Kim Kardashian’s SKIMS line is incredibly successful. It’s her “billion-dollar brand,” like Kylie Jenner’s Kylie Cosmetics. Skims used to be “Kimono” but Kim changed the name after an outcry of cultural appropriation from Japanese people and Japanese-Americans. I’m glad she changed the name and now Skims is massively profitable. How successful? Kim got the contract to supply Team USA with shapewear, pajamas and loungewear for the Tokyo Olympics.
Kim Kardashian West’s shapewear brand Skims will supply Team USA with undergarments, loungewear and pajamas for the Tokyo Olympics and Paralympics, the star announced Monday. The womenswear collection features sports bras, shirts, vests, cycle shorts and high-waisted briefs printed with American flags, the five Olympic rings and Team USA branding.
Announcing the collaboration on social media, the reality star and entrepreneur said the Games are close to her heart, as her former stepparent Caitlyn Jenner was a gold medal-winning decathlete. In an Instagram post, she recalled attending Olympic trials and track events as a child, when her mother Kris Jenner was still married to the former athlete.
“As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied,” Kardashian West wrote, adding: “Every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle.”
Kardashian said that Skims had been invited by Team USA to produce the items. The designs will be made available for sale as a limited-edition collection from mid-July, according to a press release.
It’s a pretty big deal when a label becomes the official Olympic sponsorship partner, and when a brand gets the contract to supply their product to Team USA. I know people hate it when Kim succeeds at anything, but seriously… good for her? It’s really incredible that a shapewear line started by Kim Kardashian is now an official Olympic partner. It’s not just $$$$ it’s patriotism. (Some of this Team USA merch is really cute too.)
Photos courtesy of Kim’s Instagram.
I’m always happy to see a woman winning, even if it is a member of the K-Team. Plus I’ve read that skims actually are really good. On a superficial note – her face in that ad is scary. We don’t even know who she is anymore
Same page. Supporting our Olympic athletes is very important and also fun, but yeah, a big “yikes!” to that cover photo. Is she doing Valley of the Dolls meets Mars Attacks?
She’s morphing into Scarlett Johansson?
If Scarlett Johansson and Mary J Blige had a baby?
That image is scary AF.
Is that ad even for Skims? I ask because what Kim is wearing has such a super-narrow elastic at the waist & at the base of the bra that just doesn’t look comfortable, or even remotely like what the Olympic athletes are wearing.
Yes, thank you! What adult woman would EVER buy shorts with that cheap, narrow elastic waistband? They reminds me of my childhood gym shorts. And stop trying to make the tight bike short style a thing. They were ugly in the 80’s and they’re ugly now. Of course I acknowledge this is just my opinion and not fact. Nah, it is fact. Lol.
Those photos remind me of the alien girl in the gladiator combat episode of the original Star Trek series. So WEIRD.
That first pick immediately reminded me of episodes in Star Trek: The Original Series. Honestly started digging my brain for what episode it’s from.
Yes, me too! lol that’s so funny. I don’t think it’s an actual episode, but a mix. I am thinking Mudd’s women maybe, and a lot of their landing party episodes had outdoor scenery just like what’s in the picture. I’m not sure though.
Omg the landing parties!!!! Every planet!
What really sold me were the “rocks” in the background that look like they’re made of paper mache, and that very particular effect that’s produced by a studio “sky.”
I think I found the ep— The Omega Glory.
ETA actually nvm. Not the one I had in mind.
It’s a shot of Austin Powers’ fembots lounging around between takes in his new movie Martian Meat Puppets.
That’s exactly what I thought, she is going for that “sexy 1960s alien lady” look.
The Gamesters of Triskelion? The one where Kirk fights the blonde who’s wearing a silver foil bikini thing and a giant, giant wig.
I don’t understand the evolution of her face anymore. It looks like there is very little human left.
That one! Exactly.
Same! What a weird looking promo photo. The photo with the athlete is fine though. Neither makes we want to check out the line.
It for real looks like grandma shapewear.
The gladiator alien woman with whom Kirk fooled around with, as usual. If her hair were really blond, K would be a doppleganger of that character.
