The Duchess of Sussex keeps adding recommendations to her ShopMy page! Earlier this week, Meghan launched her ShopMy page with a wealth of fashion recs, many of which have already sold out. Then she added a second page with beauty recs on Tuesday. But then something amazing happened on Wednesday… “The Wedding Edit” recs. All of the products Meghan used on her wedding day: ten products from Dior, Tatcha and Mac. A while back, Daniel Martin gave an interview in which he described how he did Meghan’s makeup on her wedding day and he cited a lot of these products in that interview. Mama’s getting DIOR BEAUTY money now. You can see Meghan’s new ShopMy page here. As for the money/commissions, Puck News had this really interesting piece about Meghan’s influencer energy and how much she’s actually making in commissions.
Meghan Markle, the Duchess of Montecito, has picked a side in the ShopMy vs. LTK battle, having casually dropped a link to a ShopMy page on her Instagram Stories Monday evening. The URL simply uses “ms,” subtly reaffirming her Sussex identity, while the page offers a high-low “duchess of the people” mix: neutral favorites from semi-affordable French handbag line Polène, sandals from Kering-owned Saint Laurent, cashmere from Loro Piana, J.Crew classics, and California label Heidi Merrick. I spoke to a rep from one brand who said they get Daily Candy levels of viral sales when Markle wears one of their items.
Markle also linked to a handbag from Cesta Collective—a brand that she recently invested in after being spotted out with Clare Waight Keller, who designed her wedding dress. (She also linked C.W.K.’s Uniqlo trench.) Every time someone clicks on the item and converts to purchase, of course, she will also make a commission, usually around 8-15 percent.
The move signals Markle’s calculated return into influencer territory. Before royal life intervened, her lifestyle blog, The Tig, covered fashion, food, travel, and beauty. Now she’s methodically reclaiming her space in the founder sphere with her insufferable Netflix show, With Love, Meghan; her podcast; and her Flamingo Estate knock-off brand, As Ever, which sells jams and other sundries.
In her renewed influencerdom, Markle is repackaging royal celebrity into aspirational founder status, blending aristocratic cachet with California entrepreneurship. In other words, attempting the ultimate rebrand from exiled royal to girlboss. After all, she has to pay for her own security now.
I’m really a peasant because I had to look up the “Flamingo Estate knock-off brand.” I guess Flamingo Estate is very popular in California? OMG, I’m reading the brand’s mission statement, it’s… um, very special. Anyway, I really didn’t know how ShopMy commissions worked and how much Meghan would actually be getting paid. In a panic, the British media cried about Meghan earning “millions” from ShopMy commissions, but in the early days, it sounds more like she’ll be making thousands, maybe tens of thousands. Still, a nice little revenue stream and even more evidence that Meghan can sell the crap out of anything without even trying. That’s an extremely valuable commodity and it wouldn’t surprise me if many brands would be willing to do anything to get on Meghan’s ShopMy list.
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- (170118) — DAVOS, Jan. 18, 2017 () — U.S. Vice President Joe Biden speaks at the 47th Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland, on Jan. 18, 2017.(/Xu Jinquan)(gl)
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- Meghan Markle in St George’s Chapel, Windsor Castle for her wedding to Prince Harry watched by (middle row from left) Queen Elizabeth II, Duke of Edinburgh, Earl of Wessex, Viscount Severn, Countess of Wessex, Lady Louise Mountbatten-Windsor, Princess Royal, Sir Tim Laurence, (front row from left) Duke of Cambridge, Prince of Wales, Duchess of Cornwall Duchess of Cambridge, Duke of York. .,Image: 515241949, License: Rights-managed, Restrictions: NO UK USE FOR SEVEN DAYS – Fee Payable Upon Reproduction – For queries contact Avalon.red – sales@avalon.red London: +44 (0) 20 7421 6000 Los Angeles: +1 (310) 822 0419 Berlin: +49 (0) 30 76 212 251 Madrid: +34 91 533 4289, Model Release: no, Credit line: – / Avalon
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- USA Rights Only – Berkshire, UK -20180519- Wedding of Prince Harry and Meghan Markle, at St George’s Chapel at Windsor Castle in Berkshire -PICTURED: Prince Harry, Meghan Markle -PHOTO by: PA Images/INSTARimages.com -36583723.jpg This is an editorial, rights-managed image. Please contact Instar Images LLC for licensing fee and rights information at sales@instarimages.com or call +1 212 414 0207 This image may not be published in any way that is, or might be deemed to be, defamatory, libelous, pornographic, or obscene. Please consult our sales department for any clarification needed prior to publication and use. Instar Images LLC reserves the right to pursue unauthorized users of this material. If you are in violation of our intellectual property rights or copyright you may be liable for damages, loss of income, any profits you derive from the unauthorized use of this material and, where appropriate, the cost of collection and/or any statutory damages awarded Featuring: Prince Harry, Meghan Markle Where: Berkshire, England, United Kingdom When: 19 May 2018 Credit: PA Images/INSTARimages.com **USA Rights Only**
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- (170118) — DAVOS, Jan. 18, 2017 () — U.S. Vice President Joe Biden speaks at the 47th Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland, on Jan. 18, 2017.(/Xu Jinquan)(gl)
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- The Duke and Duchess of Sussex with their baby son, who was born on Monday morning, during a photocall in St George’s Hall at Windsor Castle in Berkshire.
