Whoopi Goldberg is serving as a spokeswoman for Poise products in a series of web ads that feature the comedienne as famous women from history suffering from bladder control problems. Whoopi has been open about the fact that she suffers from light bladder leakage, or “the spritz” as she calls it. She is now backing Poise’s “1 in 3” campaign, which emphasizes that a third of all women have this issue and that there are solutions that we need not be embarrassed about.

The View’s Whoppi Goldberg confession about leaky plumbing.

Goldberg, who’s made no bones about her ongoing wetness problems due to a leaky bladder, has to taken to the net to trumpet her support of Poise’s 1in3 Like Me. It’s goal is to make more women aware of bladder issues.

Goldberg has shot a series of viral short films where she’ll play Cleopatra, Joan of Arc and other femme faves from HERstory talking about their lack of bladder control, the activist/host said.

“Nobody ever wants to talk about LBL (light bladder leakage),” Whoopi admitted.

“For some reason, we’ve decided there’s something taboo about it – but so many women experience it and we should be able to talk about it openly!

“Leaks don’t discriminate, we all go through it – I tell women this ALL the time.”

[From The National Enquirer]

Whoopi said on The View that light bladder leakage is “one of those things that we should be able to say ‘hey, does this happen to you?’… but we don’t talk about it because nobody knows about it.” She said she’s hoping to raise awareness that there are pads specifically designed to absorb leaks and that sanitary napkins don’t do the job. “These are panty liners. That’s all you need… This is not about wetting your pants and needing a diaper. It’s just a panty liner.”

This issue affects me and I have to use these products when I exercise. Several of my female friends have this same problem and we’ve mentioned it in passing. As Whoopi says it’s embarrassing, though, and you don’t want people to know that you pee yourself when you sneeze. I really like that she’s trying to take the stigma away from this issue. Yes it’s a commercial, but it’s for something we shouldn’t be ashamed to use.

The webisode ads are pretty funny and you can watch them all online through the links below and at 1in3likeme.com. Whoopi explained on the View that she came up with the idea herself.

Mona Lisa
The Princess and the “Pee”
Statue of Liberty
Eve
Joan of Arc
Lady Godiva
Cleopatra
Helen of Troy

Poise has not contacted us or encouraged us to promote this product.