Why are people freaking out over getting the latest Stanley cups?


When I saw ‘Stanley cups’ trending my first reaction was “Is this a sports story?” Yes, even I know that the Stanley Cup is a sports prize… I just cannot tell you for which sport. But no, we’re not talking *quick Google search* hockey! It’s hockey! No, we’re actually discussing the special Valentine’s Day edition of a 40-ounce drinking tumbler with straw, made by Stanley in collaboration with Starbucks that is available for a limited time at Target. More specifically, we’re marveling at how people are camping outside Target, jumping over counters, and generally going batshit crazy freaking out over this $45 product that is still, at the end of the day, a vessel for your beverage. HuffPost consulted analysts, professors, researchers, and psychologists to help us understand this moment of human history:

People are running amok: The cups, sold exclusively at Target stores, had some people camping outside their local stores to secure the goods. Videos posted on TikTok show parched fans racing through the aisles of Target to get to the 40-ounce water bottles. A video on TMZ shows a man desperately jumping over the counter at a Target’s Starbucks to steal a box of the tumblers, which run for $45 apiece. (Water is essential, people, but a Stanley cup is not!) The new Stanley cups, which come in Cosmo Pink and Target Red, are already up on resale sites like eBay and listed at prices up to $300 — not surprising given the fact that a rep for Starbucks confirmed that the cup will not be restocked.

TikTok is to blame: The hype over the Stanley Cup among millennial and Gen Z women (and more recently, Gen Alpha preteens) began on social media, specifically on TikTok. There, users sing the praises of all things Stanley and show off the myriad accessories they’ve bought to upgrade their tumblers. … “Let’s talk about the Stanley cup and what makes it so life changing,” one TikTokker intoned in her video. “I get it, you probably don’t want another cup but you need this cup.”

Word of mouth: Ashlee LeSueur, a co-founder of the Buy Guide, an online shopping blog and Instagram account, was an early adopter of the Stanley Quencher back in 2017. “Of all the insulated cups… this is the one. Just trust,” LeSueur and her team wrote in 2017, raving about its ability to keep beverages cold, its straw, its handle and its ability to be tossed in the dishwasher. A viral story in November about how a Stanley tumbler was the only item that survived a car fire (with ice still inside, no less) cemented Stanley’s “unbreakable” reputation.

The scarcity model: The idea that something is rare or limited edition works wonders on buyers. The fact that the Stanley cup presents affordable scarcity tips those “I’ve gotta have it” feelings over the edge, said Katie Thomas, the lead of the Consumer Institute at Kearney, a global management consulting firm. “While the scarcity model is often associated with luxury, that’s exactly the reason it’s also appealing in the mainstream — it allows consumers to feel like they are getting something special that not everyone has, without being priced out,” she said. It taps into the emotions of consumers, Thomas said, “from the excitement leading up to the release, to the personal victory and gratification if and when the product is acquired.”

The need to belong: Hannah Shamji is a consumer insights researcher who helps marketers and founders make smarter decisions by understanding their customers. The way she sees it, people aren’t buying a Stanley mug. They’re buying into the Stanley club. “You don’t stampede in Target for a tumbler,” she said. “What [people] are buying is [a sense of] belonging. People want to be in the know or fit in.” It’s a status move, Shamji said, and that’s not a bad thing: “Status is a really powerful driver of purchase behavior, because it tugs on a very fundamental human need: to belong.” … The cup is a social currency, Shamji said, a flex, just like a large collection of Beanie Babies (of all things) were years ago.

All downhill from here: Lewis, the youth consumer trends analyst, told Business Insider she thinks there’s nowhere to go but down from here for Stanley. … “The risk for a brand like Stanley is that it might become ubiquitous and is therefore no longer a symbol for one-upping in one’s social network,” said Steve Westberg, an associate psychology professor at the University of Southern California with expertise in consumer psychology … Westberg told HuffPost he thinks the water bottles will see a sales decline when the social factor no longer drives sales, but that they’ll still merit shelf space “just based on just being a darn good cup.”

