Prince William’s homelessness documentary is an ‘abject failure’ with low viewership

The ratings are in for the first night of Prince William: We Can End Homelessness. According to Broadcast Now, Part 1 of the ITV documentary had a viewership of 1.5 million, “well behind 2.4 million slot average.” As in, ITV can usually put anything in that Wednesday timeslot and easily break 2 million viewers. But not when it’s an angry egg yammering about being keen to solve homelessness with hope. For some perspective (Broadcast Now cites these as comparison): Camilla’s Country Life in 2022 got 2 million viewers. Prince Harry’s January 2023 interview on ITV (when he was promoting Spare) got 4.7 million viewers. Gulp. Meanwhile, Newsweek is highlighting some of the terrible reviews:

Prince William’s campaign to end homelessness has spawned a TV documentary described by one reviewer as “dismal television.” Although the show, We Can End Homelessness, focuses on an indisputably good cause it got a rough ride in the media after it was broadcast on Wednesday, October 30, with many suggesting a contradiction bearing in mind his privilege and multiple homes. It all suggests William might have an uphill battle ahead of him as he works to carve out a legacy during his time as next in line to the throne.

Marianne Levy for i News was perhaps most scathing in her assessment, arguing the royal needed to grapple with the political causes behind rising levels of homelessness.

“For if homelessness in the UK is to end, we need to know why it is at an all-time high,” she wrote. “We need to know about cutbacks to social services, how the NHS is struggling to provide frontline care, the burden on GPs (general practitioners). We need to know about investment in and the building of social housing. Of these issues, and the many more that have contributed to the crisis William has announced his intention to solve, there was nothing. It made for dismal television.

“The contributors talked of hope, but what this documentary was missing was anger. William is clearly committed to his cause, but he simply cannot galvanise his audience at the ballot box, in the workplace, and in the wider social arena to fix this inhumane problem once and for all. As an hour of factual television that was supposed to prove it is possible to end homelessness, this documentary was an abject failure.”

[From Newsweek]

Abject failure just about covers it, although I still have to admit that Jan Moir’s column in the Mail was probably the most scathing takedown I’ve seen of Baldy’s Big Keen Homeless Adventure. I’m sure the BAFTA president will find a way to give himself another BAFTA though, what do you want to bet?

Photos courtesy of ITV and Cover Images.

You can follow any responses to this entry through the RSS 2.0 feed.

65 Responses to “Prince William’s homelessness documentary is an ‘abject failure’ with low viewership”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. girl_ninja says:

    This is not a surprise at all to me. Who want to see a doc about the struggle of the unhoused helmed by a generationally wealthy white prince? Who? Especially one who insists on centering himself and not giving the solutions needed.

    Work with the government to bring down rents and raise wages.

    Work to get property he owns up to code for folks to live and rent out and build centers for those in need.

    He’s such a wanker who is desperate for accolades that his brother gets. He doesn’t realize that Harry actually cares and is actually doing the work.

    Disgraceful.

    • This was only a vanity project nothing more and it shows. People want nothing to do with Peg because his “projects” are empty of any helpful content.

      • GentleAnnie says:

        William is a wanker, and as a Canadian, I am highly offended by the idea of this useless twit ever showing up in my country. Drop dead asshole.

        Hey Will, You have no solutions to anyone dealing with homelessness because you’re so fucking clueless.

        Buh by bitch.

    • traci says:

      sad. is there supposed to be a part two to this mess? they should just release it on youtube and call it a day. so embarrassing and disgraceful.

      • Alice says:

        There’s supposed to be another part, yes. But it’s interesting Channel 4 is showing tonight The secret Wealth of the Royals, the description is: For years, the royals have tried to keep some of this secret.

        But now, Dispatches can reveal who’s paying them – and for what. With exclusive access to documents never seen in public before.

      • kirk says:

        There are 2 episodes on Disney+ (which for some reason I’m still paying for despite them having robbed me of Hulu(?!?!) apparently). Watched #1 and rather liked the female fire chief who talked to Salvation Army about their home first initiative in Sheffield. Also liked the Salvation Army program as presented there; don’t know anything about the Finland program they mentioned or how much the Salvation Army program was modeled after Finland. Too bad the editor saw fit to keep Willy’s ugly mug on screen too long throughout.

