shower and have million-dollar jewelry on me?” What did Brad have to do for this gig? I need a shower.
Its like Karl is obsessed with the guy but is such a narcissist he just can not stand to share his life in any meaningful way, so he is happy to interact with his “toy” once a week on Sundays. I bet Brad and wife have had discussions over Karls boundaries. I bet Karl sees himself as Brad Jrs real ‘other parent’. I bet he has a word or two over how that kid is raised. I bet he would toss Mrs Brad off a cliff he could.
They need to turn this into a movie.
Thank you. I dont know why people celebrate this mans madness. Is it because it is a man? If this were Donatella or Stella would people be acting so blase at an insane control freak? Aaaargh.
Spot on!
Lagerfeld is one piece of work, but at least he is honest. I’ll give him that.
The ‘don’t be selfish darling’ line made me laugh.
And it’s so wierd that as I read this piece, I kept thinking about Gabriel Aubry and the limitations of his current life.
Telling a five year old”Don’t be selfish”
I love it
We should tell that 5-year-olds more often. “Clean up the kitchen, don’t be selfish, honey” or “Wash the car, don’t be selfish” should totally be the norm! 😉
I wonder why he hasn’t spoken to his sister in 40 years… hmmmm…..
I am interested in knowing that too.
Karl is a narcissistic misanthrope, How can there be any doubt that its because she is “ugly”, “fat” or both.
I think it’s fascinating his sister lives in America, too. We know he comes from great wealth, but I would like to know more about these other Lagerfelds.
I think he lives in Paris, doesn’t he?
Is that Brad’s husband carrying the other child. Hubba, hubba.
Brad’s wife is named Nicole
Why am I reading this in Mick Jagger as Karl Lagerfeld on SNL voice?
Karl Lagerfeld hates to be around UGLY people? Look in the mirror, dude! Haha…
I don’t blame him for enjoying young people around in his old age though. Grandparents always thrive when surrounded by their children and grandchildren, that’s how it worked in joint families in the olden days. Now he has to “create a family” to be around.
If loving Karl is wrong, I don’t want to be right. He’s like a real-life lovable evil movie villain. I’m glad Choupette made an appearance in this story, although it could use even more!
Lol, you are so right. He is so over the top he is just like an evil guy form some kids movie. My kids watch something with 2 genuis boys a sister and a platypus (can’t remember the name) and there is an evil guy scientist there who think he is just fine. Lagerfeld reminds me of him.
Hehe! I love it!
Phineas and Ferb? The mad genius is Dr Doofenshmertz. LOL We named our dog after Ferb it’s a she so its Ferbie.
Yeah, Phineas and Ferb.
What a great read, and echoing the “ewwww” on the twins comment. I hope his wife gets rid of his biotin for that one.
And after reading the article, the header photo is of his hottie bodyguard, not Brad.
On one hand I think Karl is hilarious, but on the other hand I find him to be an extremely sad fellow. He’s rude, ignorant, and maybe has some kind of personality disorder? I don’t know, how else can one explain his odd behaviour and sayings? He seems out of touch with reality, and doesn’t seem to have any true friends or friends or family who care about him. Maybe it’s all just an act with him and that’s not actually how he is. But it is ironic that he would say he doesn’t like ugly people, because has he never looked in a mirror himself?! Maybe he is projecting.
I would like to see Disney do film with Karl as the anti-hero, and Choupette as his evil sidekick. I must say, I share some of his feelings-if it’s my plane, it’s my bed, bitch.
Word! I l loath feeling obligated. I need 99% of my daily decisions to be a choice.
I know people love Karl because he’s catty and supposedly fabulous, but to me he just seems shallow and mean.
I think he is shallow and mean too. He doesn’t seem like a true friend to people at all and people only put up with him because of how rich and successful he is. I doubt you could even carry a conversation with Karl, there just doesn’t seem to be very much there beyond the talent. There is something definitely OFF about him.
the man with Karl in the main photo isn’t Brad Kroenig. I think that’s his bodyguard.
I think they are all a bit mad.. I use to help out at NYFW and all the drama and craziness ALL of them seem to possess is beyond me.
I couldnt work in that world of image before everything – it aint healthy…
The more I read about Karl Lagerfeld, the more I loathe him.
Lagerfeld really seems out of touch but because he is so famous and wealthy he is allowed to be… The whole ugly thing… that just should shut people out of accepting him automatically. And also not buying his clothes! And this guy Brad just seems sad. I get that male models dont make as much money (per the article) so he probably is not set for life (although hard to imagine it is not fairly lucrative) but to have to be so dependent on this person that you probably cant even see how roped in you are. And his life in New Jersey just sounds sad… so superficial. I have nothing against new jersey but in this instance at least move to New York where you can be a bit more stimulated if you are not finding it there around the soccer moms (per him).
i could appreciate Karl from afar, enjoy his clothes and his musings. He cracks me up. But I don’t take his comments about regular people seriously.
As long as Chanel keeps selling Karl is in charge..
Which rent boy of Karl’s did Katy Perry date too?? The baptiste one??
Someone needs to tell him that bow-legged men shouldn’t wear skinny pants. Someone very brave.