[From HuffPost]

Let me see if I’ve got this right: people want the Stanley Cup because everyone is talking about it on TikTok and it’s an “affordable” status symbol (if you call $45 for a water tumbler affordable) and we all want to belong, but the whole craze is gonna crash because soon everyone will have the no-longer-exclusive item and then “belonging” is suddenly not as important as finding the new trend with which to one-up your peers. That’s the gist of the cycle, yes? At least the Stanley Cup is an undeniably quality product. For what it’s worth, I love my 32-ounce Bubba drinking tumbler — also available at Target — that comes with straw, detachable handle, and in vibrant colors. At just $25, it’s a comparative steal. Plus I have an inordinate amount of fun saying throughout the day, “Where’s my Bubba?”

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78 Responses to “Why are people freaking out over getting the latest Stanley cups?”

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  1. North of Boston says:

    The crazy vibe of the people grabbing the things at Target … I just don’t get it.

    Also, it’s interesting to see that the “I’ve got mine, but instead of moving on, away from the chaotic pile of stuff and letting all the other people have a chance to come get theirs, I’m just going to stand in the way here and gaze at my stuff”
    behavior that happens at every baggage carousel is not an isolated thing.

    • Mustang Sally says:

      @North of Boston: I’m North of Boston, too (Salem, NH) and the scene at my local Target made Black Friday shopping look like a garden party. I went in to purchase something else and there was so much chaos, I left!

  2. L84Tea says:

    Many of the ones stampeding the store to get that pink one are the ones who plan to resell them online for ungodly sums. People will actually resell those for upwards of $200.

    • Erin says:

      Yup, Dwight Schrute style. I got my plain white Stanley two summers ago when they were $40 and although it was pricey I wanted it because I needed something that was 40oz and my hydroflask that I love doesn’t fit into my car cup holders. I can’t imagine putting this much energy into getting one, especially that color because now if I see anyone with it I will know what they have done lol.

      • delphi says:

        @Erin exactly. I would judge so harshly…

        Also, I’ve had my Stanley for about two years now; it was a gift, so there is that. But I love the fact that it keeps my water obscenely cold for hours at a time, doesn’t sweat (my Simple Modern one started that, so I think a seal must be broken), and I can keep it on my desk without worrying about rings or leaving condensation on my coaster. I did cover the Stanley logo with a vinyl decal of Stanley Hudson’s face, so there is that…

        I also soak any reusable straws in restaurant-grade sanitizer each night after use. It keeps all the icky stuff at bay, and is safe. Plus, unlike bleach it doesn’t degrade the material in my BPA-free straws.

      • BeanieBean says:

        Most particularly not that color, because the pinks don’t match! It’s not a consistent pink!

        And allow me this: back in my day (I’m an old), we had thermoses. Imagine! Something that could keep hot things hot or cold things cold! 😉. And my dad had a Stanley thermos for his work coffee, which we later used to take water on family hikes. Just imagine! Oh, the wonder of it all!

      • Christine says:

        Exactly, Erin! I will be judging everyone I see with one of these pink cups!

      • JanetDR says:

        @BeanieBean I am giggling at the memory of what we used for water on family hikes: a Beefeater gin bottle!

      • Agreatreckoning says:

        giggles @JanetDR. We have Yeti tumblers. Timed it once out of curiosity because I was challenging the hype. 72 hours (yep, it’s weird, left that sucker in the sink for science after an 18 hole golf outing on a hot July summer day). We laughed hard that the ice was still there. Even after washing other dishes in the sink over the same time period. Eff the straws. Germ collectors. Straws are not easy to clean.imo

        We have an old (very old) Stanley thermos. I think it might have cave sketchings on it. It still works. My fave (also my thing that my Mom gave me a hundred years ago), a Campbell’s Soup thermos. It holds the heat to this day -it’s over 40 years old.

