DM: Duchess Kate overtakes Meghan as ‘the biggest royal fashion influencer’

Duke and Duchess of Cambridge visit Ireland, Dublin

At the end of the day, I don’t think the Duke and Duchess of Cambridge’s Irish struggle-tour really did that much, especially when their newscycle was immediately overtaken by the Duke and Duchess of Sussex’s You Coulda Had A Bad Bitch farewell tour. The comparison between Meghan and Kate’s fashion on their back-to-back tours was stark. Kate had been wandering around Ireland in flag-colors and vintage clown ruffles, while Meghan stepped out in a series of jewel-tone, sleek, body-con ensembles which basically crashed Royal Twitter. But not according to the Daily Mail! According to the data compiled by the DM and LovetheSales.com, Kate is finally back to being the “biggest royal fashion influencer” of the year. For the clown ruffles, really?

Kate Middleton has officially overtaken Meghan Markle as the biggest royal fashion influencer of this year. When the Duchess of Sussex, 38, first joined The Firm in 2017, the ‘Meghan Effect’ saw shoppers go wild for anything she wore; but since Megxit, her fashion influence has dramatically declined, according to data compiled by LovetheSales.com. Based on the popularity of her outfits from 2017 to 2019, Meghan’s fashion choices lead to an average increase of 216 per cent in online demand. However, since the announcement that she and Prince Harry are stepping down as senior royals, Meghan’s influence on online fashion searches has dropped to just 31 per cent.

In stark contrast, Kate’s 2020 looks so far have sparked a 159 per cent increase – a noticeable uplift from the 119 per cent average increase in searches for her outfits between 2017 and 2019. In January, both Kate, 38, and Meghan stepped out wearing coats by Spanish brand Massimo Dutti – and while both proved popular, Kate’s was searched for online eight times more than Meghan’s.

From 2017 to 2019, the ‘Meghan Effect’ had officially outshone the ‘Kate Effect’ – but since Harry and Meghan announced their move to North America, her outfits haven’t performed as well as previous years. The decrease in the effect is particularly noticeable when it comes to the Duchess of Sussex’s signature gowns – notably the red dress by London-born designer Safiyaa on Saturday. The statement gown worn by Meghan to the Royal Albert Hall was very similar to a blue dress from the same designer which she wore in Fiji in 2018. The blue gown had a much bigger impact on shoppers, with searches going up for ‘Safiyaa gowns’ by 223 per cent in the days after the state dinner. By comparison, the red gown only sparked a 38 per cent uplift in searches for it over the last week.

[From The Daily Mail]

There’s a lot more evidence compiled in that piece that in 2020, Kate’s outfits are being searched for more than Meg’s ensembles. But… for a two-month block of time (the second week in January to the first week of March), Meghan wasn’t doing any big public events. She did some quiet charity visits and she posted those photos on Instagram, but the visits weren’t some big “what is she wearing” thing. And it’s a joke to think that Meghan’s incredible fashion for the farewell tour had less of an impact than Kate’s sad Irish flag cosplay. “Impact” can’t be judged by only searches (and searches according to this one site).

Anyway, none of that is the point. The point is that we – as royal watchers – are now stuck with clown ruffles, buttons, Victorian cosplay and shoulder pads from here on out. That’s why Kate’s tragic fashion is being embiggened – because it’s all “we” have got now.

Duke and Duchess of Cambridge visit the Guinness Storehouse in Dublin

The Duke and Duchess of Sussex are pictured during their arrival at The Mountbatten Festival of Music

The Duke and Duchess of Cambridge visit the Prime Minister and the President of Ireland

Photos courtesy of Backgrid, WENN, Avalon Red.

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165 Responses to “DM: Duchess Kate overtakes Meghan as ‘the biggest royal fashion influencer’”

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  1. Seraphina says:

    🤣. OMG they really are stretching it. This is hilarious. But that’s one way to be at the top, elimination of your fiercest competitors and you can be number one.

    • bamaborn says:

      I know, right? Why are the still invoking the Duchess of Sussex’s name when she’s already said, “bye b*tches.”

    • Maria says:

      Nah. Totally legit. It’s a #WhatNotToDo influence.

    • I got nothing, except the women or cross dressers buying Kate’s dowdy, outdated crap deserve it. 🤷🏻‍♀️

    • AnnaKist says:

      The Poisoned Chalice. Just please don’t tell me there’ll be a global rush on Kate Headbands.

      • Sally says:

        Ugly clothes, ugly headbands, ugly BUTTONS…….kate needs to know that her personality is ugly also. which makes her ugly as well. Meghan was like a breath of fresh air. sad she was pushed out.

      • Tessa says:

        Kate is not a nice person despite all the wardrobe and the hyping.

