Britney Spears is still posing for junior’s line Candies, even at the ripe old age of 27. The Daily Mail points out that she is way too old for a clothing line aimed at the under 16 crowd – which seems to be the reason she’s been airbrushed into oblivion. In fact the photos look less like a Britney Spears photo than a Britney Spears cartoon. Perhaps some kind of freakishly accurate CGI-esq animation. But they don’t look like a living, breathing person.

It has been a tumultuous couple of years, in which Britney Spears has bounced back after hitting rock bottom. But although the former shaven headed pop star’s past can’t be airbrushed out of history, her image clearly can.

The singer appears in a new national advertising campaign for clothing brand Candie’s looking rather fresh-faced and svelte. The equestrian themed shoot sees Britney model clothes by the label to promote their girlswear line.

But even though she’s too old to wear the range she appears to have had more than a touch of the airbrush in an attempt to appear extremely youthful. The 27-year-old looks more like the Britney of her ‘Hit Me Baby One More Time’ period, when she shot to fame after prancing around in a Lolita-style school uniform for the video.

And it seems she couldn’t help but add some of her usual brand of sexiness into the pictures. Although the line is aimed at 16 and under girls, Britney flashes her bra in a fitted white shirt, and poses sexily in a pair of skintight blue jeans. She also gives a flash of her taut tummy in a cropped top and leggings combination

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[From the Daily Mail]

To be fair, Britney does look good, and it’s not as ridiculous as the work Madonna had done for Louis Vuitton. Making a 27-year-old look – let’s say 19 here – is much less ridiculous than making 50 year old Madge look 25. Nonetheless, they’ve clearly airbrushed a lot of weight off Brit. She’s a lot trimmer than she used to be, but they’re going to take some pounds off a scary, stick-thin model. They’re certainly going to airbrush them off her.

It also sounds like Britney’s latest Candies ads were meant to tie-in directly with her newest single. Talk about cross-promotion.

After showing some serious skin in Candie’s spring ads, Britney Spears covers up in chic dresses and jeans for the upcoming fall campaign. And that’s not the only place you’ll see the pop superstar sporting the affordable line. Britney will even wear Candie’s in her new music video, “Radar.” “I was so excited to wear Candie’s in my ‘Radar’ video,” says Britney in a press release. “I especially loved their jeans and cute dresses which were perfect for the theme of my video.” In her new video, Britney becomes intrigued by a handsome player at a polo match who ultimately gets caught in her radar. Footage from the video will also appear in a Candie’s television commercial which will debut later this summer along with the print ads in September magazines. Check out the video for “Radar” and shop Candie’s exclusively at Kohl’s department stores.

[From People]

Subtle. Why not just write a song directly about advertising Candies’ shoes?

It says a lot about Britney’s comeback that she’s still got her Candies contract, so I say airbrush away. The bulk of her fans are teenagers and young adults – I doubt many people her own age listen to her anymore. Brit’s got to do what she can to keep them, and that means being in ads that are relevant to their age groups. And frankly I don’t think any of the clothes they have her wearing are ridiculously juvenile or anything. She pulls them all off well. The Daily Mail makes it sound like she’s that pathetic mom wearing teeny tight Abercrombie that she’s stolen from her 13-year-old’s closet. Brit looks good… she just doesn’t look that much like Brit.