        I’m not standing in line for a tumbler. My walk of shame was for my daughter when she was young. Beanie effin Babies. If interested, I’ll sell what I have for $50. Though back then, they were considered gold.lol

    • Cee says:

      That was my first thought – most of them are resellers.

  3. Becks1 says:

    I don’t get it either, and I have a few Stanleys. (As a threshold matter, my husband just cracks up because he’s like…..Stanley? The thermoses that my grandfather used are back and popular?)

    I like them because they do fit nicely in my cupholder, and I like the handles. They are heavy though, which is downside. I don’t care about how cold it keeps my beverages to be honest bc I drink my beverage…..I’m not hauling around that thing all day to take three sips.

    I like drinking out of a straw so I like the tumbler better than the flip top water bottle, although that one is nice bc I can just throw it in my bag.

    I have had a few bubbas and I do like those as well, my Stanely is bigger so I fill it up less so that wins for me currently. Once at the beach, I was going to breakfast before driving home, and I filled my bubba up with ice, thinking it would melt in the sun while I was eating (or start to) so I would have water for the 3 hour drive home. Nope. That damn thing stayed full of ice for the entire drive home, lol.

    Anyway, all that to say…..there is always a new thing, but I can’t imagine camping out for a tumbler/water bottle. But I wonder how many are camping out so they can turn around and sell on ebay like the article mentions.

    (also, I volunteer a lot at our elementary school, and after the holiday break it was just a SEA of stanleys. I actually bought a Simple Modern tumbler a la Duchess Meghan just to stand out, hahahaha.)

    • L84Tea says:

      I have a Stanley too and I do love it. It fits perfectly in my car cupholders, I love the handle (I used to have a Yeti but struggled holding it because my hands are small), and it keeps my water cold all afternoon when I’m watching my son’s soccer/football/baseball games in the Florida heat. But going to storm a Target for the latest color or collaboration? No, I’m not doing that. I also have a Reduce cup that I keep at work, and of course I just recently ordered a Simple Modern cup after seeing Meghan use one in the Clevr Blends ad, heehee. Did you ever get one?

      • L84Tea says:

        Nevermind, my brain just skipped over your last paragraph, lol.

      • Becks1 says:

        LOL! yes, I got the orange/apricot one. I’ve only used it once (it just came on Sunday) and right now what I like about it compared to the Stanley is that its so much lighter. that means its not as well insulated, but like I said….I dont need my tumbler to keep my water cold for 24 hours, I drink too much water for that, lol. And the price point is so much better. I’m trying to start a trend at school now ha.

      • L84Tea says:

        Ooh, pretty. I just went for it and got the cream leopard. Yes, it’s way lighter than the Stanley.

      • Meghan says:

        I really, really love that hot pink one, I’m just being called towards that color! But I’m also not going to stampede and fight for a freaking water container. I don’t like my water super cold so the ice staying around for 4 days is not a perk for me,

        I have 3 cups- a HydroFlask that I got from the Marines (they are a client of mine), a light pink Walmart one and my absolute favorite- a blue and orange Hogg that says “Not Today Saban” on it (I’m an Auburn fan). But you know, if someone happened to give me the hot pink Stanley, I wouldn’t be mad at all, hah.

  4. Michelle says:

    Thanks for explaining this! So bizarre. Batshit crazy is right. TikTok needs to make the war in Ukraine or Gaza “go viral”!

    • Amy Bee says:

      Tik Tok has Gaza covered. Ask Nikki Haley and Jon Fetterman, they’ve been complaining about Tik Tok in that regard.

  5. equality says:

    All this for an ordinary-looking pink cup? For me to go to that much trouble, it would need to have some magical property of refilling itself/never running out.

  6. When i first heard about this, i wasn’t understanding why there was so much excitement about hockey among younger women. Thanks for explaining to this old person. Reminds me of Cabbage Patch Kids and Beanie Babies. I guess there will always be something.

