Ryan Coogler’s ‘Sinners’ tops the box office again, much to Hollywood’s chagrin

Ryan Coogler’s Sinners was released two Fridays ago to fantastic reviews and trade paper disgust. It’s not that the trade papers had particular feelings about Sinners as a film, they were loudly angry that Coogler successfully negotiated the kind of deal that white auteurs would receive, notably that Coogler gets a percentage of the gross (a front-end deal rather than a backend deal) and that ownership of Sinners reverts to Coogler after 25 years. Hollywood’s white gatekeepers were furious! The trade papers were desperate to make it sound like Sinners would never recover Warner Bros’ investment and that WB was foolish for giving Coogler that deal. Well, it’s taken less than two weeks for the American audience to show Hollywood that we love original horror stories and we want Coogler to keep making these kinds of movies.

The weekend box office is on fire, with ticket sales up more than 120 percent over the same frame last year. The blaze is led by Warner Bros.’ Sinners, directed by Ryan Coogler and starring Michael B. Jordan. Heading into its sophomore outing, the film was expected to compete with Ben Affleck-starrer The Accountant 2 for the top spot with anywhere from $20 million to $25 million.

But the supernatural period vampire pic continues to defy all the odds and easily stayed No. 1 domestically with a phenomenal $45 million to boast one of the smallest drops in history for a movie playing outside of the year-end holidays, or 6 percent off from its $48 million opening weekend. Put another way, Sinners boasts the smallest second-weekend decline for any film opening north of $40 million since 2009’s Avatar and the smallest ever for an R-rated horror title. That puts the film’s domestic tally through Sunday at $122.5 million and an astounding $161.6 million globally. At this pace, there’s no telling how far in the black the $90 million movie will end up after some naysayers labeled it a money-loser even before it had a chance to bare its teeth.

Graced with virtually perfect audience scores and the best reviews of filmmaker Coogler‘s already acclaimed career, Sinners has transformed into the rare title that has become a runaway water-cooler sensation in a major victory for Warners’ movie chiefs Pamela Abdy and Michael De Luca. The pic is broadening out in term of ethnicity and gender, according to the studio. One example: females now make up half the audience, whereas males made up 56 percent of all opening weekend ticket buyers.

Revenge of the Sith edged past The Accountant with an estimated $25.2 million to come in second and score one of the top openings ever for a rerelease. The crownholder continues to belong to 1977’s Star Wars, which grossed $35.9 million when it hit theaters again in 1997, not adjusted for inflation, according to Comscore.

[From THR]

Notice how THR completely ignores any discussion of The Accountant 2 and the budget for that sequel – it cost $80 million to make a sequel to a Ben Affleck film which no one was really asking for. That’s only $10 million less than Sinners’ budget, and it’s unlikely that The Accountant 2 will break even long-term. Yet Sinners was declared a money-loser as it premiered, and the trade papers are still trying to find a negative angle on its success.

Also, I said this on social media yesterday, but it definitely feels like the white audience really wanted to see Sinners, but they waited a week out of respect – Tom Cruise and Kevin Bacon both posted on social media this weekend about how much they loved the film.

Photos courtesy of Cover Images, Avalon Red.

You can follow any responses to this entry through the RSS 2.0 feed.

23 Responses to “Ryan Coogler’s ‘Sinners’ tops the box office again, much to Hollywood’s chagrin”

  1. Nikki (Toronto) says:

    I need to see this on IMAX this week. This is such a great film. When are we going to start talking about Ryan Coogler like we do Tarantino, Spielberg or Howard?

    I’ve been playing the soundtrack obsessively as well.

  2. Jais says:

    Love seeing this film’s success ❤️, especially after the trades were so blatantly racist. Coogler deserves all the praise.

  3. Steph says:

    I’m hoping to see this Wednesday night.

  4. lamejudi says:

    My son asked me to see it with him on the Friday before Easter. I’m not a horror fan, but I went and I’m so happy that I did.

    Sinners is so much more than a horror film, and Ryan Coogler is an amazing storyteller and filmmaker!

  5. Pinot-Noir says:

    I saw it last Friday on my solo date night here in the UK.
    I deliberately hadn’t read much about it, and oh wow, what a movie! I’ve been telling everyone and their grandmother to go see it. The script, direction, cinematography (that dance scene!!!), the costumes, the acting, the soundtrack, and Sammie’s singing, just wow, all of it.
    It’s even more interesting to now read all the comments and analyses and nuances that passed me by 1st time round. I might just have to go and watch it again! And yes, Ryan Coogler should be added to the list of revered directors.

    • Nick G says:

      @PinotNoir sorry I didn’t see your post before saying exactly the same thing below… Obvs. I echo your sentiments completely 😂

  6. Sue says:

    Why is it “defying all odds?” We know Coogler can make blockbuster films.

