Kourtney Kardashian Barker is getting in the supplemental game. She’s launching a line of edible non-CBD gummies called Lemme. They are all natural, gluten-fee, vegan, non-GMO vitamins and supplements that promote clean health. For the announcement, Kourtney posted the photo above with the following caption:
Lemme finally share what I’ve been up to! I’ve been dreaming of this idea, having lots and lots and lots of meetings and conversations with different people trying to figure out the best way to build this, the right partners and building the team that felt really good. When it was finally all right, it was all happening with ease. Lots of hours, zooms, dreaming, but all with swift decisiveness and actual fun! At last, 5 years later my passion/work baby is finally launching into the world.
Meet Lemme – my new line of vitamins & supplements that I created to become a divine, feel-good part of your everyday life.
We partnered with the best scientists and doctors to create the cleanest gummy vitamins and supplements — using clinically-backed ingredients and formulations that help you to live your best life. And of course, we made them so delicious you won’t believe they’re this good for you!
We launch on 9.27.22 exclusively on Lemmelive.com. In the meantime, be sure to follow @lemme and subscribe to our mailing list and SMS for updates. Link in bio!
Clearly none of those five years were spent hiring a PR consultant or an editor. In anticipation of the big release, Kourtney gave an interview to the WSJ Magazine. It’s behind a paywall so I can only excerpt it through other outlets. In the announcement, Kourtney speaks of doctors, scientists and clinical testing. That’s good. Because in her WSJ interview, she described her process a little differently. She said she brought each product to her natural doctor who tested it by placing it in Kourtney’s hand and seeing how her body reacted to it.
Kourtney Kardashian Barker is getting into the gummies game.
My process [with a new product] is take it to my natural doctor, and he would muscle test me with it,” she explained. “I would hold the product in my hand, and he would see how it reacts to my body.”
“Some things test well but most of the time things didn’t test well on me. I found it so interesting when he would say, ‘Oh, it’s because they’re using corn or corn syrup or it’s genetically modified,'” Kardashian added.
With clever names like Lemme Chill, Lemme Focus and Lemme Matcha, Kardashian muscle tested each formula on herself. She prioritized non-GMO, vegan, gluten-free and gelatin-free ingredients in the supplements, while avoiding corn syrup, artificial colors, flavors and sweeteners.
“I couldn’t think of the right word for each scenario [in which to take a supplement], but we’d say all the time, ‘Lemme focus on this.’ Once we realized we use it so much in our vocabulary, none of us could get it out of our heads,” she said. “You know, Lemme-everything-that-I’m-doing.”
Lemme gummies fit with her Poosh website branding. Clean living is great as are clean supplements. Although, I’d like to hear a little bit more about how they were tested beyond the palm-reaction method. Especially as Kourtney has subjected her children to restrictive diets based on muscle testing at young ages, promoted the idea that face masks caused cancer, regularly relies on detox cleanses and took a love potion to attract a suitor. Given those credentials, I’m not sure this whimsical approach to advertising is the right foot to set out on. All this discussion of dreaming the product into being and how fun it was to make coupled with the image of a naked Kourtney in a ball pit of colorful supplements is, if you’ll excuse the expression, a hard pill to swallow. There’s probably nothing harmful in the supplements, but much like the Kardashians themselves, I don’t think there’s much to them at all.
I do, actually, like the name.
Photo credit: Instagram
Omg, *vomits in to cup*.
My SIL does muscle testing as a profession. Sometimes she is right, but she’s also been very-very wrong. It’s basically like horoscope and cold reading.
Just no. Please.
I recommend going on pubmed and read upon your actual issue and see what studies they have done and use the supplements and doses listed there.
Geesh!
And, even if you *do* believe in muscle testing, how does testing it against Kourtney’s body ensure that it’s right for all the people she hopes will buy her products? Like, it doesn’t even make sense if you willingly suspend disbelief.
She literally looks like a plastic doll in the 1st picture. It’s creepy looking.
The whole damn family look like plastic blow up dolls.
The name Lemme gives me vibes of lemmings, as her followers will follow her over the cliff to buy these supplements.
See ya! Oops!
LOL! I was thinking Lemmy as in Motorhead. Imagine the marketing ;possibilities….
“…trick question. Lemmy IS God.”