    • Sara says:

      Kate’s fashion has always been god awful. She’s not even basic in a good way. Some people do basic great, like Angelina Jolie can rock black pants and white shirt, but Kate is NOT one of them. She’s basic in a terrible boring ruffly, big button way. She rail thin and has no spark.

      Love Meghan though. Even when she misses the mark she’s still interesting.

  2. Carol says:

    I believe that the Duchess tries not to be a fashion plate. She is trying not to distract the attention from her husband. I think she does this purposely because of the way Diana took all of the attention away from Charles. She does not want to make that mistake with her overly sensitive and angry husband. She tries to fade into the background.

    • Becks1 says:

      I don’t think she’s fading into the background in that pink frilly dress lol.

    • MsIam says:

      Kate doesn’t try and fade into the background. With all those bright colors, crazy hats and buttons? Please. She (or her handlers) just have bad taste, at least for a younger woman. But, England has spoken, so if it’s the Duchess of Coatdress they want, then that’s what they’ll get.

    • Nic919 says:

      She wouldn’t be wearing McQueen non stop if she wasn’t trying to be a fashion plate. This is a tiresome excuse. Kate would wear the same black pants, top and blazer if she actually didn’t care about fashion. But she absolutely does care and just happens to be really bad at it and has no sense of style.

      Check out what Elizabeth Warren wears to see someone who isn’t obsessed with fashion.

    • Ashby says:

      Fade, no way.
      That headband is hideous and the green dress, SCARRRY.
      The truth is that KATE has a terrible taste in clothes, she is dressed in old fashioned clothes that make her look old for her age.
      Or she wears inappropriate “ jeggings “ that look like they are painted on.
      There is plenty of room between “ cutting off the circulation tight “ and baggy.
      I don’t think that Meghan is a fashionista, which I definitely appreciate, but she has a great sense of style.
      Her clothes are classic pieces and seem to be of great quality.
      My mom and my grandma often say a good sense of style is a great gift and being a fashionista is mostly chasing trends that may or may not look good on you.

    • D&C says:

      She definitely dresses to stand out, I don’t think most 38 year old yummy mummies are wearing what she’s wearing, and she’d like to keep it that way. And I think her clothing bills would reflect that too.

    • You almost make her sound like someone living in an abusive relationship Carol. I just don’t see her as some sort of victim. I think Kate is stronger and is more in control of how she wants to be perceived then that. I think Kate likes her fashion traditional, buttoned-up (obviously, literally and figuratively), bland and future future Queen-like.

    • Lizzie says:

      The article wouldn’t have been planted in the DM if she didn’t care.

    • Tessa says:

      Carol, that was Charles’ problem. He could not stand that his own wife was popular. Early on before the wedding he moaned to a reporter I guess I’ll have to get used to the backs of photographer’s when she’s around. This was his problem not DIana’s. Charles was 32 then and should have been a grown up. William OTOH doesn’t care re: his wife’s public reception he seems to find it annoying to go out on appearances which is what he resents. Kate is dull compared to Diana in any case.

    • Tessa says:

      William is not sensitive about his wife’s public reception. He keeps grimacing during his duties like it’s painful to have to go out and work IMO.

    • MeghanNotMarkle says:

      She wouldn’t be blowing wads of cash on ugly bespoke dresses if she didn’t want to be a clotheshorse. She cares very much about her image, which is why I wish she’d hire a good stylist.

  3. BertieBott says:

    Love love love the names you’ve given these tours.

  4. Nev says:

    Influence nothing. Stop this.

  5. damejudi says:

    Sure she’s a fashion influencer.

    Of what not to wear.
    Someone send in Stacy and Clinton or Trinny and Susannah, stat!

    • My3cents says:

      She’s probably big in the 80 plus grannies demographic.

    • SomeChick says:

      Trinny and Susannah are horribly misogynist and fatphobic. Do not listen to them or read their book! KTHX.

      • damejudi says:

        I agree that Stacy and Clinton were very kind and encouraged the women on their show to love themselves enough to put their best foot forward regarding their appearance. They seemed to understand that a lot of women just didn’t even like to look at themselves in the mirror, and tried to show them that their beauty was always there.

        Trinny and Susannah were definitely more tough, definitely more of an edge, and could be somewhat cutting. I don’t think there’d be a wide audience for them today.

      • Some chick says:

        Their book is one of the few that I’ve tossed into the recycling.
        They are legit Mean Girls!

  6. Hirut says:

    Oh my god that green dress is the stuff nightmares are made of. That pink monstrosity belongs in Hades. Comparing Kate to Meghan is apples to inanimate objects. Meghan has a global and a dinstinctive contemporary style that appeals to many. Kate clothes belong on a grandmother of 70 and her constituency is middle England and she appeals ONLY to them. No one sane is going to wear the hideous clothes she wears.

    • BayTampaBay says:

      The pink monstrosity was only a monstrosity on Cathy because it aged her 20 tears.

