What a summer it’s been for Taylor Swift. Just think of how it started off: her dalliance with noted scumbag Matty Healy made even her devoted fans super mad. But for someone as famous as powerful as Taylor, it’s hard for a scandal to really stick. Now she’s hooking up with an NFL player, Travis Kelce, who my dad assures me is the best tight end in the league (I don’t follow football). So far he appears unproblematic, and between the billion dollar success of her Eras tour and her new boy toy, she has recovered from the bad PR. Taylor Swift kicks off the international leg of her Eras tour in November, so it only makes sense that the Eras concert film is getting an international release, too. It will be released in over 100 countries worldwide on October 13 and it’s expected to do huge numbers at the box office.
Taylor Swift: The Eras Tour, the concert film of Taylor Swift’s phenomenally successful world tour, is going global. In addition to North America, it was revealed Tuesday that the film will also hit cinemas in more than 100 countries overseas timed to its Oct. 13 domestic launch.
“The tour isn’t the only thing we’re taking worldwide,” Swift wrote on Instagram. “Been so excited to tell you all that The Eras Tour concert film is now officially coming to theaters WORLDWIDE on Oct 13!”
AMC Theatres, which is releasing Eras Tour in the U.S. via Variance Releasing, is handling the international distribution of the film. AMC and its partners are working to reach agreements with movie theater operators representing more than 7,500 cinemas globally.
Eras Tour is already scheduled to play in more than 4,000 movie theaters in the U.S., Canada and Mexico. AMC has confirmed that in Europe, the film will play at every Odeon Cinemas location. More details on locations will be released in due course.
Early North American box office tracking data for Eras Tour suggests the movie will open to a massive $75 million, with some more bullish analysts believing the opening weekend numbers could cross $100 million with an upper ceiling of $125 million.
[From THR]
I wonder if Taylor will have the same elevated ticket price gambit for the overseas release. I remain irrationally annoyed by the $19.89 ticket price for a standard definition movie with a standard run time, when that’s about what you pay for an IMAX ticket. I don’t think it will work so well in other countries. (Also, exchange rates ruin the 1989 album reference. $19.89 is 140 Danish krone, for example, which is a meaningless number in Taylor lore.) That being said, I also think it will be huge, and the inflated ticket price is part of that expected $75 million opening. For the many people who can’t afford concert tickets, the movie is the next best thing, so there will be a lot of demand from Swifties. By directly distributing through AMC, Taylor has neatly side-stepped working with the Hollywood studios and the ongoing strikes, which is smart from an optics standpoint. I’m most excited for the re-release of 1989 this fall, which apparently features a vault track called “Slut!”
They’ve been on one date. I doubt Tays hooking up with him
The soundproofing at cinemas showing this will be tested to the absolute limit lol, I already want to put my noise-cancelling headphones on. The $19.89 gimmick is fun for America but it rightly won’t work anywhere else. Tickets are about £11/12 here in the UK so she’ll have to think up something else. They must have known it wouldn’t work elsewhere?
I wonder if she will use some of the proceeds for charity, given the charity and bonuses she gave during her North American Tour?
As an Irish Swifty, I can confirm that tickets are €19.89 here and €13.13 for kids. My local cinema is an Omniplex and they are showing it in IMaxx. I have a cinema pass but it’s not valid for this. She is a capitalist queen, but people eat it up.
Sidestepping the movie studios means that AMC is using this project to set up its own distribution channels. They hired a company to handle sales to all non-AMC distributors here in the US and globally too. That’s built into the price of the ticket to make this work. The cutesy numbers are just to make the pricing more palatable, but it’s not about TS being a capitalist queen taking money she doesn’t need from fans. It’s about distribution channels.
It’s $19.89/$13(kids) in Canada too and opening weekend is nearly sold out in many places across the country.
In Europe, it’s £19.89/€19.89 and £13.13/€13.13(kids) and I checked the Odeon(UK) website and opening weekend at the few cinemas I looked at had only a few seats left so clearly the pricing gimmick is working there too. So no, it does work. You underestimate her appeal and people’s desire to experience it in a group setting. After all, she has only done a US tour, NOT a North American one, and people have a great desire to see it.
I’ll do my homework next time @DaniLou32 & @deezee! Let’s call my effort mid-level procrastination from work, next time I’ll just have to lean into it.
It’s actually playing at my little indie neighborhood theater. Budget is currently very tight so I don’t know that my curiosity will be enough to get me in the door. Have to assume it will be streaming/home video at some point. This theater charges $8 for matinees, so I think I’ll be seeing two fall releases instead.
In Norway the ticket prices are 198,90 for adults and 131,30 for children. So Taylor lore is alive and well in Norway too.
She really has reached another level of fame now.
UK tickets are £19.89 for an adult, I checked yesterday. Tickets are usually about £8. So Taylor’s movie is more than double the price of a standard ticket – no thanks! I think the price will put a lot of people off tbh.
The pic of her spinning in the white dress is something special. It’s going to get loud and crazy in theaters. Take my money! I’ll enjoy every minute of it with my darling Bella and her 14 yr old friends.
I just checked Fandango and the tickets for opening weekend are almost sold out for all of the earlier/day time screenings. That’s wild!
The IMAX ticket is $27.18. Standard is $24.03.
I wonder if her movie will get any nomination like Golden globe etc because these ceo and studio executive hate not going through them. Grammy kiss taylor ass but not oscar. Let wait and see because taylor loves validation from these award so much.
I just sent out the invitations to my daughters 8th birthday party at our house – it’s Taylor swift themed (lover and 1989 aesthetic) and it’s the pre-party to go see the film down the street. We’re doing Taylor inspired attire and photos, taylor cookies from a local bakery, and are making friendship bracelets. We have about 20 moms and daughters going in one big group. I didn’t take my daughter to the concert here in April and I regretted it. So excited for this experience for her! I am happy other countries can see her on film too. I’m surprised they’re doing it BEFORE she starts touring there. But I don’t think it would take away from ticket sales—I think she’s sold out in a lot of places (if not all) already.
I just want to thank whoever it was that observed her pose on the movie poster looks like she’s farting to the microphone. I can’t unsee see that now, and given the promotional push for the film that picture is everywhere and I am compelled to make a pffft sound to myself every time, like an idiot. Apparently I’ve devolved into an 8 year old boy.