This is fantastic news and I am not even a fan. You don’t need to be a fan though to celebrate success of something worthy. I’m genuinely happy!!!
I somehow read this as ‘Muppets Meet Martians’, and that works too 😂👏🏼
Good for her but i cant stand their exagerrations and lies. Everytime they get a deal they have to make up some grande back story. I’m sure its part of a great promotion story,but do they forget they have had cameras on them for the last 15 years. Like Kendall has always wanted to start a tequila brand,and Khloe was always super into collagen and Kim suddenly was always crazy about about the olympics.ugh
You’re better than me because I can’t even say “good for her”. I honestly don’t think it’s a good look for the USA Olympic teams to get in bed with Kartrashians. And I’m with you on the exagerrations, there is no way she’s been watching the Olympics since she was 10. These women are far too vapid to care about anything that isn’t their bodies or money.
Since her stepdad for 20+ years was the former Bruce Jenner, Olympic decathlon champion, I can buy that for a period when she was younger the family were regularly traveling to various meets, trials, and Olympic events. At that point in time Bruce probably still had various broadcasting contracts and possibly sponsorships.
What’s curious is how that family evolved into what they are today, famous mostly for being famous, and for their extensive plastic surgery. (Bruce’s journey to becoming Caitlyn is a whole other story.)
I absolutely believe that when the kids were younger the probably traveled and watched the Olympics. But this is about making money, not being an Olympics super fan. This family is famous due to a friendship with Paris Hilton and a leaked sex-tape.
Trash is trash no matter how big the bank acct.
Good for her! This is a huge get and some of these pieces are really cute.
WERK.
She doesn’t look human in that picture.
I don’t care. That woman will never get a dime of my money.
Thank you! Same.
Agreed.
Thank you, me too. People flip on a dime with this family but I will never support them
Never ever. I boycott all companies that work with them. I won’t even watch hulu anymore, since they gave them a deal.
I loathe this family. LOATHE.
Congrats on getting your stuff in the goodie bag, I guess.
Its still a mystery to me how quickly the outrage over ‘Kimono’ died down. Justine Leconte on Youtube gives a great summary of what happened and how it wasn’t an unfortunate mistake.
I don’t believe that she’s been watching the Olympics since she was 10 years old or that she ever actually gave a sh*t about Olympic athletes.
Have you forgotten about Bruce Jenner?
There is no Bruce Jenner. There never was, she was always Caitlyn.
It’s never ok to dead name trans people.
I haven’t. But we’re suppose to believe that KK has been watching the Olympics since she was 10? Please. I’m sure when the kids were younger there were times when this is something they all enjoyed together but let’s not fool ourselves into thinking this is about anything but the bottomline. KK is not an Olympics superfan.
And honestly, the Olympics getting involved with this family is a bad look.
I learned something today. I got that it was disrespectful to continue to reference trans people by their old names, but it never would have occurred to me that in this case it would be offensive.
I’m honestly asking; if you want to reference something Caitlyn is famous for before her transition, do you still not make reference to Bruce?
100% asking because I want to be informed: Is it okay to refer to a transgender person by their birth name if it is relevant to the story? For example, in this case Caitlyn was known as “Bruce Jenner” when she won the Olympic Decathalon. Is it appropriate to say, “When Caitlyn, then known as Bruce Jenner, won the Olympic Decathalon…”?
I hope that the quality of her merchandise is better the the cheap crap this family usually sells, also I really hope it’s produced ethically.
In my search for the perfect bra, I purchased a SKIMS ‘fits everybody’ bra. It’s fine, it’s affordable. I should have bought a size larger. It’s very comfortable. I’m more interested in the loungewear, but I don’t want to spend that kind of coin on it since I’m afraid I’ll just revert back to my old t-shirt and shorts eventually.
Can’t wait to hear the drama about this family’s product, from the Olympian’s. I’m sure there will be no constructed scandals around the clothings /s
Seriously? If the Olympics should have worked with small designers this year to spotlight small businesses who have been decimated by COVID. For a country that claims to love and suppport small business so much, epic fail. And Kim has nothing to do with the daily operations of running her business, so spare me the good for her; her entire “job” at Skims is to model the shapewear and pick the colors. She’s a designer just like she is studying for the bar.