      There is nothing wrong with that vintage dress in and off itself. Princess Anne could have rocked that dress. To me it actually looked as if Cathy had borrowed that vintage dress from Princess Anne. Of course I new that Cathy selected that dress herself as I am sure Princess Anne does not loan her clothes to anyone for any reason.

      • Valiantly Varnished says:

        I beg to differ. There is good vintage and bad vintage and that dress is just plain bad. Not everything vintage is great. And MOST of what Kate picks to wear ages her. OR it’s too young and twee looking. She has never seemed to grasp that there’s a whole swath of fashion in between the two.

      • Veronica says:

        Ehhhh…..I love vintage, and it didn’t work for me. The pattern of the de la Renta was workable, but the collar was absolutely outdated. That ruffled look really did not age well past the flashier 80s and tends to lean clownish or dated unless they’re more understated. She would’ve been smarter to have that part of it retailored to something more contemporary. (I also think the top in general needed to be better fitted to her frame.)

    • Well we know for sure the male press pack isn’t dreaming about sexy Kate based on their comments the Irish reporter overheard and wrote about during the “Save Ireland for Britain” tour.

      • Lady D says:

        Just a thought, maybe Kate has overheard some disgusting comments coming from the press pack and that influenced her dressing choice? Although on the other hand she does like flashing the royal biscuit so maybe not.

    • Tessa says:

      when Kate wears those headbands it ages her since the headbands are worn by much younger people.

    • Betsy says:

      I’ll be the loner on this subject. I legit love that pink dress – most of her clothes leave me cold, and it’s not even flattering on her, but I love the dress.

  7. vanna says:

    Meghan’s style is way closer to mine, so I much prefer her wardrobe. I would not touch some of the garments Kate has chosen over the year. That vintage clown outfit is on top of that list. Gaudy fuqery. Calling her a style Icon is a misnomer. She is a button icon though.

    • MeghanNotMarkle says:

      Same here. I do like Kate’s casual style, though I don’t wear my jeans painted on. Her “royal” fashion, though… *shudder*

      • Le4Frimaire says:

        Even her casual style looks bad these days, and look dated of don’t work for her. The jeans a are way too tight, and she’s frankly too old for it now. Her style radar is way off these days.

  8. MsIam says:

    Whatever. If people want to wear stuff like that sparkly green Christmas tree dress, be my guest.

    • MisIAm —- I saw a tweeted mock up “magazine” photo the other day showing Kate and Beatrice side-by-side in that same sparkly, green tinsel dress with the caption: WHO WORE IT BEST? What a laugh. I hope it goes viral and Kate gets a view of it. My question is, does anyone think Kate realized that she chose to wear an almost identical dress from the same designer that put that dress on Beatrice? Shouldn’t someone at the design house have mentioned to Kate that Beatrice had already ROCKED THAT ONE AROUND THE CHRISTMAS TREE. 😂? Mayhap I will enjoy hoping whomever didn’t bring it to her attention is secretly Team Meghan and said, ummmhummm girlfriend, that one is definitely you! 😎

  9. SophieP says:

    OMG, headbands FTW!! Lol
    *don’t know whether I should laugh or cry…*

  10. MeghanNotMarkle says:

    Maybe a Button Influencer but certainly not a fashion influencer. Just look at that fug mess at the top of the page. Yikes.

  11. Luke says:

    Whoever wrote this must be suffering from COVID-19 cause….

  12. L84Tea says:

    Here’s my take on Kate’s fashion (and I said something similar the other day). I think at one point this could have been true about her. I recently looked at a bunch of photos of Kate right after she got married and the difference in her appearance and her dressing compared to now was shocking to me. I had forgotten how beautiful and sleek she used to dress (the dress when she met Michelle Obama or that black velvet body hugging gown with the ruby necklace for example). Not every oufit was a hit (jeggings galore), but the majority of her clothes were pretty and tailored well and some were even sexy. I sort of feel like the “fashion icon” that people are still hanging onto with Kate is that older version of Kate. Somewhere in the last few years she started dipping her toes into more conservative wear and then jumped head first in the frumpy granny pond. Never, ever would the word sexy even come close to crossing my mind now.

    • Becks1 says:

      Her fashion sense has definitely deteriorated as she has gotten older/spent longer in the RF. SO MANY coat dresses, all the time – she has always worn them, but she used to wear cute ones, or style them better ( think of her outfit for christening a boat when she was still engaged, with a CW coat but a cute fascinator and brown booties). And she used to wear more dresses that were simpler, fit nicely, etc. I cant figure out if she is dressing like she thinks she is expected to dress or if she is trying to be on trend and failing miserably.

      Heck Sophie dresses so much better than she does.

