Kendrick Lamar’s Super Bowl Halftime Show was the most-watched Halftime show in history. 133.5 million people tuned in to watch Kendrick, while the game itself averaged 126 million viewers (millions of whom turned off the game after the Halftime show, let’s be real). Kendrick’s Halftime Show isn’t just the most-watched Halftime performance of all time, it’s right up there with “the 1969 Moon Landing” as far as must-see event television.
Obviously, Kendrick’s performance has become a week-long story. People are still watching it, dissecting the messages and analyzing the visuals. But there have also been superficial conversations, notably about Kendrick’s fashion choices. He wore a custom leather jacket by Martine Rose, with “GLORIA” across the chest. Gloria is the name of a song on GNX, a song about his pen. Kendrick’s diamond “a” pendant also got a lot of attention, and most people agree that it is a reference to “a minooooorrrr” in “Not Like Us.” But the biggest fashion conversation is about Kendrick’s cute-ass flared jeans. They’re from Celine, they retail for $1300 and they’re technically women’s jeans. Apparently, Kendrick’s stylist Taylor McNeil sourced the jeans for another client – Timothee Chalamet. The pair Kendrick wore were in women’s size 29, and Kendrick is usually a 33, but they fit Kendrick and he loved them.
Kendrick Lamar’s record-breaking Super Bowl halftime show doubled as a fashion trendsetting moment — his viral bell-bottom jeans are completely sold out!!!
The flared-leg jeans cost $1,200 … and more than 130 million viewers witnessed Kendrick perform inside the Superdome in New Orleans.
French luxury fashion house Celine tells TMZ the pair of jeans Kendrick wore for the historic moment were “Marco” style, in dark union wash denim.
Kendrick was fitted with size 29 women’s … but as you can see, the entire collection is sold out.
Celine and Kendrick’s pgLang brand partnered with the French fashion house in 2022, and as you can see, the relationship has been fruitful.
Kendrick was also rocking Deion Sanders’ famed Nike Air DT Max sneakers, but the masses haven’t caught on yet … the bell-bottoms covered them up!!!
It does not surprise me at all that Celine is sold out. It was an immediate shift in denim style, the official end of skinny jean supremacy. The slim-cut era is officially over – flares, boot-cuts and bellbottoms are now back and that goes for men and women. Vogue has even devoted several stories to Kendrick’s jeans and what they mean for fashion trends and whether men will follow Kendrick’s lead (I assume because we know women will follow his lead).
Photos courtesy of Avalon Red, screencap from the NFL/Apple Music.
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- Apple Music Super Bowl LIX Halftime Show, Caesars Superdome, New Orleans, LA, USA – 09 Feb 2025 DJ Mustard performing with Kendrick Lamar during the Super Bowl LIX Halftime Show. New Orleans Caesars Superdome, LA USA, UK NEWSPAPERS OUT Copyright: xSeanxRyanx,Image: 962058324, License: Rights-managed, Restrictions: imago is entitled to issue a simple usage license at the time of provision. Personality and trademark rights as well as copyright laws regarding art-works shown must be observed. Commercial use at your own risk., Model Release: no, Credit line: IMAGO/Sean Ryan/Avalon/Avalon
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- Apple Music Super Bowl LIX Halftime Show, Caesars Superdome, New Orleans, LA, USA – 09 Feb 2025 SZA performing with Kendrick Lamar during the Super Bowl LIX Halftime Show. New Orleans Caesars Superdome, LA USA, UK NEWSPAPERS OUT Copyright: xSeanxRyanx,Image: 962058961, License: Rights-managed, Restrictions: imago is entitled to issue a simple usage license at the time of provision. Personality and trademark rights as well as copyright laws regarding art-works shown must be observed. Commercial use at your own risk., Model Release: no, Credit line: IMAGO/Sean Ryan/Avalon/Avalon
