The Duchess of Sussex posted a behind-the-scenes photo on her Instagram on Monday, writing “This is our week @aseverofficial 💫 BTS from the shoot at my house (Hi Mia!).” As in, they’re shooting promotional/sales images for As Ever at Meghan’s Montecito home. And we get another look at Mia-the-Rescue-Beagle. I bet Mia is missing Guy Markle, who was the OG Beagle who saw his mom through her single days in Canada through her engagement, marriage and motherhood. Guy left Mia strict instructions to look after Meghan and the babies, and Mia is trying to keep up! More like Mia Sussex is like “why are you taking photos of jam when you could be taking photos of your beagle daughter??” As for Meghan’s caption… yes, it’s looking like As Ever is officially launching this week. I’m sure everyone has gotten their As Ever emails already!
The first products from Meghan Markle’s As ever lifestyle brand are coming soon…very soon. The Duchess of Sussex, 43, announced the news in an email newsletter to As ever subscribers on March 31 with the subject line “Made with love.”
“Ever since I can remember, I’ve been dreaming up easy ways to elevate the everyday into the exceptional. I always knew that I wanted to turn these ideas into something real, and to make beautiful items that spark connection and celebrate quiet, meaningful moments. Maybe mimic the magic of Montecito in a way you can recreate at home,” Meghan began, referencing the California town where she lives with Prince Harry and their children, Prince Archie, 5, and Princess Lilibet, 3.
“I’m so excited to introduce the As ever collection to you this week,” she said. “Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden. Or the crepe mix that transforms a typical weekend breakfast into a chance to reminisce. Crepes remind me of my time backpacking through France as a student,” she wrote, shouting out the raspberry spread “that started it all.”
In the newsletter, Meghan suggested that shoppers could repurpose the keepsake packaging that comes with one version of the raspberry preserves “to tuck away love notes or special treasures, and to remember this pivotal moment with me.” She also said that users could recycle the jam jars as flower vases or desktop pen holders.
“I hope when you see what I’ve worked so hard to create, you’re encouraged to know that whatever life brings you, you can do it too. Your value, your creativity, your joy – that is you, as it’s always been and always will be. You are you – As ever, and forever,” wrote the Duchess of Sussex. “Someone once told me the biggest risk you can take is deciding not to take one at all. Now, after careful planning and preparing (while also parenting!), it’s time to bring As ever from my home to yours so you can make the everyday exceptional in an easy yet meaningful way,” she said, signing off “As ever, Meghan.”
I’ve already seen some British outlets connect the As Ever product launch with the past week of messy Sentebale drama. Which begs the question – does anyone else wonder if the Sentebale stuff was specifically timed to mess with Meghan too? I know it’s very conspiratorial, but I skimmed this Telegraph piece and I was astonished by the way they connected “As Ever products will finally be available for sale this week” to “Sophie Chandauka’s batsh-t crazy accusations.” These are the same people who have been incandescent with rage over all of Meghan’s moves this year, from her Instagram account to her successful Netflix show to her ShopMy page. So many successes, all in a row. It’s always been said that these people have tried to attack Harry through Meghan. I think these days they’re trying to hurt Meghan through Harry. Anyway, I’m going to buy some of that monarchy-destroying tea.
Photos courtesy of Netflix, Meghan’s IG, As Ever’s IG.
I think there will always be drama with them whether through confected outrage or deflection from the messiness of the Windsors.
Charles’ deterioration makes it useful to attack the Sussexes this week as per Maureen Callahan’s squeal.
💯 The Windsors have only gone downhill NOT MY KING IS GETTING LOUDER.
I’m getting everything, only keeping the teas and giving the rest to my family.
Those “monarchy destroying” teas? I think I’ll get that too.
I don’t know who said it, but I like it: “Love is also a form of resistance”.
@Maja:
“Love is also a form of resistance” seems to be, not a direct quote, but a statement of the essence of thought explored by bell hooks and Octavia Butler, among others.