      • L84Tea says:

        I agree, when she was still in the dating years she actually wore some beautiful coats. She had a red coat that she wore to some kind of ceremony of Will’s (can’t recall) that I remember being crazy about. Not to mention that off white coat that she wore with the round collared dress and black tights–so stylish and pretty. She used to wear all kinds of things that I remember swooning over. She lost me when she ventured too far into buttonville and started looking like a doily from the 19th century (that one year at Ascot was awful and looked like she was dressed as a character in a play). I think she decided at some point that she needed to look more “future queenly”, but she did herself a disservice by thinking that she needed to look frumpy and frilly.

    • GuestOne says:

      Much preferred Kate’s looks when she first married in. Looked more modern especially that Reiss dress when she met Michelle Obama or this navy blue suit – can remember occasion but looked awesome.

      But it’s interesting I remember the Fail slating her for that red McQueen Jubilee outfit for overshadowing the Queen. Then before Meghan came on the scene& Kate could do no wrong, nasty Sarah Vine slated her as the Princess of Drab.

      Seems like it’s hard to win & so maybe she leans into fashion that would please traditional royal watchers- Disney princess vibes meets conservative.

    • Totally agree L84Tea —- But I think the change to dowdy and frumpy that makes her look at least 20 years older than she is, is an absolute choice that Kate has made. No wonder William’s willy wanders.

      • Erin says:

        I’m uncomfortable with saying William cheats (which we don’t know he does) because his wife dresses in a matronly fashion. This kind of stuff blames women for men cheating. Because she let herself go, etc. It is gross to me. If he cheats he does so because of a moral failing within himself. Not because his wife looks old, or doesn’t keep herself up.

  13. Marie says:

    I find Kate’s “fashion” awful.

    • Trillion says:

      Totally. why her name is mentioned in the same sentence as “fashion” is beyond me. I don’t think any British royals have been fashionable (not even Diana).

      • Mumbles says:

        Yeah, I think Diana’s legend as a fashionista is based on some real dynamite looks that we all remember. And she was great at promoting British designers (Xandra Rhodes comes to mind.) And she had great casual style – which, of her daughters-in-law, Meghan approximates the best. But Diana had some boring duds too. I think Catherine Walker may be one of the more boring designers out there and she was one of her go-tos.

        The problem is the press and a lot of the public confuse “fashionable” with “being rich and buying expensive labels.” That’s not fashionable per se. In Simon Doonan’s book about his childhood he wrote about how his Irish granny, who didn’t have two cents to rub together, was incredibly fashionable because she followed her own muse.

  14. D&C says:

    Diana would be horrfied by Kate’s style, even Diana circa 1996 dressed more modern than Kate 2020. Girl, leave the 80s fashion in the 80s like the rest of us did.

    • fleur says:

      Indeed! Diana in 1996 knew how to rock a dress with a sexy silhouette, and she wore the hell out of a pair of blue jeans and a a t-shirt, or a sweatshirt and some gym shorts. I loved her mid 90s style. She also had the confidence to cut her hair very short and know that she was sexy and fashionable without the long tresses. I do wonder what she would think of Kate in her barrel curls, her perpetual dresses and her gilded royal cage.

      • D&C says:

        Come to think of it, Kate dresses like those cosplay woman that dress like dolls. It’s like a trend amongst anime girls or something and they live like it too.

    • Yes fashion trends suffered from Diana’s early fashion sense —- too big, too collared, too ruffly, too little girly and those god-awful white stockings. Shudder. But Diana read everything about herself — according to her staff — and obviously listened, sought advice and slammed it out of the park in her later years. Kate on the other hand, has gone from dressing pretty darn good to grumpy granny.

  15. Becks1 says:

    So this is just based on google searches? I can see that. for some reason I google Kate’s outfits more than Meghan’s. no idea why.

    • D&C says:

      Because it’s like watching a train wreck.

      • Becks1 says:

        YES. Its like, “omg, did you see what she wore today??” And with Meghan I don’t google bc my twitter feed is full of pics.

      • That D&C and I do it because I think, geeze that dress or outfit looks god-awful on Kate —- so I google it to see if that is really how the designer meant for it to look. 🤦🏻‍♀️

  16. Michelle Connolly says:

    It doesn’t say WHY they’re looking them up… To be fair, I’ve looked them up to show people just how tone-deaf it was to us Irish and the general awful fashion failures are to people!

  17. HK9 says:

    Alright, so her looks that consists of pink clown dress, expensive x-mas ornament and elegant leprechaun now equal most fashionable? Hahahahahahahahahaha. Nice try.

    • Jaded says:

      From the looks on the men’s faces in the photo you’d think they were laughing at that godawful dress…

  18. Debby says:

    I don’t get Kate’s clothes for events. The clothes always seem to go one (or ten) step(s) too far. The top photos are perfect examples:
    1. What the hell is that purple monstrosity and why does it have ruffles?
    2. The green dress would’ve looked fine…if it didn’t have ruffles.
    3. You can’t combine bright greens with darker greens. Did she look in the mirror before leaving the house?