  2. Pinkosaurus says:

    The monarchy’s embiggeners are going to be desperate to show William is a bigger success at making TV than Harry. I’m expecting all sorts of ridiculous tabloid shenanigans over the next few weeks to show how this boring show is a massive hit on Netflix and how H&M are beside themselves with jealousy and despair because William is now the most important and popular on Netflix.

    “NETFLIX IS MINE HAROLD (and also Africa)”!!!1!1!! – – William (probably)

    • Kingston says:

      Netflix? This isn’t on Netflix. It’s on local brit teevee: ITV.

      And they also gave bob iger of Disney+ an OBE in a quid pro quo so he wd agree to show it on that streamer.

      • Pinkosaurus says:

        Oooh, I thought it was coming to Netflix. Good luck on Disney+ 😆

        I mean, who is supposed to be the audience?

      • Where'sMyTiara says:

        I wonder… if it will also stream on BritBox? In the US, BritBox is a streaming service for BBC & ITV content. It’s mostly an archive of literally every murder mystery show ever produced, some old Shakespeare plays, and a couple of gardening shows, plus fawning royal content.

      • BeanieBean says:

        Hulu carried William’s Earth’s*t show, but it doesn’t seem to have this.

  3. Jais says:

    Yeah, it is confusing. Bc what’s the takeaway at the end? Are viewers supposed to want to donate money to Prince William who will then parcel it out to the homeless charities? Are they supposed to understand how they can help? Or is it just that PW is keen to help? Is that the only takeaway?

    • Kingston says:

      You’re exactly right that bully’s ultimate goal with this fakakta project is to get millions from the govt.

      It’s just like that emergency services “umbrella” organization con job he did soon after covid. He’s talking abt forming an “umbrella” org with all these charities tht hv been providing temporary shelter to Britain’s destitute for a century, such as the Salvation Army and this Big Issue org etc.

    • sunnyside up says:

      He’s keen to be seen to be doing something good without actually having to do anything.

      • HuffnPuff says:

        Yes! Keen to pretend to do something that other people are actually and currently doing. Look, everyone! Huevo discovered homelessness just like his wife discovered early childhood education. If only people were as aware of these problems as they are. 🙄

    • Lisa says:

      He and his wife are the keenest people in the UK

  4. Lau says:

    The twitter bots were very keen to polish this particular turd, it’s all very embarrassing.

  5. North of Boston says:

    If you’re interesting in watching a well made, very moving documentary about homelessness, related factors, efforts to help, check out A Decent Home and Community First! A Home for the Homeless.

    The first is about residents of a mobile home community who receive notices of eviction after the investors who own the land their homes sit on decide to prepare to sell it for possible development. It’s heartbreaking, but there are slices of hope as the situation spurs individuals to get more involved in local government and advocate for changes to protect the poor, low income and the fragiley housed.

    The second is about people who didn’t just try to provide short term housing, but are focused on creating a community where low income folks and others can live, thrive and find a community of friends, support and purpose.

    I came across both of the while watching my local PBS station (in the US) Thinking about that, its a good reminder to take some of money that used to fund my WaPo subscription and send it to PBS/NPR. They provide financial support and a platform for independent filmmakers tackling important subjects, as well as excellent journalism.

    • SCP says:

      I live in Austin and through my job have been able to visit Community First Village. It’s an absolutely wonderful place! It’s such a great blueprint for how to help the unhoused because it tackles many of the reasons that people end up without a home (addiction, mental health, etc)

  6. Cassie says:

    The Guardian were quite kind to him .
    They probably feel a bit sorry for him to be honest , he really is quite pathetic .

    • Lady Esther says:

      I was wondering about the Guardian. Martina Hyde, where art thou, who can’t wait to write an entire column taking potshots at the Sussexes? Richard “Reporting Without Fear Or Favour” Palmer, newly of the Observer, where is your column about this?

