Blake Lively’s new side hustle is mocktails & mixers, because she doesn’t drink

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Sometimes, I still think about Blake Lively’s dumb Preserve lifestyle/shopping site and how idiotic that whole thing was. Blake shut down Preserve in the fall of 2015 and no one misses it. After that, Blake had three babies and she rarely even acts these days. She’s mostly a stay-at-home mom with a couple of side-hustles, one of which is “occasional actress.” As it turns out, she has another side hustle: mocktails and non-alcoholic mixers. Blake is currently promoting Betty Buzz, the line of mixers she started this year. The brand launched in September, and Blake is still explaining why she’s getting into the non-alcoholic beverage game:

The Betty Buzz line: They’re non-alcoholic, sparkling mixers. The low-calorie fizzy mixers were three years in the making and are made with real juice, natural flavors and zero artificial flavors, colors or sweeteners. The line also boasts being non-GMO, kosher and gluten-free.

She doesn’t drink: “I don’t drink. I know that’s odd coming from the wife of an infamous gin slinger. Over the past many years of mixing but not drinking cocktails, it became clear mixers are the unsung heroes of the drink world and deserve just as much love as alcohol. We’ve spent the last three years crafting Betty Buzz and are so excited for people to finally taste it.”

The flavors: The Betty Buzz mixers are available in five flavors —Tonic Water, Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime and Ginger Beer — and each bottle can make two cocktails, if desired. Flavors are offered in 12-packs for $29.99.

She named something after her dad: “My dad’s name was Ernest Brown Jr but he was known as Ernie Lively. He gave up his last name when he married my mom and any success he, or I, have experienced has been in a name that isn’t his. So when I was working hard to build this company, I wanted any success to be in a name that was meaningful to him. Betty was his mom and his sister’s name. Also, Ernie would not be the best name for a mixer.”

[From People]

When I used to drink, back in the day, I had a lot of fun (too much fun) mixing cocktails and trying out different combinations. Nothing beats a screwdriver and nothing makes me sicker than any gin-based cocktail. Anyway, I guess the theory behind this is “why should wine coolers have all the fun, try these non-alcoholic wine coolers!” And that’s fine. If non-drinkers want to still enjoy parties with social drinking, this is a nice way to do it. All in all, this kind of fits Blake’s persona more than Preserve.

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Photos courtesy of Betty Buzz Instagram.

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79 Responses to “Blake Lively’s new side hustle is mocktails & mixers, because she doesn’t drink”

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  1. Tw says:

    The rich getting richer.

  2. Mcmmom says:

    I stopped drinking a year ago and it’s been interesting to see what/who accommodates non-drinkers. We were in Savannah last month, which is an incredibly alcohol focused town, and one of the restaurants had a whole mocktail list. I got a drink made with Seedlip and it was nice to have the whole experience of “having a drink” with my husband (the presentation, the flavor, etc) without having to drink alcohol. My drink of choice now is sparkling water (preferably Topochico) with a lot of fresh lime juice and a splash of cranberry. The tartness makes it feel like a cocktail instead of a soda.

    • milliemollie says:

      Oh, I’ll have to try that.Thanks!

    • Ellie says:

      Seedlip is great, I also really enjoy Ritual’s whiskey alternative – not on its own but it’s great in an Ol Fashioned. However, this story reads like an ad to me and now a very good one – club soda? Lemon lime? Lol Blake, there are lots of craft options for those things already. Our liquor stores some fancy sodas, one of which is a grapefruit elderflower flavor, another is a rose water lemonade. That’s the type of unique thing I would seek out to drink without alcohol in it.

      • Eurydice says:

        Grapefruit elderflower is awesome. I also make a mocktail with grapefruit, rosemary simple syrup and soda (go easy on the rosemary).

      • BothSidesNow says:

        @ Eurydice, our daughter hosted thanksgiving and they served a raspberry simple syrup with gin and a sprig of rosemary. It was yummy!!