    • LadyMTL says:

      I was coming here to say that this reminds me of the Beanie Baby frenzy, or even the Tickle Me Elmo insanity from the 90’s. It baffles me that people will go so crazy for things like a tumbler just because it’s pink (or whatever the craze du jour happens to be.)

      It’s like that scene from the Simpsons with the Malibu Stacy doll getting a new hat, and everyone freaks out..but it’s just the same doll with a hat on hahaha.

    • Anonymous says:

      I thought it was a hockey story too! Honestly I wish it was. But the Cabbage Patch Kids and Beanie Babie comparisons are so true! There’s always something

  7. Miranda says:

    Wouldn’t it be amazing for some influencer to take advantage of the current virality of these cups and turn it on its head? Maybe start a campaign encouraging people to take their $45 and donate it to charities that aim to bring clean, easily accessible drinking water to the developing world?

    • Sass says:

      That would be wonderful Miranda. Heck why can’t they just point out that Stanley AND Target have chosen to partner with Sbux to make more money knowing that Sbux is giving money to help fund Israel’s genocide of innocent and trapped Palestinians.

      It’s incredible to me the lemming-like choices humans make and are willing to abandon their “values” just to get what they want. This suburban hellscape with its meaningless social hierarchy and competition is pathetic and exhausting. I opted out years ago and consider it a gift that mindless broads like them no longer address me in public.

      It’s a CUP! The dumbest shit we choose for status symbols I stg. What is wrong with us?

      My only regret is I didn’t purchase as many as I could from each location near me to upsell them online. I’m not a person who has ever done that, but if these people are stupid enough to pay it I’m smart enough to take it. Sick of it all. Ugh.

  8. ThatsNotOkay says:

    If the Stanley cup survived a car fire, make cars out of Stanley cups!

    • SenseOfTheAbsurd says:

      I 100% believe that the whole supposed car fire thing was a publicity stun orchestrated by Stanley.

  9. Concern Fae says:

    The straws creep me out. I can’t imagine doing the work to keep that clean. I can hardly handle the upkeep on my 7 year old Swell bottle. Not switching over to the straw. (And I do have a straw cleaning brush! Came in the OXO set I bought for cleaning my bottle.)

    • Flamingo says:

      I wish they made better paper straws, I can’t morally use plastic throw aways since I can’t unsee a Turtle with a straw stuck in it’s nose. And I hate cleaning the reusuable ones since I always feel I never get it clean enough with the little brush cleaner.

    • SarahCS says:

      Yep, how many of these people are cleaning those straws properly every time they use the cup. Yuck. I refuse all cups and bottles with any kind of straw/drinking spout. I have a metal bottle that cost me £5 (RIP Wilko) and is ridiculously easy to keep clean.

  10. Millennial says:

    I have one and honestly it’s super heavy and if it tips it leaks everywhere. I do not get the hype at all.

    • kgeo says:

      I don’t get the hype of any of the heavily insulated ones. I have a hydroflask, but I drink my water too quickly for it to be necessary on a normal day. I also don’t like them for hiking, because again, it’s heavy. Now, if I’m camping, a hydroflask kind of makes sense, but then only the really big ones and that’s really only for keeping drinking ice. My preferred daily cup is a cheap plastic cup with a lid and a straw. I got a pack of 5 off amazon. It’s like carrying around a reusable gas station soft drink cup, i.e., the perfect drinking vessel. And actually, if I’m out camping, I use a bottle that has a self filter so if the site has potable, but not good tasting water, I can just use that and I don’t have to bring in a bunch of jugs.

    • Ms Petit says:

      @Millenial, someone speaks the truth! I have a 40oz tumbler and I don’t get how people keep them from spilling or leaking all over the place! I brought mine to the gym twice and both times when they fell over there was water everywhere. They’re another thing to hold onto (instead of putting it into a tote) when going anywhere. It’s almost guaranteed that if I bring it with me to the Living room, it will tip over and soak the rug. They’re great if you’re sitting at a desk all day or in your car.

