A week ago, the Daily Mail’s Richard Eden excitedly reported that deranged royalists were buying King Charles’s Highgrove-branded jams in droves. The assumption being that royalists were showing support for THEIR favorite royal (King Charles) and sticking it to the Duchess of Sussex. Because, you know, Meghan sent jars of strawberry jam to her friends and absolutely no American Riviera Orchard products are for sale as of yet. You might even say that Meghan’s campy jam gifts have helped the Windsors sell more of their grubby little royal-branded products. A rising tide lifts all boats, etc. Speaking of, Buckingham Palace Shop’s social media team decided to jump on the jamwagon! I’m actually shocked that BP’s team decided to do this:
OMG Buckingham Palace has now officially entered the Royal Jam War and I am here for it lol! #buckinghampalace #meghanmarkle #royalnews #royaljamwar #ukroyals pic.twitter.com/PwKvkzUv8A
— Royal Daily Tea (@RoyalDailyTea) April 25, 2024
First of all, choices were made and it’s incredible that Buckingham Palace is fine with showing everyone that they’re obsessively watching the Duchess of Sussex’s ARO-promotion, just like everyone else. Of course it’s strawberry jam as well. I looked it up – because I honestly didn’t even know that BP sells its own jam – and there are several different flavors and spreads. They made the choice to highlight strawberry, because Meghan sent strawberry jam to friends. On an aesthetic level, I have to say that Meghan and ARO are the clear winners. Her jam jars are very cute and photogenic, whereas BP-branded jams just look fussy and tiny.
The Daily Beast reported this as “Buckingham Palace Subtly Trolls Meghan With Its Own Ad for Strawberry Jam.” My good sir, this is not trolling – this is bandwagoning. We sell jam tooooooo!!!!
Photos courtesy of Avalon Red, Cover Images.
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- HRH Duchess of Cornwall hosting a reception for the British Equestrian teams from 2020 Tokyo Olympic & Paralympic Games.,Image: 660835221, License: Rights-managed, Restrictions: , Model Release: no, Credit line: Steve Reigate / Avalon
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- TETBURY, ENGLAND – NOVEMBER 13: King Charles III’s shares a joke with a guest as he attends his 75th birthday party hosted by the Prince’s Foundation at Highgrove House on November 13, 2023 in Tetbury, England. Guests include local residents who have been nominated by friends and family and individuals and organisations also turning 75 in 2023.,Image: 821847113, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Chris Jackson / Avalon
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- NMA Rota King Charles III and Queen Camilla visit Fare Share didcot to launch the Coronation Food Project on his birthday,Image: 822016684, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Ian Vogler / Avalon
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- Queen Camilla speaks to guests during the annual Commonwealth Day Service at Westminster Abbey in London Featuring: Queen Camilla Where: London, United Kingdom When: 11 Mar 2024 Credit: PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**
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- Queen Camilla during a visit to Government House, in Onchan, Isle of Man, where she is meeting community groups, and representatives from the RNLI and the Manx Bluetits swimming club. Featuring: Queen Camilla Where: Onchan, Isle of Man When: 20 Mar 2024 Credit: Chris Jackson/PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**
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- Queen Camilla attends an event hosted by the Queen’s Reading Room to mark World Poetry Day at Hillsborough Castle in Belfast, during her two-day official visit to Northern Ireland Featuring: Queen Camilla Where: Belfast, United Kingdom When: 21 Mar 2024 Credit: Liam McBurney/PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**
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- The Royal Family arrive for the Easter Service at St George’s Chapel Windsor Castle Featuring: King Charles Queen Camilla Where: Windsor, United Kingdom When: 31 Mar 2024 Credit: Cover Images
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- The Royal Family attend the Easter Mattins Service at Windsor Castle Featuring: King Charles III, Queen Camilla Where: Windsor, United Kingdom When: 31 Mar 2024 Credit: Cover Images
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- Easter Mattins Service at St George’s Chapel at Windsor Castle in Berkshire. Featuring: King Charles and Queen Camilla Where: Windsor, United Kingdom When: 31 Mar 2024 Credit: PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**
Not my Jam!
LMAO that had me almost spitting my coffee.
Remind me why it is perfectly fine for all royals and royal adjacents except Harry/Meghan to benefit financially from their royals connections? And. Someone on staff has a sense of humor.
They’re just riding Meghan’s coat tails, as usual.
I must agree with you (and @Square2). It comes off as desperate and sweaty, especially when they were boasting just last week that he’d sold out of his stale jam — for the first time. Ever. And now they must advertise for attention? This fairly screams, “Don’t forget us! We’re still alive.”
I just love your input. Although I followed the Royals all my life, I never got their pettiness until
now. By teaching and reading history books you’d think I d have gotten it long ago.
Ah well.
Bravo Meghan~ onward!!