    • Sue says:

      I stopped drinking about a month ago too! It’s nice to see restaurants offering mocktails on their menus these days. It’s nice for non drinkers to have options other than water or soda.
      What I learned: Just taking alcohol out of an otherwise alcoholic drink isn’t necessarily good! I tried that with a mojito and no.

    • TQ says:

      Yes to Seedlip! Also love Crodino which is a yummy bitters made by the Aperol people.

    • Anne Call says:

      My daughter in law doesn’t drink and I make her a fresh blood orange juice combined with sparkling water and a squeeze of fresh lemon mocktail that she likes. I make the same for myself but with a splash of vodka.

    • Agreatreckoning says:

      @Mcmmom, the cranberry,sparkling water/seltzer, lime mix is what I like to have when I don’t feel like having alcohol.

      I’m not going to rag on Blake for this.

    • Jen says:

      All restaurants should do this! Lots of people don’t drink and would like a special drink and not just a virgin margarita or something like that.

  3. BethAnne says:

    This sounds smart. Anecdotally I know a number of people who have cut back, or eliminated alcohol entirely over the past year, but still want to enjoy something fun to drink. The flavours don’t sound all that inspired though!

    • hindulovegod says:

      I thought the same about the flavors. Fever-Tree, which does high end mixers, has yuzu in its range. Still, I like the idea and appreciate her trying to normalize not drinking.

    • Kate says:

      Yeah, I like this idea but not excited about the flavors. My favorite non-alcoholic drink is tost, a sparkling tea, which is a reasonably good champagne substitute.

    • KA says:

      Agree. I don’t drink and always appreciate when a restaurant or bar has an actual mocktail menu with a variety of interesting or unique choices. Sometimes I want a “fancy” drink too. That said, these flavors seem really basic to me. But I do appreciate the effort- and perhaps this is a trend that will catch on.

    • josephine says:

      It’s definitely a hot market right now and is being filled quickly. I never go wrong asking a bartender to make me a unique mocktail. A good one will ask a couple flavor-profile questions and put something together. I don’t mind her hustle – better than doing nothing.

    • coolspray says:

      it sounds super smart, especially if your husband promotes gin… pretty easy to have him put in a plug for her tonic water…

  4. Katherine says:

    Would be nice if these were offered at parties so I don’t feel left out. But I wouldn’t drink them just for myself or the taste (I don’t think), as I prefer plain old water. People are too invested in getting drunk, nice to see a celeb promoting non-alcoholic social drinking. I actually started to like RR less because of his gin line. I love the ads, I love the vibe, I’m sure it’s good quality, I just really am at odds with alcohol.

  5. milliemollie says:

    I don’t like the taste of alcohol. I think it tastes horrible, and I’m always looking for “cool” non-alcoholic drinks, so I think her business idea is pretty great.

  6. Leonelda says:

    I went to NOLA the other weekend for a friends wedding and one night I was just exhausted so at dinner I ordered three cups of coffee instead of drinking with everyone. Actually had a much better evening not being buzzed and it made me really rethink how I feel pressured to drink socially around others. I don’t drink at home so why do I feel pressured to drink socially? Anyhow one of our friends assumed I was pregnant – and I was like why would I be downing like three cups of coffee if I was pregnant 🤔

  7. Stef says:

    This seems on brand for her and it works. She’s such a beautiful person and I’m happy to see her launch a new healthy side gig while being a mom to three. The photos look great and I’d happily try these mocktails, hopefully they taste better than their bland titles imply.

    There should always be party options for both drinkers and those who chose to abstain from alcohol, regardless of the reason. We need to normalize not drinking as much as our society seems to normalize casual holiday and/or Weekend Warrier binge drinking.

    Recently had a situation with a few of my hard-drinking girlfriends about this topic. We’d often get together for a girl’s night once a month or so and drink cocktails or wine, play games or poker, have a dance party, whatever. Having recently decided to obstain from alcohol for personal reasons, I’d told my one friend (hostess) in advance, twice, and yet she just didn’t want to listen to me. She just couldn’t seem to understand my desire for change and even less desire to provide explanation for my personal choice.

