Rihanna is doing so much with Fenty Beauty, plus her lingerie line, plus music plus acting plus I think she’s still dating that hot guy, although we rarely hear about that. Rihanna has had a long-standing relationship with Dior, and she’s the face of Dior Sunglasses. But Rihanna is not content to just model for big fashion houses. No. She’s going to create her own fashion line under the Fenty banner, and she’s doing it for the biggest fashion conglomerate in the world, LVMH.
Rihanna and LVMH (Moët Hennessy Louis Vuitton) have officially confirmed they are going into the fashion business together under the Fenty banner. The pop star and the French luxury giant issued a brief statement saying the new luxury maison would be based in Paris. It will be “centered on Rihanna, developed by her, and takes shape with her vision in terms of ready-to-wear, shoes and accessories, including commerciality and communication of the brand.” The release mentioned the collection would debut for spring 2019 retailing, but did not detail the distribution strategy or precise timing.
It is understood the products will be released in the coming weeks, mainly via digital channels. The statement spelled out a Web domain — http://www.fenty.com — and revealed the logo.
”Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success,” said Bernard Arnault, chairman and chief executive officer of LVMH.
For her part, Rihanna said, “Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Rihanna has obviously had fashion collections and fashion collaborations before, but I get the feeling that this will be a whole new thing, a new vision of fashion today, and it won’t be athleisure or prim cocktail dresses or whatever. I love that LVHM is doing this, and I love that Rihanna will be building and expanding her Fenty brand with such a reputable and respected company. It’s going to be huge.
Photos courtesy of Backgrid.
I’m excited about this! I think I’d buy her clothes!
Also…it’s been a LONG time since she released new music, right? Years? She’s giving me JLo vibes…started in music and branched WAY out. Now Jlo’s music is like the smallest part of her businesses…I could see this for Rihanna too.
JLo started with acting, music came after.
JLo was a dancer first.
https://m.youtube.com/watch?v=1950ni0VmdA
Jlo started in dancing. She was a flygirl on In Living Color.
To add, I meant her singing career, I knew about In Living Color.
I came here to say dancing too, but I see it has been covered, lol.
Warren Buffet said if you work for money you will not be rich. Her money now works for her and her lifestyle has changed accordingly
I will never understand why celebitchy blatantly ignores Rihanna’s past racism and continues to praise her. Rihanna has never apologized and she shouldn’t be given a pass.
Jadedone, please share. Do you mean about Karruche Tran? That was awful, immature, and dumb. I viewed it as dumb things young obsessed people do, particularly if abused. She and Karruche were both used and abused by Chris Brown, and Rihanna is still being abused by her dad because she had to sue him for fraudulently representing her, so I do give her a pass. Young people growing up in the public eye are going to do dumb things all of us see, and all we can do is hope that they learn, and she seems to have. She is inclusive in all of her marketing and businesses that I can see.
Yes it was the Karruche Tran incident, the picture of the rice cake is STILL on her Instagram account. For me that doesn’t show growth or maturity and frankly when I was young and dumb I didn’t resort to making racist remarks.
You are right, Jadedone. She should take it down.
I think people gave her a pass because that whole thing with Karrueche got insanely ugly on both sides, and it was obvious they were both very unhealthily under the thrall of Brown.
Karrueche’s closest friends were out there saying things like Rihanna had AIDS and was purposefully infecting people and that she was a cheating whore who had deserved to be beaten by Chris, plus they were being disgustingly racist about her features and her hair, comparing her to monkeys etc. and talking about how Chris had upgraded to a better class of woman. The rice cake post came after months of that. It was just as shitty, but I think by that point people could see how damaged they both were and basically just felt sympathy for the two women who were completely losing their minds over a pos like Brown.
Julieta where did you get this information about Trans friends saying racist things about Rihanna? When I Google all I find is references to Rihanna being racist to Tran. I understand that they were both enamoured with the Pos Brown but that’s no excuse for her racist behaviour. Again I have to note that the rice cake picture is still on her Instagram so clearly Rihanna doesn’t think it was wrong or something that is racist which is bullshit. This site calls out racist micro aggression all the time but won’t acknowledge Rihannas in your face racism? It really makes me wonder why? Is it because the victim of the racist attack was Asian???
The lingerie is really wonderful. It’s beautiful and comfortable. It’s well made. My daughter and I have fallen in love with SavageX. As an older woman, it’s nice to feel beautiful in underwear. Rihanna cares about her fans and giving them quality products. It’s not La Perla, but she is giving the general public something similar that is affordable for many people.
Savage has taken my money! I’m very happy with my purchases. I hope the fashion house is affordable but I won’t hold my breath.
Will it be affordable though to most people? Interesting. I’m happy for her though.
This new venture is a luxury fashion house, so no, it won’t be affordable.
Her make up is my favorite!!!!!! Love love love this!!!!! She is building quite the empire for herself! So proud!!! 😍😍😍 Just adore everything about her!!
This isn’t just a fashion line, it’s a brand new fashion house. It’d be a huge deal even without Rihanna, but with her it’s really amazing.
Loads of celebrities have fashion lines. Having a maison is a much, much bigger thing.
Does this mean no more puma stuff? Or will she do both? I liked her puma stuff.
I love how people keep brining up the karruche tran thing like she didn’t start the whole thing by making fun of rihannas accent and her man not loving her. It’s on youtube!
No matter who started it, it doesn’t excuse Rihanna’s behavior.
I don’t think they mean that Rihanna should be excused, but that if Rihanna should apologize so should Karruche, but no one ever brings up her part. If Rihanna should be held responsible so should she, she started the racist remarks and said some very terrible things, it shouldn’t be one or the other both should be called out or neither should.
A and Rdoug, you have a point. People don’t remember how awful it all was on both sides. Both should be called out. That’s why no one talks about it. They both moved on, but Rihanna was and is a bigger name, so that is what most people remember.
Well, I guess she’ll get even more of my money.