That’s not humor; they are not on any level of the humor some X/Twitter have, such as (fast-food
chain) Wendy. Like Kaiser said, it’s shameless bandwagoning.
These BRF social media people want to be hip, young, modern but failed. For example, KP’s YouTube channel & the many short videos of their “working” engagement on X & IG last 2 years, totally forgettable. And don’t let the “Likes” or “Viewing Count” fool you, a lot of them were bought bots.
I’m embarrassed FOR them, this is so cringeworthy and they don’t even know enough to understand that they should feel humiliated
BP has a massive gift shop filled with branded tea, jam, biscuits, candies and every imaginable tchotchke. They’ve been selling grubby merchandise for decades.
@Megan, Exactly this. They sell tons of BRF branded crap. It’s so tacky.
Maybe someone at BP who is smarter than me can explain why that is ok, but what Megan is doing is NOT ok?
And they are now selling last year’s jam, strawberries are only just coming into fruit, and I live on the south side of the English Channel.
It’s perfectly fine for taxpayer funded royals to commercialize themselves and it’s absolutely wrong for Madame Duchess, a private American citizen to give away jars of jam. /s
BP is copykeening Meghan. They’re not trolling her. Like Kaiser said, almost, bandwagon, jamwagon or jambandwagon. Now that Harry and Meghan are gone, they Uniroyals really seem to lean into the things H&M have done/do. I’m a little entertained by it especially after Angela Levin’s vitriol about Meghan’s jam. If that hateful hag doesn’t complain about BP’s video, it’s confirmation on why she goes after Meghan. (not that most need that confirmation)
A lot of the things sold in BP/Palaces shops are made in China. The jam maybe not, stuffed animals yes.
Meghan sells jam – grubby commercial venture. The king sells jam – most sophisticated, classy and wonderfully amusing idea ever!
Hope this clarifies.
They don’t even realize how silly it looks to heavily criticize Meg and do exactly same thing the next minute.
These people are shameless. Meghan’s campaign is fun and engaging. Whoever decided to give the green light to this advert should be receiving a good talking to. It’s oozing in snobbery and elitism which in this economical climate really isn’t a good idea.
Yep. All this. Also, you have cancer, which even if you have a good prognosis causes you to REALLY examine your life and mortality and you’re pushing 80, and this is the hill you’re willing to die on? You’re gonna try to take Jam Hill against your daughter and law and son? Really????
The music took me out! It really is stuffy, and appears better suited to the 19th century. Nailed it!
The music reminds me of the old Gray Poupon mustard commercial. So upper crust and drawing room vibes.
Sending gift baskets to some of the richest women in the world doesn’t make me feel like I’m the target audience for ARO.
You do know that many companies do this? M&M’s and Oreos have been sent to celebs who expressed a liking by their companies. It’s a marketing strategy not an indicator of the target audience. It didn’t make me think Mars and Nabisco aren’t marketing to me also.
@Megan – you definitely wouldn’t be sent a gift basket because:
A. You’re not a friend of Meghan’s and
B. Posting on your insta/tweeter feeds won’t bring the level of interest the current recipients are generating (unless of course you’re a famous person who doesn’t want to be seen posting on a mostly Meghan friendly site.)
As for the target audience for ARO none of us have a clue what’s going to be on the website or what it will be selling. Until we do we can’t say who the target audience will be.
Me? I’ll just wait and see whether there’s anything I fancy and can afford when the site is launched. In the meantime I’m just enjoying the melt downs from the de-rangers and the rr every time a new wealthy woman posts her gift
@Laura D, that’s a great response. I personally don’t feel I’m not an intended targeted? audience for what is yet to come. I have x amount of disposable income that’s spent on what I choose to spend on. Meghan not sending me a basket doesn’t make me feel left out. We’re not friends. Would love to be! Hanging out at their Montecito mansion with a 11 million bathrooms, beautiful gardens and probably a good child’s playground. (to this day, I can’t resist monkey bars, slides and swings).
BP putting out this video now, well, yesssss, they are riding Meghan’s jamwagon and it should make some royalist/RR’s/courtiers/jealous BRF members what they lost in smearing/chasing the Sussexes out. HUGE.
Meghan, Duchess of Sussex, was treated like shite. An American woman of color was constantly demeaned and put in her “place” by the BM. Meghan was so many other things than being an actress (the BM/BRF are experts at minimizing her intelligence, degrees, work ethic and philanthropy.). It’s not the best example (because the character was a something I don’t want to say), it’s essentially how Meghan was treated and now BP wants to copy her. It underlines how Meghan was treated and now, along with other instances, they’ve been copying her.
https://www.youtube.com/watch?v=VxcU4q6KLyA
I didn’t have StrawberryJamGate or JamGate on my bingo card for the year but here we are.
