Brandon Sklenar: Don’t vilify Blake Lively or make her the ‘bad guy’ of IEWU

The controversy around It Ends With Us has helped push the film past the $100 million mark at the domestic box office. If nothing else, I hope this is more evidence that Hollywood needs to make more old-school “women’s films.” In the Golden Age of Hollywood, IEWU would have starred Lana Turner or Gene Tierney and it would have been seen as a film purely for the female audience. Meanwhile, it’s been relatively quiet in recent days as far as drama between Blake Lively and Justin Baldoni. Last week, Baldoni hired a crisis management team to help him with whatever Blake and Ryan Reynolds were trying to do to him. Sony also made a very public move to back Blake late last week, but that came after widespread backlash to Blake on social media. People keep “finding” old Lively interviews where she said wildly offensive sh-t or she was just plain rude and unpleasant. So what now? Well, Blake’s other male costar Brandon Sklenar has some thoughts.

“It Ends With Us” actor Brandon Sklenar has taken to Instagram to defend author Colleen Hoover and “the women of this cast” against online backlash that has swirled around the movie in the lead up to and the aftermath of its theatrical release. Rumors have circulated alleging that a riff occurred between leading lady Blake Lively and the film’s director and co-star Justin Baldoni during post-production over the final cut of the movie. Neither actor has addressed the rumors.

“I wanted to take a minute and address all this stuff swirling online,” Sklenar wrote on social media. “Colleen and the women of this cast stand for hope, perseverance, and for women choosing a better life for themselves. Vilifying the women who put so much of their heart and soul into making this film because they believe so strongly in its message seems counterproductive and detracts from what this film is about.”

“It is, in fact, the opposite of the point,” Sklenar continued. “What may or may not have happened behind the scenes does not and hopefully should not detract from what our intentions were in making this film. It’s been disheartening to see the amount of negativity being projected online. Trust me when I tell you, there isn’t a single person Involved in the making of this film that was not aware of the responsibility we had in making this. A responsibility to all the women who have experienced generational trauma, domestic abuse or struggle with looking in the mirror and loving who they see.”

“This movie is a harsh reality check for the men who need to get their sh-t together and take responsibility for themselves and their actions,” he added. “This film is meant to inspire. It’s meant to validate and recognize. It’s meant to instill hope. It’s meant to build courage and help people feel less alone. Ultimately it’s meant to spread love and awareness. It is not meant to once again, make the women the ‘bad guy,’ let’s move beyond that together.”

[From Variety]

“Vilifying the women who put so much of their heart and soul into making this film because they believe so strongly in its message”– Blake believes in the “domestic violence is bad” message so much she used the film to launch her haircare brand AND her liquor company sponsored screenings of IEWU. Like, I understand what he’s saying and I agree that, in general, we should avoid blaming and vilifying women for every single thing. But there’s blame and then there’s just a small slice of social media accountability. A week full of people clowning on Blake for her well-documented history of being rude and awful? To me, that’s just keeping people on their toes. That’s what’s been interesting about the “backlash” to Blake in the past two weeks – it’s been a long time coming AND she will be perfectly f–king fine. She’s not a g–damn plantation damsel in distress. She acted like an a–hole, she got called out, and in three months, everyone will have forgotten.

Photos courtesy of Cover Images.

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30 Responses to “Brandon Sklenar: Don’t vilify Blake Lively or make her the ‘bad guy’ of IEWU”

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  1. Pinkosaurus says:

    A+ PR for whoever wrote that statement. I expect this will all die down as soon as this movie fades in the theaters and is replaced by whatever new releases. At this point, I’m more interested to see if Blake’s hair care line survives because it’s not getting great reviews. I’m not interested in it and it feels like something she should have done 15 years ago before the celebrity market was saturated.

    • Justjj says:

      The amount of second rate bs celebs are endlessly trying to shill these days, just is almost becoming confrontational. Does anyone need more hair care products? Perfume? Alcohol? Why is it so constant? That’s why it was so extra of her to try to use the movie for business purposes. She could have waited a few months. I’m shocked this movie has done as well as it has when reviews have been tepid at best and there don’t seem to be any great luminaries story wise, writing wise, or in the cast…

  2. AlpineWitch says:

    Even if the rest hadn’t existed, even if she had no quarrel with anyone in the cast or in past interviews, she publicly encouraged to consider this movie as a rom-com and used it to promote her alcohol and hair care brands.

    To me, the backlash was fully justified and I don’t understand why she would have been given a pass only because she’s a woman.

    Her reply to how she would react in front of an abused woman who approached her was downright vile.

    I don’t like to tear down women either but they can be a$$holes too and one’s gender/sex shouldn’t be used to excuse terrible behaviour or to avoid accountability.

    • Seraphina says:

      100% agree with all you said.
      There was a clip of how Julia Roberts answered during Sleeping W/Enemy promos and how Blake answered. Roberts answered with thought. Blake is void of any thought but herself. She is self absorbed and feels entitled to act this vile disgusting way.
      And I caught how she acted when she and Parker Rosy treated an interviewer. It was disgusting. These women treated a person, a fellow woman, like dirt. Shame on them both.
      My dislike of Blake stands firm and I didn’t really have her on my radar.

