I haven’t really devoted a post to Beyonce’s Ivy Park X Adidas collection, so I decided that needed to change. I happened upon these promotional images of Beyonce modeling her collection and I have to say… I find Ivy Park sort of underwhelming? Don’t dox me, Beyhive! Like, I don’t have a problem with Beyonce or the idea that Beyonce is designing an athleisure collection with Adidas. I think that’s cool and I fully support Beyonce making money and designing whatever she wants.
… But some of this stuff is just kind of basic and fug, right? I’ve been watching all of the celebrity hype videos where Reese Witherspoon and Diplo and Megan Thee Stallion get dressed up in the free sh-t Beyonce sent them and I was already underwhelmed by most of the actual designs and the color scheme. Someone said Bey’s color scheme is the same as Virginia Tech and they’re not wrong. Beyonce is a Hokies stan, who knew. Something nice: I love those sports bras/tanks. Beyonce became quite busty after the twins, so she understands how a bra-tank should support a well-endowed lady. I also love the white track pants.
I’ve been accused many times of not understanding the athleisure market or the vibe, to which I say… you know that my wardrobe is basically all athleisure, right? I work from home, I wear sweatpants and sweatshirts and hoodies and cute athletic-type pullovers almost every day. Most of this stuff is not wearable on a daily level. The clothes are good for braggy Instagrams and pap strolls. Which I guess probably is the point of the collection?
Also: the heel-socks??
Photos courtesy of Backgrid.
Sport wear fashion.
I think she looks fierce in this stuff, but yeah, she’s Beyonce, so of course she does. I’m afraid I would not. Also: I always think it’s cheating when ladies model sportswear with stiletto heels on.
Yara Shahidi was wearing a green adidas jacket in her Instagram post about this collection that I loved and thought was part of Ivy Park. I was so bummed to find out it wasn’t.
And how can we be exposed to run/train in those heels?
Does she actually design this stuff, or just put her name/brand to it? She’s ripping adidas off, and they’re fools for paying up.
The stuff looks cheap as. I wouldn’t be caught dead in it, especially since we’ve got fantastic athletic clothes in chain stores in Australia. 🎵 🎶 Active wear. Active wear… 🎶
It’s ugly as sin and will only be worn by label hos or people who wear the crap Kanye makes.
I don’t buy celebrity fashions but Yeezys are wildly successful so Beyonce would be lucky if her stuff did as well Kanye’s designs.
the outfits are ok, but IMO the photographer did a really bad job? She is a beautiful woman and – sorry – looks awful in these pics.
Her stuff sold out in 10 minutes.
I am looking forward to Celeste Barber’s take on those sock shoes!
In the UK people think the designs are hilarious as they look like [mid-budget grocery store] Sainsburys staff uniform. They’re not wrong – google it!
Hahaha All I can see is the Sainsbury’s uniform 🤣 but seriously , why do all celebs think they can just become designers?
Once you see it you can’t unsee! Love the Sainsburys marketing team getting onboard with the hashtag #Sainsbey LOL
I googled. Can’t unsee it. LOL !!!!
Better yet, go to Twitter. The page manager is hilarious!
This is what I came here to say! Every photos just screams Sainsbury’s and that makes me laugh but I wouldn’t buy it.
I feel her team should’ve done a bit of research on this…the colour is genuinely identical and with all the orange piping it looks like it was sponsored by Sainsbury’s, not Addidas.
the way her fans coming for sainsbury on twt is so freaking funny
I’m sitting here at nearly midnight in Cali and I googled it and literally screamed out loud.
I died.
I’m dead.
I am deceased.
I think Beyonce had a boob job moreso than becoming busty after her twins.
I agree, and she’s had her lips pumped up, too. The top lip is is now fatter than the bottom – dead giveaway – as if some of her bees stung her.
I love that shade of berry/burgundy, but I’m kind of just ‘meh’.
I actually have a workout top from Reitman’s workout line that is that color, with black and orange details on it. I think it’s from a year or two ago. I love athleisure stuff, but for me, I’m looking for the bulk of my pieces to be more or less practical and at least as separates have the appearance of a simple, clean cut piece of regular clothing. I’m not very adventurous in that way.
Out of everything here, the pants (both leggings and what looks like joggers?) are closest to something I’d buy. For me, the dress is not practical, but I’m sure some people will love it.
I like the burgundy color too, I often find myself buying shirts and sweaters in that color, but I don’t care for it paired with the orange.
None of it is my style, but I bet it does a huge business for her.
It looks like she’s channeling Serena William’s looks
Yes! I got the feeling Serena was her muse, but she wanted to put a Bey fingerprint on it.
All respect to Beyonce, but Serena’s were really groundbreaking, in my eyes. It might help that Serena’s career is actually in sports. The dress with the funky hem may be cute, but I’m not sure how well it would perform–I just think that flappy hem must be distracting.
Are the jackets being worn as capes? Is that just for a bit of drama in these photos or is that actually a built in feature of the clothing?
LET’S GO! HOKIES! *bounces up and down to Enter Sandman* I love the sports bras, I’ve gotta say.
I’m a Hokie fan so the VT colors are the first thing that jumped out at me..
I like the white pullover (not pictured here) but cannot get with a combination of orange and burgundy.
I’m underwhelmed by Beyonce and her hideous collection.