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- Apple Music Super Bowl LIX Halftime Show, Caesars Superdome, New Orleans, LA, USA – 09 Feb 2025 Kendrick Lamar during the Super Bowl LIX Halftime Show New Orleans Caesars Superdome, LA USA, UK NEWSPAPERS OUT Copyright: xSeanxRyanx,Image: 962059169, License: Rights-managed, Restrictions: imago is entitled to issue a simple usage license at the time of provision. Personality and trademark rights as well as copyright laws regarding art-works shown must be observed. Commercial use at your own risk., Model Release: no, Credit line: IMAGO/Sean Ryan/Avalon/Avalon
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- Apple Music Super Bowl LIX Halftime Show, Caesars Superdome, New Orleans, LA, USA – 09 Feb 2025 Kendrick Lamar during the Super Bowl LIX Halftime Show New Orleans Caesars Superdome, LA USA, UK NEWSPAPERS OUT Copyright: xSeanxRyanx,Image: 962059217, License: Rights-managed, Restrictions: imago is entitled to issue a simple usage license at the time of provision. Personality and trademark rights as well as copyright laws regarding art-works shown must be observed. Commercial use at your own risk., Model Release: no, Credit line: IMAGO/Sean Ryan/Avalon/Avalon
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- Apple Music Super Bowl LIX Halftime Show, Caesars Superdome, New Orleans, LA, USA – 09 Feb 2025 Kendrick Lamar during the Super Bowl LIX Halftime Show New Orleans Caesars Superdome, LA USA, UK NEWSPAPERS OUT Copyright: xSeanxRyanx,Image: 962060367, License: Rights-managed, Restrictions: imago is entitled to issue a simple usage license at the time of provision. Personality and trademark rights as well as copyright laws regarding art-works shown must be observed. Commercial use at your own risk., Model Release: no, Credit line: IMAGO/Sean Ryan/Avalon/Avalon
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- Apple Music Super Bowl LIX Halftime Show, Caesars Superdome, New Orleans, LA, USA – 09 Feb 2025 Kendrick Lamar during the Super Bowl LIX Halftime Show New Orleans Caesars Superdome, LA USA, UK NEWSPAPERS OUT Copyright: xSeanxRyanx,Image: 962060446, License: Rights-managed, Restrictions: imago is entitled to issue a simple usage license at the time of provision. Personality and trademark rights as well as copyright laws regarding art-works shown must be observed. Commercial use at your own risk., Model Release: no, Credit line: IMAGO/Sean Ryan/Avalon/Avalon
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- Apple Music Super Bowl LIX Halftime Show, Caesars Superdome, New Orleans, LA, USA – 09 Feb 2025 Kendrick Lamar during the Super Bowl LIX Halftime Show New Orleans Caesars Superdome, LA USA, UK NEWSPAPERS OUT Copyright: xSeanxRyanx,Image: 962060515, License: Rights-managed, Restrictions: imago is entitled to issue a simple usage license at the time of provision. Personality and trademark rights as well as copyright laws regarding art-works shown must be observed. Commercial use at your own risk., Model Release: no, Credit line: IMAGO/Sean Ryan/Avalon/Avalon
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- Apple Music Super Bowl LIX Halftime Show, Caesars Superdome, New Orleans, LA, USA – 09 Feb 2025 Kendrick Lamar during the Super Bowl LIX Halftime Show New Orleans Caesars Superdome, LA USA, UK NEWSPAPERS OUT Copyright: xSeanxRyanx,Image: 962060832, License: Rights-managed, Restrictions: imago is entitled to issue a simple usage license at the time of provision. Personality and trademark rights as well as copyright laws regarding art-works shown must be observed. Commercial use at your own risk., Model Release: no, Credit line: IMAGO/Sean Ryan/Avalon/Avalon
I am here for the jeans!! All you skinny jeans peeps can s*ck it. Boot cut first for life, flare a close second! YES!!!
Listen, I love love Kendrick’s jeans but there is room for both styles. Never giving up the skinnies. We can coexist peacefully😂
My favorite pair are boot cut. I’m wearing them right now!
I could not be happier bell bottoms are back. My favorite look for all of time. With platform shoes.
Now lets get rid of the high rise and bring back the hip hugger.
My son wearing flares is amazing! He looks so good in them! For Kendrick, rappers not wearing pants that show their underwear is so refreshing! Can’t believe i just wrote that, but here we are.