    Meghan tends to have more simple and mature looks which I like. Beyond fashion I don’t care about either of them. It amuses me how some people can be full on stans for one or the other and think up all these grand ideas about who they are, what they’re like and how one is much better than the other because so and so.

  19. tmbg says:

    Tinsel dresses, 1985 elementary school teacher attire, 1993 Hillary Clinton Collection headbands, matchy-matchy shoes and granny hose are all things would-be fashionistas should aspire to!

    • MeghanNotMarkle says:

      Yes! Hillary’s headbands. I had forgotten about those until you mentioned it. Kate’s style is just awful. She did a much better job when she first married in. It’s been all downhill from there.

  20. Awkward symphony says:

    Someone must be on edge at certain palace and had their operatives write up another a$$ kissing article🤦‍♀️😂
    NOBODY I know asks or searches for katiekeen’s outfits. People barely pay attention to their events now and she even confessed that her struggle survey only got 200k responses(probably due to numerous responses from crazy stans especially in MAGA land), I doubt people would be bothering to Google her matrony outfits.

    • Well Awkward Symphony, KP has to get the focus away from her nasty behavior at the Commonwealth event. I saw one article headline: “Imagine Being Rude in this Hat” with a face front closeup of grumpy Kate looking straight into the lens in her red ‘dinner plate on edge’ hat at Commonwealth event. Obviously, KP needs DM and RR help to get the focus off Commonwealth event. Wonder what the media pack is going to charge the Cambridge’s for changing the subject?

  21. Dutch says:

    I like a lot of what Kate wears, especially the more tailored coat dress looks and I am fascinated with hats. Now the prairie cosplay with high collars and long sleeves remind me of a plaque psoriasis commercial and I don’t understand those looks at all.
    I don’t search for a lot of what Meghan wears because bodycon just isn’t for my body type, I have wide shoulders and big boobs. The red dress was stunning, but never on me so I didn’t search for it.
    In the end, I don’t think it means anything.

  22. Neners says:

    We Google her outfits because they’re so awful half the time.

    • Bella DuPont says:

      Let’s face it, the only reason DM wrote this article at all is **BECAUSE** Meghan absolutely crushed Kate fashion-wise over the course of their farewell tour.

      This is just their attempt to try to redress that narrative, using dodgy stats and meaningless numbers.

      We have working eyes and brains, Daily Mail, thank you. 🙄😁

      • Neners says:

        And it just makes Kate look even more pathetic. Like, it sets her up to be dragged.

      • Bella DuPont says:

        They’ve completely lost all sense of perspective, to the point where it’s 100% clear that they’re not in the least bit objective. That takes away whatever little credibility they ever had wrt Meghan, so now they’re just preaching to the converted.

      • betsyh says:

        Also, Meghan generates the most clicks, and they had to come up with something, anything, for a Meghan article.

      • MeghanNotMarkle says:

        Agreed. This is just another attempt to embiggen Kate. If I were her I’d be completely embarrassed by it. It doesn’t make her look good at all.

  23. Dee says:

    LOL, no. Needed a laugh this morning.

  24. Originaltessa says:

    I don’t hate Kate’s clothes in general, but she’s not reinventing the wheel, and I wouldn’t call her fashionable. She’s mostly tasteful and appropriate and looks nice, but that’s about it.

  25. Dali says:

    Woman against woman, typically sexism from the DM.

    • Baltimom says:

      Yes!! The sexism of this is astounding. There is talk of William and Harry being at odds, but it is a very different discussion with Kate and Meghan. If you believe the tabloids, the women are constantly trying to outdo each other and it’s always over ridiculous things. People need to stop paying attention to these stories because that’s all they are.

  26. Lisa says:

    Hilarious.

  27. S808 says:

    Kate clothes are hideous to me but I’m sure the demographic that loves her also loves her clothes. After this week tho, this article is funny. Searches is fine but I wanna see selling power. That’s where I determine influence.

  28. Murphy says:

    I wore a green shirt today, Thanks Kate!

  29. Nikki* says:

    In all the years of Kate, I have only liked a handful of her outfits.

    • MeghanNotMarkle says:

      Same here, and most of those were from her early days. Anything within the past few years hasn’t been making my list, with few exceptions.

  30. Beth says:

    I think she usually looks nice and I do genuinely like some of her outfits, but make no mistake Meghan’s fashion was far better than Kate’s in the last few weeks. She looked amazing.

  31. Brit says:

    I realized there’s a lot of insecurity in the coverage regarding Kate from the British Media. I do think Kate, William and the Middletons are jealous but there seems to be an insecurity from the press because they can’t have an American, biracial actress overshadowing their home grown English rose. It screams of “don’t forget about Kate“ even though we all know she’s unremarkable and dull. Maybe that’s intentional on her part but I’m not so sure.