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- Prince Harry and Meghan Markle during their wedding service at St George’s Chapel, Windsor Castle.
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- Prince Harry and Meghan Markle leave St George’s Chapel in Windsor Castle after their wedding.. Picture date: Saturday May 19, 2018.
2025 is Meghan’s year and we are witnessing it unfold.
Hope she adds more to her Wedding Edit.
I went through one of the products she had listed on Amazon just to buy something else I had to get from Amazon yesterday just in the hopes the commission on those would go to her. (I have Amazon links on my blog and get a % when people go through it, even when they buy stuff I don’t have linked.) I used to do that for a charity I supported but they got rid of that program, so might as well have her get the money.
“her insufferable Netflix show”? Really?
Honestly, it’s only insufferable to the people who want to see her fail. Brian Tyree Henry would like a word dashed with flower sprinkles.
IKR? I keep seeing more and more IG and Twitter reviews where people not only like the show they almost universally like the one pot spaghetti from episode one that the rr thew fits over. I’ve made it twice, once as a main dish and once with a smaller amount of pasta as a side dish. It’s sad to see people lie because they are so full of hate that have to feed that hate daily.
I love that recipe! I’ve made it 3 or 4 times now , but with chicken stock cubes. I’ve even got my husband who hardly ever cooks, making it because its so healthy and easy
Et tu, Puck?
I know the British aristos can’t understand it but in America, the number 1 value is work and productivity (for better or worse). I know I’m a broken record but I do not understand how people can hate on her working for a living.
Especially when it’s basically the same stuff she did before she got married! Haters gonna hate, I guess.
Oh, that’s easy. They hate on a working woman because her drive, focus, and hard work put the Leftovers to shame. And they don’t understand how and why Americans respect results. Poor cabbages … /s
Exactly! She has a right to make money to support herself and her family. She’s not a criminal, people who hate on her need to get over themselves. Let her live her life and build her business. I would think the more financially independent she and Harry become that means they won’t have to go back to the UK.
It’s not just only about Meghan (for her the Racism is the major factor.), it’s the different culture values. Americans value ambition and hard working and try to get things done in time. They don’t think making money is undignified. A self-made person is celebrated. Brits are more like: oh the work is not done, but sorry, it’s afternoon tea time, I’m taking a break, I’ll finish the project after the break or tomorrow. I know not all Brits are like that, but my friends who had to deal with British companies/schools all had this kind of complaint. Also the Brits seem to love “celebrity” culture but in the same breath, they also want to tear down the celebrities.
Who is the b*tch that wrote this? They might have well have just written “How dare Meghan think she has the right to exist!” and saved all the rest of the verbiage.
Puck news articles on the Sussexes are always very shady and negative. I don’t follow them but I’ve seen other headlines that were just awful.
NPR had a newspaper columnist in this morning to discuss the Meghan hate, and basically the point of the interview was that it boils down to racism and misogyny, and that some people think a black woman should not be able to live a “soft life.”
It was great to hear it discussed on NPR, although those listeners are unlikely to hate Meghan. But good for more people to hear how she’s been treated!
Did this piece have affiliate links in it? The writer of the piece was lying it on thick with the bashing of Meghan but as I’ve said on other posts, everybody else was making money off of her and has every right to be doing this.
Aside from knowing where she got her great clothes, and the benefit to some smaller creators, to me, the fact that Meghan finally gets to benefit from her own selling power makes me glad.
Good for you Meg!! I hope she earns a ton of money. It kinda sounds like when Oprah does her, is it top ten, products she recommends and those sell out too. I bet more will want on her shop my page!.
Good for Meghan. I’m loving her lists. It’s a little overwhelming bc there’s so much but I know I can go back to it when I can.
her supporters have long bought pretty much anything she’s associated with, and I know there has also long been a thought of “she should be getting a cut of this.” So now she is and I think we’re all happy for that.