YESSSS! I am so excited that skinny is out and flares/bootcut/wide leg are in. You couldn’t avoid the skinny! I’ve been rocking a pair of flair jeans for the past month. My middle age butt felt so with it when I saw Kendrick wearing them. I’ve only a few years older than him.
Be careful with boot leg pant, if they’re too long, you can trip on them.
That’s why you wear them with nice chunky heeled boots/shoes that give a little height. 🙂
For 5 years, I rode my bike to work and quickly figured out that any pants wider than a skinny would get stuck in the spokes or even get a hole in them from snagging. If it’s raining or snowing I want to tuck my pants into boots and skinny just works better. Now, barring any of those factors, yes give me those Celine jeans and also the ones Kendrick wore with that red sweatshirt at the pop out concert bc those were really good too iirc.
Skaters (and cyclists) were the original skinny jean wearers.
I’m getting flashbacks to a very specific yellow and black velcro loop that my dad had to keep his pants from snagging in his bike wheel when I was little in the 70s. Haven’t thought about that in years!
I don’t know if this was an intentional part of Kendrick’s wardrobe chouce, but the history of Black folks wearing jeans during the Civil Rights era as part of the pushback against oppression (and then having an influence on national fashion and style as a result) is not lost on me.
For the jeans to be a $1300 pair (when they were originally being worn by activists as a symbol of working class people and class awareness) is a fascinating turnaround.
I’ve been wearing basically the EXACT same pair (same wash, pockets, flare, color, length with puddly bottoms, everything) for the last 12 months from Kohls because they were comfy and I didn’t care if anyone liked them. I almost fell out of my seat when I saw the jeans and I’m laughing even harder that they’re women’s jeans because suddenly, at 50 something with a full-blown teenager, I’ve got Rizz. I have zero problem being associated with such a brilliant artist and his jeans.
I have a very similar pair that I have not been wearing because it felt like a FASHION STATEMENT that I wasn’t sure if I wanted to make… maybe I will unfold them and squeeze on in!
Love a boot cut but I’m never giving up my skinny jeans.
Same. I was a teenager in the 90s, so I can appreciate a flare/bootcut (and they look great on K.Dot) but skinnies were a revelation! More flattering on me, great for showing off my cute sneakers and boots, and also no dealing with the sensory nightmare of dragging around and stepping on raggedy and/or wet cuffs 🥴
I really feel this comment in my bones. Those hems would get RAGGED. And if you grew up in cold climes, the salt line that would appear above the ankle. Devastating.
Those jeans that million dollar smile. I love me some Kendrick.
And it dawned on me just now looking at the picture of the divided flag that at the center of it is a Black man. Meaning, we are still fighting about slavery and whether Black Lives Matter. MAGA wants their slaves back! And later, the performers are dancing in a prison complex – another reference to slavery, since the state can outsource prison labor – basically modern day slavery.
I’m gonna be unpacking his performance for the next few months. It was mind blowing and I loved every second of it beginning with the flag piling out of a clown car all the way to the entire game shutting off in the end. Also, Samuel Jackson was absolutely brilliant!
The a on his necklace isn’t about the song or a minor. It’s a part of his entertainment company.
Yes! Thanks for saying it! People need to understand Kendrick is about SO MUCH MORE than the beef. The pglang logo is two kids pointing at the ‘a’ but if you look at the website there is an entire alphabet…so…more to come.
Went straight to follow Kendrick’s stylist on IG!
My only issue with the comeback of this style is that they are always too long. I don’t want to have to tailor every pair of jeans I buy. Bloomies does it for free (or at least they used to) but I’m not spending that kind of money bc I burn holes in the inner thigh quickly.
Just tweeted Bloomingdales. Of course it’s not free anymore
When he was walking, the first thing I have noticed was his jeans. It is really cute jeans, but also his confidence wearing them made it look cool. I don’t think this type would look good on me, the skinny jeans and boyfriend jeans are my type, but I can appreciate a good style moment 👏👏
These boot cut jeans are made for walkin’ and that’s just what they’ll do…One of these days, these boots cut jeans are gonna walk all over you!