    She threw me a birthday party that I didn’t want (sweet of her but it wasn’t for me), and when I reluctantly showed up, shoving a drink in my hand was the greeting go-to. When I declined multiple times throughout the evening, it became tense, a little weird, questions and mockery abounded (normal for us), and frankly, it made me angry that my boundaries were not being respected on my own damn birthday. We are still working this out as a new hiccup in our longstanding friendship. Seems like a no-brainer to me as not all my friends drink and I respect that. Alcohol consumption is not a personality!

    People have the right to decide on any given day to consume alcohol, or not. We need to normalize and encourage this. No one owes anyone else an explanation for why they are making personal choices regarding what to put into their own bodies.

    Sorry for the long ranting post, I’m still mad at her, madder than a wet hen! We will figure it out, it just shouldn’t be a big deal, you know?

    • Becks1 says:

      Ugh, I’m sorry you’re dealing with that.

      This:
      “People have the right to decide on any given day to consume alcohol, or not. We need to normalize and encourage this. No one owes anyone else an explanation for why they are making personal choices regarding what to put into their own bodies.”

      YES. If I don’t want to drink, I don’t need to tell you that I’m on antibiotics, or I don’t feel well, or I am hungover from last night (all the lies “we” used to believe were necessary in order to disguise pregnancy, rather than just being able to say “no thank you.”)

    • manda says:

      That is super annoying! Unfortunately, a lot of people don’t know how to have fun without being drunk, and she is probably one of them.

      Not that you should avoid talking about your preferences, but oftentimes, when people give me drinks I don’t want, I just take them and then spill them somewhere. In college I used to drop almost all shots straight onto the floor but then I grew up and realized the floor thing was a crappy thing to do. No one ever noticed.

      • Stef says:

        Manda and Becks1:

        Thanks so much for the positive feedback. I’ve been struggling with this issue for a while concerning 3 of my close girlfriends and it’s been hard to walk the line without blowing up at them. I want to support them, be there for them, and spend time we all need as a solid girlfriend should do.

        That said, all 3 are currently managing their own personal crisis issues and 2/3 are turning to more alcohol, and lately, illicit drugs as a way to cope. My hostess friend is aware of it all and is trying to be Switzerland while placating all 4 of us, and it’s not working. I do not do drugs, I detest opioids, and want to live a clean(er) and healthy lifestyle as I age. My 3 closest buddies are not on the same page. Pretty delicate sitch.

        As women, we often feel an obligation to care for everyone else’s needs, we are generally caretakers, often to our own personal, physical, emotional, and even psychological detriment. Of course, I’m generalizing here and this is my life and experiences as I’ve known them. Currently, a lot of positive, and some very negative change is happening in my life, and it’s just not aligning with my 3 “COVID Bubble Chicks”. It hurts my heart so much. One of them fully understands and is very supportive, one doesn’t get it at all, not understands why the change is crucial, and the third is downright spiralling and making dangerous lifestyle choices. I hate this for us all, quite frankly.

        Luckily, this will probably keep my therapist in business for a few more months. Haha. Thanks for caring.

      • Amy Too says:

        Oh god, Stef, the opioids your friends are starting to play with are really concerning!! That starts off so innocently as a fun little pick me up that helps you feel good and relax, but the physical addiction is horrific. This happened to me. I always thought that addiction was more of a mental thing, it’s just people who can’t stop using because they simply want to use, and that the mental aspect was the only issue. They used the drugs as a little crutch to get through the day, and that’s what was keeping them using. So not true for opioids. I mentally wanted to stop pretty quickly but was physically addicted, incapable of walking, sleeping, eating, going to work, or parenting without using. The restless legs, the creepy crawly skin, the stomach and intestines feeling like they were just liquified inside me, the hot flashes and cold sweats. It’s not just like having the flu or something where you can sleep as a way to cope with it. You are not able to sleep. Your body keeps twitching and convulsing. It’s horrible. I used opiate pills daily for only about a year, and yet I’ve been on a methadone maintenance program for over 10 years now. I have not had any more babies bc I don’t want them born addicted to methadone. I can’t travel far away or for more than a week bc I have to get back to the clinic. I am constantly afraid of what will happen if there’s some kind of natural disaster that prevents me from getting to the clinic. Im terrified to have to stay in the hospital for anything (like covid!) because they might not give me my medicine at the same time everyday, or they might mess with the dose so they can give me other meds, etc. And there are hundreds of other women just like me, middle aged, middle class mothers at the clinic.