The poet Toi Derricotte wrote —
Joy is an act of resistance
Both seem to me to be perfect for what many of us are reaching for in the face of the ugliness being perpetrated on us, and especially apt for Meghan’s “era of joy.”
💛🌸🌿
I hope her launch goes magnificently and their faces melt from their skulls in envious outrage. I hope they realize that they’ve just been giving her more publicity and have boosted her sales even higher.
I’m going to find something special I’d like to get to support the launch. Probably the Marie Antoinette Romanov Revolutionary Flower Sprinkles since they’re already frothing about those.
😂🤣😅
Does anyone know the date and time of the launch? I checked the website because I am ready to buy the raspberry jam in the keepsake box but no date this week.
I’m glad Meghan is just pushing ahead with her plans. I think at some point I will buy the tea too.
It’s offical!!! Meghan has launched her brand!!!
I wouldn’t put it past them, didn’t both Prince’s step back in early March? They thought the review bombing would be sufficient to derail WLM instead of went viral for the one pot pasta and Le Creuset collections of black women.
I’m not sure if they timed this for the release of As Ever but I could see it be timed to create bad press before the podcast. A podcast about the struggles women CEOs face in getting their business off the ground? And then here comes the story about her horrible husband bullying and intimidating the black chairperson of a charity?
Unfortunately for them the person that you’re using as your tool has to appear to have some integrity. The past few days has exposed more about why they were right to ask for her resignation then any evidence of improper behavior from Harry.
I think Chandauka was picked so she could be the fall girl when everything comes out in the wash.
Megan’s podcast is due soon too! I’m buying several items from the website, and will by more next month, and the next…
Finally watched first episode of WLM. Great show, which is huge from me as I do not normally watch this kind of stiff. Can’t wait to watch more. We want to make the candles and one pot spaghetti. She does have a calming effect. Harry’s lucky. It’s team H&M for me.
I agree, it’s very relaxing. WLM makes it very hard to believe the British media and the Windsors description of Meghan. You can just tell that she has created a beautiful life for her family 😍
So sad that they attack someone who uses herbs and flowers , is in synch with nature , celebrates the seasons , resonates with animals. ..these detractors and attackers are a throwback to those witch hunts that slapped a label on women who healed and created a world of beauty they couldnt understand . Please leave Meghan to live her life in peace..all this ugliness on a daily basis, all the hate toward her and the home she created , it’s cruel . She has lost too.much weight…this must be incredibly stressful . The ghastly royals deserve whatever fate hurls at them..for this sort of medieval persecution.
It’s been vindicating to see 99% of social media comments about WLM being very positive about the show, but also flabbergasted about why anyone would think to hate Meghan or the show in the first place. The derangers just look like sputtering lunatics.
YAY give me all the jam Meghan!!!!! I am so excited for this.
The Sentebale mess seems suspicious timing wise but I think it also just has to do with how the British press is covering it.
I want the honey, and some jam. I think the Sentebale timing is about next week’s podcast, whose date was known, and they hope for an impact on As Ever as well. Wouldn’t have known As Ever would go live this week.
“I hope when you see what I’ve worked so hard to create, you’re encouraged to know that whatever life brings you, you can do it too. Your value, your creativity, your joy – that is you, as it’s always been and always will be. You are you – As ever, and forever,’
–
This is so sweet from Meghan!
Lol, yes – we in Boston know all about “monarchy-destroying” tea. And I’m ready to buy all of it.
Hear, hear! I loved this reference 😁
Yes the leftovers will always try to screw with whatever Meg puts out it’s a given. Mia looks like a happy beagle with her forever family. I hope she sells out of everything that’s going to be put up for sale!!!
Aw Mia! I’m out of town this week and missing my dog so that picture has me in all the feels. And I will be getting some jam and some flower sprinkles. Maybe some tea? I’m not a big tea person but maybe I’ll try to get into it.
For some reason, I’m ridiculously happy seeing how happy and healthy Mia is. And I’m not a dog owner (allergies).