    • Miss Twiggley says:

      My family goes to the movies at noon on Sundays and often have the theater to ourselves. Our showing of Sinners was sold out! An employee told me there had been several people who had already been back two or three times. So much well-deserved success!

  7. Inge says:

    Saw it, loved it and have been recommending it! So happy for this succes!

    Btw I saw someone saying they were waiting for the credits to see who had played Michael B. Jordans twin.

  8. BlueSky says:

    “continues to defy all the odds” they always do this with films with a predominantly black cast. Like they can’t believe people would see an original film that doesn’t center whiteness. I bet the bitterness is from other studios who passed on this film and are now pissed about it.
    I’m a bit squeamish so I have been hesitant to go. I scare very easily. I am
    trying to talk myself into going.

    • Lady D says:

      LOL Same, BlueSky same. I’ve lost hundreds and hundreds of hours of sleep reading almost everything Stephen King has written, but watch those same movies? Not going to happen.

      • dreamchild says:

        I’m with you Lady D. I read Steven King too but never watched the movies. I learned my lesson from the Exorcist. My palms sweat, which is not normal, my heart beats fast. It’s such an uncomfortable feeling that why put myself through it 😕

        My Son and DIL went to see it yesterday and loved it. My Nana used to take this boy to triple features horror films and laughed through the whole thing so he does too. So weird.

    • Mel says:

      I love Michael B. Jordan, I knew he was a huge talent when he first arrived on All My Children. My husband and son went I stayed home because, ‘can’t take violence”. They LOVED it. My friend saw and called me to rave. I think I might suck it up and go with one of my other sons or get my husband to go again.

  9. Nick G says:

    I saw it Friday and cannot get it out of my head. The care and attention paid to the art direction, cinematography, acting, direction, music as a profoundly moving main character… and that one scene !!! Going again this weekend

  10. Jess says:

    I wasn’t even considering it at first bc I can’t do horror movies but after hearing all the raves (and seeing the racist backlash) I had to see it. It is amazing. And I really don’t even consider it horror. There’s a bit of blood and gore but really not bad – and I say that as a major scaredy cat when it comes to horror. I just wished I’d skipped the trailers. But I may go see it again – it is that amazing.

    • SA says:

      Same Jess, Not a horror fan, but all the love for the film along with the racist backlash makes this a must see for me!

    • Miss Twiggley says:

      My family goes to the movies at noon on Sundays and often have the theater to ourselves. Our showing of Sinners was sold out! An employee told me there had been several people who had already been back two or three times. So much well-deserved success!

  11. LadyE says:

    Argh, Tom Cruise’s personal life is so damn problematic. And yet he has one of the very best reputations in Hollywood and seems to be genuinely appreciated by so many people, and by diverse types of people importantly, for really being supportive. I grudgingly think this is very sincere Tom Cruise behavior that makes me like him…sigh, damn you, Scientology, but yeah people are complicated

    ETA: And apparently this is Tom’s first tweet for months that isn’t Mission Impossible related. Which says something about why he felt compelled to tweet this. Kudos, Tom : (

    • Visa Diva says:

      I feel the same. He is hugely problematic personally but also champions movies in theaters . He was all in on Barbenheimer

  12. Erin says:

    I saw this in IMAX this weekend and omg 11/10 ! Truly engrossing and epic, kind of want to see it again to study more details this time.

  13. Constance says:

    But but but…what about the Hollywood saviors Mel Gibson and Stallone and Jon Voight? Lololol
    Trump’s D list heroes

  14. TikiChica says:

    “it definitely feels like the white audience really wanted to see Sinners, but they waited a week out of respect”
    Eh? Are there stats about the demographic of the viewers?

  15. Izzy says:

    I don’t love going to movie theaters anymore and with my home setup, I’m fine waiting until a movie goes onto a streaming service that I have, but I may buy a ticket anyways just to contribute to the box office total, because eff Variety and all those other negging losers.

Commenting Guidelines

Read the article before commenting.

We aim to be a friendly, welcoming site where people can discuss entertainment stories and current events in a lighthearted, safe environment without fear of harassment, excessive negativity, or bullying. Different opinions, backgrounds, ages, and nationalities are welcome here - hatred and bigotry are not. If you make racist or bigoted remarks, comment under multiple names, or wish death on anyone you will be banned. There are no second chances if you violate one of these basic rules.

By commenting you agree to our comment policy and our privacy policy

Do not engage with trolls, contrarians or rude people. Comment "troll" and we will see it.

Please e-mail the moderators at cbcomments at gmail.com to delete a comment if it's offensive or spam. If your comment disappears, it may have been eaten by the spam filter. Please email us to get it retrieved.

You can sign up to get an image next to your name at Gravatar.com Thank you!

Leave a comment after you have read the article

Save my name and email in this browser for the next time I comment