    • Bella DuPont says:

      They’re also getting bribes and leaks from the Middletons and Cambridges.

    • Neners says:

      I agree with this completely. Having an American “do royalty” better than the English rose, be more respected worldwide, has hit a nerve.

      • Yes Neners, but because Meghan wore all British designers this time out the British tabloids can’t attack her fashion choices; thus the stories have to be about how Kate is so much more fashionable. It is so obvious to me that if Meghan had not been wearing British designers this would also be about her ‘awful’ fashion choices. 🧏🏻‍♀️

    • GuestOne says:

      I agree Brit. I don’t even think you needed the palaces or Middletons to fuel this press. Eg Phil Dampier attributing SmartWorks success to Kate. It’s why right after the wedding there was article about Meghan curtsying to Kate- it’s because of their own insecurity& ideas about white supremacy. These writers felt a way about a mixed race duchess ‘showing up’ their white duchess& want her visually ‘humbled‘.

      There was so much projection in the press based on race theories eg Sun had piece ages ago where body language ‘expert’ said Kate was an introvert and Meghan was more sexual and that’s why they don’t go on. Eye roll

  32. Lala11_7 says:

    EVERYTHING that she is wearing above…INSULTS MY SENSES!

  33. Cel2495 says:

    Hahahaha! These people are just the worst. Meghan killed it during that week she was in the Uk , period.

  34. Sid says:

    Interesting timing. Meghan just ends a working trip in London during which she was getting mostly raves for her outfit choices and pictures of her outfits went viral. Suddenly the DM decides to do a piece on how Kate is surpassing her now this year as a fashion influencer based on online searches. A year that is not even 3 months a old. A year where Meghan has mostly been in Canada with few engagements to dress for, while Kate has been appearing everywhere trying to sell her Early Years project, and she and her husband stepped up their engagement numbers for once. This article is such a blatant prop-up attempt.

  35. Mirage says:

    She’s dressing more and more conservatively from what I see.
    Sure she must be influencing her fans that hail the future queeeeeen that she is.
    I like to read the Daily Mail comments which to me reflect what the majority of the Britons think. And she can do no wrong, she’s so regal, self effacing, etc…

    I happen to like her green coats a lot. They have beautiful cuts.
    But I could not wear them, they’re just too conservative.
    Would I wear the outfit Meghan has worn recently, absolutely!

    • Lady D says:

      DM readers (1 mill) represent 1/64 of the British population. Do you honestly think you are getting accurate representation of the British people’s thoughts by reading the DM comment section?

  36. Mouki's wife says:

    Oh my goodness just no. EN OH. Megan has incredible style and if this is seriously true, then I’m totally okay with not being like the majority. Kate dresses like an 80s soap star!

  37. Belli says:

    I don’t know what she or her stylist were thinking with the Ireland tour.

    Meghan was coming back, there was going to be a lot of talk. THAT was the time to bring out the big guns. The amazing clothes, the impeccable style, to try and make people say “ah yes, there’s our future queen.”

    Instead she looked like she’d taken a dive in the bucket of clothes that have already been sat unbought in a charity shop for 20 years

  38. Brenda says:

    LOL! That’s all. 🙄

  39. chlo says:

    That headband hurts my eyes every time I see it.

  40. Florence says:

    Kackling Kate strikes again.

  41. Belle says:

    Kate has supporters (whatever their reasons, good or bad, she has them) and it’s not unthinkable that she is influencing given how much more she has been out there in recent weeks than she is accustomed to.

    More interest than Meghan? Probably, maybe people were searching meghan for different reason since she has been absent from the scene.

  42. JLH says:

    wait, hold on just a second….. HAHAHAHAHAHAHAHAHAHAHAHAH

    that feels better.

  43. boobra says:

    if you’re into velvet alice bands, copycat dresses and big buttons then ya sure! can totes see her as whatever Kensileaks is now claiming her to be

  44. Osty says:

    Of course she will be the no 1 now ,cos in the land of the blind the one eye man is king

  45. lizzieb says:

    The bar must be set low if Kate’s current wardrobe is considered fashion forward. I wish she would stop and just wear normal clothes that can be worn multiple times. Am sick of reading about her “recycling” a piece only to have it paired with a new expensive piece of jewellery. It’s insulting to people’s intelligence and in bad taste as the economy is suffering. The more I see it, the more I lean toward abolishing the monarchy. The whole family is leaving me cold, and presenting Kate as a style icon is not helping. Please just get out and do the work Kate.

  46. Seeker542 says:

    “Fashion influence declined” because Meghan has rarely been photographed since relocating to Canada, and her everyday casual & high end designer clothes aren’t going to have the same retail draw like her workwear did. They’re really reaching here.

    Kate’s wardrobe is blah.