        1 year of using has led to what will likely be a lifetime of medicated assisted treatment. The withdrawals are just too debilitating for me to get through even though I would love nothing more than to stop the methadone clinic. I just can’t. I physically can’t do it.

        I don’t know if there’s a nice way to tell your friends and get through to them. Probably not, I didn’t think anything would happen to me and certainly didn’t want to hear it, but maybe? Maybe you can tell them my story?

    • Lizzie Bathory says:

      Oh, Stef, I’m so sorry. I drink but have done sober Januarys & have friends who have stopped drinking altogether or taken breaks for various reasons. It’s never ok to pressure someone when they set that boundary. People can be so weird about alcohol. It sounds like your friend group is going through a lot right now. Good for you for taking care of yourself even if others aren’t making it easy.

      • Stef says:

        @Amy Too

        Wow, your story is incredible. Thanks so much for sharing. You’ve given me some excellent specific insight I can use to talk to them, which I have been trying to do in a gentle, non judgemental way that also gets the point across. I don’t want to cut them off or push them too far away because that could compound the issue at hand. At the same time, I can’t professionally be around it. It’s a catch 22 of sorts.

        Your candor and concise description of the physiological damage is a piece of the puzzle I’ve been missing. Having seen people I once knew in high school and the Burning Man community go down the same path, it’s always scared me for their sake. All I could do to help was…nothing, except remove myself from the situation and/or try to discuss safety contingency plans (noloxone kits, buddy system, ect).

        What you’ve been through sounds like utter Hell and I am grateful you’ve come out of it and are so clear in your current approach to managing your health. It’s clearly shaped life in a way you didn’t expect. I’m at a loss for words, actually, which is rare for me and my big mouth, haha.

        I can appreciate your story as it reaches beyond a cautionary tale – it describes what so many don’t seem to understand about dabbling in opioids, even just at parties. The opioid crisis is truly horrific, especially where I live in Vancouver and the Fraser Valley of BC.

        Stay strong and know you’re appreciated!!!

      • Stef says:

        Thanks Lizzie. Well said.

    • Andrea says:

      I haven’t drank in a few years now and get major side eyes from my Toronto girlfriends. One friend said she never encountered someone who didn’t drink and it made her uncomfortable! I find female friendships to be difficult now because of this, almost like I cant understand how difficult their lives are because I am not compelled to drink. My long term friends in the US don’t blink an eye because I never was a huge drinker to begin with and sometimes I was the Designated Driver in my 20’s. I don’t like feeling pressure to drink and can have just a good enough time without it.

      I may try these mocktails.

    • Deering24 says:

      One of the many reasons Doctor Sleep was such a terrific movie was it’s take on addiction and dialogue like this: “ A man takes a drink. A drink takes a drink, and then the drink takes a man.” 🙁 Good luck, Stef—sorry to hear you are having a tough time.

  8. CROWHOODreturns says:

    I’m in sales so there’s always some event with booze and I’m rarely trying to drink. My trick is always club soda with lime in a short glass. People just assume you have a cocktail and leave you alone about it.

    • AMA1977 says:

      That’s what I did when I was pregnant but not sharing yet, either that or a cranberry and club soda with a lime.

      I drink moderately (some weeks none, some weeks a few, and very rarely more than two in the same night) and the older I get, the less point I see. Especially since the calories add up, and I would much rather eat something delicious than drink an alcoholic beverage a lot of the time! I’m glad she’s normalizing “not drinking, still social” as a reasonable position. That’s definitely a good thing to see.

  9. Sofia says:

    As someone who barely drinks, I quite like this idea. I enjoy mocktails quite a bit and if it’s available outside the US, I will look into it.