Also I just love seeing what she’s actually using and wearing.
How is this any different from Oprah’s favorite things on Amazon? Do people not think Oprah gets a cut of those sales?
Fair is fair. She deserves to make money becasue many of these brands have exploded in sales after she has worn/used their products. The rota has exploited her for nearly a decade. She is intentionally highlighting small female owned businesses. She has good taste and is exposing the public to brands outside the mainstream.
Obviously this was written to belittle yet with each sentence the writer admits how Meghan is triumphant. LOL
I still think Meghan has a larger deal with ShopMy. She is not doing this just for commissions. She is linking to her friends’ brands and to brands she has already invested in. So commission earning as her only goal doesn’t make sense to me.
“She is not doing this just for commissions.”
I think Meghan is the kind of person when findings something she loves or something really good, she would want to share with friends & family so they can try it too. Just like people find delicious food or restaurant and share it with friends or post it on SM. Meghan has always been kind to her fans & supporters, so sharing the items she likes with bigger audience seems natural. I, for one, am glad to see her beauty & Bridal makeup lists. I always saw people on SM posts wanted to know her skincare routine; and here we have it (or partial of the products she has been used.)
I loved that I already use some of the same items, a little scared now they will always be out of stock 🫣…
Remind me how much money moocher Kate Middleton has earned in her life?
Or Zara Tindall being brand ambassador for multiple companies? Or the Middleton siblings writing their so-called books? Or the mountains of tat in royal gift shops at every palace?
In other news, I’ve ordered earrings and lip liner from her site, glad she’s getting a cut! I do notice the price of the earrings went up substantially from some time in the past, but oh well.
These people really begrudge Meghan being able to monetize her own name. For years they have been able to do so through clicks on their articles, and through affiliate links for their Instagram pages. They know that despite what they say Meghan has a dedicated fan base that buys out everything that she wears. They were perfectly happy to earn money for the past 5 to 8 years off her back and now are salty that her dedicated fan base is going to make sure that the money goes in her pocket. It’s wild to watch people be upset that she is earning money like any other person would, and like they literally were in the past.
I’m still firmly convinced Meghan’s an actual investor in the ShopMy platform and the exposure she’s bringing to it is incalculable. More brands will gravitate to opening their own pages and the growth will surge.
As Meghan expands her content and, I assume her AsEver line, the commission income will be substantial yet the real money will be made from the increase in value of the platform as a whole.
She may be invested in ShopMy. Here’s a blurb about them getting $77.5M in Series B funding round by consortium of venture firms and partners: https://www.prnewswire.com/news-releases/creator-marketing-platform-shopmy-raises-77-5m-to-pioneer-performance-first-approach-302359607.html.
Not knowing influencer monetization platforms, I googled the “ShopMy vs. LTK battle” term used in the article — it was highly instructive, especially the little Google ‘overview generative AI section’ that appears before the main search links. Sounds like Madame Duchess has signed up with the scrappy underdog here.
I wondered about that and meant to look it up. Thanks for the link and Meghan signing up with the scrappy underdog goes with her flow of finding the smaller companies to champion.
I’m sure the commissions will be substantial but I’d also bet this is about her having data to back up her reach. Having robust affiliate links data will help her management sell her for brand partnerships if she wants it. I don’t think she needs the commissioned links money but I do think she wants the hard data.
That’s a really good point. The analytics from her sales are an absolute boon for her marketing strategy.
i was thinking something similar. In more and more articles we’re hearing hard data about her sales – 500 tshirts in one day or whatever, 300% increase in searches, etc. I think its clear someone on her team is tracking this data and this is just one more step in that. Maybe its to make a pitch for a brand partnership, maybe its to better position As Ever products, I’m not sure. But I do think this has a lot to do with data.
Good for her. That can be the kids school tuition through college, gap years, and any business venture they to take themselves.
I didn’t buy anything- but i sure looked.
and if i find something i like, and that is reasonable for my budget- i will buy the crap out of it.
Also- i am at the ready to buy jam when as ever opens for business.
Love this for her.