  47. Nina says:

    It’s the daily mail peoples…

  48. Alexandria says:

    I don’t hate her clothes in general but she can have this award because it’s what she cares about. She cares about how she looks, the number of children she bears, the events where she has to curtsy to anyone else beside the Queen, her jewellery, looking keen. That’s why she only had 5 questions after 8 years and her events are about what time she arrived, what she wore, whether tea was served, and nothing else. And it seems that’s what her fans and Murdoch media love. So let her have this.

    • VS says:

      @Alexandria ——— boom; you win!!! you are on point; nothing else to add………indeed, with her, what else is there to talk? no one is ever going to quote kate or talk about her as having any type of knowledge; so please I will gladly give her this; if only Meghan could be left alone!

  49. kellebelle says:

    With a tsunami of coat-dresses and buttons? Please.

  50. RoyalBlue says:

    If I google that train wreck of a hunters green tinsel Christmas dress, that does not mean I am influenced by her. Not at all. If I go out and buy that monstrosity when I get paid, yes, then we can say she is influential. I am sure Meghan’s outfit she wore to the school would have sold out that same day.

    I hold the belief that Waity has been wearing these school marm clothing to correct her history of wearing dresses that blow up in the wind. Rehabilitating her image.

    • D&C says:

      “I hold the belief that Waity has been wearing these school marm clothing to correct her history of wearing dresses that blow up in the wind. Rehabilitating her image.”

      100 per cent agreed!!

    • Jaded says:

      Of course. Nothing rehabilitates photos of her giving Willy’s willy a beej on an open balcony like dowager princess cosplay.

  51. Züri says:

    The image attached to the story on the main page pretty much sums up my reaction to The DM’s story. Her outfits usually make me cringe – her style is so stuffy and out-of-date. What makes me cringe even more is her lack of intellectual substance and engagement with, well, anything.

  52. tcbc says:

    I actually don’t think Kate’s clothes are that bad, it’s just that they don’t suit her. She dresses like an elfish gamine, and that’s not what she is. If she looked more like Michelle Williams, or Carey Mulligan, or Keira Knightly, some of her outfits would work, or at least work better. (She doesn’t have a great color sense either, which is part of the problem.)

    She needs to look to sportier/preppier style influences. A modern take on Jackie Kennedy?

    Also she needs to cut her hair, but that will never happen.

  53. Universe says:

    They can’t stop talking about Meghan.
    Without her name an article on Kate won’t get much hits.
    Kate has some good pieces but overall Meghan is more stylish.
    It’s all a matter of opinion at the end of the day, but in my opinion Meghan wins hands down.

  54. MJM says:

    Her fashion has it’s highs and lows – Pakistan was mostly great, Ireland terrible. One of her strengths is tailoring.

  55. L84Tea says:

    I agree with previous posters that this is simply the DM’s nerves being struck that Meghan crushed Kate this past weekend. Can’t have any of that now, can they?

  56. KellyRyan says:

    “How to appear vacuous and look matronly in one easy step,” KM.

  57. Chimney says:

    I certainly feel influenced by Kate’s fashion. She’s the reason I’ve stopped wearing jeggings all together.

  58. Lyn says:

    Data compiled for 2020 with Meghan? How can that be as till last week she hadnt been seen in public since the first week of Jan?

    Meghan’s fashion and the praise globally for it must have really hit a nerve. They are going to be even more annoyed by the end of the year.

  59. L84Tea says:

    @GuestWho, I loved the way her clothes sent a clear message that she was not holding back anymore and letting all the light out. It obviously worked because I feel like there are a lot of jaws still on the floor. Her red gown was certainly glamorous, but in my opinion equally glamorous as some other royals (think Letizia or Queen Rania of Jordan). I think some might be getting this confused with “movie star” because they’re not used to seeing glamour of this level. Let’s face it, if a designer handed Kate that gown she’d request a row of bottons down the back and a ruffle around her neck.

    • Jaded says:

      I was just about to say the same thing. Catty must be seething that she got eclipsed by Meghan with everything she wore. She pulled out all the glamour stops and it was a big “FU” to the BRF. Well deserved too, I still cannot believe Catty’s behaviour and razor blade face all through the commonwealth ceremony. What an idiot…

  60. The Recluse says:

    Ahahahahahahaha.
    Whatever Daily Fail.
    Kate, poor Keenie, she should have concentrated on having a life and a career instead of chasing down a title and gluing herself to William so early. Nothing will ever fill that void of inadequacy.

  61. Guest with Cat says:

    People, the situation in the world of the Royal Rota is dire. To understand just how bad it is, the Daily Mail is again stalking Pippa as she rides a bike. She’s wearing a helmet and a brown coat and black pants. A whole article was written on this. Seriously.

    Meghan likely won’t see that, but if she does, I hope she laughs hard enough to startle her dogs!

