Say what you want about Lil Nas X but the man is a marketing genius. Remember the Satan sneakers Lil Nas did in which the shoes contained a bit of human blood? The shoes sold out and pearl clutchers had a melt down. Lil Nas has teamed up with Maury to do a promo based on the dramedy in his “That’s What I Want” video. In the promo, Lil Nas introduces his new boyfriend who he then finds out is married to a woman and has a child. Let’s just say shenanigans ensued. A few details via People:
“Montero found the love of his life,” host Maury Povich narrates the promo, which was posted on the show’s YouTube page. “But was shocked to discover Yai was married… with a child. Is Yai the dad? Or will Montero get exactly what he wants?”
Although the teaser appears to be another masterful piece of trolling to promote Lil Nas X’s debut album Montero, it’s stacked with all the Maury-isms that daytime viewers have grown to love. From a scorned wife to an on-air paternity test and an ill-timed marriage proposal, there’s plenty of drama to devour in the 40-second clip.
Lil Nas X first sparked relationship rumors with Ariza in August, noting that he’d “found someone special,” just weeks before they shared some steamy onscreen chemistry in his “That’s What I Want” music video in September. In the video, Ariza’s character turns out to have a wife and child (played by the same actors in the Maury teaser).
I will forever stan Lil Nas X for his boldness and don’t give a f*ckness. Lil Nas or his handlers or both are marketing geniuses. When I saw this promo, I cackled so loud. The promo looked like it was Lil Nas’s real life and I was impressed at how believable Lil Nas’s performance was. I also love how Maury was willing to get in on the act. I would totally watch this episode because I love a mess. According to the Maury Show’s Twitter, the full episode will air November 17. I want to to find out if the baby is Ariza’s (Montero’s love interest). This promo looks like it is going to have all the hallmarks of a grimy a** Maury show. It’s brilliant to use Maury to expand a storyline that Nas created for a video. I wonder what Lil Nas will do next!
Give Lil Nas X and his team every marketing award there is. https://t.co/86svrKY63d
— Matthew A. Cherry (@MatthewACherry) November 11, 2021
Lil Nas is the best. And I like how the Maury Show is always able to laugh at itself.
He is the best!! Lil Nas is a genius and I can’t wait to watch it!!!
Oya, great pictures to include!! I was jumping out of my seat to see his pictures from behind the ceremony!!! From now on, just show Lil Nas in that fabulous Gucci suit please!!!
Love Lil Nas, love Maury, love this
LOL – i will so watch this. He is a master troll!! You know this is aimed at the Trumpers who hate him.
Why? LOL.
this looks brilliant! i wish we got that show here to watch the episode Lil Nas X is just such an amazing breath of fresh air, i love watching what he is going to do next
You said, “because I love a mess” and I shook my head in agreement while laughing 😂😂😂
As a pansexual princess I feel blessed to live in the age of our beauteous gay king & iconic diva Lil Nas X.
Also I’m envious of his gorgeous yellow suit. I was considering getting a faux feather jacket… until I remembered that I probably couldn’t keep up with the dry cleaning bills.
Anyhow I’m excited for this! Never watched an episode of Maury b4 but I think this just such a fun marketing concept.
Those were the days! When you could stay home ‘sick’ and watch this hot mess. It was a sad day when my mom figured out what we were up to and started the ‘no TV on sick days’ rule.
Love this lil stunt queen w all my dark cold heart.
All he does is win! I love it!