      Crickets…

      • Julia says:

        The people who write for the Guardian are mostly from the same circle as the people that write for the other UK papers. Mostly middle class and privately educated. You can bet most of them are pro monarchy. Just because the Guardian sometimes produces some good investigative reporting on royal finances doesn’t mean the majority of the reporters wouldn’t be fawning if they actually met a royal. Don’t expect many negative opinion pieces about the working royals from the Guardian.

      • sunnyside up says:

        Officially the Guardian is in favour of a republic, most of the journalists are left wing and that article about Meghan was a bit of an aberration. I am a regular Guardian reader and I was most surprised and disappointed to see it.

  7. Tina says:

    Curious if we will get the ratings from night 2 (which I imagine would be even worse) or if KP will muzzle ITV.

  8. Steph says:

    What was his first bafta for? Anyway everyone on this site called this a failure as soon as it was announced. I shall call him Prince Failure To Launch, FTL.

    At least no one on sm is talking about it at all so when he needs embiggening from the press that can make shit up without the obvious contradictions.

    • Nanea says:

      The BAFTA was for his Keenshot Earthflop — best live event.

      Let’s watch him angling for an Emmy next, seeing that this is streamed by Disney+.

    • sevenblue says:

      After he got his BAFTA, he gave a nice job to the BAFTA CEO, if I remember correctly. It is all bs over there, Will, who is President of BAFTA, giving awards to himself. I am sure this one will get some too.

      • Nanea says:

        Yes, Amanda Berry, who was BAFTA’s CEO for 22 years, was appointed CEO of the Royal Foundation two years ago, after TOB received his BAFTA.

        Bit OT, but on the topic of homelessness: I just saw on Twitter that London’s mayor Sadiq Khan has a guest column in the Mirror today, among other things he’s writing about rough sleeping and how they have a new investment of £ 4.8 million/$ 6.23 million for emergencies, until Labour has developed a nationwide concept to put in order next year.

        Where’s Harry’s brother involved, one might ask?

        Not at all, apparently. Sadiq Khan doesn’t mention him.
        https://x.com/SadiqKhan/status/1852370367345565865

  9. Eurydice says:

    “William is clearly committed to his cause…” But it’s not clear that he’s committed, that’s why he can’t galvanize an audience. There’s no passion and there’s no indication that he’s done any real thinking about the subject. And if he wasn’t the Prince of Wales, no one would even air a film like this – they’d tell him to go back and figure out what he’s trying to say.

  10. Tessa says:

    Pegs legacy is being lazy and spiteful. He should stop preaching and being patronizing

  11. ML says:

    Look, I haven’t watched this latest cause of William’s. The teo things I’d like to say are:
    It seems like having him there is not authentic. Huge, rich landowner, millionaire not giving away a big chunk of his fortune and time to this cause is no longer acceptible. It’s not what you say it’s what you do.
    The feudalidm vibes: Rich aristocratice landowner taking care of yhe serf who are bound to the land. Ugh!
    If you want yo end homelessness, a big part of effort has to go into the causes: addiction, mental health, low incomes, poverty after divorce, pensions, losing your job, education levels, sometimes an illness, natural disasters, etc. I don’t know how much time he spent on those topics, but if you don’t do something about the causes, you will be mopping up after a broken leaking water pipe.

    • kelleybelle says:

      It’s a hugh political issue, and royals aren’t supposed to get involved with politics, right? Same reason Kate can’t do anything to ensure “early years” are solid. It’s all smoke and mirrors to make them look busy, and caring, neither of which they are. Nor will they ever be.

  12. Noor says:

    It is not surprising that the William’s documentary on Homelessness is an abject failure according to Newsweek.

    Like Kate, William is managed by a Committee of pr staff who brainstorm how to make their principals important. William and Kate picked project like Early Years and Homelessness thinking it is easy to make a difference . They produce TV documentaries and talk about these projects as their legacies before they have achieved anything substantial. They are putting the cart before the horse.

    • Smart&Messy says:

      To be fair, Earthshot is a great concept, and William promoting it and giving it a greater platform, connections with investors and experts who would help them scale etc is great. The problem is that he is doing it all wrong, firstly, by declaring it a smashing legacy success before it even started. And secondly, by centring his own involvement instead of truly giving a platform to others.