  11. TIFFANY says:

    It is amazing what white women will commit their money, time and energy to. Never for women’s or social rights though…..

    • equality says:

      The videos I have seen on Tik Tok show a diverse group of people buying the cup. Why do you want to make this about race and gender?

    • k.tate says:

      @tiffany not entirely… my THREE daughters came home with them. they already have all the water bottles in all the colors but because they are the “target market” they can’t help themselves.

  12. Seraphina says:

    I too thought it was the hockey sports trophy at first. I’m so glad I don’t have FOMO on these things. My nemesis is anything stationary/planner.

    • L84Tea says:

      I’m feeling awfully sheepish in this thread because I’m a planner person as well. My brain is a very disorganized place, so I would lose my mind without it.

      • Becks1 says:

        When I suck it up and shell out the money for an Erin Condren, my life is so much more organized. When I just think “eh I’ll use google calendar” or any other type of planner it becomes a hot mess.

      • Seraphina says:

        I am a sucker for planners, pens and stickers for my planner. I tried BuJoing but I’m not that artistic. So I am now in Hobonichi weeks and cousin. And I broke down and bought a Cricut more making my planner stickers.
        I need my planners for sanity and as an outlet.

      • L84Tea says:

        @Becks1, I use an Erin Condren too! I’ve been using one since 2014. It is my lifeline–literally my entire life is in that thing. And she’s pretty to look at. 🙂

      • Danbury says:

        ** Going to look up Erin Condren planners now … **

      • L84Tea says:

        @Danbury, be warned, if you’re a tactile person like me who has a deep love of thick, good paper to write on, there will be no going back. Erin Condrens have ruined all other planners/notebooks for me.

  13. Colleen says:

    I have a couple Stanley’s (on top of a couple Yetis and Odwalla) and they’re fine. Not worth storming Target over.

    • Becks1 says:

      I can’t think of a damn thing I’d storm a Target over!! That’s what’s cracking me up about this. Like…..yay, its a pink cup???

      I know some people are reselling them but not everyone.

      • Colleen says:

        Exactly! Target is for browsing and fun things. Not for a battle royale for a heavy water bottle

  14. Jill says:

    The handle fell off my stanley after only a few months. I’m not buying another one.

  15. Cecil says:

    The thing that kills me about this is the waste. You’re buying a tumbler to ostensibly cut down on your plastic water bottle usage, but when you buy every single color drop or even resell and ship the cup elsewhere, you’re doing so much more environmental damage than just using the dang plastic bottle. Of course, it’s not about the environment or even drinking more water; it’s about status. Send the meteor.

    I am the wrong audience for this, though. I don’t care for ice cold water, so I’m still dragging around my old Nalgene that I’ve had for years. Because I use it to drink water, not to indicate that I’m better than other people.

    • Katie says:

      Yeah. I hate how Tik Tok and Instagram can drive consumerism into overdrive.

    • coriolis says:

      Agree about the “can’t see the forest for the trees” issue here. I bought a Love’s travel mug that has the same functionality as this Stanley cup 15 years ago and have never needed another one since.

      My mom’s stepgranddaughter (12 years old) asked for one of these for her birthday because “everyone has them at school”. My mom freaked out when she found out that the one the granddaughter wanted was $60. Despite her better judgement, she bought it. She recently found out that the granddaughter never uses it because she is afraid it will be stolen at school. I will never understand this craze over a cup.

    • BeanieBean says:

      Yep. As a fieldgoing archaeologist, we were each given two quart-sized plastic water bottles to use (Forest Service). Those served me well for decades. On the rare occasional hot day, I’d put one water bottle in the freezer the night before (leaving an inch or two of space) & that would last all day. Came in handy the time I sprained my ankle…. 😉. And that was fine for most of my career. I laughed myself silly (internally) when I moved to work in Hawaii & co-workers raved over the Hydro flask (fancy new name for a thermos, I figured). Cold water! And you don’t get wet with the condensation! Eh, you’re in the field, you’re sweating, what’s wrong with a little water condensation on your back? All the same, I did find having a small one for my desk to be handy, rather than going to & from the break room for refills.

