Idris Elba launches his 250-piece menswear collection, ‘Idris Elba + Superdry’

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Did you know that Idris Elba is a fashion designer? He is, sort of. Idris worked with the label Superdry to create a 250-piece collection for the Fall 2015 season. These photos are from a launch event last night in London, and I’m sort of assuming that Big Driis is wearing Idris Elba + Superdry clothing. According to THR, the collection features “knitwear, fine thread tailored shirting, washed denim and luxury sportswear in a cool color palette of graphite grays, midnight and cobalt blues and jet black.” That’s sort of hot, because Idris knows his wheelhouse. While he looks incredible in suits, he enjoys mixing it up with sportswear and knits and he could basically wear a burlap sack and we would all be drooling. Mm… sack.

The collection will be sold in Superdry stores, some department stores and online starting in November of this year. Idris worked with the designers James Holder and Julian Dunkerton first hand. This was Idris’s statement:

“I like to look and feel great in what I wear and, like Superdry, quality and fit are important to me. Having the opportunity to collaborate on a clothing range has been an amazing experience.”

[From THR]

Hot. And of course they released a preview of the ad campaign and you know this fine-ass man is the face (and BODY) of the campaign. Bless him. I needed this today. To be fair, I need Idris EVERY DAMN DAY.

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Photos courtesy of Fame/flynet, Superdry’s IG.

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28 Responses to “Idris Elba launches his 250-piece menswear collection, ‘Idris Elba + Superdry’”

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  1. aims says:

    That’s a man!! He makes me light headed.

    • joy says:

      That is man, for real. I know some women like those soft sweet RPatz types but gimme this ANY DAY!

      • joan says:

        Agree. He’s a man, not a boy.

        Also, he was on [U.S.] “The Office” — love that he can do comedy as well as drama, and be hot.

        He’s versatile and could be a much bigger star.

        Like, Bond. James Bond.

    • *North*Star* says:

      *fans face*

      I’m rewatching Luther now.

      • NUTBALLS says:

        I just finished watching the first three seasons of Luther on Netflix. I totally get the fuss over this man. He and Ruth Wilson were such a treat to watch.

      • *North*Star* says:

        They are both FANASTIC! Luther is why I started to crush on both of them. 😍

    • Kiki says:

      Yeah ladies, for all you girls that like a pretty boys ( yes that right I’m looking at you Brad Pitt) can keep those sweet face boys. GIVE Me IDRIS ELBA anyday is right. That is. A MAAANNN. Who I am hot. Whew!

    • Olenna says:

      LOL! Me, too, aims.

    • Annie says:

      HE IS PROOF THAT GOD EXISTS.

  2. HH says:

    Can I purchase some fine knitwear with him inside it?…

  3. LadyMTL says:

    Superdry? How about Super Fly? 😛 Damn but that man is gorgeous.

  4. Longhairdontcare says:

    I wish he flashed his Elba at the cameras indtead of Lebron

  5. The Eternal Side-Eye says:

    “Super dry to make your lady super thirsty.”

    There you go Idris, I’m giving you that one for free.

  6. Kitten says:

    I LOVE Superdry. They have the best hoodies.

    Besides being sexy as hell, Idris has killer style so no surprise about his fashion line.

    • Absolutely says:

      I’ve never even heard of Superdry. But then, I am totally lame when it comes to fashion.

      • Kitten says:

        It’s a UK company but they have an online US store. They also just opened up a *real* store in NYC.

        Well, I’m so lame that I never even heard about them until the boyfriend introduced me to their sweats. 😉

      • Sixer says:

        Superdry is the preferred brand of both Sixlets. They make their father haunt eBay for second hand items so that they can own more Superdry than their less thrifty pals!

        (Why do Bloke and Idris posts only ever happen when I’ve got to go off and do something else? Meh. Kitten – he’s yours today).

  7. PrettyBlueFox says:

    I sincerely doubt those clothes will make other men look like Idris. So much for truth in advertising…

  8. Lilacflowers says:

    It’s Idris Friday!

  9. Betti says:

    *fans herself* that man is super fine. He’s like good wine – just get better with age. I do like a man with a bit of salt and pepper.

    Wonder if his son will take after him – something for the future generations to lust after 😉

  10. hmmm says:

    If those are instances of his designs, I suggest he not quit his day job. Just. Yuck.

  11. I Choose Me says:

    I need him to come up with a nude fashion line that he can also model for. This man stays yum.

  12. He is very handsome but he is also very talented i would pretty much support him in anything he chooses to do good luck

  13. He is very talented an I would support him in anything he chooses to do good luck