The rumor going around a few months ago was that Slumdog Millionaire star Freida Pinto would be the new “face” of Estee Lauder. I was rooting for that contract, just because it seemed to piss off Gwyneth “GOOP Lauder” Paltrow. Alas, Goop pulled rank, and Freida was instead offered a contract with L’Oreal Paris. Freido’s contract was just announced, and she will be joining Elizabeth Banks and Evangeline Lilly as the three new faces of the brand:

Slumdog Millionaire star Freida Pinto has a new job title she can add to her growing CV. The Indian actress has been revealed as an international spokesperson for beauty brand L’Oreal Paris.

Twenty-four-year-old Freida – due to begin filming her second big screen project, Woody Allen’s as yet unnamed flick in July – says she is “moved” by the new appointment.

She joins Lost actress Evangeline Lilly, who has also been recruited by the brand. Other new signings revealed earlier this year include Grey’s Anatomy hunk Patrick Dempsey and Scrubs actress Elizabeth Banks.

[From Hello Magazine]

I don’t have any problem with the choices of Banks, Pinto and Lilly. They’re all lovely ladies that appeal to a wide spectrum of women. Pinto is probably the biggest “get” for the brand, because every cosmetics company in the West wants a market share of India, and with Freida as a brand ambassador, it will be easier for L’Oreal to pick up interest amongst half a billion Indian women.

But, as many of you readers of the site and fans of Lost know, I can’t let Evangeline Lilly’s name pass without some mention of how crappy she is on Lost. Last night was the season finale of Lost, and we have to wait until next year to find out what happened with the bomb and the pocket of energy and Jacob and all of it. The finale killed me in several different ways, of which all of you are welcome to discuss. Such as: it was cool finally seeing Jacob; what in God’s name is happening with Locke; how stupid was it for Jack and Sawyer to duke it out in the forest as Sayid was dying; and finally, how much did everyone want to smack the hell out of Kate the whole two hours?

Here’s Frieda on the set of “Miral” on April 30th. Images thanks to BauerGriffinOnline.