  3. Lau says:

    Given how much he was rolling his eyes during one of their latest interviews together (the one where Lively had her feet on the couch and was trolling the interviewer) it’s pretty clear that this guy received a call from the studio telling him to back Lively.

    • AlpineWitch says:

      Oops and here I was taking his statement at face value… eh of course he did.

      If Lively and Reynolds are smart they ask their PR teams to shut up and let Lively’s backlash die a slow death, particularly given that the news cycle is busy with Jlo-Affleck now.

    • Mel says:

      There are rumors going around that blake and ryan really liked this guy and were introducing him to other agents and producers. If true, I can understand him standing by those who will help him the most. Its pretty telling he was always partnered with her during interviews. Also telling, jenny and colleen have been super quiet, if something really had happened with justin you’d think they be more vocal after being so called out, as it is, its been now a few weeks and the things that have come out about him are feeble at best. The women in the crew all follow him, the intimate coordinators who are women, and one who also worked on bridgerton all still follow him too. I bet blake is probably super nice and helpful to those in her same social strata and those who help them and promote her and ryans message without any pushback.

      • Justjj says:

        This whole statement sounded super azz kissy to me too. Like, wow he’s really hustling to try to keep his job over here. It’s a well written statement, his PR person should get a bonus.

  4. Mel says:

    “Vilifying women who believed so strongly on this movie and its message” Cool- where is the message though? Because blake, colleen, jenny… all had a wonderful chance to speak up about DV, about women not feeling alone, about how to reach out for help, and they didn’t. They instead decided to have fun filled interviews- declined deeper questions, and talked about hair care products and alcohol. Once they were called on it, blake decided to do a quick instagram story on DV stats. Is that the strong message?

  5. Em says:

    He knows where his bread is buttered and would like to continue being in more movies because I could see from interviews/ red carpet photos he was tired of the entire thing. This drama is also really annoying for him and the other lesser known actors because this is supposed to be their moment and it has become the Blake and Justin show.

    • elle says:

      Came here to say he knows where his bread is buttered!

    • Lux says:

      Yup. Every single actor who is supporting Blake knows who will direct the sequel. Their box office is no joke and these guys all need to be paid.

      Now that it appears “everything” is out, I am of the mind that “Team Blake” wanted Justin out and wielded their power. Justin wanted to make a serious movie around the harrowing themes, Blake wanted…what she promoted. She was so ready to go off on ppl in her past interviews/easily triggered by absolutely nothing, that I fully believe she is someone who wants it her way or the highway. Now we know who the leader is, we can recognize the sheeple.

  6. Too bad I have already vilified her and I’m sticking with it.

    • Seraphina says:

      I’m with you. She obviously has no issue showing herself in this manner. Her label is well earned.

  7. Becks1 says:

    So I was traveling last week and I feel like I missed a LOT of this and am playing catch up now.

    FWIW, I felt like the marketing around the book itself was always a little off – I thought it was going to be a fun lighthearted rom com when I picked it up, kind of like Emily Henry (I do always cry at her books though). And of course it ended up being pretty dark and serious. but likewise the marketing around the movie felt off – how many people did we have asking in these comments if it romanticized DV or whatever?

    I agree with other posters that this sounds like the studio ordered him to back Blake in this fiasco (whatever is going on….still in catch up mode like I said lol.)

  8. pme says:

    I am a bit confused, where was Sony in the meeting where they were deciding how to promote this movie? Did they think doing the Barbiesqe type of promo was appropriate. I mean bringing in Hugh Jackman and Ryan Reynolds to do a Daredevil crossover, really. II remember when Tom Holland was doing prom for Spider-man he kept joking about Sony calling if he used the wrong description in promoting the movie. I guess Ryan Reynolds has that much clout.

    • Bumblebee says:

      Ryan Reynolds is huge in Asia. He’s a big money maker there. They love Deadpool. He and Jackman did a lot of promotion there for this newest movie. He’s done a crossover with a popular K-POP group, and two members are Australian-Korean. And he’s got that soccer team now, in the EU. He doesn’t just have clout, he has celebrity social networks around the world. Blake is so unpleasant, I wonder if she would even have a career anymore without him?

  9. VilleRose says:

    Blake has the right to launch her hair care line and her liquor of course. But to pair it in tandem with the promotion of It Ends With Us, a movie about domestic violence? What PR firm does she work with? Couldn’t she have waited a month or two before launching them and doing press to give some breathing room after the movie? It especially looks SO messy what with all the insinuations but no actual receipts that Justin Baldoni was an awful person on set (I’m not saying he wasn’t, I’m not taking sides in this but so far he has come out of this looking better than Blake).

  10. Carnivalbaby says:

    What’s pretty clear is that whatever Justin Baldoni did to piss her off still can’t be explained or quantified so I will have to assume that it’s nothing and she is in fact a mean, mean girl. Because to use your co-stars to double down when’re you’re receiving backlash and still not answer the main question of why you guys have an issue is an obvious diversionary tactic. Nah we good over here.