Honestly! It’s just jam – how does jam even reach this level of popularity? Am I missing something? Will people start hoarding jam in their jam cellars (which my grandmother used to do anyway) but like on a multi-million dollar level like wine with appropriate climate controls? It’s jam!
Try the Diana memorial strawberry.
It’s a Jamolution! Checking my history books..as an American we won in 1776. It might be a coincidence, but, laughing, dying and loving this gifting of American Riviera Orchard jam to specific people,, when in history(during this time), big things were happening. If the Daily Beast wants to make claims about Meghan being trolled. LOL April 16th, 1775. It’s nice that so many RR’s want to mention that Meghan is ‘too American’. Memory might serve me wrong, France sent us the Statue of Liberty. For reasons.
https://www.bostonteapartyship.com/paul-reveres-ride
I’m sure William was a big hit in Boston. /s
That tweet is hilarious. ‘BP has entered the jam war!!!’ What war? Y’all only fighting with yourselves, you crusty old crackers.
The sheer desperation behind this is just killing me today. LOOK WE MAKE JAM!!!
I’m waiting for BP or HIghgrove to send their jam to someone like Dame Judi Dench and make her do an IG reel about it 🤣🤣🤣
Oh, please let this happen. Maybe they can get William to send a jar to Tom Cruise – he spread jam on a scone while leaping out of an airplane.
Okay, if BP/C&C ask Judi Dench to do a video-it’s a definite show of desperation. She lost me as someone I respected with her support of the Uniroyals.
She’s blind/going blind. If they trot her out, it’s just sad desperation.
fyi, if anyone is wondering about Uniroyals. They’re tires. Not really good ones. They’re known to be noisy, rough riding and poor handling tires. Hmmm..sounds like the BRF.
Hey, I have an idea, since they’ve jumped on the bandwagon, BP should send a gift basket of their jam and saltine crackers to their favorite royal rotas.
One day we’ll all ask “where were you during The Great Jam Wars of 2024?”
😂/😭
I’m still traumatized by the Coke-Pepsi Wars.
this is so small and petty
Maybe KC is the Smallest Man Who Ever Lived?
Seriously. These two have a whole ass PoW that hasn’t been seen alive in 121 days, but they want to have pissing contests about fruit preserves.
This isn’t a competition, it’s not trolling – it is 100% bandwagoning from BP and a desperate plea from the palaces to see the BRF as relevant.
The BRF stopped being relevant when Chucky usurped his mother in a quiet coup and went on a petty rampage against his own son, DIL, and grandchildren. Giving up his kids to the press to make himself look good for decades.
The king looks like a horrible human being, and that is how he will be remembered.
Anything Meg does they think they can do better but they are wrong. They sure do like her ideas to copy.
Yep! And the BM will be like, “This is extraordinary of the King. What a great idea!”. (while we’ve been ripping on Meghan)
It might not be the best analogy. Zendaya is the bomb. I hope I’m not wording things wrong. In this situation, Meghan’s friends videos are the winners. BP’s video wasn’t bad..the english muffin? crumpet? whatevs looked good. Before getting to my point, is putting butter & jam on top of each other a thing? Asking because I do one or the other inside. One of my faves is blackberry jam, thinly sliced pear, bacon and Muenster cheese grilled cheese sandwiches.. Butter on the outside.
Back to the almost point, between Nacho’s and Chrissy’s posts, that I appreciate. It was like watching one of my favorite videos again. Something subtle that lead people to go nuclear.
It’s like BP wants to go into a lip synch battle they won’t win. God doesn’t bless them. It doesn’t make sense. Happy to share once again, a great video. Now I want a video of Tom Holland & Zendaya dancing with jam or ‘singing in the jam’.
https://www.youtube.com/watch?v=Brq-exSvB7Q
Clowns
They let Meghan have so much power over them.
@s808 Absolutely. She may not live in Frogmore anymore, but she lives rent free in their small little heads.
@S808, how do they not see that?? HOW?
They’re telling on themselves, acknowledging how influential Meghan is, while she simply goes about her business not giving them a second thought. Keep succeeding Duchess!
How childish Buckingham Palace .
Are they really trying to go to battle over Jam.
I would think they have more serious things to worry about .
Trolling? The press wants us to believe the literal King is so petty and insecure as to troll his daughter-in-law? Who thinks that’s a good look? Charles needs to make some calls cause his press friends are ruining his rep.
Meghan’s a PR genius … I have never seen so much press coverage for a jar of jam that’s not even for sale yet. The British media have written approximately 832 stories about it already and I’m sure that will only increase when it’s rolled out. They’ll have articles about the price, where the packaging’s sourced, how it tastes, how it compares to BP, how much money she’s making, how much carbon emissions shipping it makes, how Thomas Markle made her a pb&j one time, who she didn’t send a jar to, how much the kids like it, what recipes is she using it in, will they sell it at Invictus and on and on and on …
We don’t even know if Meg is even going to sell Jam yet.