      • SueBarbri33 says:

        The gap between what EarthShot professes to be and what it actually is grows larger every year. I watched one of these EarthShot awards shows (maybe Boston?) and it was intolerable. But I’ve never in my life heard anybody mention EarthShot outside of these message boards. Nobody in my regular life has any opinion on Prince William at all. That is the real problem, the thing that makes this all a failure: William has no charisma. He is lacking. He is not memorable or cool. I literally cannot believe he turned out like this. It’s astonishing. He’s just so awkward and private and boring, always giving you something awful in photos or absolutely nothing at all. I don’t watch British awards shows, but surely there should be more buzz than this? He has no passion for this or anything else. And he’s so paranoid he never gives us even a glimpse of him in a less than formal outfit (except when he and that fake Kate were walking out of the flower shop). What an odd guy. He can’t create a buzz to save his life–how soon before he ditches this project and puts it on autopilot? When Charles passes away, William and Kate may essentially cease to exist altogether. He has almost fully abdicated his public role, and that’s wild to me.

  13. somebody says:

    So Cammy beat him. I bet she is having a good laugh. Poor Willy’s problem is that he got it backwards. You do something to make a significant impact then you make the documentary.

    • Smart&Messy says:

      Yes and yes. Cammy is probably laughing her ass off with Clarkson on speakerphone. They both beat him in ratings since Clarkson has some kind of farming show that is quite successful.
      And my God, yes, stop declaring your project a success before you even start. He is putting unnecessary pressure on himself and the organizations involved, by saying he can actually END homelessness. Doesn’t he understand that people can hold him accountable for it, even if he refuses to set any deliverables???

  14. Agnes says:

    Everything William touches flops, even footballs. He’s such a huge landowner with the Duchy of Cornwall, he could actually do good if he were a completely different person, you know, someone who actually cared and who actually knew how to get things done. Someone like Harry.

  15. sevenblue says:

    Didn’t they mock Harry’s ratings of ITV interview? The future King couldn’t even get half of it, wow. With all the support from all the national media over there, he can’t still succeed in anything he tries. It is sad.

  16. Jay says:

    The suggestion about some “contradiction” between his privilege and multiple homes and the cause he is supposedly fronting is too kind. TOB isn’t an expert on the causes of homelessness, and clearly doesn’t want to hear from people who are, or suggest measures that might actually help. He has no credibility, so why is his name in front of this? He should take a page out of Harry’s book – It’s not “Prince Harry: Heart of Invictus”, it’s just “Heart of Invictus”.

    I think it is telling that he’d rather interview people experiencing homelessness on how he, William, can tell their f@cking stories so people will pay attention. It’s supposed to be a documentary, dude – turn the camera on someone else for a change and let them tell their story!

  17. Becks1 says:

    Camilla’s Country Life got more viewers??? wow.

    I remember a year or two ago when this documentary was first mentioned and it was supposed to be a behind the scenes look at William’s working life with “unprecedented access” or some such nonsense. And honestly had it actually gone that route it might have done better.

    But no one wants to watch a documentary with William walking around looking concerned, with or without a folder.

    It sounds so BORING.

    • Smart&Messy says:

      I remember him being keen on a fly-on-the-wall documentary about how keen he is. I don’t think it was going to be about the homelessness project (which probably didn’t exist then). It was never mentioned again because he probably realized that he didn’t want the cameras to see that he spends most of his time minting money from his dutchy and watching box sets of superhero movies and Suits.

  18. Ohwell says:

    It is like Elon Musk spotlighting homelessness.

    Billionaires highlighting poverty is weird.

  19. Amy Bee says:

    As a landlord William is part of the problem of homelessness.

  20. MY3CENTS says:

    He’s going to be so mad about this that only another home will be able to soothe him.

