Of all of Gwyneth “The Goop” Paltrow’s bad ideas, this one’s not so bad. It’s actually something she should have done a long time ago – she’s going to collaborate with Parisian clothing brand ZOEtee to make… tee shirts, I suppose. Probably more than just tee shirts, because Goopy wouldn’t just do peasantwear. I wonder if the shirts would say anything. You know, some sort of profound Goopisms, like “Goop Is Life” or “Happiness is a warm cup of Goop.” Why the hell didn’t we think of this before?

Poor Gwyneth Paltrow. We can scarcely imagine how trying it must be to accept that ever since she won an Oscar ten years ago, the world has been increasingly remiss in validating her admirably high self-esteem.

Her website, Goop.com, whose sole aim was “to put good things into the world,” was widely misconstrued as the out-of-touch ramblings of a narcissist, and then with the release of one of the few films she’s deigned to make recently, Two Lovers, all people could talk about was her co-star Joaquin Phoenix going nuts instead of her bravura performance. So how to rehabilitate the unjustly devalued Paltrow brand? Duh, a clothing line, of course!

It’s a collaboration with Parisian brand ZOEtee and even better, the proceeds are going to a children’s charity. No one could possibly find anything to criticize about that, could they?

[From City File]

Back in Goop’s heyday – and I mean the website – Gwyneth really wanted to make like she was the next Martha Stewart. There was even a rumor of Goop sheets and Goop kitchen stuff, which might have been sort of cool. Cooler than the dumb website, in any case. I approve of Goopy tees!

I have more Goop tee shirt slogans, by the way. Here are some more: “Goop is for lovers.” Or how about “Follow Your Goop” or “Don’t Worry, Be Goopy”? And “My mother signed up for Goop newsletters, and all I got was this dumb f-cking shirt.”

Here’s The Goop with Valentino Garavani at the New York premiere of ‘Valentino: The Last Emperor’ held at The Museum of Modern Art on March 17th. Images thanks to WENN .