But how dare they advertise jam when Kate and Charles are sick!
Right?
It’s the British press who are doing the advertising and Meghan isn’t even paying for it.
“There’s no such thing as bad publicity.”
This is so pathetic that it made me LOL.
Such an amazing self-own. The petty. The copying. They’ve been obsessing over every little Meghan does and copying it for themselves from the moment she came on the scene. Obv, they’ve had jam for a while but they’re just now doing an ARO-style ad. Colonizers.
This is so petty and childish. And the only people that this type of stuff appeals to is those that are chronically online that think that regular people live their life in a succession of clap backs. This does not project strength of a thousand-year-old institution, it says we have no original thoughts and we are incredibly threatened by the success of this one woman.
Meghan owns that Monarchy tiara or not she is the QUEEN 👸🏻.
I hope this hideous picture doesn’t have anything to do with the advertising. People will be physically ill if they see this. I know I become nauseous every time I see it. The Cryptkeeper is better looking, for Pete’s sake. Ugh.
Yes she does look rode hard and put away wet.
It will be hilarious if in the end Meghan is not selling jam. Plus, the Palace can’t deny now that they ever supported Meghan or didn’t view her as a threat.
The saddest part of this “Jamwar” is that it is totally one sided. One person moved thousand miles away from you. Starts a new venture, sends Jams to 50 people who live on American soil. Yet all we hear and see are tears from a small island she left behind.
They just proved that Meghan is the one with the power.
Oh yes. I do think Meghan’s first episode will include making jam and her site will sell pots and pans, etc.
Certainly be easier to ship to the UK than jam.
Yeah, that just makes me want to eat the hideously fat-laden jam-and-bacon toasted sandwich that Chrissy Tiegen posted yesterday. It looks so much better than the jam spread on a desiccated scone.
My friend said she can’t afford Charles jam! I tried to find the price but couldn’t!
I saw a price comparison posted and it was priced at £3.98 for a small jar. I don’t know if that is expensive or not since I usually purchase homemade farmers market jam and that is always priced much higher than grocery stores.
Did someone say jam and bacon sandwich 😍😍😍🥳🥳🥳😋😋😋
I’ll BET anything that one of the tabloids (and I’m including the Times and Telegraph in that group) got the BP palace shop to do this, not realising that (a) it makes the leftover welfare royals look petty and desperate and (b) it will only bring MORE free publicity to Meghan’s jam and her company.
I’ll add (c): it is only bringing more attention to the fact that the UK media and royal vipers have been criticising M for doing something which the royals have been doing for years… indulging in commercial enterprise.
“Irrelevant”
“clout-chasing”
“coattails”
This ad will be the rebutting receipt all day every day. Good job Buckingham Palace PR!
Tell me you don’t know how to deal with the worldwide attention the duchess gets by mailing out jars of jam without telling me.
They really are pathetic but not even in a funny way.
I’m outraged. Outraged, I say. BP is involved with a grubby commercial venture!!!! How dare they!
A bit OT:
The renowned chef Raymond Blanc has a new TV series out now in UK. It’s about the many Royal Gardens the KC3 own & the people who work there. (But the editing of this series made me feel like a pure PR for KC3 & his commercial business.) After watching several episodes, it occurred to me: Why those beautiful grown vegetables & fruits that were carefully & lovingly cultivated in those HUGH, HUGH gardens, were not use mainly to feed the millions of hungry children in UK? KC3 & POW have many money-generared sources besides gardening & farming to pay these workers. Why can’t The (then named) Prince’s Foundation do more for everyday people? (Instead of receiving dark money from questionable people?)
P.S. That Jam vid from BP was bad, amateurish bad. ARO’s IG reel vid felt like a teaser for a high fashion house; this BP jam vid was……
The royals’ attention-seeking is off the charts! Meghan really gets under their skin. It’s pitiful how badly the royals and derangers respond. I would feel secondhand embarrassment for them, if I actually cared.
It would be quite a plot twist if the 50 bottles total is all the jam Duchess Meghan plans to make.😆 BP is really showing its envious ass! They might actually be getting played by their own jealous spite.
Of course they did a video. Smh. Aren’t they embarrassed to be joyfully riding her coattails and at the same time have their “sources” talking crap about her daily? If shameless was a group of people…
I didn’t think jam was supposed to be salty?
Oh, no, they didn’t! 😱
In my fanfic version of The Jam That Rocked the World this jam was never intended to be an actual product for sale, for the masses. Instead, it is a sly FU to all the Rota and Derangers that immediately lost their mind over the idea that she might sell jam because that was one of many products she smartly tried to protect as part of that domain name/brand (which should always be broader than actual plans). As soon as she announced this lifestyle brand everyone focused on jam. So jam is the smart marketing product.