The color scheme overwhelms anything good about the clothes. I wouldn’t even consider them in those colors.
The colors are very autumnal. I feel like it would have made more sense for this line to drop in August.
Love the sports bras. All I see is Virginia Tech gear.
I wish there were blue and green jewel tones
Or black and grey
Or something other than these
I liked the old Ivy Park stuff better. I own a few pieces
Her modeling is fierce!
This “pumpkin-spice-latte-for-the-basic-bitch” trend needs to stop.
At first I was excited and actually went to the website thinking I would surprise my wife with a tracksuit or jacket or something like that as a gift, but man is this stuff ugly.
Thank you , the line is just ugly, I feel like she phoned it in. I mean she’s modeling the clothes and she’s Beyonce and she doesn’t look hot. That’s hard to do with Beyonce , she’s one of the most beautiful women in the world. So yea the line is fug and underwhelming
Beyonce is the real “People’z Kween” for revamping the tired, old Sainsbury’s uniforms!. Can’t wait to see the checkout ladies wearing them, i’m sure they will rock ’em! LOL.
Overhyped. As usual.
I love Beyoncé and I think she’s a genius when it comes to music, performing, politics, and promotions, but fashion has never been a strength for her. There are a few pieces that are cute for working out but otherwise I think underwhelmed is the appropriate word.
Omg, I’m trying to picture just how unflattering those almost knee length orange shorts would be on me… It’s not pretty in my head. Nope.
This stuff is ugly as sin. Beyonce has never been a fashion icon, she always looks ridiculous to me .
Sorry, but that maroon dress with the hat looks like nothing so much as a fast food uniform, which for some reason, she decided to pair with socks and high heels.
Did she design this on her own or was it a team effort? I’m not liking any of it unfortunately. Her street style is normally good (to me) so I don’t know how she missed the mark here.
Given the number of basic B’s on Twitter screaming about talking to the manager of Nordstrom, Adidas, etc. about their Ivy Park orders not going through, I concluded that it was both basic as hell, and going to be a huge success.
Second Ivy Park line with no plus size fashions.
🙁 that’s a missed opportunity.
Beyonce has no sense of style whatsoever, never has, so it’s odd that she keeps trying to become this fashion powerhouse. I don’t know if she’s driven by greed or ego but she seems desperate to stay relevant with the Instagram/influencer crowd and it seems as if it should be aiming higher with her projects at this point given her status and influence in the industry.
Driven by both greed and ego.
On that note, whatever happened to House of Dereon? That was not very good. I remember her namechecking it on Single Ladies.
YES! and miss tina’s outfits for destiny’s child were ridiculous, too
I’m sick of celebs pushing their cheap crapola.
Sainsbury’s
I can’t with her.
Anyways, it’ll be selling like crazy once her collection hits Privalia.
I’m underwhelmed by most everything Beyonce does.
Well, two things.
1. No, it’s not that great.
and 2. Watching *Reese Witherspoon* model this stuff was just cringey.
and (bonus) 3. I’d love to see Bey model some Draper James duds, lol. Now *that* would be funny.
Nas-tay. And those socks with heels are so much worse than open-toed boots. I just got the gross shivers.
I would have preferred more budget Balmain stuff from the Coachella performances. I loved the cropped sweatshirt she wore with the cut off shorts. I would have worn it with jeans, but they made that a very limited, extremely expensive item.
I wouldn’t wear any of this stuff. Maybe it’s for younger people? I’m 50 and have money to afford this stuff, but younger people may like it. I’ve never found athlesure stuff terrible affordable for what it is when it’s first released. I buy it off the sales rack.
So…get a sweatshirt and cut it off, then get some jeans and cut them off! Voila! Lol
Lol!!! Yes, Ang!! Voila!! With sparkles and glitter.
Where’s my bedazzler?!?!?
Not my colors. But the stuff is ok.
bleh. very un-flattering too.
Haha These are awful. They don’t look good on her, either, so I can only imagine how an average women would look in them. Our local high school uses those colors also, so I find the whole line hilarious.
See ya in TK Max in a year!
The clothes are hideous, but selling cheap ugly overpriced stuff has always been what fashion is all about. I’m not buying anything but good for her if it sells well (I’m sure it will).
True. Kanye’s stuff is beyond hideous!
The marketing has been great. The actual product is unimpressive, tho. This has been her m.o. a while though, in my opinion. I loved the visuals on both “Beyonce” and “Lemondade” but those albums are my least favorite of hers.
I love it. All of it. I stan. But then I’ve been watching this since the rumours, the previews, and now watching the global rollout I’m goggling at the logistics, design, and just sheer amount of thought involved in such a drop. I much prefer this colour scheme to the first collection and have my eye on so many pieces. Just need to get to an actual store where I can try things on. Too leery of sizing to order online.
Also, if you don’t like the still pics, take a look at the BTS videos on Instagram. They show different sides of Bey’s personality than perhaps be captured in a single shot.
I’m not on the the Beyhive bandwagon and likely never will be. Her and Jay-Z are nothing but another pair of greedy celebrities that care nothing more than to exploit even more money from their “fans”. They shame the Kardashian’s yet they’re not any different. They’re overrated and I wish they’d just go away.
Next time ask your girl for some help B.
Kelly Rowland x Fabletics!
Jordan x Dior was a nice one too.
Some of the items are actually not flattering on her – and these images are photoshopped and everything!