  21. jensa says:

    This is just an empty PR project, put together to give the illusion of activity when nothing is actually happening – it’s truly embarrassing. And to have the arrogance to try and set yourself up as an “umbrella” over established charities like Centrepoint and Shelter (who are experts in the field, doing good work) – that is an insult to them, and I would love to know what they are saying about it behind closed doors.
    Homelessness is a complex issue – far too complex for PW to get his tiny brain around, even before you factor in the political side. It beggars belief that this billionaire landlord with (at least) 4 large homes of his own comes swanning in claiming he can solve homelessness within 5 years when the likes of Centrepoint / Shelter have not managed to do this.
    I think the real motivation behind this is that PW is under pressure to establish a “legacy”. Which Harry, Charles and Prince Philip had all done way before they were PW’s age (e.g. Invictus, Prince’s Trust, Duke of Edinburgh Scheme, etc.). And EarthShit doesn’t count because that is just a bog-standard programme for giving out other people’s money in the form of grants, there are many other projects like it.

    • Liz -L says:

      Exactly. One of their bootlickers did a fawning review of the docu. In the same article she said they’re opening parts of Buckingham palace and other royal residences to make money over Xmas for their upkeep. The irony. Sell one of them off and donate the cash to the charity. How many homes do the rf need.

  22. The Duchess says:

    I’m not surprised that a country that is on the verge of breaking point isn’t listening to an over-privileged idiot like ToB. The discourse surrounding politics is toxic enough. It’s a pity that the toxic British media continues to give cover to these abject failures we call our institutions. Willy needs to find a new hobby and fast.

  23. Hypocrisy says:

    I almost hope he does give himself another BAFTA, it is fun to laugh at. Peggy is so pathetic and desperate to one up his brother who is so far out of his League, but Peggy is too insulated and coddled he has yet to realize it.. love that the someone is giving him a dose of reality.

  24. Jks says:

    Lmfao at the Daily Fail readers furious that Will is going to ‘provide’ housing for immigrants.

  25. Anonymous says:

    How about – siphon some of your millions, and or multiple properties to an actual homeless organization to handle, rather than massively virtue signalling that you are doing – anything ?
    Just an idea.
    Sheesh.

  26. yipyip says:

    No one is unaware of the homeless crisis.
    Nothin William can bring to the table. Vanity project by him.
    Period.

  27. Meme says:

    Just as an FYI, a big part of why Camilla’s programme did well was that it included appearances from beloved celebrities like Judi Dench, Paul O’Grady and Alan Titchmarsh. William’s programme was just him and I think he missed a trick in not inviting somebody famous to host it with him or appear in some way. I know that Gail Porter was in it but she’s not been on TV for some years and isn’t really an “ITV face” like O’Grady and Titchmarsh above. He’d need to have shared the spotlight a bit to get traction, which is actually telling tbh.

    • Chrissy says:

      That would mean that he recognizes how out of touch and insulated he is from reality on this topic. The nerve of him that he thinks his paying li service this issue via one statement, can solve homelessness in the UK! His need to be seen as a driving force of any sort, seems to be his sole motivation in this endeavour. He’s not interested in doing the work and sacrificing anything of this own to reach his goal.

  28. tamsin says:

    Isn’t the timing of head of Disney’s honourary knighthood interesting? And conferred by William himself! Honors for cash; honours for streaming. Glad William is finding his own niche.

    • Chrissy says:

      It would be interesting to find out what actual homeless people think of this slap in the face by the heir to the throne. But then those people are just struggling to survive so they most likely will just roll their eyes like the rest of us.

      • Unblinkered says:

        To add to the above, UK TV is also reporting that the two duchies received c£50m in the last year in rents from the NHS – the UK’s struggling public health provider – and from schools and from the UK armed forces.
        Oh well, at least W has a nice car to drive round in (ditto KM) and a choice of damp & mould-free houses to live in

  29. QuiteContrary says:

    LOL, poor Willy. Always coming in a distant second to Harry.

    • Beverley says:

      Even as king, Pegs will feel inferior to Harry…because he absolutely is.

      Poor William. Firstborn but always second best.

  30. Miss Scarlett says:

    Too bad all the media aren’t interviewing the newly homeless people from Pippa and James evicting all those people for no cause other than “we’re wealthy get off our land” in Berkshire.