Yeah baby, boot cut/ flare is back and I am here for it!!!
Off to the internet to find a Celine dupe…cause mama can’t afford $1,300 jeans.
I recently got a pair of Everlane flares. Really comfy & feel good to wear. Got ’em on eBay, but I think they’re a current style on the Everlane website.
Thank you @BeanieBean! Off to Everlane to find them!
American Eagle Next Level Low rise kick bootcut jean is pretty close! Been wearing those for years, love them!
I love those jeans but bootcut jeans have been back for a while now, along with wide leg jeans. I only have one pair of skinny jeans at this point and I rarely wear them, and I’m far from the epitome of fashion, lol. Flares are everywhere.
My favorite pair of jeans that I own are a pair of YSL skinnies with a bootcut. We can co-exist!!!
I have been wearing boot cut jeans since I was in high school. Now I’m 64 and it’s the only look that works on my body.
I’m confused. I’m in my 70’s and have been wearing a similar jean for over 50 years. Well, I took a few years off to wear skinnies, but even then, still occasionally wore the flare or bootcut.
Size 29 jeans are like a women’s 4, maybe 6. I know he’s not very tall, but I’m gonna call BS on that sizing.
Yes, same. I’m a 33 or 34 waist and the idea of me squeezing my fanny into a women’s 29 is hilarious to me. Granted, I’m also 6’2″ but…
For these high-end Fashion Houses’ jeans, size 25 is Amercan size 2 or 4, depending on brands, and in reality if your waist is 27 or 28 inches and with not much meats in your derriere, you probably can squeeze into a “size 25 jeans”. (In high-end jeans brands, size 25 is probably Amercan size 4 or 6.) The jeans design also matters, I always can go down a size for boot-cut, straight or wide-leg jeans then those legs hugging styles. So it was possible for Lamar to wear the women size 29 Celine jeans.
IMO, “slim boot-cut” jeans is flattering on almost any body types.
@square2
Completely agree with your size statement. I’m a 27 and that should be a US 6/8 euro 40 but vanity sizing so rampant these days.
Agree about vanity sizing. It’s a lot of trial and error before finding the right jeans!
Regarding vanity sizing: high fashion brands don’t do it in general. They have their standard measurements and stick to them.
The no universal measurement standards for garment label is really a pain in the *ss when buying clothes online. Italians has its own label (38. 40. 42….); French has its own (32. 34. 35…); other European brands have different label; some Japanese brands use 1, 2, 3; (mainland) Chinese brands use hight: 160, 165, 170 (WTH?); in the US, women size is 2, 4, 6, but teen size is 1, 3, 5. Not to mention even in the same country, different brands could also have different sizing. And even some high fashion houses had different measurement & labeling for their clothing 20 years ago than today’s. The cut of a garment also is not standardized (eg: European women’s shirt has narrower shoulder than American one), but I’m stopping my rambling now.
Already mentioned this, but in France his jeans were a hot topic 🔥
I think this is part of an overall flare 70s trend that actually started with BTS dynamite, all the fashion boys are doing it with great results (Andrew Garfield, Jonathan Bailey, Dominic Sessa, who all share the same stylist btw) or not (Travis Kelce).
You keep saying the skinny jean is over and I haven’t seen anyone wear skinny jeans in upwards of five years. It has not been the trend. Seriously, WHERE??
I hate jeans (uncomfortable fabric) but I loved his and wear them plus you could tell they had some stretch.
I was going to say when watching his performance – I really loved his jeans too! lol
As someone who never stopped wearing flares, I love when they cycle back into fashion because it becomes so much easier to stock up. Thank you Kendrick!
Sending this article to my husband who got annoyed with me when I refused to part with my old Silvers he met me in when we were purging old clothes. In Canada you can’t wear flares until the snow is over because of the salt stains, but spring 2025, the Silvers will be REBORN thanks to Kendrick!!!
Skinny jeans’ reign of terror for the past 10+ years has finally come to an end. 🫡
Any kind of jeans with any kind of top/bottom/rise as long as they fit your body are “in”. That’s what I love about fashion now. Back long years ago (not THAT long) if you didn’t follow the trends, you were ostracized.