  16. mellie says:

    We bought an RTIC brand cooler this past summer and received a couple of free tumblers, I had been carrying a Nalgene for a couple of years. I take the RTIC one into my hot yoga/pilates classes and it really does keep my water cold forever and it’s a nice thing to have a cold drink during those classes, so I get the need for the cool water, but wow this craze over the Stanley mugs is nuts! There are so many nice tumblers out there. My daughters have light gray ones and they are pretty – but I’ll just take my free tumbler and go about my day!
    Wondering though, if people put stickers on their Stanley mugs like they do the Nalgene bottles or is that only in my neck of the woods??

  17. Nutella toast says:

    Grew up the daughter of a Brazilian immigrant and we never used ice. Didn’t know it was a thing u til I started working at restaurants. It all just seems…idk. A huge percentage of the world doesn’t even have access to water or clean water and we’re fighting over bottles that represent more than some families make in a year so we can carry around our endless supply of water as a status symbol? How is the world not tired of us? I’m tired just thinking about it.

  18. DaveW says:

    I work PT at Williams-Sonoma and we can’t believe the Stanley craze has lasted 2 holiday seasons. The number of calls we got daily asking if we carried them in store, in any color, was insane.

    I did buy a few for gifts and myself since we could use our employee discount. The best thing is they fit in the car cup holder and have a straw, making it easier when driving. But they aren’t any better than Yeti, Hydroflask, etc. at keeping beverages cold and they leak if they tip over or aren’t held upright, so they aren’t good to tote around in a bag, backpack, etc. The 2 pack Thermoflask you can get at Costco for under $25 are just as good as the expensive brands and would be perfect if they fit in cupholders.

    For the person who asked if people sticker their Stanley’s, ie Hydroflask, not that I’ve seen because the trend is to get them personalized. WS monograms but Stanley and other vendors do designs, logos, etc.

    • Pochorella says:

      There are cheap adapters that fit into car cup holders to hold large water bottles, and they work great!

      • DaveW says:

        I got them preStanley. Worked great but because of the layout of my cupholders I kept knocking them with my arm.

  19. Flamingo says:

    I am so sick of FOMO marketing. I got caught up in it a few times with makeup and some limited edition items. And in the end, it’s just overpriced stuff you don’t really need. Just so you can take a picture and put it on your insta. Also, NO ONE CARES YOU HAVE IT.

  20. JustMe says:

    Anyone using the Air Up brand bottle? I don’t love drinking water and this one flavour cartridges which trick your brain into thinking it’s flavoured curious to hear from anyone using it

    • Christine says:

      My son asked for one for Christmas, and I took one look at the price, and the price to get new cartridge thingies, and told him it was never going to happen. I am curious how they work, though!

  21. Stef says:

    If someone is so obsessed with a stupid plastic water container, there is something deeply missing in their lives.

    These trends are ridiculous and I can’t help but laugh and grown adults going crazy for plastic. How sad. Get a life, people!

  22. Holz says:

    I feel like these are the same ladies that lined up at Home Goods for a butter dish that says butter. Or it’s their daughters. It’s pretty sad.

    • Christine says:

      LOL!

      It’s like when the Kardashians convinced everyone who falls for things like this that they needed enormous clear glass containers for everything in their kitchen.

      Sure, a kitchen full of glass hiding all of the snacks is IDEAL for a home with small children.

  23. tealily says:

    Yeah, no from me, but I guess it’s fun to have something to be excited about. People just want to be part of something.

  24. Dara says:

    Sigh. The Stanley company has been around over 100 years, chugging along making great stuff that lasts forever but not setting the world on fire. But now I’m afraid this insane fad will be the end of it. These cups have been crazy successful, but that won’t last forever and when the downturn inevitably comes they won’t want to go back to doing what they’ve always done. Their board, investors and executives will start chasing the next white whale and they will run the company into the ground trying to get it. If they are still around 10 years from now I will be pleasantly surprised.

    p.s. Their current CEO was responsible for the Crocs craze so this kind of thing is definitely his party trick.

