In 2022, casual royal gossips received a crash course in Danish royal drama. It all started in September 2022, when then-Queen Margrethe decided to remove some of her grandchildren’s royal titles. The grandchildren in question were Prince Joachim’s four children (two kids with each of his wives). Joachim and his second wife, Princess Marie, had already been halfway exiled to Paris, where Joachim worked as a high-level military attaché. The title issue blew up into a major controversy and Joachim and Marie made it clear that they were very hurt by Margrethe’s high-handed decision. Within a few months, things settled down – Margrethe met with her second son and she publicly apologized for her decision, but maintained that the family needed some streamlining. Then, last summer, Joachim and Marie were transferred to Washington DC, with Joachim once again given a pretty high-level attaché position (befitting a prince). Now that they’ve been in DC for about eight months, Joachim and Marie granted an interview to the Washington Post. It was a good read, if a bit condescending to those unfamiliar with Danish royal dramas. Some highlights:
Joachim still considers himself a representative of Denmark’s royal family: “You reach back in time — in the Danish case, more than a thousand years,” he said last month, “and you are — it may sound odd to say — the living legacy of that national identity.”
Americans aren’t paying attention to him: He’s instantly recognizable in Copenhagen but can walk around Washington unnoticed. The nation’s capital plays hosts to royals from all over the world — usually when they are students — thanks to a huge international community and the anonymity it affords those born into these dynasties. This is his best shot at a drama-free life away from royal reporters who obsess over the comings and goings of even minor European nobles.
Wait, THAT is how you pronounce his name?? So it’s a good time for a fresh start, a chance for Joachim (pronounced Yo-ahh-cheem) and his family to have some fun away from the spotlight. He’s come to the United States to serve as defense attaché for the Danish Embassy — working with the Pentagon and other NATO allies — and, in a broader sense, teach Americans about Denmark.
His job in America: “It’s about defense industrial cooperation,” Joachim explained. “My main task here is to pave the way — boost, help, inspire — for Danish defense industries, large and small, to enter the U.S.: Either provide or sub-supply, get into that big chain of regenerating and resupplying our armed forces.” In short: One of the thousands of diplomats in this town (who happens to be a member of the royal family).
Princess Marie on her marriage to a Danish prince: “I had high expectations. I wanted to speak Danish perfectly. I wanted people to be proud of me. I wanted to fit in. So I think I put a lot of pressure on myself. But Denmark is actually an easy country to live in. Why? Because people respect each other a lot. I don’t feel there’s a lot of conflicts. Things work well.”
How much money Joachim gets in public funds: The royal budget is public information: The 2023 financial report lists a total of $13 million in public funds; as a full-time working royal, Prince Joachim receives about $575,000 a year. “There are some who say that if you look at it in a tribal way, everybody has to contribute, right?” said the prince. “And what you contribute is what you will be measured by. That means thanked for or blamed for.”
Marie on their children’s royal titles being removed: “We weren’t happy about the way it happened,” Marie said. “But it’s a family thing. It’s complicated.” What some people might see as frivolous is something more, she said: “It’s also their name. It’s their identity since they were born. So it’s more than just what people see as a title.” But what’s done is done: The queen always gets the last word in any argument. “We’ve moved on,” Joachim said. (He was all smiles at his brother’s coronation.)
Their new life in Washington: “We’ve lived here for seven months now, and very few people know who we are, Danes apart,” said the prince. The prince and princess can fly under the radar or use their titles to leverage attention for causes they care about. He’s a patron to 60 organizations; she’s been working on the issue of hunger and food waste for years, and since arriving in Washington has partnered with Veteran Coalition International, a Danish American nonprofit that focuses on long-term care for international/NATO veterans and their families.
Joachim actually came across as happy, like he’s enjoying his new life and new sense of freedom in America. Marie… I don’t know. Washington is a company town (the company being the American government), and the era of the Washington socialite/power-wife is kind of over. Still, tons of charities and organizations would love a titled prince or princess on their board or at their fundraiser. Which is why I think Joachim and Marie did this interview. They want to announce themselves and tell Washington that they’re ready to be seen out and about, that they want those invitations and calls from charities. They wanted to fly under the radar, and then they were astonished to learn that they weren’t on anyone’s radar in America. Pay attention to meeeee!
Photos courtesy of Cover Images.
Why don’t you get attention in the US Joachim? Well Prince Harry of the UK married Meghan, an established and wealthy US citizen in her own right. The Sussexes live in her home state of CA and their daughter Lilibet was born in the US, making her eligible to run for POTUS in 33 years. The Sussexes have a famous circle of friends who will speak for them.
The UK royal family is only a million times more popular in the U.S. than the Danish royal family. Harry would have gotten more attention no matter what.
I don’t think popular is the word to use here. More people know about about the British than the Danish royal family especially in the press but I think the average person don’t know who any of these people are. I think that’s why Harry loves living in the US.
I was wondering if you would cover this. I thought it was good how the WP references the drama and upset around the titles while still focusing on the day to day of what does this dude actual do, which I find very interesting. I wonder how many royal adjacents have real jobs with real work versus name-only influence roles.
I think if you are Joachim or even Harry, a lot of your job is based on your position. That’s not a knock on either of them, but a recognition that their name, title, and position will open a lot of doors. They also know a lot of people to help get the right ones in the room to make things happen.
European Royals are not covered here like the Murdoch Royals are, of course we wouldn’t recognize him unless someone made an effort to look them up.
Actually Princess Marie is involved in various charities in DC and was just back in Denmark doing various engagements as well. They seem to be doing well in DC. And, when they return to Denmark to attend events and do engagements there are zero issues about anything.
They’ve been to parties with Biden in attendance so I think it’s safe to say they’re getting invitations and the people who put on these parties know that they’re there.
Or they were waiting to see if the job went well and the kids settled in before going fully public.
I’ve been pronouncing his name as Jo-ah-keem this entire time but Joachim is also a name used in France and as a native/fluent French speaker, this is how I’ve been pronouncing it. Quick google into the origins of the name, it is Hebrew so the J being pronounced as Y makes sense?
It sounds like they are doing well in DC, I’m sure the kids and Joachim love it. It’s international and a very political city. I get them being disappointed in the titles being removed, Queen Margrethe bungled that so badly. Not sure why she didn’t do what the Swede royals did, letting all the grandchildren retain their royal titles but got rid of their HRH and not being part of the senior royals. It created unnecessary drama.
Marie is French and French people are never going to focus on the positive side of things. They love to complain, it’s a well known fact and I say this as someone who is half French. I would be surprised if she had been overly enthusiastic and saying she loved it. It isn’t the French way. In fact, some French people get a little freaked out with how overly positive Americans are so it’s a big cultural difference.
IIRC Margrethe did remove the kids’ HRH first some years ago. Which is why I didn’t understand the reasoning behind later taking away the titles completely. The kids wouldn’t have been able to pass them down to any future children, they weren’t getting any direct public funding outside what their dad received,etc. Joachim’s line would have naturally stopped having royal titles after a generation or so. But, not my circus not my clowns.
They would have all lost their titles as soon as they turned 25 years old which makes this decision even more bonkers.
I remember a commercial for a hotel or something that used royals with titles to make it seem like they are royally approved. I think, the older kid was on that commercial, using his royal title Prince. That might be reason why they decided to remove the titles.