As ever and forever…
I’m looking forward to grabbing some tea and flower sprinkles. Meghan’s presence on Netflix is a balm, especially during these dark times.
For me too, ThatGirlThere. Politics is horrific and anxiety inducing. We keep visiting friends who wind up in the hospital too young. My child is being targeted for not being straight. My bike and two major appliances have bit the dust since CFDT got sworn in…
This show is peaceful and sweet and has some great ideas. Meghan didn’t do anything deep, but emotionally she hit the spot for what I need💕
PS, Mia is such a cutey!
Mia the Beagle is like the rest of us- she wants some jam!
So ready to buy jam and tea. I would buy crepe mix- but i know that i won’t actually make crepes. It will just be a pretty box that gets dusty eventually.
Seeing the full force of the corrupt media working in conjunction with the palaces (who sold their souls to that media) trying to hurt Meghan and Harry- and sure, the 100% create extra headaches. But, their effects are lessening.
I mean- yeah, i think the charity thing had an amoral opportunity when the crazy lady came on board- and the palace grabbed it with both hands.
Never mind the children the charity is intended to help. In fact, screw them- we can play power games, make harry look bad, and cause harry pain.
Exactly what an abusive man would do to the woman who successfully got away.
But still, we get to buy jam this week!
And if that charity can’t be salvaged, he and Prince Seesio (sp?) can start a new one.
There is a price to leaving an abuser.
I’ll definitely be buying monarch destroying jam and tea!!
Did Meghan or her team say anything about international shipping? Is this gonna be limited sale to USA? I would love to get some products for sure 🫠 Her email was written very well, she really knows how to create a genuine brand. I rarely read the full marketing emails, I couldn’t stop reading hers.
This first As Ever Collection only ship to USA, unfortunately.
My theory is:
1. Meghan & Netflix want to gauge how popular is the brand, so USA only first.
2. Considering the tariffs war current US government insists carrying on and most of products are food item, it might be complicated to ship international with different custom tax from each countries. The price also might become too expensive.
(The shipping & custom tax cost could be higher than the product.)
For people live outside American, find relatives or friends live in the USA to ship to you.
I am going to buy the hell out of As Ever products. Can’t wait!
Will try to get some tea, flower sprinkles, shortbread mix and some honey…but I’m sure by the time I see the site is open, it will all be sold out 😢
I love that she gives options on how to reuse the containers the stuff comes in.
I’ve made her one-pot pasta at least three times since watching the show, and there’s a bag of lavender face towels in my fridge. I frequently forget to eat and rarely cook, so this is a feat, and I hope she has more simple, lovely recipes in season 2.
If they don’t sell out before I can get to them, I’ll be sending flower sprinkles to a few family members too. The way they hate her and judge her makes me want to support her, but it’s Meghan who keeps my interest and makes me feel good about life. Can’t wait to see how quickly her products sell out.
We’ve made it four times, Brittney. We have kale and spinach and chard in the garden and it is literally the fastest, easiest meal for two busy professionals trying to eat right.
With Meghan’s well-know penchant for heat, I’m hoping she’ll come up with a spicy jam. I’d love a chii peach jam! She’s got to indulge her love of heat somewhere in her products!
I’d love to see her on Hot Ones, too. He asks the best questions.
I can’t wait. I also want to order tableware items too, when they become available. Love you Meghan, keep soaring above your haters like the wind!
I’m checking Instagram daily now, haven’t bothered with it for years. And I’m excited to treat myself to something lovely from As ever 🤗🌸🌿
Bought the ingredients for her one pot pasta and going through the site later when I have time.
Also, I think it’s weird that Meghan is having to answer again for something her husband supposedly said and or did. For example, Spare. She didn’t write it, but she’s always blamed for it. Sigh. Let a sister breathe.
As Ever is coming TOMORROW! Get ready people who want to purchase.
I just…did we need another peppermint tea?
Then I want to get some salty tears of media and monarchy jam to go with Kaiser monarchy destroying jam