  25. Leah says:

    I didn’t get the hype, but now I do.
    Back in early November, I finally bit the bullet and bought 1 because I wanted something that fit in my car cup holder that had a handle, and I had a $5 off coupon, making it $35. Due to a shipping snafu, Target sent me 2 (1 was free) and I am using both.

    An added benefit, besides helping me drink more water, is that it’s heavy and sturdy, and even though I’ve dropped them a bunch of times due to my tremors, there’s been no damage, not even a scratch.

  26. Cee says:

    I’ve wanted one for a while because I’m the kind of person who needs to have most of a day’s water intake in one bottle. But then I saw the Clevr Blends video with Meghan in it and her Simple Modern one and got it instead (cheaper than a Stanley, yay) and I’m so glad I did. I wish I had known about Bubba Brands because they look so nice too.

  27. Eden75 says:

    WTF? It’s Stanley ffs. Winners here has a ton of them in the cup isle.

    Guess I should boot over and pick up a bunch…….

  28. swiftcreekrising says:

    I was given a 64oz Stanley for Christmas, and I love it – and not because of the brand name, because it’s a damn good cup. I’m neurodivergent and have always been weird about the temperature of my water. If it’s ice cold, I’ll drink it all day every day and not even think about having a Coke (which is saying a lot, because your girl is addicted to the Coca-Cola). I don’t even have to think about refilling it until I’m almost done with my work day. I only use it at home because it’s hefty and not the best for trekking across campus, and I’m not interested in throwing down with the Target crowd. Will I fight you for MY cup? Yes. Will I fight you to get another one in a different color or partner branding? Nah. That’s weird.

  29. JaneS says:

    Am I the last person in the US to drink my AM coffee at home before I leave for work?
    I bring a clean empty coffee mug from home to use thru the day at my desk, for water/coffee.
    WTH is a $45 thermos cup? Not me.

    There is a weird Stepford Wife vibe going on with these “Must have” items.
    These women swarming Target to get in on it, is FOMO or they are grabbing it to resell it at a higher price.

    Target and Best Buy are both hugely popular in my area. And the 20-50 y/o women who brag about their “haul” and weekly run, it’s almost a contest for some. The Black Friday camping in line at 3AM makes local news, some post on SM hourly. It is so strange to me.

    I guess I am never gonna be a cool female.

    • SarahCS says:

      While I applaud people drinking water and looking after themselves I’m in my mid-40’s and growing up you just didn’t wander around with a drink in your hand and you’d never go into a shop with food or drink. I don’t get the obsession with always having something to drink.

      Sure if it’s hot, you’re in the gym, etc. but people seem to always have something in their hand and I find it weird.

    • DaveW says:

      I was in several Homegoods/TJ Maxx last week for the first time in over a year, searching for a dog coat for my large senior dog (he loves to be outside in cold weather but the fur isn’t as thick as it was and large size coats were in low supply). The packed shopping carts at checkout amazed me, and so much of it seemed so random and, well like stuff to have stuff. I ran into one person at 2 stores and both times she walked out with several bags of the most random items.

  30. Neo Sole says:

    Thank you for explaining /translating this for me! I need this kind of thing more and more to understand what the young workers and students at my job are hyped about this month.

  31. SenseOfTheAbsurd says:

    Humans seem to be hardwired to go through these dumb manias. Is this why my YouTube recommends are suddenly filling up with pointless Stanley Cup content? I think before all the Stanley cup nonsense I was getting a whole lot of recommends about the whole WaterTok phenomenon.

    I bought a Stanley knock-off from Chinese eBay, as a big fan of insulated re-usable tumblers, but it’s too big and clumsy to be practical. Got a new lid for my old Chinese eBay Hydroflask knock-off instead.