    • bamaborn says:

      If they are back to “the Pips” again, that means things are really getting desperate.

    • What. . .now? says:

      Ha ha! That is hilarious. Pippa is just as boring as kate, in all ways. . .snooze.

  62. lily says:

    That is so ridiculous! I am laughing so hard you guys with “clown ruffles”. The only reason why the stats are like that is probably because they only monitor the people from their website when ou accept or not the cookies. So of course, coming from dailymail where hate is on meghan every single day – it is so not surprising. What is surprising is that those the prowillies prowaitykatie are trying to get megz look and probably make it look like it was a coincidence that they’re wearing sexy blue, extravagant red, and f*cking fabulous emerald green. and they are in complete denial that katie is cosplay prewar and meg is like a fashion power statement woman. seriously, they got nothing to write about now that meg is gone. trying to put them one agaisnt the other on a competition that has been won by meg the second she wore that plain white shirt paired with those torn jeans. LOL

  63. Trinity says:

    Laughable and pathetic. This made Kate look pathetic.

  64. GuestWho says:

    Clearly, one represents a never-changing, never-evolving demographic, while the other is part of this century. Meghan blew a lot of people away. She was back to herself, and it was beautiful to see how happy and confident she was in those clothes.

    I’m just picturing Can’t in that red dress with a huge jacobian ruff around her neck. I’ll laugh about that all day!

  65. February Pisces says:

    Kate dresses like someone who doesn’t know her own mind, if that makes sense. It’s like she doesn’t really know how to put an outfit together, so she just spends a ridiculous amount of money, thinking that it would automatically make her look good. Meghan wears clothes that are actually wearable, classic and contemporary. I don’t mind anyone’s style as long as they ‘own’ their look and wear it with confidence. Kate doesn’t.kate probably got her Russian troll bots to keep googling her, clearly she’s very insecure and bothered about being upstaged by meghans farewell tour.

    I would love to see who’s style would win based on sales!

  66. Le4Frimaire says:

    Ok then. I’ll go right out and get some ruffles and buttons —-not.

  67. MellyMel says:

    They really thought they did something with this. Please.

  68. Guest says:

    LovetheSales.com? Lmao. Ok kate (and Carole) you can be the fashion queen. 😅

  69. Liban says:

    I agree with the daily mail on this

    • Carmen says:

      Given my “druthers”, I’d choose Meghan’s style over Kate’s any day in the week. Why would any woman want to look like a superannuated schoolmarm?

  70. JRenee says:

    Sometimes it’s not the clothing itself but the effects they have on her such as aging her, or highlighting how thin she’s become. Some of the pieces would have been okay singularly, but piled into one outfit caused a severe or dated look. Some, like the shoulder pads should never be worn again..

    • missskitttin says:

      Yesssssss! She looks very dated!

    • anon says:

      Nailed it.

      Most of her clothes are literally old lady stuff you’d expect to see on someone much older. Also, I think that she’s starting to look haggard from smoking and being too thin. It shows in her face.

      Well, that and dealing with her cheatin’ heart husband.

  71. Izzy says:

    LMAO we didn’t have to search for it. The Sussex Squad ID’d the dresses and posted them all over social media within a couple of hours.

  72. What. . .now? says:

    Of course, Kate is, because who else is there to compare her to?

    The Queen? Princess Anne? Sophie? Bea and Eug? Come on. She wins by default.

  73. missskitttin says:

    She dresses exactly like Camilla. She needs a stylist pronto! She’s very slender but her clothes and a bad posture make her look gaunt and a lot older making her old thin instead of model thin.

  74. Gingerbee says:

    Agree with you 💯 Jaded. Catty Lamebridge is such a boor. Look how the sourpuss behaved at the commonwealth ceremony.

  75. Tbonesmum says:

    I think that someone may have confused Friday the 13th with April Fools Day.

  76. Likeyoucare says:

    Bless her heart for the participation award.

  77. anon says:

    Wow, LOL!

    Not with those Bea Arthur-inspired 1973 Pat Nixon get ups.

    Hard pass.

  78. Well-Wisher says:

    This is a poll about whether Cate still sells . She does. Only if the Duchess of Sussex is not in the UK and/or doing public engagements. This maybe necessary for Catherine’s fragile ego . In the end who wants to win a poll about merchandising?

  79. starryfish29 says:

    Search data isn’t evidence of positive engagement. Lots of people had to google her outfits to create those clown memes.

  80. Jessica says:

    Meghan has much better style overall, but Kate’s tailoring is immaculate. The fit of her coats (like the green one in Ireland pictured above) is enviable. I do think her coat game is VERY strong. The rest of her fashion is not to my taste at all. That pink ruffle dress is awful. ’80s Diana would have worn it. 1996-1997 Diana never would have.

  81. Em says:

    Kate is William’s beard, no?