    Edit: Just checked the website and it isn’t available outside the US and Canada but when it does, I will (again) look into it.

  10. mariahlee says:

    So Blake is seeking a Jessica Alba-like pathway out of acting. Good luck to her. Tho what’s the difference between this and craft soda? Anyway, my grandparents are named Betty and Earnest so I love the story behind the name.

    • Lena says:

      Mariahlee, many actresses have a side gig as do actors. I think they figure, instead of being the “face” of a company through commercials why not invest in my own company? So many actors are getting into booze, especially tequila and wine, so at least this isn’t another booze line so go Blake! I never saw her lifestyle website Preservation, I wanted to see what it was about and then it closed. I’m still dumbstruck that Goop had such success with that. I don’t get it.

      • HoofRat says:

        Given the dearth of good roles for female actors over 35, it makes perfect sense to create a business using the name recognition they already have. And Blake’s just promoting a nice, refreshing drink rather than telling women their lives will be changed by jade eggs and vag steaming

  11. Jess says:

    I may have to try this. I drink maybe once a year or every other year and it really seems to make people uncomfortable for some reason, so having a mocktail in my hands may help them feel better, lol. I have a blood disorder that makes me feel absolutely awful when I drink, and it takes me days to recover so it’s just not worth it anymore. It’s definitely made me view alcohol differently, why is drinking so socially accepted but other drugs aren’t? Why do people almost get angry when you don’t want to drink with them? I’m just as much fun sober!

    • Nicole says:

      I agree, I struggle with this problem all the time. I just don’t handle alcohol well and being sick afterwards just isn’t worth it to me. People don’t seem to understand or accept this answer. I would welcome a mocktail just so I don’t have to constantly address it.

  12. FancyPants says:

    Why does your drink have to be seen as “cool?” I’ve always been a teetotaler, and I’ve always just had water at social functions, and as far as I know nobody has had a problem with it.

  13. Cee says:

    I don’t like to drink much as I don’t like what alcohol does to my body. One glass is all I can manage and I still feel boozy, so mocktails are something I should look into.

  14. A says:

    ‘wife of an infamous gin slinger’
    It’s Ryan Reynolds. You married Ryan Reynolds, not Al Capone. He’s not making the stuff in y’all’s bathtub to sell under the table in speakeasies.

  15. Case says:

    I love this idea. I drink, but quite infrequently, so I’m a bit of a lightweight lol. I could really take or leave alcohol and love this as an alternative choice if I’m not in the mood. Alcohol makes me so sleepy!

  16. Amy Too says:

    I’m not really getting the sense that these are mocktails so much as just mixers that one would use in normal, alcoholic drinks.and of course they’re non alcoholic bc all mixers are non alcoholic. That’s not something unique to her brand. And then she’s just talking about how she herself doesn’t drink, so it’s kind of funny that this is her product, but from mixing alcoholic drinks for friends, she’s noticed that the mixer makes the difference to people.

    Unless I’m missing something and the rest of the article not excerpted here talks about a range of actual premixed mocktails she’s put out? But I don’t think I’d consider tonic water, and lemon and lime soda to be mocktails. And she’s not calling them that either. She’s calling them mixers. I guess you could use them in mocktails but you could use any brands tonic water any ginger ale in mocktails.

    • Genevieve says:

      Exactly, what is the differentiator here? There’s nothing being produced here that doesn’t already exist-and regardless of any niche or artisan selling point, it’s also expensive.

      Want something original and tasty in this area? Try Curious Elixirs; they actually taste like complex cocktails and are made with varied and interesting ingredients.Drinking them actually gives you the feeling of having something decadent after work without the alcohol. They’re pricey, but hell, at least they’re unique, are a small business and they’re delicious.

  17. Celina says:

    Back the truck up. “Tonic water” is a flavor?

    Full disclosure: I like her and a good on her for pursuing this.

  18. deezee says:

    I would buy these. I don’t drink, never drank, and don’t intend to start. I’ve always been disappointed that restaurants/bars do not have greater offerings to non-drinkers that soft drinks, water, and juice, with the occasional virgin mocktail or two.