Finally someone with some sense ! You are absolutely correct. She doesn’t run Skims. Yes she makes money from it, yes her name is slapped on it, she tweets about it…but she knows nothing about business. She has people do everything for her. You think she sat there and designed these clothes? LOL yeah right. I also agree that this would have been a great time to highlight smaller unknown businesses…but nope…gotta go with the culture vulture who all of a sudden loves sports and the Olympics lol !
Thank you Callie! I cannot agree more. I’m not going to pat Kim on the back because she managed to get an Olympics endorsement. She didn’t build some business from the ground up. Grifters are gonna grift!
Yes, exactly. They should have worked with small businesses and POC owned business. This is not a good look for them.
I know they’re hated but apparently SKIMS is a good brand. Not a tacky, make a quick buck scheme.
A few years ago, the Ks were all for Spanx and sure the brand benefited from their “exposure”.
As a true Kardashian, she has found a way to get the money right to her purse. Good for her!
I hate to say this but I would wear the T-shirts and shorts sets. They look super comfy.
Why would I give one dime of my money to support someone who has based her brand on changing what she looks like and railing against body acceptance? She has made it her life’s mission to encourage regressive female and male stereotypes, as has the rest of her family.
ACK! That photo!!
I am nauseated that Team USA would have anything to do with this family.
Nauseated.
Who knows, I wouldn’t be surprised if Skims gave Team USA a deal they couldn’t refuse…either free or close to free in exchange for promotion.
When this broke yesterday, most of Twitter were grossed out and some asked if SKIMS clothing is made in the US.
It’s not made in America is it? I think they manufacture in Turkey and China. I know she talked about opening a factory in Armenia too.
Yeah I can’t do the good for her stuff. What this family has done to women, between the photo-shopping, cultural appropriation, the appetite suppressants and flat tummy tea and waist trainers. It is dark stuff. It causes eating disorders and mental illness. If you’re saying “good for her, get that bank” you’re complicit in generations of damage.
I find it interesting that in her post, she refers to her step father and his talk of the Olympics… but wasn’t Caitlyn a former Olympian? Interesting that Kim didn’t reference that.
If she had, she risked being accused of trying to capitalize on Caitlyn’s Olympic achievements and fame. Kim was walking a fine line.
That top photo.
Mannequins? Androids? Space People? Humans?
Yikes. That is nightmare stuff.
Well, so much for the Olympics ostensibly being free from ‘commercialism’ and focusing on the ‘purity’ of hard work, amazing athletic prowess, and significant sacrifice in order to reach this level of achievement..sigh. And why the dickens are athletes promoting SHAPEWEAR??? Are they unhappy with their bodies and the performance of these bodies, which have been gained through brutally disciplined training?? It’s like asking a flippin tiger or some other apex predator to wear a flimsy little collar, as if that’s supposed to mean ANYTHING with respect to the creature’s inherent qualities.
The message is that even elite athletes, who represent the peak of physical health and, yes, aesthetics, need help from pieces of confining fabric (the raison d’être of Spanx or skims our whatever they wanna call it), that it somehow makes them even ‘better’ than they already are. Money wins, and whatever backroom deals went down, this is a purely monetary coup for this family. They will never be satisfied with the amount of money they make (ditto for the likes of Bezos or Musk or Gates), and rely utterly on the fundamental insecurity of their fans who want to idolize other human beings, as well as the cultural promotion of a fantasy life at the expense of reality/the here and now. Humans…yikes…
Rolls Eyes. Who did the family ‘pleasure’ to rec’v this award? Zero karma in our world.
Can we stop paying attention to them now?
Everyone I know who has tried them all say that they are actually, surprisingly good and work.
So, I mean, good for Kim. But wtf with the photos?!
My, my,my she doesn’t look like herself at all. Is that bronzer? If you wouldn’t have identified her, i wouldn’t have guessed it to be her.
If the product is quality, good on her, I’m sure she’s not happy if Kylie’s net worth is greater than hers but enough with the WOC cosplay.