Kendrick Lamar has dropped new music. He did so on the 23rd anniversary of 9/11, which we now call Patriots Day. While Kendrick didn’t initially choose uniquely American holidays for his first Drake diss releases (April 30, May 3 and May 4), he did choose Juneteenth for The Pop Out concert, and then he dropped the “Not Like Us” music video on Independence Day. People have been waiting on Kendrick’s new album – reportedly, he’s been working on it this year – but no one knows when he’ll decide to drop. If we’re going for uniquely American holidays from here on out, I would guess Indigenous Peoples Day/Columbus Day (October 14) or Thanksgiving (November 28). Anything to unsettle that Canadian man.
So, the new music. I guess the name of the song is “Watch the Party Die.” I would qualify this as a Drake diss – I caught some of the references – but Kendrick is also referencing Drake’s industry allies and the “rap gossip” industry. While I’m sure this can exist as a stand-alone Drake diss, it’s much deeper. Kendrick has been in burn-it-all-down mode all year, it seems. He not only wants Drake to GTFO, he wants to dismantle the industry around Drake.
KENDRICK LAMAR
NEW SONG
🚨OUT NOW🚨 pic.twitter.com/3H4cU6vM12
— NFR Podcast (@nfr_podcast) September 12, 2024
It also feels significant that he dropped this as the VMAs were starting, right? Like, Kendrick overshadowed the VMAs and he’s still trending this morning. It also feels significant that he dropped right after he was named the Super Bowl Halftime headliner. His name had already been on everyone’s lips as Nicki Minaj and Birdman threw very loud tantrums about Lil’ Wayne not being chosen. Kind of feels like Kendrick wants to burn down that part of the industry too.
Kendrick dropping that song on 9/11 makes this meme 10x funnier pic.twitter.com/JlGvsiJLae
— JT (@ThatDamnJosh_) September 12, 2024
Sun Tzu would be proud the way Kendrick Lamar is moving
— Ahmed/The Ears/IG: BigBizTheGod 🇸🇴 (@big_business_) September 12, 2024
when kendrick said, "i feel for the women that deal with the clown and nerd shit. can't blame them. today, they really ain't got much to work with," i hope your ex's ears started burning for wasting your time#KendrickLamar
— U Up? (@uuppodcast) September 12, 2024
Photos courtesy of Backgrid, Instar, Avalon Red, screencap from ‘Not Like Us’.
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- North America Rights Only – Somerset, UK -20220626- Glastonbury Festival 2022 -PICTURED: Kendrick Lamar -PHOTO by: Yui Mok/PA Images/INSTARimages.com Disclaimer: This is an editorial, rights-managed image. Please contact INSTAR Images for licensing fee and rights information at sales@instarimages.com or call +1 212 414 0207. This image may not be published in any way that is, or might be deemed to be, defamatory, libelous, pornographic, or obscene. Please consult our sales department for any clarification needed prior to publication and use. INSTAR Images reserves the right to pursue unauthorized users of this material. If you are in violation of our intellectual property rights or copyright you may be liable for damages, loss of income, any profits you derive from the unauthorized use of this material and, where appropriate, the cost of collection and/or any statutory damages awarded For images containing underage children: Be advised that some Countries may have restricted privacy laws against publishing images of underage children. Inform yourself! Underage children may need to be removed or have their face pixelated before publishing
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- North America Rights Only – Somerset, UK -20220626- Glastonbury Festival 2022 -PICTURED: Kendrick Lamar -PHOTO by: Yui Mok/PA Images/INSTARimages.com Disclaimer: This is an editorial, rights-managed image. Please contact INSTAR Images for licensing fee and rights information at sales@instarimages.com or call +1 212 414 0207. This image may not be published in any way that is, or might be deemed to be, defamatory, libelous, pornographic, or obscene. Please consult our sales department for any clarification needed prior to publication and use. INSTAR Images reserves the right to pursue unauthorized users of this material. If you are in violation of our intellectual property rights or copyright you may be liable for damages, loss of income, any profits you derive from the unauthorized use of this material and, where appropriate, the cost of collection and/or any statutory damages awarded For images containing underage children: Be advised that some Countries may have restricted privacy laws against publishing images of underage children. Inform yourself! Underage children may need to be removed or have their face pixelated before publishing
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- MTV Video Music Awards (VMA) 2017 Press Room, held at the Forum in Inglewood, California.,Image: 347469755, License: Rights-managed, Restrictions: , Model Release: no, Pictured: Kendrick Lamar, Credit line: FayesVision / Wenn / Avalon
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- 169429, Kendrick Lamar attends The 2017 MTV Video Music Awards Arrivals. Los Angeles, California – Sunday, August 27th, 2017.,Image: 533173664, License: Rights-managed, Restrictions: WORLD RIGHTS, DIRECT SALES ONLY UNLESS STATED OTHERWISE IN CAPTION – Fee Payable Upon Reproduction – For queries contact Avalon.red – sales@avalon.red London: +44 (0) 20 7421 6000 Los Angeles: +1 (310) 822 0419 Berlin: +49 (0) 30 76 212 251 Madrid: +34 91 533 4289, Model Release: no, Credit line: PacificCoastNews / Avalon
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- Paris, FRANCE – Rapper Kendrick Lamar leaving the Chanel Private Lunch at Palais Galliera after attending Chanel’s fashion show during Paris Fashion Week. Pictured: Kendrick Lamar BACKGRID USA 4 JULY 2023 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
I loved the song, has been listening all morning. It sounds very old school to me. I didn’t get the vibe of “Drake diss”, more like “f* the industry” as he said during the beef too. It also felt like a confession session to me. Lots of anger and asking for guidance. As of now, it is untitled song, so fans gave it the name.
Since Monday I’ve been going through the KendrIck/Drake saga on YouTube & it has been a THROUGHLY enjoyable AND disturbing time from a gossip & artistic experience!🤣🤬
I loved it.
I love the song and I can’t wait to see what he does next.
Love this man. Superficially, his face and the tone of his voice. But more so his poet-warrior lyrics, integrity and vulnerability. New music made my day
Oct 14th is Canadian Thanksgiving!
Kendrick is on fire! I love it.