  19. wordnerd says:

    Question for other non-drinkers out there: When you tell people/new friends you don’t drink, what’s their reaction? I find that it freaks people out. I haven’t had anything to drink in 2.5 years and when I was invited to a neighborhood wine night recently, I casually said I don’t drink and one of the women couldn’t stop commenting on it; “I had no idea you didn’t drink!” as if I’d just told her I could walk on water. Maybe it makes some people feel guilty for their own drinking, but I’m not sure.

    • BethAnne says:

      I still enjoy wine and beer but for a number of reasons my previously mid to hard drinking partner has given it up entirely. With Covid and kids we haven’t been socializing much, but he has been pleasantly surprised that no one really cares, and many have actually cut back a fair bit themselves. It actually had made for some I think long overdue conversation on the problems alcohol plays in our society. I think non-drinking is quickly being normalized and I am curious if you will see a sea change in the next few years.

    • tempest prognosticator says:

      I haven’t had a drink in many years. At a party or restaurant I just say “I’ll have a club soda.” If pressed, which is rare, I’ll say I don’t drink. If they act shocked, I just smile and shrug because it should be no big deal. I feel no need to give an explanation. Close family and good friends know that I had to quit. That said, if someone wants to know how or why I quit because they are struggling with alcohol addiction then I’ll gladly share my story.

    • Amy Too says:

      I think people assume if you’re not drinking it must be because you’re an alcoholic who had a hugely problematic drinking problem, and they’re trying to see you as the type of person they see on the side of the road begging for change and it’s causing some cognitive dissonance because they don’t think you look like that, and they can’t imagine you ever being like that.

      I feel like a good way to end the conversation and get people to immediately understand and accept without further questions or pressure to drink, is probably to say that you’re on a cleanse or a diet or something and you’re excluding alcohol for physical health/weight loss reasons. People get that immediately and will be all “oh good for you!” Which is stupid, but “I don’t drink bc of the calories” is better than “I don’t drink because it was slowly ruining my life and relationships” for some reason and the “I’m on a diet” excuse is considered the more valid one.

      Saying things like that might continue to contribute to the weird ideas and misconceptions that people have about alcohol and alcoholics (and who can be an alcoholic), or just those who don’t like being buzzed/drunk, but sometimes it’s just easier to go with quickly accepted “I’m on a cleanse” excuse rather than try to educate about alcoholism and be Exhibit A for the fact that yes, even “normal” middle class, mom-types who have jobs and children and run the carpool can have issues with alcohol and it’s not just homeless people living in shelters and panhandling for enough money to buy a fifth.

    • milliemollie says:

      I hear “Oh, are you pregnant?” pretty often. Or they’re trying to find out if I have a drinking problem. It’s not any of their business if I’m pregnant or an alcoholic.
      And when I’ll tell them that I simply don’t like the taste of alcohol, then they try to get me to try their favorite drink. It’s annoying.

    • MerlinsMom1018 says:

      @wordnerd:
      Can I just say I LOVE your handle?!
      Maybe, just maybe, your not drinking and not being afraid to say so gives them something to think over. Kind of “she doesn’t drink, but look at her having a great time anyway. hmmmm…”
      That’s my take

      • Stef says:

        Can confirm with all those annoyed that others just assume “you’re pregnant”!?! when making the simple choice to abstain from booze. I mean, can’t people just mind their own damn business?

        It’s a catch 22 for women today; we are damned if we do and damned if we don’t. If we want kids and can’t get pregnant, society tends to show pity. If we can conceive and carry children, and simply choose not to, we are not “real, good, nurturing women” or some crap like that.

        Then there are those of us who biologically may have wanted children, but physiologically cannot either conceive, or carry to term for reasons outside our control. Society likes to say there is something “wrong” with us. I am in the latter category and those very close to me know that. It’s clear I’m not alone in this particular category, especially here, and am grateful for that.

        As posted above, I recently decided to take a pause on alcohol consumption and even my best girlfriends don’t get it, or don’t want to. Other family and friends are speculating on whether or not I’m “with child” and it makes me sick. I owe no one any explanation.

