Now that we’re getting vaccinated more people are going on dating apps. Along with getting beer, food, lottery chances and restaurant vouchers, vaccinated people can now get bonuses on dating apps. The Biden administration has partnered with Bumble, Match, OK Cupid, Tinder and more to help incentivize members to get vaccinated.
The White House is continuing to encourage people to get the coronavirus vaccine by partnering with a slew of the nation’s most popular dating apps, allowing users to signal their vaccination status with special stickers and badges, and offering incentives like free “Super Likes” to those who have received their shots.
According to an announcement made by the White House Friday, apps including Hinge, Tinder, OKCupid, BLK, Chispa, Plenty of Fish, Bumble and Badoo will offer premium content to users who can offer proof of vaccination.
Campaigns will vary app to app, and “will include information on where to find COVID-19 vaccine sites, vaccination badges for singles to display on their profiles, as well as free ‘Super Likes’ and other boost-type features for U.S. users who say they are vaccinated,” according to a press release from the Match Group.
This sounds cheesy on the surface but it’s actually a great idea. I’m grudgingly on Match and Bumble, and the opening line in my profile has always been something like “Democrats only.” Right now it’s “I’m looking for another vaccinated democrat, please skip me if that does not apply to you.” Conservative dudes still swipe right because they’re the worst. I’ve also been trolled by them of course. I’ve had guys contact me and try to set up plans to meet, only to reveal that they’re not vaccinated because they “already had it.” Automatic unmatch. If there’s a vaccination badge on Bumble and other apps I hope that it requires proof of vaccination by uploading a photo of your card and doesn’t just go on the honor system. We know the Trumpers are still out there and they have zero honor. Dating remains a mess but at least we can figure out who the normal people are by filtering by the ones who are vaccinated.
Photos credit: Docusign on Unsplash, Tirachard Kumtanom on Pexels
Yeah, I was just thinking that I hope there’s some kind of verification, preferably a picture of your vaccination card and name. This is honestly a good idea. I would want to know who is vaccinated and who isn’t.
I think this is timely & on-point from a Marketing perspective to get folks to take this public health crisis seriously or at least…pretend to.
Don’t give up on the dating sites (although I know it can be exhausting). After my divorce I met my now husband on Ok Cupid and he’s terrific! I would have never met him IRL. The questions they asked on the site were on point (religion, politics, likes/dislikes) which really helped us start on a strong footing. And how you feel about the vaccinations is an incredibly important value so I think it’s a brilliant move!
I went on my first date in a year and a half last night and I only agreed because he was vaccinated. So many dudes have pictures of their shots now on their profiles or as part of their bios and I honestly prefer it to the pervasive “Look at the size of my fish!” pictures. I never use super likes though, I don’t super like people in real life so why am I going to over aggressively swipe up?