  11. Lola says:

    Mark my words, the primary beef is not between Justin and Blake. Its between Justin and Colleen and Blake and the cast backed Colleen. Remember this post when it all comes out!

    • KC says:

      I keep wondering about this and if so I don’t care for Blake taking the brunt of the backlash. It makes me dislike Colleen. I already don’t like her books or how she let this be marketed. I already don’t know that I think Justin was wrong for seeing a good deal and moving on it. He’s the only one out here taking DV seriously (I wonder what his story is). For all we know Colleen and company could be trying to tank things so he gets no further gain.

  12. Digital Unicorn says:

    Blake brought it all on herself – she was the one making a big deal about the ‘drama’ and telling everyone its a ‘summer movie’ while shilling the sh!t out of her brands.

    She will be fine because of WHO she is married to – if she was married to a HW nobody it would be a very different find out situation for her. Never forget that – Ryan will always back/protect her and she knows this.

  13. Flamingo says:

    I always mix him up with Glen Powell they look like they could be brothers.

    And he is defending Blake to make sure he can be in the sequel if they film one. Which with the box office numbers. I can imagine it’s a shoo-in. He chose a side. And is defending her accordingly through a carefully crafted statement written for him by his or Blake’s PR mega machine.

    And 100000% agree to the commentor above that noted the cross over promotion with Ryan and Hugh. That video was so off tone. I am shocked Hugh agreed to it. Ryan wanted to make a viral funny video for a movie that the main them is supposed to be DV not lost loves reuniting.

    All ick, so much ick everywhere and no straight answer to be found.

  14. Lady Rae says:

    I’m disappointed that Sony was so publicly backing her after all this mess. I guess they’ve already secured the rights to the sequel and it’s probably in development as we speak. She just got called out for her behaviour and the messy promo. That clip of her saying bring your girlfriends, wear your florals to go and see the film is so damning and so many of her responses to questions about DV have just been gross. The whole notion that she shouldn’t be called out because she’s a woman is nonsense. The dredging up of her past interviews showing this behaviour is normal for her is pretty awful but just shows that she’s always been this way. She’ll be fine she’s married to Ryan Reynolds the film did well, made money and she’ll be in the sequel which will also make money. Trying to make her the victim is giving major Taylor Swift energy.

  15. Lee says:

    I wonder if she would even have a career anymore without him?

    I really don’t think she would. Also, funny how this Brandon guy rushed to her defense. I’ve seen several videos of him paired with Lively during press junkets and he seemed so tired of her an even embarassed, especially during the infamous interview where she was sitting with her feet on the couch asking to the interviewer if he wanted her to location share. He really looked embarassed for her, as he should. But given Lively and Reynolds are probably helping his career, I get his statement.
    One last thing: I found Reynolds crushing Brandon’s interview along with his mom Tammy so damn cringe.

    • Becks1 says:

      I don’t think she would. The only thing I knew she was in before this was Gossip girl, and I never watched that, I just knew that’s where she was “from.” I have seen clips of A Simple Favor on reels but that doesn’t mean a whole lot. I had never heard of that movie before it started popping up in my feed.

      She may still have been a working actress without him – worse actresses than her certainly get work – but no way would she have been the host of the Met Gala or the celebrity that she is without being married to Ryan Reynolds. And its not because she’s the woman – lots of women in hollywood are the famous ones in their marriage – but because she seems tepid at best in terms of acting and personality, and she seems to believe her own hype too much. IDK.

    • Digital Unicorn says:

      She’s a nepo baby who only got work at the beginning of her career cause one of her older brothers had his agent send her out for auditions and got a couple of early parts due to Daddy. Her mother was a talent scout I think.

      Given her history of bad behaviour/not so great acting she wouldn’t have had the career she enjoys as Mrs Ryan Reynolds – I remember her having a string of BF’s who were more famous than she was so there was a theme. She struck gold when she married him as his career started to take off around then. Mind you, the rumours about his behaviour make him just as bad as her. They’ve both had an image whitewash.

      She’s a terrible interview – rude and clueless.

    • Leesa says:

      I find myself wondering about these box office reports — are these…purchased tickets or actual butts-in-seats, ahem (remember the right-wing push to make that stupid pic look so successful?).

      Because if I was a billionaire who wanted to bolster my spouse’s ego and careeer…

  16. equality says:

    If she wants to revamp her image, maybe she should take a hard look at her behaviors, make some apologies and stop being rude.

  17. JJ says:

    If someone calls you out on your behaviour, that is not them being a hater. If you consistently promote a movie about DV in a glib way as though it’s a movie about a funny lady who likes weird clothes and flowers, do nothing to highlight DV like mention a charity for DV survivors, a support program, a women’s shelter, or even talk about the research you did for your role to understand the depths of this subject matter, people will and should call you out on that. My question is, how did no one on Blake’s team think of this? Making the promotion gleeful and giddy (aside from Justin’s interviews) is off the mark at best. People die every day in DV situations so some seriousness is due. I don’t think it’s hate to say that.