        Please don’t misunderstand me, I love kids, I also love a woman’s choice to choose whatever the F she wants to do with her life.

        Blake here is clearly choosing not to drink alcohol after having 3 babies, even though Ryan likes the booze. It’s her choice and none of outlet business I like that dynamic, frankly, and I try to vote with my wallet.

        Thanks for listening as I type furiously into the void. It’s cathartic somehow. Thanks Celebitchy and Kaiser (et all) for giving women like us a safe place to do that online. No trolls allowed here, Bitchez! 😎

    • Fleur says:

      I don’t drink. Usually the women are various degrees of accepting, and the men either don’t say anything, or they want to coerce me into drinking (whatever that says).

      One third of people are fine. The rest act like either I’m either a weirdo or boring, but if it involves a drink that can mess with my very delicate stomach, count me out.

      Also I’ve noticed men tend to enjoy watching a woman drink hard and get drunk. It’s not a observation I enjoy arriving at, but I’ve noticed it several times. Like there’s entertainment in watching it happen for them. For those that disagree, Please prove me wrong, I’m all ears.

  20. RN says:

    I think her timing is good because some people are re-evaluating the amount of alcohol they drink after freely imbibing in the early days of the pandemic. They know they tipped over too far into dependence territory and are trying to find their way back to a more healthful path. I’m a take it or leave it kind of drinker and have definitely been more “leave it” now that I’m older. I’m grateful that the pressure to drink eases up in your fifties – many people my age drink lightly or not at all. Now if I drink, I have to be prepared to feel off balance for one to two days after, and it’s just not worth it anymore.

    • Bettyrose says:

      I had the same thought. The timing is right for this. We’re al reevaluating our drinking right now.

  21. CROOKSNNANNIES says:

    Maybe her name will sell this but I don’t know who would buy it. You could literally just buy juice. No one is forced to drink, but if I didn’t, I would definitely notice the cheaper tab at the end. I don’t know why I would want to spend extra money to fancy up sparkling water and juice and pay a premium. I think it’s kind of like people eating soy bacon- like if you don’t want bacon, just have something fun instead? Why try to emulate?

  22. Missy says:

    Idk, when I was pregnant I just drank sparkling water with a slice of lime when I was with others who we’re drinking. It was a lot cheaper, but to each their own I guess

  23. MerlinsMom1018 says:

    I really like the name Betty Buzz. I dunno why, except it reminds me of a pin-up from the 40’s you know?
    I stopped drinking years ago and have to say I don’t miss it at all.
    Also, I just tell folks “I don’t drink anymore” and they can accept or not. I’m 64 years old. Too old to explain and zero patience to do it.

  24. Faye G says:

    I love how celebrities think that us peasants should buy regular items at a premium price just because they slap their name on it! I stopped drinking a few years back and guess what, I mostly only drink water now. If I want something fun I’ll have seltzer or soda. I have no need for her over priced glorified seltzer.

  25. km says:

    I’m a smoker not a drinker and I don’t need the ridiculously juvenile word mocktail in my life….no one feels left out of drinking these days…it’s a new era…Era… Blake is old skool….

  26. Basi says:

    I just want to come on here and say that I love this forum because there are so many smart thoughtful people on here and that includes the writers. I’ve recently given up alcohol and I appreciate the anecdotes and advice on this thread.
    This is very timely because I think many of us imbibed freely with Covid and now are rethinking alcohol.

  27. Tisme says:

    I love this idea but hate her flavour options. Dude, where’s the creativity??

    • Genevieve says:

      Try Curious Elixirs. I’d have them in my fridge full time if they weren’t so expensive.

  28. jferber says:

    Why does she even need a side hustle?

    • Deering24 says:

      Being a celebrity ain’t cheap—and nailing bazillion-dollar studio contracts isn’t guaranteed. It pays to diversify…

  29. Lucille says:

    If there’s one thing the world doesn’t need it’s mocktails. She really isn’t a good actress so I guess that is why she needs a side hustle.