I feel like screaming into a pillow. Clean living. As opposed to what? Dirty living? Like living in a massive mansion, travelling in ridiculous gas guzzling cars everywhere, and leaving the carbon footprint of a small village? That kind of dirty? GTFO.
I take B12, D3/K2 (because I’m always low on vit D), some vegan omega 3 and sometimes a vegan multi. That last one is probably not necessary but my doc said it won’t hurt. I’m not against supplements but she’s a moron whose life is so empty that she has been needing this “purpose” of clean living for years now. Banning sugar from your home does not give you a personality. I hope that company crashes. She’s selling BS with a dash of guilt to women, we need neither.
Thank you, yes. Guys…. “clean” living/diet/food/whatever is just a marketing buzz word to make people think “oh… it’s ‘clean’, that must mean it’s healthy!” Please please please don’t fall for it. What exactly is “clean” anyway? If we put 10 people in a room and asked them to define it they would all have different definitions…. and that’s because the term is nonspecific, nonscientific hooey.
And don’t even get me started on muscle testing. Jfc what nonsense.
Please just look at it this way — products that use these kinds of terms like “clean” or “detoxifying” or “homeopathic” aren’t all bad for you. No one is saying that. But some of them might be. Most of them are total wastes of money. And ALL of them are making claims that have no basis in actual science or medicine.
No thanks. I’ll pass.
Same here! I would never intentionally purchase anything the Klan was pushing.
and then eat it? Hell no.
Nope. It’s giving Moon Juice.
wow, these people need to just stop polluting the world with their gross crap. it’s super harmful. people will be wasting money on this at best. there is no magic pill, nothing you can take (besides real medication) to make you magically better. i hate that these women shill garbage and everyone just gives them a pass. it’s so disgusting.
Stupid name. Probably garbage product. Anyone who buys overpriced vitamins from a f*cking Kardashian is a goddamn idiot.
The greedy, vulgar, careless, wasteful Kardashians are the antithesis of “clean living”.
I know she’s not the only one (BY FAR), but the supplement and vitamin industry in the country is absolutely bonkers.
“Muscle testing” isn’t a valid assessment of literally anything. Please see a legit healthcare provider if you are unwell or have concerns.
I am critical of any product that markets itself as ‘clean’, Particularly when they focus on telling you what ISNT in something as opposed to what IS in it.
I also loath the current trend to scare/shame people that are used by brands and influencers like ‘this ingredient is bad’, ‘this product causes this’, ‘this one is toxic’ without explaining that certain chemicals in other products those ingredients are approved by the FDA and either add stability/benefits (a preservative may prevent mould growth in your creams for example). People constantly screaming that things are toxic as a scare tactic and do not offer supporting research the subject, (some ingredients are only toxic in certain forms or if ingested in huge unimaginable quantities).
I will happily chose something that aligns with my needs, has evidence based formulations or consumers an alternative choice.
I feel like celebrity supplement lines are the next logical outreach of celebrity makeup/haircare/skincare/homecare lines. The fact that they don’t require approval from the FDA and have ridiculously low standards of proof make them ripe for exploitation. Sigh.
I feel like Maintenance Phase did a good job of explaining this in their snakeoil or Moon juice episodes.
Naturopaths are not based in science. This is cringy.
I worked my way through college as a housecleaner, and we cleaned for all kinds of medical personnel: doctors, nurses, specialists, etc. By FAR the wealthiest clients we had were a pair of vitamin- and supplement-shilling naturopaths. They had “take a year off for a world-wide cruise in their yacht” money. We cleaned for neurosurgeons who had less disposable income (I’m assuming because they had actual school debts to pay.) I hope the naturopaths provided their clients with at least SOME health value, because they were certainly shameless about assuring people that [supplement X] would transform them from a dry, withered leaf into a fresh green leaf. I know, because I saw their many, many eye-roll-inducing promotional posters.
Please everyone keep in mind that supplements are unregulated in the United States. Effectiveness, contents, the whole shebang. Always be a cognizant and careful supplement consumer (there are some voluntary testing standards). For the super annoying story of how this came to be (it involves Mel Gibson at his worst) please see The Dream Season 2.
For context, I’ve been reading about melatonin supplements because getting my daughter to sleep is an ongoing nightmare. Some brands had wildly different amounts of melatonin than was listed on the packaging. Some had serotonin present!
This is downright dangerous.