Perhaps the main priority was taking the money and Commissions away from the mags, sites , articles that defame her, then the defamers simultaneously use the same article space to make money from her with many clickable ways, points of interest to navigate their own sites = money and increased social status. the links to commissions for big brands that meghan uses. making [ the defamers] have more cred to the name brands. = high name brands pay bigbig money to the defamers /magazines/tv shows in ad space, links = money to get the circular traffic routed to their own sites = money for the whole ecosystem.
perhaps
Commissions to Meghan is not as valuable [to meghan] as rewiring the traffic away from financially benefitting the pockets ( in all the unseen ways) of the corrupt criminals who slap her and her husband. she keeps the weirdos from having the social cred to keep slapping at her, since slapping at someone takes relevance, if Meghan is using her relevance her own Way the bullies become irrelevant … obsolete.. unseen. so a big magazine /site /Someone is irrelevant the big brands are fickle and switch to fund the sites that are relevant. like – As Ever. Shop my. M&H invested brands – companies.
Meghan is using her space to outwit -liars, disarm -bullies and support those companies that have a value/ code of ethics she stands with. This is bigbig Money – influence – status changing move, a long term plan and on the chessboard, Meghan is stalking them.
Meghan does not have to topple magazine or brands and play their game of slapping and keep the content flourishing. Those big corporation relationships seem like Jenga – they will topple each other. they finance each other’s others big advertising and swirling up smoke for interest. They [ writers] predicate their wrtten chaos with pretend interactions and supposition, write articles about the lives of meghan and harry [and others] . and it becomes lucrative to their own ecosystem and anyone attaching themselves to it. then file the cost as bigbig tax deductions.
Meghan : un-employing people and companies. She is de-stabilizing – – de-funding – taking away their profit margins -. those who built their employment/reputation on advancment in companies the more they lied or the better a chaos agent they proved to be. H and M have proven to be big, big fish, and un-blackmail-able.
It’s a very ‘ I’m minding my own business approach’ . easy and fun
tuni – ITA about taking money out of the derangers’ mouths that are spewing incessant hate, broadly misogynistic, racist or xenophobic, but all pinpointed on Meghan so they can bank off her. You may be right that “Commissions to Meghan is not as valuable [to meghan] as rewiring the traffic away” from the stalking creepers like DailyFail. Supportive sites like ‘What Meghan Wore” and “Meghan’s Mirror” might also lose revenue, but they were never part of the corrosive, industrial-grade hate manufacture system.
“Supportive sites like ‘What Meghan Wore” and “Meghan’s Mirror” might also lose revenue, but they were never part of the corrosive, industrial-grade hate manufacture system.”
You probably had not looked close enough or long enough. The people who also run “What K— Wore” are not, how do I say it politely, “neutral” to Meghan. They are using Meghan to make money because M has big followers and those followers are willing to spend money buying what Meghan wore. Another example is E H0lmes, who loves/loved K (she bought K’s coats & even flew to Boston when WanK visited USA) and harshly “criticized” Meghan during her Royal period and before 2024, now is SWF M, always writes about her accompanied with affiliate links & coupon codes in her blog & IG. I do not feel sorry for those people.
Square2 – thanks for the heads up. Personally I’m an old WF with too many clothes in a range of sizes in my closets, so I try to avoid buying more. I usually just support Alliance of Moms, shared with family members. However that Uniqlo trench everybody’s talking about sounds like it might be worth having (when it’s back in stock 🙄) – will just have to make sure I’m directing $$$ through the proper channels ⼮
@TUNI, KIRK
Meghan and Harry MUST have financial security, and this is counted not in thousands, not hundreds, but in millions. Security alone costs at least several million a year, and they must have it forever, as well as a large, safe space to live in, and it is not about the size of the building, but the area surrounding it. So they must earn a lot of money, but they do not jump at every opportunity like they are carrion. Above all, they are not greedy, and instead of quick earnings, they value independence and values that are important to them, and they are very hard-working. Meghan could earn millions on advertising contracts with big brands, and so could Harry, but they prefer to earn on their own terms, while also raising small, valuable brands to the global market. Great.
One of the bitchiest articles yet. The tone reminds me of some of the articles from The Cut. I could be mistaken here, but a writer from The Cut used to do an American royal podcast, and I listened to quite a few of them, but one of them began making negative comments about Meghan towards the end of her tenure on the podcast.
The Puck is founded by Matt Bellini among others and he has a Spotify deal as well as being close with Bill Simmons. This is where the bitchy tone about Meghan comes from.
Never mind the adjacents. How about the straight up profits KC and PW (and so Kate) make off of everything from jam jars to massive leases through the ROYAL privately held duchies? Talk about monetizing the monarchy.
Such a weird, dismissive tone. I’m not sure what “Daily Candy levels of viral sales” actually means (a lot, presumably?). And I’ve never heard of the Flamingo brand either. But the 8-15%, at least, is helpful info.
I thought it was great when she added the wedding makeup. One day I’ll buy the Dior lipgloss!
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